--- title: "Marsello Software Reviews, Demo & Pricing - 2026" description: "Review of Marsello Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/email-marketing/goody-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Social Media Analytics Tools Software](https://www.softwareadvice.com/marketing/social-media-analytics-tools-comparison/) / Marsello Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/email-marketing/goody-profile/reviews/)[Alternatives](https://www.softwareadvice.com/email-marketing/goody-profile/alternatives/) # Marsello Review From $60-$135/month Free trial 3 plans Wondering if Marsello is right for your organization? Our Social Media Analytics Tools Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Marsello 4.3 [(104)](https://www.softwareadvice.com/email-marketing/goody-profile/reviews/) Pricing Starting at $60.00 per month ### About Marsello Marsello is an omnichannel loyalty platform that scales as your business grows. Everyone from small business owners to large franchises love Marsello for loyalty. It’s quick to set up, easy to run, and simple to measure. First, it integrates with all major POS and eCommerce platforms. This means brands can get complete oversight of their sales data and customer journeys, no matter where people shop with them. Second, you can start right out of the box, or customize everything—think branding, earn options, tiers, points expiry. Last, the platform can scale with you as you grow. Need advanced loyalty tools? Want to bring loyalty, email and SMS campaigns all under one roof? It’s all possible in Marsello. Ready to launch fast, and see results faster? Get started today. Do you work for Marsello? [Manage this product listing](https://www.g2.com/products/marsello/claim_requests/new?auto=true) Wondering if Marsello is right for your organization? Our Social Media Analytics Tools Software selection experts can help you in 15 minutes or less. ## Marsello User Interface ## Popular Marsello Alternatives Main Product Marsello 4.3 [(104)](https://www.softwareadvice.com/email-marketing/goody-profile/reviews/) Ratings Breakdown - 4.27Ease of use - 4.23Value for money - 4.29Customer support - 4.09Functionality Pricing Starting at $60.00 per month Get Price Alternative Product [Guusto](https://www.softwareadvice.com/hr/guusto-profile/) 4.9 [(3857)](https://www.softwareadvice.com/hr/guusto-profile/reviews/) Ratings Breakdown - 4.90Ease of use - 4.90Value for money - 4.88Customer support - 4.88Functionality Pricing Starting at $4.80 per month Get Price Alternative Product [Kangaroo](https://www.softwareadvice.com/contest/kangaroo-profile/) 4.9 [(268)](https://www.softwareadvice.com/contest/kangaroo-profile/reviews/) Ratings Breakdown - 4.72Ease of use - 4.60Value for money - 4.93Customer support - 4.69Functionality Pricing Starting at $79.00 per month Get Price Alternative Product [RepeatMD](https://www.softwareadvice.com/salon/repeatmd-profile/) 4.4 [(193)](https://www.softwareadvice.com/salon/repeatmd-profile/reviews/) Ratings Breakdown - 4.38Ease of use - 4.19Value for money - 4.27Customer support - 4.33Functionality Pricing Available upon request Get Price Alternative Product [Smile.io](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/) 4.9 [(67)](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/reviews/) Ratings Breakdown - 4.88Ease of use - 4.69Value for money - 4.83Customer support - 4.67Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Boomerangme](https://www.softwareadvice.com/product/501190-Boomerangme/) 4.8 [(48)](https://www.softwareadvice.com/product/501190-Boomerangme/reviews/) Ratings Breakdown - 4.90Ease of use - 4.82Value for money - 4.76Customer support - 4.63Functionality Pricing Starting at $69.00 per month Get Price ## Marsello Pricing and Plans Marsello has three plans. Loyalty Launch is $60.00/mo billed monthly. Professional is $135.00. Plus is custom-priced. Free trial Loyalty Launch $60.00 per month Everything you need to launch a fully branded loyalty program. Loyalty Launch plan includes: - Analytics and reporting - Customer feedback surveys - Customer profiles - Apple & Google Wallet - Referral program - Loyalty automations - Reward redemption - Points program - Customer loyalty program Professional $135.00 Put your loyalty data to work with sophisticated marketing campaigns. Professional plan includes: - Customer loyalty program - Points program - Reward redemption - VIP tiers - Loyalty automations - Segmentation - Referral program - Customer profiles - Customer feedback surveys - Email campaigns - Marketing automations - Campaign media library - Analytics and reporting Plus Contact Vendor for Pricing Tailor your loyalty and marketing program to more complex business needs. Plus plan includes: - Analytics and reporting - Add-on products - API access - Dedicated success manager - Premium onboarding - Priority technical support - Campaign media library - Custom sites and database size - Customer loyalty program - Points program - Reward redemption - VIP tiers - Loyalty automations - Segmentation - Referral program - Customer profiles - Customer feedback surveys - Email campaigns - Marketing automations Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ### How does Marsello pricing compare to alternatives? Marsello's starting price is $60.00/month. Explore how its pricing and plan options compare with top alternatives below. | Product | Starting price | Free trial | Free version | Value for Money | | --- | --- | --- | --- | --- | | Marsello4.3[(104)](https://www.softwareadvice.com/email-marketing/goody-profile/reviews/) | $60.00 /mo | Available | Not available | 4.2 | | [Guusto](https://www.softwareadvice.com/hr/guusto-profile/)4.9[(3,857)](https://www.softwareadvice.com/hr/guusto-profile/reviews/) | $4.80 /user/mo | Available | Not available | 4.9 | | [Kangaroo](https://www.softwareadvice.com/contest/kangaroo-profile/)4.9[(268)](https://www.softwareadvice.com/contest/kangaroo-profile/reviews/) | $79.00 /mo | Available | Not available | 4.6 | | [RepeatMD](https://www.softwareadvice.com/salon/repeatmd-profile/)4.4[(193)](https://www.softwareadvice.com/salon/repeatmd-profile/reviews/) | Pricing available upon request | Not available | Not available | 4.2 | | [Smile.io](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/)4.9[(67)](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/reviews/) | $15.00 /mo | Available | Available | 4.7 | Marsello4.3[(104)](https://www.softwareadvice.com/email-marketing/goody-profile/reviews/) * * * Starting price $60.00 /mo Free trial Available Free version Not available Value For Money 4.2 - [Guusto](https://www.softwareadvice.com/hr/guusto-profile/)4.9[(3,857)](https://www.softwareadvice.com/hr/guusto-profile/reviews/) * * * Starting price $4.80 /user/mo Free trial Available Free version Not available Value For Money 4.9 - [Kangaroo](https://www.softwareadvice.com/contest/kangaroo-profile/)4.9[(268)](https://www.softwareadvice.com/contest/kangaroo-profile/reviews/) * * * Starting price $79.00 /mo Free trial Available Free version Not available Value For Money 4.6 - [RepeatMD](https://www.softwareadvice.com/salon/repeatmd-profile/)4.4[(193)](https://www.softwareadvice.com/salon/repeatmd-profile/reviews/) * * * Starting price Pricing available upon request Free trial Not available Free version Not available Value For Money 4.2 - [Smile.io](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/)4.9[(67)](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/reviews/) * * * Starting price $15.00 /mo Free trial Available Free version Available Value For Money 4.7 ## Marsello Features - Popular features found in Social Media Analytics Tools Campaign Analytics Competitor Monitoring Customizable Reports Engagement Tracking Lead Attribution Multi-Channel Data Collection Post Scheduling - More features of Marsello Activity Dashboard Activity Tracking Campaign Management Campaign Planning Campaign Scheduling Client Portal Communication Management Contact Management CRM Customer Accounts Customer Activity Tracking Customer Engagement Customer Profiles Customer Segmentation Customer Surveys Customizable Branding Customizable Templates Data Import/Export Discount Management Drag & Drop Email Marketing Email Tracking Image Library Lead Capture List Management Loyalty Cards Loyalty Program Marketing Automation Member Portal Membership Management Mobile Access Multi-Channel Communication Multi-Channel Marketing Performance Metrics Point of Sale (POS) Promotions Management QR Codes Referral Tracking Reporting/Analytics Reporting & Statistics Rewards Management Rewards Program ROI Tracking Segmentation SMS Marketing Social Engagement Social Media Integration Social Promotion Surveys & Feedback Workflow Management ## Marsello Integrations Shopify Integration rated undefined from -1 review Cin7 Omni Integration rated undefined from -1 review BigCommerce Integration rated undefined from -1 review Shopify POS Integration rated undefined from -1 review Shopify Plus Integration rated undefined from -1 review Ecwid Integration rated undefined from -1 review See all 16 integrations ## Marsello User Reviews ## Marsello customer ratings - Overall rating: 4.3/5 - Total reviews: 104 ### Rating distribution - 5 stars: 62 reviews (60%) - 4 stars: 24 reviews (23%) - 3 stars: 11 reviews (11%) - 2 stars: 1 reviews (1%) - 1 star: 6 reviews (6%) ### Secondary ratings - Ease of use: 4.3/5 - Value for money: 4.2/5 - Customer support: 4.3/5 - Functionality: 4.1/5 --- ### Great Product - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Food & Beverages - Company size: 2-10 employees - Product usage: 1-3 years · weekly - Reviewed: January 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Excellent customer support and functionality. Every time I have an idea for an automation, we always manage to find a way to make it work for our business. The team are detailed in their support. Pricing is very reasonable. Easy to learn. #### Cons There is not much I would fault for Marsello, perhaps the only thing is sometimes a lag between updating my database from Lightspeed. --- ### Great to start with, but terrible when things go wrong - Overall rating: 1/5 - Reviewer: Verified Reviewer - Industry: Retail - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered Avoid if you use woocommerce!!! We updated our woocommerce store and re-activated the Marsello API. Marsello then saw all the old orders as new orders as they had been assigned new ID's within woo. this DUPLICATED every order on Marsello DOUBLING peoples loyalty rewards in an instant and potentially costing me thousand of pounds. Marsello has no checking in place to weed out dupicates even though EVERY order has the exact same date and time stamp and transaction amount. It's now been two weeks and marsello have failed to get back to me ONCE regarding a resolution for this. The reason we chose marsello is for the intergrations to lightspeed epos and woo, but looks like we'll be dropping lightspeed and marsello now. I've written this as a way to hopefully get this issue resolved as I have had nothing from marsello other than "we're looking in to it" emails every time i get in touch. Up to this point the experience has been good, other than the pop up which is poorly designed and looks like it's been coded by a 5 year old (my webdesigners comments) But I rate a company on their ability to resolve issues when things go wrong and on this occasion it's been a 1 star #### Ratings breakdown - Ease of use: 4/5 - Value for money: 2/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros Great set up and intergration, worked well with our website and retail epos, Liked the unlimited marketing by email ability and metrics are good. #### Cons When things go wrong they're terrible at sorting things out, we've had an issue for a couple of weeks and nothing is being done about it. --- ### Goody review 2019 - Overall rating: 3/5 - Reviewer: Verified Reviewer - Industry: Food & Beverages - Company size: 1001-5000 employees - Product usage: 3-5 years · daily - Reviewed: March 2019 - Review source details: This review was submitted organically. No incentive was offered Customer service can most definitely be improved considering the cost. Overall customers are happy when they are able to redeem their points and since it's managed by an app as opposed to being done manually by myself it's a good thing to have. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 1/5 - Functionality: 3/5 #### Pros Relatively easy for customers to navigate in store on the tablet #### Cons Not as easy on the app for smart phones - not even I use the phone app --- ### Wild Pear Kitchen can't imagine doing business with out Marsello - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Hospitality - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: November 2022 - Review source details: This reviewer was invited by the software vendor to submit an honest review. Traditional Hospitality businesses actually know very little about their customers buying habits and have no ability to, with Marcello the insights are incredibly powerful, and the loyalty that is created thru rewards is a game changer #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It's hard to pinpoint any one feature that's better than the other the longer it's in place the more powerful it becomes for our business, we can't imagine not using Marsello in our Hospo business now #### Cons I would like to see some additional tools with regard to list management top of mind is a filter for Duplicate accounts (name wise) also it would be good to be able to sort new signups and be able to show more than 50 rows at a time 100 would be betterThere is a grey area around implementing and accessing the online widget --- ### Great product - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Retail - Company size: 2-10 employees - Product usage: less than 1 year · weekly - Reviewed: September 2018 - Review source details: This review was submitted organically. No incentive was offered No issues with goody #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Very easy to use, clients and staff find it simple and efficient. #### Cons Nothing everything fine. Software works well and we have no issues --- ### A great all round marketing tool - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Retail - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: May 2022 - Review source details: This review was submitted organically. No incentive was offered Great. Excellent customer support as well. With one on one support when I need it. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The loyalty programme is great. It also does really well in tying together our bricks and mortar and ecommerce offerings. #### Cons Probably the reporting. Could be more customizable, but still pretty good. --- ### Goody review - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Writing and Editing - Company size: 11-50 employees - Product usage: 1-3 years · weekly - Reviewed: April 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Goody has making my business vast by attracting more people to my blog. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Campaigns made here are good to attract the customers to your program. You can also give loyalty points to any customer for his loyalty. #### Cons Thus software was a bit complex to understood by me for the first time. Later I learned how to use it. But they should give a basic description about each and everything in the software. #### Vendor response We / the Goody team, really appreciate the positive review. I agree we could do more to make the software a bit easier to use. As loyalty programs and crm's can become rather complex, it's important we provide you with support guidance or support resources. Unlike other platforms, we do possess a lot more functionality than a typical SME programme. As we're continuously growing, I have no doubt we will continue to build up resources to address your query. Kind regards Rory Moss General Manager Replied July 2019 --- ### My opinion - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Food & Beverages - Company size: 51-200 employees - Product usage: less than 1 year · daily - Reviewed: January 2020 - Review source details: This review was submitted organically. No incentive was offered Love it get free goodies and earn points get lots of special 😉 #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to read and access easy to use and read #### Cons Nothing it all seems fine to me l don't see anything wrong with this soft ware --- ### Not happy - Overall rating: 1/5 - Reviewer: Verified Reviewer - Industry: Architecture & Planning - Company size: Self-Employed - Product usage: a free trial · a few times a year - Reviewed: October 2019 - Review source details: This review was submitted organically. No incentive was offered as above #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros nothing at all as I did not even have choice #### Cons this prgram was forced on us while staying in resort in FIJI now I get coninuous emails despite unchecking all options. Absolute waste of time signing us up for a two day stay and never to use again. Ridciculouly clunky and cumbersome when simply tryign to order meals and drinks. I cannot imagine waht a pin it must be for staff to have to deal with constantly. nOT impressed - get me out! --- ### Great automation + rewards program for Shopify - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: less than 1 year · weekly - Reviewed: March 2021 - Review source details: This review was submitted organically. No incentive was offered Marsello is definitely one of the best Shopify apps out there, it's incredible how quickly it generates results. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros I've tried several different customer rewards programs and Marsello stands out by providing brilliantly designed assets (email, popups, etc.) and by integrating nicely with a POS. #### Cons I've had some rare instances where some emails failed to send. Other than that, nothing negative to point out. --- Showing 1 - 10 of 104 Reviews [See All Reviews](https://www.softwareadvice.com/email-marketing/goody-profile/reviews/) ## Marsello Popular Comparisons [Guusto vs Marsello](https://www.softwareadvice.com/email-marketing/goody-profile/vs/guusto/)[Kangaroo vs Marsello](https://www.softwareadvice.com/email-marketing/goody-profile/vs/kangaroo/)[RepeatMD vs Marsello](https://www.softwareadvice.com/email-marketing/goody-profile/vs/repeatmd/)[Yotpo vs Marsello](https://www.softwareadvice.com/email-marketing/goody-profile/vs/yotpo/) [Compare All Alternatives](https://www.softwareadvice.com/email-marketing/goody-profile/alternatives/) ## Other Top Recommended Social Media Analytics Tools Software [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6262) Recently recommended **4** times [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) **4.4** (3804) Recently recommended **0** times [Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/) **4.7** (3492) Recently recommended **0** times [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/) **4.6** (2330) Recently recommended **0** times Stuck Between Options? 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