Great email marketing platform. Has met our clients needs and is always rolling out new features and webinars.

I only dislike the part of the software where the user fields sometimes looks confusing as there are lots of details that can be found in it.

Amazing customer support that's very responsive, knowledgeable and always eager to help. Iterable is very receptive to user feedback, and is constantly improving and building the too.

The iterable really helps me in attracting more and more customers through email marketing.

The behavioral based segmentation features are very powerful and put a lot of power from the engineering/analytics teams into the marketing team.

Problems with adding new users to lists and with clients that are less digital-savy to navigate the backend on their own.

The thing that frustrates my team the most with Iterable is the lack of consistency between functionality.

It's rare that a software company like Iterable has such helpful customer support.

Their API goes down occasionally. Usually not to a significant determinant, and they give us fair warning each time, but it can be annoying.

Flexibility with any type of desired build out, always improving their product.

Automatic blame deflection of any issues we've raised, canned responses and total failure to meet promised value.

Very easy to use and able to integrate with many other programs.

The workflow tool is also really powerful for building automatic campaigns that continually perform well.

I love how easy it is to upload lists and the workflow area is super intuitive.

I've had all my service requests'even ones submitted late on a Friday or Saturday night'promptly addressed. I feel like its a real partnership, which is a great feeling.

Reporting and Analytics is lagging. Checking workflows is too difficult.

Great Product for email marketing. Easy to integrate with APIs.

I like the great customer success team and always helping us. Finally, the upper management and when in need being available to get in discussion with any further needs we might have.

Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals.

Great direct integrations with gravity forms and even better workflows.

Fantastic email marketing software with great workflows.

The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional.

Painful implementation and hidden costs for a mediocre email marketing platfom.

As an add on, sms platform, it is somewhat limited as base customer database format still requires every user to have an email address.

I like that it's incredibly easy to use. As opposed to a software like salesforce thats much less user friendly, iterable is super simple, but still lots of features.

Overall it is a very good product with good support and with a good product road map it can be top of its class.

The user interface is very clean and easy to use. The support staff is always there to help when I need it.

Easy to use platform with cross channel marketing. Open API that allows for various integrations and to work seamlessly with all your programs.

Easy to use, very good workflow and segmentation tool. You can send email and sms if you have twilio.

Blaming Segment for failure to merge anonymous events with identified users, blaming Segment for integration failures that caused significant loss of data. Awful limitations of workflows.

Our engineers get a bit frustrated about some of the technical limitations.

US Dollar

Iterable is a marketing automation platform that provides multi-channel user engagement campaign management features based on dynamic workflows. It allows users to create segments based on criteria or activity and convert segments into static lists or real-time dynamic lists that can update automatically. Users can also automate touch points and test strategies without engineering support.


Iterable allows users to send targeted, blast or triggered email campaigns, mobile push notifications and SMS based on a website, app or past campaign customer behavior. Additionally, users can preview marketing messages on various email clients and devices or as a specific user.


The Workflow Designer lets users build workflows without code. These workflows can be used to introduce actions and delays, run filters, trigger other workflows and conduct experiments and A/B tests.


Iterable offers users access to a dedicated account manager who specializes in growth marketing and provides support via chat, phone or email.



LongDescription

Engagement Tracking

AB Testing

Text-to-Win

Multi-Channel Marketing

Social Marketing

Customer Segmentation

SMS Messaging

Drip Campaigns

Location-Based Marketing

Multi-Campaign

Communication Management

Coupons

Template Management

ROI Tracking

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User Ratings & Reviews

Pricing

Product Demo & Screenshots

Advisor Recommendations & User Awards

Additional Info

Support and Training

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