Great email marketing platform. Has met our clients needs and is always rolling out new features and webinars.

I only dislike the part of the software where the user fields sometimes looks confusing as there are lots of details that can be found in it.

Amazing customer support that's very responsive, knowledgeable and always eager to help. Iterable is very receptive to user feedback, and is constantly improving and building the too.

The iterable really helps me in attracting more and more customers through email marketing.

The behavioral based segmentation features are very powerful and put a lot of power from the engineering/analytics teams into the marketing team.

Only complaint with iterable is you do not have the ability to recall a send. Wish the emails went out a bit slower in case of emergency... or at least wish you had the option to slow down send times.

Problems with adding new users to lists and with clients that are less digital-savy to navigate the backend on their own.

The thing that frustrates my team the most with Iterable is the lack of consistency between functionality.

It's rare that a software company like Iterable has such helpful customer support.

Their API goes down occasionally. Usually not to a significant determinant, and they give us fair warning each time, but it can be annoying.

Flexibility with any type of desired build out, always improving their product.

Automatic blame deflection of any issues we've raised, canned responses and total failure to meet promised value.

Very easy to use and able to integrate with many other programs.

The workflow tool is also really powerful for building automatic campaigns that continually perform well.

I love how easy it is to upload lists and the workflow area is super intuitive.

I've had all my service requests'even ones submitted late on a Friday or Saturday night'promptly addressed. I feel like its a real partnership, which is a great feeling.

Reporting and Analytics is lagging. Checking workflows is too difficult.

Great Product for email marketing. Easy to integrate with APIs.

I like the great customer success team and always helping us. Finally, the upper management and when in need being available to get in discussion with any further needs we might have.

Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals.

Great direct integrations with gravity forms and even better workflows.

Fantastic email marketing software with great workflows.

The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional.

Painful implementation and hidden costs for a mediocre email marketing platfom.

As an add on, sms platform, it is somewhat limited as base customer database format still requires every user to have an email address.

I like that it's incredibly easy to use. As opposed to a software like salesforce thats much less user friendly, iterable is super simple, but still lots of features.

Overall it is a very good product with good support and with a good product road map it can be top of its class.

The user interface is very clean and easy to use. The support staff is always there to help when I need it.

Easy to use platform with cross channel marketing. Open API that allows for various integrations and to work seamlessly with all your programs.

Easy to use, very good workflow and segmentation tool. You can send email and sms if you have twilio.

Blaming Segment for failure to merge anonymous events with identified users, blaming Segment for integration failures that caused significant loss of data. Awful limitations of workflows.

Our engineers get a bit frustrated about some of the technical limitations.

Don’t think I have ever left a review before so that gives you some indication of how amazing mailerlite and their support team are. Very helpful and quick to respond.

The design options and templates are very good. Very good analytics and very easy to import mailing lists.

Also, the customer service is quick, responsive, kind, and great to work with.

There was a recent crash of the entire site which was very frustrating because there was no way to access my account.

Unlimited emails are great for an ecom business like ours, and the automation is essential for us (it's the main reason we switched from HubSpot, which cost literally 10x more to include automation).

For me, the automation and the connection to Jotform via zapier is very helpful.

We predict great future for mailerlite and we cannot wait to see it grow! thank you mailerlite for offering better services and integration for our customers and our website! we love you.

I really enjoy this platform, I think is the best I have encountered I have tried constant contact and Mailchimp but Mailerlite is my favourite.

My experience with their lack of support has left a bad taste in my mouth, however.

The open rate on the newsletter is lower than it should be, a problem due to Mailerlite's servers getting blacklisted from time to time. It's rather frustrating when that happens.

I found the customer service very helpful when I ran into difficulties which really like I also enjoyed how simple is to use to design newsletter with this platform.

Pretty much self-explanatory. I needed a little help to attach it to my website and was grateful for excellent customer support.

The help library is rich in short but thorough instructions, not only for the functions but even more important - with the best practices for achieving the goals.

I love the commitment to service. Customer support is helpful and prioritizes my questions.

So friendly and helpful. Quick response time and comprehensive answers.

US Dollar

Iterable is a marketing automation platform that provides multi-channel user engagement campaign management features based on dynamic workflows. It allows users to create segments based on criteria or activity and convert segments into static lists or real-time dynamic lists that can update automatically. Users can also automate touch points and test strategies without engineering support.


Iterable allows users to send targeted, blast or triggered email campaigns, mobile push notifications and SMS based on a website, app or past campaign customer behavior. Additionally, users can preview marketing messages on various email clients and devices or as a specific user.


The Workflow Designer lets users build workflows without code. These workflows can be used to introduce actions and delays, run filters, trigger other workflows and conduct experiments and A/B tests.


Iterable offers users access to a dedicated account manager who specializes in growth marketing and provides support via chat, phone or email.



LongDescription

Engagement Tracking

AB Testing

Text-to-Win

Multi-Channel Marketing

Social Marketing

Customer Segmentation

SMS Messaging

Drip Campaigns

Location-Based Marketing

Multi-Campaign

Communication Management

Coupons

Template Management

ROI Tracking

Data Import/Export

Campaign Segmentation

Email Tracking

Email Templates

Subscriber Management

Email Distribution

Contact Management

Email Marketing

Mobile Access

List Management

Channel Management

Marketing Automation

Customizable CTAs

Contextual Targeting

Dynamic Content

Event Triggered Actions

SMS Marketing

CAN SPAM Compliance

Segmentation

Website Visitor Tracking

Push Notifications

Customizable Templates

WYSIWYG Editor

Image Library

Multi-Channel Attribution

Spam Blocker

Reporting/Analytics

Contact Database

Campaign Analytics

Auto-Responders

Campaign Management

Multivariate Testing

Pricing is based on number of users and message on the Iterable platform. 

Iterable's pricing tiers start at $500/month.

Email/Help Desk

FAQs/Forum

Knowledge Base

24/7 (Live Rep)

Chat

51-200

201-500

501-1000

1000+

Iterable

In Person

Live Online

Webinars

Documentation

Videos

MailerLite is a cloud-based email marketing solution. Key features include campaign reporting, email automation, subscriber list management and result tracking.


The solution helps users to design email campaigns in the form of newsletters. A drag and drop editor enables users to design and create content by adding text, images, videos and social media links. Subscriber management features let users create and upload subscriber lists in CSV, TXT and Excel format. Users can store recipient contact information including email addresses, phone numbers, cities and countries.


Users can track recipient activity, including the number of emails viewed and clicked, the number of unsubscribed recipients, spam complaints and bounce rates. MailerLite also helps users design workflows that can include custom email addresses, dates and times. The solution also helps users track workflow status on a periodic basis. Monthly and annual subscriptions are available. Support is offered via email and 24/7 live chat. 



Real-Time Analytics

A/B Testing

Sales Analytics

Customer Surveys

Lead Capture

Activity Tracking

SEO Management

Subscription Management

Real-Time Monitoring

Responsive Web Design

Customer Database

Audience Targeting

Geolocation

Customizable Fields

Campaign Scheduling

Email Campaign Management

Campaign Planning

Lead Generation

Content Management

Form Builder

Real Time Data

Click Tracking

Landing Pages/Web Forms

Social Media Integration

Forms Management

Workflow Management

Email Management

Visual Analytics

Customization

Activity Dashboard

Alerts/Notifications

CAN-SPAM Compliance

Reporting & Statistics

Team Management

Conversion Tracking

Web Forms

Website Management

Mobile-Optimized Email

Real Time Reporting

Customizable Branding

Monitoring

Mailing List Management

Customizable Forms

Website Publishing Options

Drag & Drop

Autoresponders

Third-Party Integrations

Location Tracking

Search Marketing

Design Management

For Small Businesses

Real-Time Notifications

Mobile App

Personalization

GDPR Compliance

eCommerce Integration

HTML Editor

AI Content Creation

Web browser (OS agnostic)

Growing Business plan is $10 for 3 users. 
Free plan, growing and advanced with extra features.

https://www.mailerlite.com/pricing 

Iterable vs MailerLite

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