--- title: "Litmus Software Reviews, Demo & Pricing - 2026" description: "Review of Litmus Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/email-marketing/litmus-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / Litmus Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/email-marketing/litmus-profile/reviews/)[Alternatives](https://www.softwareadvice.com/email-marketing/litmus-profile/alternatives/) # Litmus Review Custom quote 3 plans Wondering if Litmus is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Litmus 4.7 [(52)](https://www.softwareadvice.com/email-marketing/litmus-profile/reviews/) Pricing Pricing available upon request ### About Litmus Litmus is an email marketing solution built for marketing teams in a variety of industries. It can be used to create, test, and analyze email campaigns. With this solution, businesses can manage, organize, and sort through any volume of email campaigns while also ensuring brand control and consistency. User permissions are available to give campaign access to the appropriate teams. With the Litmus Builder feature, users can see instant email previews, navigate code in grid view, and access reusable code snippets. In addition, users can add email analytics tracking codes to collect campaign insights such as subscriber geolocation and duration of engagement. Litmus offers ESP syncing with Mailchimp, Salesforce Marketing Cloud, IBM Watson Campaign Automation, Marketo, and others. Technical support is available via an online help center or via email. Pricing is on a monthly subscription basis and dependent on the number of users. Do you work for Litmus? [Manage this product listing](https://www.g2.com/products/validity-engage/claim_requests/new?auto=true) Wondering if Litmus is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. ## Litmus User Interface ## Popular Litmus Alternatives Main Product Litmus 4.6 [(53)](https://www.softwareadvice.com/email-marketing/litmus-profile/reviews/) Ratings Breakdown - 4.51Ease of use - 4.05Value for money - 4.26Customer support - 4.44Functionality Pricing Available upon request Get Price Alternative Product [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) 4.6 [(3528)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) Ratings Breakdown - 4.57Ease of use - 4.49Value for money - 4.52Customer support - 4.49Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) 4.7 [(2344)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.71Value for money - 4.76Customer support - 4.54Functionality Pricing Starting at $12.00 per month Get Price Alternative Product [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/) 4.6 [(2574)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) Ratings Breakdown - 4.25Ease of use - 4.34Value for money - 4.39Customer support - 4.46Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Success.ai](https://www.softwareadvice.com/email-marketing/success-ai-profile/) 4.8 [(418)](https://www.softwareadvice.com/email-marketing/success-ai-profile/reviews/) Ratings Breakdown - 4.82Ease of use - 4.74Value for money - 4.75Customer support - 4.80Functionality Pricing Starting at $33.00 per month Get Price Alternative Product [EmailOctopus](https://www.softwareadvice.com/marketing/emailoctopus-profile/) 4.8 [(657)](https://www.softwareadvice.com/marketing/emailoctopus-profile/reviews/) Ratings Breakdown - 4.73Ease of use - 4.83Value for money - 4.77Customer support - 4.50Functionality Pricing Starting at $9.00 per month Get Price ## Litmus Pricing and Plans Litmus has three plans. Every send, protected end to end., Reach more inboxes—and stay there., and Your email program isn’t generic—your demo shouldn't be either. are custom-priced. Every send, protected end to end. Every send, protected end to end. Validity Engage isn't a bundle of point tools stitched together. It's one platform built around the full lifecycle of an email—before you build it, the moment you send it, and long after it lands.… Every send, protected end to end. plan includes: - Email Creation & Testing - Inbox Placement & Deliverability - Live Email Monitoring - Competitor Intelligence & Inspiration - Contact Data Quality Reach more inboxes—and stay there. Reach more inboxes—and stay there. For teams that send at scale and can't afford to miss the inbox. Sender Certification adds Validity's exclusive allowlist on top of everything in Validity Engage.… Reach more inboxes—and stay there. plan includes: - Everything in Validity Engage - Preferential treatment from mailbox providers - Faster IP warming - Exclusive data feeds from mailbox providers - Maximum inbox placement - Global coverage across 75+ mailbox providers Your email program isn’t generic—your demo shouldn't be either. Your email program isn’t generic—your demo shouldn't be either. Book a 15-minute call, tell us what your team needs, and we'll show you how Validity Engage delivers it.… Your email program isn’t generic—your demo shouldn't be either. plan includes: - Intro call: We learn how your program runs today - Live demo: Shaped around what you tell us - Recommendations: A clear picture of next steps Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ### How does Litmus pricing compare to alternatives? Explore how Litmus's pricing and plan options compare with top alternatives below. | Product | Starting price | Free trial | Free version | Value for Money | | --- | --- | --- | --- | --- | | Litmus4.7[(52)](https://www.softwareadvice.com/email-marketing/litmus-profile/reviews/) | Pricing available upon request | Not available | Not available | 4.0 | | [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/)4.6[(3,528)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) | $9.00 /mo | Not available | Available | 4.5 | | [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/)4.7[(2,344)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) | $12.00 /mo | Available | Available | 4.7 | | [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/)4.6[(2,574)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) | $15.00 /mo | Available | Not available | 4.3 | | [Success.ai](https://www.softwareadvice.com/email-marketing/success-ai-profile/)4.8[(418)](https://www.softwareadvice.com/email-marketing/success-ai-profile/reviews/) | $33.00 /mo | Available | Not available | 4.7 | Litmus4.7[(52)](https://www.softwareadvice.com/email-marketing/litmus-profile/reviews/) * * * Starting price Pricing available upon request Free trial Not available Free version Not available Value For Money 4.0 - [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/)4.6[(3,528)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) * * * Starting price $9.00 /mo Free trial Not available Free version Available Value For Money 4.5 - [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/)4.7[(2,344)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) * * * Starting price $12.00 /mo Free trial Available Free version Available Value For Money 4.7 - [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/)4.6[(2,574)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) * * * Starting price $15.00 /mo Free trial Available Free version Not available Value For Money 4.3 - [Success.ai](https://www.softwareadvice.com/email-marketing/success-ai-profile/)4.8[(418)](https://www.softwareadvice.com/email-marketing/success-ai-profile/reviews/) * * * Starting price $33.00 /mo Free trial Available Free version Not available Value For Money 4.7 ## Litmus Features - Popular features found in Email Marketing A/B Testing Autoresponders Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customer Segmentation Email Tracking Event Triggered Actions Subscriber Management WYSIWYG Editor - More features of Litmus Access Controls/Permissions Account Overview Accuracy Activity Dashboard Activity Tracking Adaptive Learning AI Copilot AI Text Generation AI Text Summarization AI Text-to-Speech Alerts Alerts/Notifications Analytics Anti Spam API Attachment Activity Autonomous Task Execution Basic Reporting Blacklist and Whitelist Bounce Rate Analysis Brand Reputation Breadth of Partner Applications Build Building and Personalizing Emails Bulk Email Verification Bulk Send Call Screening Campaign performance Campaign Segmentation Catch-all Server Detection Click Tracking Compliance Management Compliance with Regulations Contact Database Content Content Management CRM CRM Integration Cross-system Integration Customer Database Customer Journey Mapping Customizable Branding Customizable CTAs Customizable Fields Customizable Workflows Dashboard Data Capture and Transfer Data Import/Export Data Verification Decision Making Deliverability Testing Delivery Tracking Design Testing Disposable Email Detection DMARC Alignment Domain Check Domain Reputation Domains Drag & Drop Drip Campaigns Duplicate Detection Dynamic Content Editing Platform Email Address Extraction Email Alerts Email and Mobile Preview Email Campaign Management Email Distribution Email Management Email Marketing Email Sequences Email Templates Engagement Tracking File Transfer Fraud Detection GDPR Compliance Generative AI HTML Editor Image Library Integration Abilities Integrations IP Address Issues Landing Pages/Web Forms Lead Capture Lead Management Link Activity List Management Mailing List Management Manage Email Deliverability Mobile Optimization Mobile Responsive Monitoring Multi-Channel Marketing Multi-Language Multi-step Planning Multi-user Account Natural Language Interaction Newsletter Management Open Rate Open Rates Outbound Emails Performance Personalization Placement Policy Compliance Policy Configuration Pre-Made Preview Functionality Proactive Assistance Processing Time Product Recommendations Proofing Real-Time Analytics Real-Time Data Real-Time Monitoring Real-Time Notifications Recipient Validation Reliable Delivery Reporting/Analytics Reporting and Analytics Reporting & Statistics ROI Tracking Scalability Secure Data Storage Security Compliance Security Measures Shareable Link Single Email Verification Single Sign On Spam Analysis Spam Blocker Spam Detection Spam Filter Testing Subscription Management Syntax Check Tagging Template Management Text and Themes Third-Party Integrations Threat Identifications Threat Interception Threat Removal Time to Open Unsubscribe Database Workflow Automation Workflow Management ## Litmus Integrations Claude Integration rated undefined from -1 review ## Litmus User Reviews ## Litmus customer ratings - Overall rating: 4.7/5 - Total reviews: 52 ### Rating distribution - 5 stars: 39 reviews (75%) - 4 stars: 8 reviews (15%) - 3 stars: 5 reviews (10%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.5/5 - Value for money: 4.0/5 - Customer support: 4.3/5 - Functionality: 4.4/5 --- ### Litmusdl2112 - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Transportation/ Trucking/ Railroad - Company size: 1001-5000 employees - Product usage: less than 1 year · daily - Reviewed: September 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I would say this is an amazing email testing and optimization platform. Considering relying on heavy email marketing this is a great investment for our large team. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 2/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The detailed email analytics such as email client usage, device types, read times help future campaigns. #### Cons biggest drawback is the high cost which I feel would not be suitable for a smaller business so keep this in mind. --- ### Litmus Review - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Chemicals - Company size: 51-200 employees - Product usage: 3-5 years · monthly - Reviewed: December 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My overall experience is wonderful and understand that a special dye that's used to determine how acidic a substance is. Very helpful. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love that it changes color depending on the pH level of a substance. Easy to understand what’s going in your system. #### Cons I don’t have any complaints except learning that my PH balance is off. I don’t have any problems or issues. --- ### A pricy option for a freelancer or small agency, but Litmus blows the competition away - Overall rating: 5/5 - Reviewer: Kay S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: 3-5 years · daily - Reviewed: March 2022 - Review source details: This review was submitted organically. No incentive was offered Litmus vastly increased my efficiency in building and testing email campaigns and email templates. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I was hesitant to switch to a remote editor as my default, but Litmus' instant screenshot testing completely changed my workflow - compared to the "old school" method of sending in an email, it's nothing short of revolutionary. In addition, the product is constantly being improved and updated, and the community and support around it is fantastic. #### Cons The pricing is not freelancer/small agency friendly. I am mildly annoyed by the presence of tabs for features that are not included in my account level - in my view, if I can't use it, I shouldn't see it. --- ### Marketing friendly email platform checker - Overall rating: 4/5 - Reviewer: Steven B. - Industry: Media Production - Company size: 201-500 employees - Product usage: 1-3 years · weekly - Reviewed: February 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Positive overall experience, great for marketers to use with simple user interface. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Litmus makes it super easy to check your creative on numerous platforms on one go #### Cons Is not cheap to use but when you consider time saved it’s worth it --- ### Comprehensive testing tool: Litmus - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: 1-3 years · daily - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Its robust email testing capabilities across various devices and email clients, ensuring flawless email delivery #### Cons Cost is what stands out most, can be high for small teams and at times the team might feel underutilizing on some of the features. --- ### Great for building fantastic looking compatible emails - Overall rating: 5/5 - Reviewer: Jack I. - Industry: Computer Software - Company size: Self-Employed - Product usage: 1-3 years · monthly - Reviewed: February 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Simply to use email templating for marketing #### Cons Can be overwhelming at first, could do with a more streamlined UI/UX --- ### The best platform available for inbox previews - Overall rating: 5/5 - Reviewer: James W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: 1-3 years · daily - Reviewed: January 2019 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros - Simple, powerful campaign approvals - Easy to use builder - Integrations with ESPs like Emarsys, SFMC, and others - Continually developing new features and enhancing existing ones (send tests directly from Litmus, proofs, convert checklist to builder, access post-rendered HTML, etc.) #### Cons - Cannot unsubscribe test email address directly within Litmus. Since we work on hundreds of accounts, we naturally forget to unsubscribe some test addresses. Our test addresses are probably subscribed to 20-30 mailing lists, and it is very time consuming to attempt to unsubscribe from those lists. This results in cluttered checklists and higher than necessary render counts. There should really be a quick unsub option on each checklist. - Spam tests are not quick to set up - Litmus Scope is an essential tool, but it is inconsistent and seems to be a largely ignored feature - No notification system for when campaign approvals are finished --- ### Multi-branding and Promotion - Overall rating: 5/5 - Reviewer: Judy N. - Industry: Financial Services - Company size: 51-200 employees - Product usage: 1-3 years · daily - Reviewed: February 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Incredible online marketing campaign and large volume out bound emailing. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Ease on e-commerce management.Email deliverbility and confirmation .B2C communication and customer retention. #### Cons All it offers is of significance to us since it meets all --- ### Easy to use Email Testing - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: E-Learning - Company size: 51-200 employees - Product usage: less than 1 year · weekly - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We needed to make sure emails were being universally received the way we wanted them to be, across all different platforms. It suits our needs perfectly. There was definitely some adjusting on the level of tests we would need to run, but the sales/support staff was very generous in working with us to identify the right level. Even if you go above the test "limit" you're not cutoff, so if you need to scale up Litmus will keep supporting you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros I'm a huge fan of the multiple platforms for testing emails- desktop, mobile, etc. They keep their testing suite up to date with all the new build releases for iOS and Android and you can run through the different potential platforms all at once with a single test. There's also pretty good engagement insight and A/B testing functionality. The interface is very intuitive so the tool is handy for getting more folks involved in the actual testing process without a complicated onboarding. #### Cons The intended use applications are great, my only "complaint" is with the data retention aspects. While Litmus has very clean compliance documentation, if you receive a data deletion request, the effectuation insofar as Litmus is a little manual/pedantic. But it's not unworkable. --- ### Must Have For Email Marketing - Overall rating: 5/5 - Reviewer: Russell C. - Verified reviewer: Yes - Industry: Religious Institutions - Company size: 501-1000 employees - Product usage: 3-5 years · daily - Reviewed: August 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have been using it for 5 years now and have loved watching the company grow and get better. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Litmus is the best email marketing tool you can have. It gives you all the email previews you could ask for and then some. It has an editor built out just for developing emails and is implemented in most CRMs. Seriously worth the money. #### Cons I don't have anything negative to say about Litmus. --- Showing 1 - 10 of 52 Reviews [See All Reviews](https://www.softwareadvice.com/email-marketing/litmus-profile/reviews/) ## Litmus Popular Comparisons [Brevo vs Litmus](https://www.softwareadvice.com/scheduling/brevo-profile/vs/litmus/)[MailerLite vs Litmus](https://www.softwareadvice.com/email-marketing/litmus-profile/vs/mailerlite/)[ActiveCampaign vs Litmus](https://www.softwareadvice.com/crm/activecampaign-profile/vs/litmus/)[Success.ai vs Litmus](https://www.softwareadvice.com/email-marketing/litmus-profile/vs/success-ai/)[EmailOctopus vs Litmus](https://www.softwareadvice.com/marketing/emailoctopus-profile/vs/litmus/)[Constant Contact vs Litmus](https://www.softwareadvice.com/marketing/constant-contact-profile/vs/litmus/)[HubSpot Marketing Hub vs Litmus](https://www.softwareadvice.com/compare/96521-litmus/vs/119437-HubSpot-Marketing/) [Compare All Alternatives](https://www.softwareadvice.com/email-marketing/litmus-profile/alternatives/) ## Other Top Recommended Email Marketing Software [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) **4.7** (51) Recently recommended **6** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6262) Recently recommended **4** times [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) **4.6** (3528) Recently recommended **0** times [Squarespace](https://www.softwareadvice.com/publishing-and-subscriptions/squarespace-profile/) **4.6** (3435) Recently recommended **0** times Stuck Between Options? 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