--- title: "Litmus Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Litmus. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Litmus is a good fit for you!" source_url: "https://www.softwareadvice.com/email-marketing/litmus-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Data Preparation Software](https://www.softwareadvice.com/bi/data-preparation-comparison/) / [Litmus](https://www.softwareadvice.com/email-marketing/litmus-profile/) / Litmus Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/email-marketing/litmus-profile/) Reviews [Alternatives](https://www.softwareadvice.com/email-marketing/litmus-profile/alternatives/) # Litmus User Reviews ## Reviews summary - Overall rating: 4.6/5 - Total reviews: 53 ### Secondary ratings - Ease of use: 4.5/5 - Customer support: 4.3/5 - Value for money: 4.0/5 - Functionality: 4.4/5 ### Rating distribution - 5 stars: 39 reviews (74%) - 4 stars: 8 reviews (15%) - 3 stars: 5 reviews (9%) - 2 stars: 1 reviews (2%) - 1 star: 0 reviews (0%) ### Most mentioned pros - Its feature in sending normal emails, email marketing campaigns and other cool features to help us analyze the emails, automation capabilities and much more - It is perfect to use already built templates for different scenarios for emails, help a lot we can edit it and share campaigns when in need - The customizable templates have been a huge time saver and the analytics have helped us continue to shape our marketing message and brand. ### Most mentioned cons - However, if you are looking into several email templates testing, it might not be ideal because of the limited features. - It cannot handle bulk testing or a large amount of tests at once. - I don’t have any complaints except learning that my PH balance is off. ## Litmus customer reviews Showing reviews 1-25 of 53 (page 1). ### A pricy option for a freelancer or small agency, but Litmus blows the competition away - Overall rating: 5/5 - Reviewer: Kay S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: March 2022 - Review source details: This review was submitted organically. No incentive was offered Litmus vastly increased my efficiency in building and testing email campaigns and email templates. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I was hesitant to switch to a remote editor as my default, but Litmus' instant screenshot testing completely changed my workflow - compared to the "old school" method of sending in an email, it's nothing short of revolutionary. In addition, the product is constantly being improved and updated, and the community and support around it is fantastic. #### Cons The pricing is not freelancer/small agency friendly. I am mildly annoyed by the presence of tabs for features that are not included in my account level - in my view, if I can't use it, I shouldn't see it. #### Reasons for switching to Litmus Although the pricing is far more attractive, Email on Acid doesn't have anywhere the features or the usability of Litmus. --- ### Comprehensive testing tool: Litmus - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Its robust email testing capabilities across various devices and email clients, ensuring flawless email delivery #### Cons Cost is what stands out most, can be high for small teams and at times the team might feel underutilizing on some of the features. #### Reasons for switching to Litmus Do not know, maybe its cause of the cost factor! --- ### Glitchy and not industry leading - Overall rating: 2/5 - Reviewer: Sar J. - Verified reviewer: Yes - Industry: Management Consulting - Company size: 10000+ employees - Product usage: Used daily for less than 12 months - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered Average. Has improved but still glitchy. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros Emails look okay when they go out. Good to include tracking code #### Cons Clunky. Glitchy. Not world class or leading technology #### Reasons for switching to Litmus Was meant to be cheaper but then became more expensive and within 6 months and with lost user time --- ### Great for building fantastic looking compatible emails - Overall rating: 5/5 - Reviewer: Jack I. - Verified reviewer: Yes - Industry: Computer Software - Company size: Self-Employed - Product usage: Used monthly for less than 2 years - Reviewed: February 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Simply to use email templating for marketing #### Cons Can be overwhelming at first, could do with a more streamlined UI/UX #### Reasons for switching to Litmus Templates and management are better on Litmus and easier to use and build --- ### The best platform available for inbox previews - Overall rating: 5/5 - Reviewer: James W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2019 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros - Simple, powerful campaign approvals - Easy to use builder - Integrations with ESPs like Emarsys, SFMC, and others - Continually developing new features and enhancing existing ones (send tests directly from Litmus, proofs, convert checklist to builder, access post-rendered HTML, etc.) #### Cons - Cannot unsubscribe test email address directly within Litmus. Since we work on hundreds of accounts, we naturally forget to unsubscribe some test addresses. Our test addresses are probably subscribed to 20-30 mailing lists, and it is very time consuming to attempt to unsubscribe from those lists. This results in cluttered checklists and higher than necessary render counts. There should really be a quick unsub option on each checklist. - Spam tests are not quick to set up - Litmus Scope is an essential tool, but it is inconsistent and seems to be a largely ignored feature - No notification system for when campaign approvals are finished --- ### Multi-branding and Promotion - Overall rating: 5/5 - Reviewer: Judy N. - Verified reviewer: Yes - Industry: Financial Services - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: February 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Incredible online marketing campaign and large volume out bound emailing. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Ease on e-commerce management.Email deliverbility and confirmation .B2C communication and customer retention. #### Cons All it offers is of significance to us since it meets all --- ### Easy to use Email Testing - Overall rating: 5/5 - Reviewer: Jason Taylor F. - Verified reviewer: Yes - Industry: E-Learning - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We needed to make sure emails were being universally received the way we wanted them to be, across all different platforms. It suits our needs perfectly. There was definitely some adjusting on the level of tests we would need to run, but the sales/support staff was very generous in working with us to identify the right level. Even if you go above the test "limit" you're not cutoff, so if you need to scale up Litmus will keep supporting you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros I'm a huge fan of the multiple platforms for testing emails- desktop, mobile, etc. They keep their testing suite up to date with all the new build releases for iOS and Android and you can run through the different potential platforms all at once with a single test. There's also pretty good engagement insight and A/B testing functionality. The interface is very intuitive so the tool is handy for getting more folks involved in the actual testing process without a complicated onboarding. #### Cons The intended use applications are great, my only "complaint" is with the data retention aspects. While Litmus has very clean compliance documentation, if you receive a data deletion request, the effectuation insofar as Litmus is a little manual/pedantic. But it's not unworkable. --- ### Must Have For Email Marketing - Overall rating: 5/5 - Reviewer: Russell C. - Verified reviewer: Yes - Industry: Religious Institutions - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have been using it for 5 years now and have loved watching the company grow and get better. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Litmus is the best email marketing tool you can have. It gives you all the email previews you could ask for and then some. It has an editor built out just for developing emails and is implemented in most CRMs. Seriously worth the money. #### Cons I don't have anything negative to say about Litmus. --- ### The Way Email Should Be - Overall rating: 5/5 - Reviewer: Nick W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used weekly for more than 2 years - Reviewed: January 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I've been using Litmus for over 5 years now, and it's an extremely helpful tool that I would recommend to every company that deals with email marketing. Knowing that your campaign is visually appealing across the board to your audience make a huge difference. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I love that it shows all devices (mobile and desktop) view of your email campaign and how they will render depending on that provider. This helps immensely when it comes to design, development and knowing the limitations. #### Cons Sometimes indiviual previews are down, but this is due to updating. --- ### Ok Software, But I Think There Are Better - Overall rating: 3/5 - Reviewer: Amelia F. - Verified reviewer: Yes - Industry: Pharmaceuticals - Company size: 501-1000 employees - Product usage: Used other for more than 2 years - Reviewed: March 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. For a marketing agency, is can be a useful tool; just do your research before using and be aware of the contract details regarding pricing and service. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 2/5 - Functionality: 3/5 #### Pros This software is easy to use at the onset; I also particularly like the spam check feature, which helps with advising clients on how to best design emails. #### Cons In the past I've seen that if usage exceeds the plan limits, your contract is moved to the next service level/package without notification. --- ### Amazing experience - Overall rating: 5/5 - Reviewer: Asim R. - Verified reviewer: Yes - Industry: Accounting - Company size: Self-Employed - Product usage: Used weekly for less than 12 months - Reviewed: March 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Wonderful, and over all a fantastic experience #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The interface was very user friendly and was easy to comprehend #### Cons The customer service could be a little bit better --- ### Great app and works well - Overall rating: 5/5 - Reviewer: Paulina L. - Verified reviewer: Yes - Industry: Sports - Company size: Self-Employed - Product usage: Used weekly for free trial - Reviewed: March 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Incredible performance of this app. I really enjoy using it #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The effectiveness of this app is remarkable #### Cons I have had a few glitches but otherwise everything works perfectly --- ### Robust Business, Product and Services E-commerce Management GURU - Overall rating: 5/5 - Reviewer: James W. - Verified reviewer: Yes - Industry: Media Production - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: May 2023 - Review source details: This review was submitted organically. No incentive was offered Tremendous and robust B2C interactive mutual engagement and optimum clients satisfaction. E-commerce marketing automation campaign tool. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Multi-device/branding and purposed SSO enables me to reach large number of clients and gain more prospects via large volume outbound emailing. Capability to manage email contact list and maintaining best interactive clients engagement par 24/7/12/365. Availability and affordability is an added advantage. #### Cons We are more satisfied with every module it have since it has great impact, nothing to like least. --- ### Great customer support - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Telecommunications - Company size: 11-50 employees - Product usage: Used other for free trial - Reviewed: September 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I made a mistake by signing up for a 'free' trail on litmus and misread some of the terms that came with that. One of them being that i would be signed up for a annual account costing me a considerable amount of money. However i missed this vital information since i was assuming this was a free/trail account. I contacted the support team of Litmus explaining my situation and they were very understanding and considerate. They said to refund my money and were sorry for the anxiety this mistake has caused me. Very helpful and very understanding. So for customer support i would give them a 10 out of 10! #### Cons Perhaps a little less use of the word ' free' during the sign up process. To prevent any mixups. You could also but a '*' after the word 'free' and clarify what 'free' in this context means. --- ### Solid email building and testing tool - Overall rating: 5/5 - Reviewer: Pooja S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: July 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros User friendly builder Continuously improving based on customer feedback Great preview feature Analytics Checklist #### Cons Limited CAN-SPAM testing A few more metrics in analytics would be nice #### Reasons for choosing Litmus Email on Acid was too basic for our needs. --- ### Making sure the Email is Perfect - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: October 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. When sending out an email to over 4 million subscribers, it is important to make sure that the email has no broken links and that everything is aligned perfectly. Litmus helped us do just that! #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros Litmus makes it so easy to make sure that the emails that are being sent out are ready to be viewed by whoever opens them. No more mistakes by the random inbox. #### Cons The only con to litmus is how thorough it actually is. --- ### easy to use and gets the job done - Overall rating: 5/5 - Reviewer: Victor L. - Verified reviewer: Yes - Industry: Sporting Goods - Company size: 5001-10000 employees - Product usage: Used monthly for free trial - Reviewed: April 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros it is easy to use, does what it says it will do and there is no fuss. #### Cons There could be more upskilling with the platform - users could teach users or the community could exchange ideas. --- ### Litmusdl2112 - Overall rating: 4/5 - Reviewer: Denis L. - Verified reviewer: Yes - Industry: Transportation/ Trucking/ Railroad - Company size: 1001-5000 employees - Product usage: Used daily for less than 12 months - Reviewed: September 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I would say this is an amazing email testing and optimization platform. Considering relying on heavy email marketing this is a great investment for our large team. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 2/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The detailed email analytics such as email client usage, device types, read times help future campaigns. #### Cons biggest drawback is the high cost which I feel would not be suitable for a smaller business so keep this in mind. --- ### Satisfactory features for quicktesting - Overall rating: 3/5 - Reviewer: Mary M. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 2-10 employees - Product usage: Used monthly for less than 12 months - Reviewed: September 2025 - Review source details: This review was submitted organically. No incentive was offered On HTML mail testing experience, it was good as it is also a free tool. However, if you are looking into several email templates testing, it might not be ideal because of the limited features. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros It was referred by a friend who has used and as a fellow colleague, he thought that it would be useful. #### Cons It cannot handle bulk testing or a large amount of tests at once. It is very minimal. It also lacks the full features of email analytics such as spam filter testing. #### Reasons for switching to Litmus My priority was inbox placement and spam issues and so i had to switch --- ### Changing the way you email - Overall rating: 4/5 - Reviewer: Derek H. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: May 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Litmus has really revolutionized how we feel and use our email marketing. From the analytics to the personalization we can use, we are extremely happy with our choice to use Litmus. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The customizable templates have been a huge time saver and the analytics have helped us continue to shape our marketing message and brand. We love it! #### Cons There is a bit of a slowdown when it comes time to view the proofs. --- ### Litmus Review - Overall rating: 5/5 - Reviewer: Artisha W. - Verified reviewer: Yes - Industry: Chemicals - Company size: 51-200 employees - Product usage: Used monthly for more than 2 years - Reviewed: December 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My overall experience is wonderful and understand that a special dye that's used to determine how acidic a substance is. Very helpful. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love that it changes color depending on the pH level of a substance. Easy to understand what’s going in your system. #### Cons I don’t have any complaints except learning that my PH balance is off. I don’t have any problems or issues. --- ### Litmus, for your marketing/newsletter emails - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used monthly for less than 6 months - Reviewed: September 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We used it with our list Manager program for our customers. The software was able to give them insight to issues that weren't apparent. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Functionality: 5/5 #### Pros It works well as a monitoring program. Has great analytics for email, such as pre-send testing & previews -most value using Litmus to test/monitor email template s #### Cons The cost is the biggest dislike. It works great, but expensive. And some people may expect (like our customers) litmus cleared their email from being pegged as spam but emails still land in the spam folder. --- ### Great email handling and email marketing tool - Overall rating: 4/5 - Reviewer: Shilpa R. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 201-500 employees - Product usage: Used monthly for less than 2 years - Reviewed: October 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros It is a good for handling email email bursts for email sending and receiving overall email management and marketing #### Cons Good tool but need easy way and user friendly way to support in improvement when it comes to file conversions and handling --- ### Great for Email Testing - Overall rating: 5/5 - Reviewer: Annie G. - Verified reviewer: Yes - Industry: Alternative Medicine - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: May 2025 - Review source details: This review was submitted organically. No incentive was offered Overall I am pleased with Litmus. It makes our email testing easy by showcasing email creative in various forms and identifying any issues that may be present. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros It makes it easy to test my email creative on various devices, browsers and inboxes. It makes email testing simple. #### Cons I wish there were more integrations into various programs to make review and send easier. Specifically, it would be great if there was a google plugin. --- ### Best all-in-one email tool - Overall rating: 5/5 - Reviewer: Gaurav G. - Verified reviewer: Yes - Industry: Graphic Design - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: May 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It is perfect to use already built templates for different scenarios for emails, help a lot we can edit it and share campaigns when in need #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Its feature in sending normal emails, email marketing campaigns and other cool features to help us analyze the emails, automation capabilities and much more #### Cons It should leverage to other microsoft products as well, to provide seemless customisable experience among other softwares ## More reviews [Next reviews](https://www.softwareadvice.com/email-marketing/litmus-profile/reviews/?page=2) --- Litmus Reviews, Pros and Cons - 2026 Software Advice