--- title: "Litmus Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Litmus. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Litmus is a good fit for you!" source_url: "https://www.softwareadvice.com/email-marketing/litmus-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / [Litmus](https://www.softwareadvice.com/email-marketing/litmus-profile/) / Litmus Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/email-marketing/litmus-profile/) Reviews [Alternatives](https://www.softwareadvice.com/email-marketing/litmus-profile/alternatives/) # Litmus User Reviews ## Reviews summary - Overall rating: 4.7/5 - Total reviews: 52 ### Secondary ratings - Ease of use: 4.5/5 - Customer support: 4.3/5 - Value for money: 4.0/5 - Functionality: 4.4/5 ### Rating distribution - 5 stars: 39 reviews (75%) - 4 stars: 8 reviews (15%) - 3 stars: 5 reviews (10%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Most mentioned pros - Its feature in sending normal emails, email marketing campaigns and other cool features to help us analyze the emails, automation capabilities and much more - It is perfect to use already built templates for different scenarios for emails, help a lot we can edit it and share campaigns when in need - The customizable templates have been a huge time saver and the analytics have helped us continue to shape our marketing message and brand. ### Most mentioned cons - biggest drawback is the high cost which I feel would not be suitable for a smaller business so keep this in mind. - However, if you are looking into several email templates testing, it might not be ideal because of the limited features. - It cannot handle bulk testing or a large amount of tests at once. ## Litmus customer reviews Showing reviews 1-25 of 52 (page 1). ### Litmusdl2112 - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Transportation/ Trucking/ Railroad - Company size: 1001-5000 employees - Product usage: less than 1 year · daily - Reviewed: September 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I would say this is an amazing email testing and optimization platform. Considering relying on heavy email marketing this is a great investment for our large team. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 2/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The detailed email analytics such as email client usage, device types, read times help future campaigns. #### Cons biggest drawback is the high cost which I feel would not be suitable for a smaller business so keep this in mind. --- ### Litmus Review - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Chemicals - Company size: 51-200 employees - Product usage: 3-5 years · monthly - Reviewed: December 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My overall experience is wonderful and understand that a special dye that's used to determine how acidic a substance is. Very helpful. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love that it changes color depending on the pH level of a substance. Easy to understand what’s going in your system. #### Cons I don’t have any complaints except learning that my PH balance is off. I don’t have any problems or issues. --- ### A pricy option for a freelancer or small agency, but Litmus blows the competition away - Overall rating: 5/5 - Reviewer: Kay S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: 3-5 years · daily - Reviewed: March 2022 - Review source details: This review was submitted organically. No incentive was offered Litmus vastly increased my efficiency in building and testing email campaigns and email templates. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I was hesitant to switch to a remote editor as my default, but Litmus' instant screenshot testing completely changed my workflow - compared to the "old school" method of sending in an email, it's nothing short of revolutionary. In addition, the product is constantly being improved and updated, and the community and support around it is fantastic. #### Cons The pricing is not freelancer/small agency friendly. I am mildly annoyed by the presence of tabs for features that are not included in my account level - in my view, if I can't use it, I shouldn't see it. --- ### Marketing friendly email platform checker - Overall rating: 4/5 - Reviewer: Steven B. - Industry: Media Production - Company size: 201-500 employees - Product usage: 1-3 years · weekly - Reviewed: February 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Positive overall experience, great for marketers to use with simple user interface. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Litmus makes it super easy to check your creative on numerous platforms on one go #### Cons Is not cheap to use but when you consider time saved it’s worth it --- ### Comprehensive testing tool: Litmus - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: 1-3 years · daily - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Its robust email testing capabilities across various devices and email clients, ensuring flawless email delivery #### Cons Cost is what stands out most, can be high for small teams and at times the team might feel underutilizing on some of the features. --- ### Great for building fantastic looking compatible emails - Overall rating: 5/5 - Reviewer: Jack I. - Industry: Computer Software - Company size: Self-Employed - Product usage: 1-3 years · monthly - Reviewed: February 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Simply to use email templating for marketing #### Cons Can be overwhelming at first, could do with a more streamlined UI/UX --- ### The best platform available for inbox previews - Overall rating: 5/5 - Reviewer: James W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: 1-3 years · daily - Reviewed: January 2019 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros - Simple, powerful campaign approvals - Easy to use builder - Integrations with ESPs like Emarsys, SFMC, and others - Continually developing new features and enhancing existing ones (send tests directly from Litmus, proofs, convert checklist to builder, access post-rendered HTML, etc.) #### Cons - Cannot unsubscribe test email address directly within Litmus. Since we work on hundreds of accounts, we naturally forget to unsubscribe some test addresses. Our test addresses are probably subscribed to 20-30 mailing lists, and it is very time consuming to attempt to unsubscribe from those lists. This results in cluttered checklists and higher than necessary render counts. There should really be a quick unsub option on each checklist. - Spam tests are not quick to set up - Litmus Scope is an essential tool, but it is inconsistent and seems to be a largely ignored feature - No notification system for when campaign approvals are finished --- ### Multi-branding and Promotion - Overall rating: 5/5 - Reviewer: Judy N. - Industry: Financial Services - Company size: 51-200 employees - Product usage: 1-3 years · daily - Reviewed: February 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Incredible online marketing campaign and large volume out bound emailing. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Ease on e-commerce management.Email deliverbility and confirmation .B2C communication and customer retention. #### Cons All it offers is of significance to us since it meets all --- ### Easy to use Email Testing - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: E-Learning - Company size: 51-200 employees - Product usage: less than 1 year · weekly - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We needed to make sure emails were being universally received the way we wanted them to be, across all different platforms. It suits our needs perfectly. There was definitely some adjusting on the level of tests we would need to run, but the sales/support staff was very generous in working with us to identify the right level. Even if you go above the test "limit" you're not cutoff, so if you need to scale up Litmus will keep supporting you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros I'm a huge fan of the multiple platforms for testing emails- desktop, mobile, etc. They keep their testing suite up to date with all the new build releases for iOS and Android and you can run through the different potential platforms all at once with a single test. There's also pretty good engagement insight and A/B testing functionality. The interface is very intuitive so the tool is handy for getting more folks involved in the actual testing process without a complicated onboarding. #### Cons The intended use applications are great, my only "complaint" is with the data retention aspects. While Litmus has very clean compliance documentation, if you receive a data deletion request, the effectuation insofar as Litmus is a little manual/pedantic. But it's not unworkable. --- ### Must Have For Email Marketing - Overall rating: 5/5 - Reviewer: Russell C. - Verified reviewer: Yes - Industry: Religious Institutions - Company size: 501-1000 employees - Product usage: 3-5 years · daily - Reviewed: August 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have been using it for 5 years now and have loved watching the company grow and get better. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Litmus is the best email marketing tool you can have. It gives you all the email previews you could ask for and then some. It has an editor built out just for developing emails and is implemented in most CRMs. Seriously worth the money. #### Cons I don't have anything negative to say about Litmus. --- ### The Way Email Should Be - Overall rating: 5/5 - Reviewer: Nick W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: 3-5 years · weekly - Reviewed: January 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I've been using Litmus for over 5 years now, and it's an extremely helpful tool that I would recommend to every company that deals with email marketing. Knowing that your campaign is visually appealing across the board to your audience make a huge difference. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I love that it shows all devices (mobile and desktop) view of your email campaign and how they will render depending on that provider. This helps immensely when it comes to design, development and knowing the limitations. #### Cons Sometimes indiviual previews are down, but this is due to updating. --- ### Litmus is it a go or no - Overall rating: 5/5 - Reviewer: Katrina M. - Industry: Consumer Services - Company size: 51-200 employees - Product usage: less than 1 year · monthly - Reviewed: April 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I was good but the courses were very long and it was a bit confusing to get started. I had to figure it out on my own and it was frustrating. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like that I was able to complete the courses and get credit quickly. The company didn't provide accurate instructions, #### Cons However I didn't like the fact that I had to download to my computer. The instructions should have been more helpful. --- ### Highly recommend if you have the workload to justify the cost - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Design - Company size: 2-10 employees - Product usage: 1-3 years · monthly - Reviewed: January 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The platform is easy to use and gives you a fantastic set of visuals to get the email campaign right. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Litmus made email testing such a breeze - as an email designer, it helped to ensure consistency for a medium that was incredibly challenging to get right. It's a little better these days thankfully, but still a useful tool. #### Cons As a small studio, I wasn't able to justify the cost when they removed the free basic account --- ### Robust Business, Product and Services E-commerce Management GURU - Overall rating: 5/5 - Reviewer: James W. - Industry: Media Production - Company size: 2-10 employees - Product usage: 1-3 years · daily - Reviewed: May 2023 - Review source details: This review was submitted organically. No incentive was offered Tremendous and robust B2C interactive mutual engagement and optimum clients satisfaction. E-commerce marketing automation campaign tool. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Multi-device/branding and purposed SSO enables me to reach large number of clients and gain more prospects via large volume outbound emailing. Capability to manage email contact list and maintaining best interactive clients engagement par 24/7/12/365. Availability and affordability is an added advantage. #### Cons We are more satisfied with every module it have since it has great impact, nothing to like least. --- ### Easily check email designs in multiple platforms. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Health, Wellness and Fitness - Company size: 201-500 employees - Product usage: 1-3 years · weekly - Reviewed: March 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros You can test emails in almost every platform available. #### Cons It’s a little slow because you are basically sending test emails. Not sure if there is anything you can really do about that. --- ### The best way to test emails across clients - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: 3-5 years · monthly - Reviewed: August 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Email testing across all email clients and mobile devices. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Emails not consistently great across every email client? Litmus solves that. You can easily send a test email to them or copy/paste email code to see it render across all major clients. #### Cons It's a bit more expensive than their competitor, email on acid. It would be nice if it was native to an email tool rather than a separate tool. --- ### A valuable Asset for Compatibility Testing - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 10000+ employees - Product usage: 1-3 years · monthly - Reviewed: December 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We now use it for testing any new email templates due to the having more options than anyone else we've looked at. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Litmus makes it VERY Easy to render your emails across a wide breadth of clients They also have a very nice Chrome Plugin for quick rendering #### Cons Lacks integration with our present ESP (Cheetah Digital) --- ### Great tool for testing emails - Overall rating: 4/5 - Reviewer: Josh A. - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: 1-3 years · monthly - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Functionality: 4/5 #### Pros I primarily use Litmus for testing HTML email templates. They actually have a free tool you can use to test this. #### Cons No real cons for the platform but I've yet to explore all of the features. --- ### Satisfactory features for quicktesting - Overall rating: 3/5 - Reviewer: Verified Reviewer - Industry: Consumer Services - Company size: 2-10 employees - Product usage: less than 1 year · monthly - Reviewed: September 2025 - Review source details: This review was submitted organically. No incentive was offered On HTML mail testing experience, it was good as it is also a free tool. However, if you are looking into several email templates testing, it might not be ideal because of the limited features. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros It was referred by a friend who has used and as a fellow colleague, he thought that it would be useful. #### Cons It cannot handle bulk testing or a large amount of tests at once. It is very minimal. It also lacks the full features of email analytics such as spam filter testing. --- ### Changing the way you email - Overall rating: 4/5 - Reviewer: Derek H. - Industry: Telecommunications - Company size: 51-200 employees - Product usage: 1-3 years · weekly - Reviewed: May 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Litmus has really revolutionized how we feel and use our email marketing. From the analytics to the personalization we can use, we are extremely happy with our choice to use Litmus. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The customizable templates have been a huge time saver and the analytics have helped us continue to shape our marketing message and brand. We love it! #### Cons There is a bit of a slowdown when it comes time to view the proofs. --- ### Litmus, for your marketing/newsletter emails - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: less than 1 year · monthly - Reviewed: September 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We used it with our list Manager program for our customers. The software was able to give them insight to issues that weren't apparent. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Functionality: 5/5 #### Pros It works well as a monitoring program. Has great analytics for email, such as pre-send testing & previews -most value using Litmus to test/monitor email template s #### Cons The cost is the biggest dislike. It works great, but expensive. And some people may expect (like our customers) litmus cleared their email from being pegged as spam but emails still land in the spam folder. --- ### Great email handling and email marketing tool - Overall rating: 4/5 - Reviewer: Shilpa R. - Industry: Information Technology and Services - Company size: 201-500 employees - Product usage: 1-3 years · monthly - Reviewed: October 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros It is a good for handling email email bursts for email sending and receiving overall email management and marketing #### Cons Good tool but need easy way and user friendly way to support in improvement when it comes to file conversions and handling --- ### Great for Email Testing - Overall rating: 5/5 - Reviewer: Annie G. - Industry: Alternative Medicine - Company size: 51-200 employees - Product usage: 1-3 years · weekly - Reviewed: May 2025 - Review source details: This review was submitted organically. No incentive was offered Overall I am pleased with Litmus. It makes our email testing easy by showcasing email creative in various forms and identifying any issues that may be present. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros It makes it easy to test my email creative on various devices, browsers and inboxes. It makes email testing simple. #### Cons I wish there were more integrations into various programs to make review and send easier. Specifically, it would be great if there was a google plugin. --- ### Best all-in-one email tool - Overall rating: 5/5 - Reviewer: Gaurav G. - Industry: Graphic Design - Company size: 2-10 employees - Product usage: less than 1 year · weekly - Reviewed: May 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It is perfect to use already built templates for different scenarios for emails, help a lot we can edit it and share campaigns when in need #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Its feature in sending normal emails, email marketing campaigns and other cool features to help us analyze the emails, automation capabilities and much more #### Cons It should leverage to other microsoft products as well, to provide seemless customisable experience among other softwares --- ### Litmus 5 star! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Transportation/ Trucking/ Railroad - Company size: 2-10 employees - Product usage: less than 1 year · weekly - Reviewed: April 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall we had and are having a great experience with Litmus. New features come out often so they are adapting. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Very user friendly program, did not take us long to get used to the systems. Handled our email marketing like a breeze. #### Cons Although Litmus is user friendly, our only complaint would be that it lacked some more complex marketing features. ---