Mergo

RATING:

4.5

(24)

About Mergo

Discover the first email campaign tool built on the last generation of Google add-ons Send a highly personalized campaign directly from Google Sheets, Google Docs and Gmail. Send mass personalized emails in bulk directly from Google Sheets, Google Docs and Gmail. Track opens, clicks, bounces, and responses, from your ongoing campaign or the previous ones. Mergo also comes with a complete options toolbox to create the campaign that perfectly suits your needs. What benefits Mergo can bring to you: - Send highly personalized emails in bulk in no time. Insert {{Merge tags}}, attachments, formatting, clickable images, links... Add cc, bcc recipients and set up the right reply-to or alias! - Track all email opens, clicks, responses, bounces, unsubscribes in real time di...

Mergo Pricing

Freemium: first campaign 100% free, then free for up to 30 emails / campaign. Plans start at $1.5 / month. Monthly, yearly & lifetime plans available. Domain-wide plans available for Google Workspace domains.

Starting price: 

$1.50 per month

Free trial: 

Available

Free version: 

Available

Send email campaigns from Google Sheets, Google Docs and Gmail!
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Mergo Reviews

Overall Rating

4.5

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

5

Functionality

4.5

Most Helpful Reviews for Mergo

1 - 5 of 24 Reviews

User Profile

Tom

Verified reviewer

Sports, 2-10 employees

Used monthly for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed July 2022

Great software that's simple to customize

I've greatly appreciated using Mergo for sending messages to our skating organization with about 200 members each year. It's simple to set-up in Google sheets, and send messages.

PROS

The standard process for merging emails works well, and the slow send takes a while, but I've never had any emails end up in a user spam folder.

CONS

There are a lot of options, but it'd be nice if there were more context help to bring me to info about features. I suspect there's an option to send to people based on a field value, but I haven't seem an obvious way to do it.

Reasons for switching to Mergo

YAMM was having issues authenticating my account after a few years, and I couldn't find my answer in support besides using a Private browser tab. I went looking for other options and found Mergo with the same features, better integration, and better sending at about the same cost.

Vendor Response

Hi Tom. We're happy that you shared your sentiments and observations about Mergo! By default, Mergo's email submission speed is slowed down intentionally (throttled) to improve the deliverability of your email campaigns. Learn more - https://tinyurl.com/3msha3un And could you tell me more about "... option to send to people based on a field value"? I'd love to know more about that and find/share a solution with you. You can reach us at support@mergo.app > Randy - Mergo Support

Replied July 2022

Devin

Design, 2-10 employees

Used weekly for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2022

Super simple, straightforward email marketing solution

Very positive

PROS

Templating is very simple, and their free tier has useful limits.

CONS

Little bit of friction in the license purchasing process, but resolves quickly.

Reason for choosing Mergo

Inexpensive, simple, and great free tier limit.

Vendor Response

Thank you for the kind words, Devin! And I'm sorry about the friction you had with our purchasing process. Could you please tell us more about it so we can improve and make it a positive experience for everyone? You can reach us at support@mergo.app. We also know that Mergo is critical for everyone. This is why we pride ourselves on making Mergo very accessible to (and affordable for) everyone. > Randy - Mergo Support

Replied June 2022

Michael

Health, Wellness and Fitness, 2-10 employees

Used daily for more than 2 years

Review Source
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

2

FUNCTIONALITY

3

Reviewed October 2022

Useful but flawed. Company ignores requests for refunds

PROS

This addon is pretty useful overall. It's handy if you don't need to send any more than ~1500 emails per day and want to keep track of opens, bounces, unsubs, etc..

CONS

Their google marketplace page is flooded with fake reviews, so it's hard to judge them before buying.There's a significant flaw with resetting people who've unsubscribed. After removing someone from the unsubscribed list, if you open that sheet's tracking report, the person will be added back to the unsubscribed list.If you don't have many sheets to search through, you can manually find the contact and edit/remove their entry. But if you have many sheets it would be very tedious, if not impossible, to find and edit them.Deliverability:When I first tried this app some years ago, I had open rates of around 70%. With other popular email clients like Convertkit, Mailerlite, Getresponse, and SendPulse, I get 50-70% open rates. I'm sending the same emails to the same recipients.More recently, my Mergo open rates dropped to as low as 20%, and support seemed to have no clue. When I asked for a refund (I just bought it two weeks ago and had to drop my sending to 50/day due to the poor open rates) due to the poor open rates and unsubscribe glitch, they've ignored me.

Zachary

Education Management, 2-10 employees

Used weekly for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

4

Reviewed June 2022

The simplest AND best in mail merging!

So long as the tool remains what it currently is, I see our team using Mergo indefinitely! We have everything we need and can use it more easily than anything else out there!

PROS

We love drafting emails with quick merge tags, then setting personalized and customized emails to bulk lists. We use it for tracking communication as well as proving engagement, and nothing beats the simplicity of both of those features.

CONS

Because Mergo relies on email drafts for templates, you don't get the fancy HTML emails like in major email marketing options. However, we feel the increased reliability in deliverability plus simple use case is by far more of an advantage!

Reasons for switching to Mergo

Needed something easier and cheaper.

Vendor Response

Hello Zachary. We're glad that you like our intuitive and easy-to-use features! We currently don't have a fancy HTML editor. But soon, an advanced draft editor will be available in Gmail with features like: layout collection and brand customization. In the meantime, did you know that you can turn Google Docs into Gmail templates? Learn more here http://bitly.ws/su5N. > Randy - Mergo Support

Replied June 2022

User Profile

Vikram

Verified reviewer

Facilities Services, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2022

Extraordinary programming that is easy to tweak

I see our group utilizing Mergo endlessly! We have all that we really want and can utilize it more effectively than whatever else out there!

PROS

The standard cycle for consolidating messages functions admirably, and the sluggish send takes some time, however I've never had any messages end up in a client spam organizer.

CONS

There are a great deal of choices, yet it'd be great in the event that there were additional background info help to carry me to data about highlights. I suspect there's a choice to ship off individuals in light of a field esteem, yet I haven't appear to be a conspicuous method for making it happen.

Vendor Response

Thank you for the kind words, Vikram! About this: "the sluggish send takes some time", you can bypass this default feature. Learn more about it here - https://help.mergo.app/article/100-deliberate-throttling-for-improved-delivery. > Randy - Mergo Support

Replied September 2022