Moosend

RATING:

4.6

(193)

About Moosend

Moosend is a cloud-based marketing automation software designed to help businesses manage subscriber lists, customer segmentation, product recommendations, landing pages and subscription forms. Key features include lead management, campaign management, multi-channel marketing, website visitor tracking, lead scoring, contact management and spam checking. The email marketing solution allows teams to create and personalize campaigns, segment audiences based on website or email behavior and build business strategies according to analytics gathered by tracking clicks, opens, social shares and unsubscribes. Users can create automated workflows by using the drag-and-drop builder and customizable templates. Additionally, Moosend lets marketers set up events, filters and ac...

Awards and Recognition

FrontRunner 2023
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Moosend Pricing

Pricing is based on unique users across all email lists. The 5K plan is free for 3 months, then $10/month after the trial ends. Discounts are available for 6-month and annual plans.

Starting price: 

$9.00 per month

Free trial: 

Available

Free version: 

Available

Moosend Account Dashboard
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Moosend Reviews

Overall Rating

4.6

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Moosend

1 - 5 of 193 Reviews

regis

Biotechnology, 2 - 10 employees

Used free trial

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed May 2021

Very good product / Super strong support

User Profile

Dipak

Verified reviewer

Publishing, 201-500 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2019

Big features in small package

PROS

Being in the publishing industry, spot communication is paramount. After going through Mailchimp, Activecampaign, Sendgrid, AWS ses, we have finally decided to stay with Moosend mainly because there is no other tool that matches the combination of feature set & price point offered. Right from seamless onsite event tracking to journey building to amazing customer support (Located out of UK so GMT & IST have many overlapping working hours ). Further, the API rate limits are also set on a very high threshold so we have never faced any problems migrating any bulk size of data into and out of the system. Lastly, being able to add as many custom fields further eases our process of managing adhoc campaign send outs.

CONS

No cons as per say, we are in talks with them to add additional triggers for journey building which is very specific to our case at the moment. but this is also technically not a con as we can yet continue sending the campaigns using custom field value update trigger.

User Profile

Jacob

Verified reviewer

Marketing and Advertising, 1 employee

Used weekly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed February 2021

Moosend Customer Service is Excellent

Overall in terms of value, I highly recommend using it especially for people who have a larger list and don't send email frequently.

PROS

I recently experienced an error with a Zapier app and their customer service resolved the issue in under 12 hours. They even reached out to me telling me to retry. With larger companies, you often have to contact them for a status update.

CONS

They are frequently making updates to the functionality and UI/UX. It doesn't have the polish or simplicity that I liked with Mailchimp but it is getting better. Creating a message in their automation tool is different from their main campaign builder so it isn't as user friendly.

Reason for choosing Moosend

The monthly pricing for my list size was the most affordable. I also liked how they offered email automation.

Reasons for switching to Moosend

I have experience using Mailchimp, HubSpot, and SendFox for email marketing. I moved to Moosend from Mailchimp after they changed their pricing model making it too expensive for a non-frequent sender.

Correy

Marketing and Advertising, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

2

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

2

Reviewed August 2020

One of the worst e-mail marketing products that I have ever used

I have been managing marketing teams for more than 10 years and I can easily say that Moosend is one of the worst Saas companies that I have worked with.Probably the worst. Customer experience is poorly managed and the quality of customer communications is at best, frustrating.

PROS

Moosend is cheaper compared its core competition.

CONS

There is a reason for Moosend positioning itself as a cheaper alternative to other email marketing and automation providers. Frankly, it is not even a decent alternative. Moosend has limited analytics capabilities, has a terribly slow user interface and very limited features. But the worst of all - it appears that Moosend has reputation issues with anything related to Yahoo!, Aol and Verizon. No matter how good your own sender reputation is, how clean your lists are, or how good your content is, thousands of your customers might not receive your campaigns due to Moosend's IP issues. Also, you will probably need to contact to mail providers directly to get status updates. It is a small company so you would expect things to move faster. However the technical/customer support is not only extremely slow but also unresponsive to your essential inquiries.

Tammy

Professional Training & Coaching, 1 employee

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2022

Excellent Email Marketing Software

My overall experience has been very good with the software. They have updated a lot since the beginning and it is so much easier to use. I simply hop on and update my weekly emails, proof them, and send.

PROS

Ease of use, nice templates, and walks you through the needed steps, gives nice emails to arrive in their inbox. Also allows you to do landing pages for events and promos.

CONS

No real cons - could add a few modern templates for emails (although this is not a complaint as much as preference).

Reason for choosing Moosend

I took a chance on Moosend and am glad I did. It's been well worth it.

Reasons for switching to Moosend

I picked up Moosend as a LIfetime deal and have never left.