Ominsend is a cloud-based email marketing solution for small and midsize ecommerce businesses. It helps users to design email campaigns, review their performance and manage their interactions with visitors and customers.

Omnisend features built-in forms that capture visitor information which helps users to personalize messages and provide visitors with different incentives and discounts. The solution also offers customer experience functionalities such as cart recovery, order confirmation, order follow up, birthday emails and more.

Subscriber segmentation tools allow users to send targeted messages to specific groups. A built-in content editor is also included. Users can generate reports based on real-time analytics, and integrations with Shopify, Tictail, Magneto, WooCommerce, PrestaShop and other ecommerce platforms are supported.

Services are offered on a monthly subscription basis that includes support via email, live chat and an online knowledge base.



262 Reviews of Omnisend

Overall rating

4.84 / 5 stars

Filters:

Showing 1 - 20 of 262 reviews

January 2019

mercedes from Frenship High School

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

4 of 5

January 2019

Omnisend is Great!

Overall Omnisend has made our experience with keeping track of subscribers and sending mass emails so much easier. Coming into the software we were using another software but we were glad we made the switch to Omnisend.

Pros

The software gives your business a much more professional look and makes doing it so easy.

Cons

The software took a couple tries to get used to but once I did it was a breeze and made sending emails and other tasks much easier and effective.

December 2018

colleen from Bloomin Jewels

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

3 of 5

Customer support

4 of 5

Functionality

4 of 5

December 2018

Easy to use

Pros

Very easy to use the templates and add images and text.

Cons

Not able to use videos and has the same templates from last year.

December 2018

Anonymous

Verified Reviewer

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

5 of 5

December 2018

Just starting out -- fits my need better than MailChimp

Pros

Easy to use - I like the graphic map of email automations -- I'm a visual person and it shows me what I need to understand right away.

Cons

Not sure if it's a bug, but when I set automated email delayed send at 2 minutes, sometimes I didn't get the email until the next day or sometimes just never got it. When I set it as immediately after subscribing -- it works. I'm using Shopify integration.

December 2018

Laurea from Prominent Jewels & Accessories

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5 of 5

Functionality

5 of 5

December 2018

Very Easy to Use

Pros

As a new store owner, building an online store is very time consuming. There is so much to learn and do. I tried one other app before trying Omnisend. Omnisend was very simple and easy to use. I really appreciate the conversion report as well.

Cons

I haven't encountered any cons just yet.

December 2018

Ken from QuadProz

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

4 of 5

December 2018

Great value

Pros

Easy to load my contact list and email template easy to use.

Cons

Templates required a lot changes to make them look more professional.

November 2018

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

3 of 5

November 2018

Omnisend & Shopify

Pros

It has allowed me to collect emails and market to my promoters with ease.

Cons

I still don't understand how to transfer my collected emails from Omnisend to my Shopify. I have tried multiple times to transfer them but no luck. Yes I reached out to customer support but I still had no luck.
I wish omnisend were able to choose which emails you can send certain campaigns for and organize the emails by categories since not all my email subscribers receive the same emails I have to constantly create new lists when I have a new subscriber to send them the current campaign to avoid re sending to previous subscribes who have already received it.

November 2018

LEKHINEE from THE INDIAN ETHNIC CO.

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

5 of 5

November 2018

Omnisend review

I would say it was perfect. It was a dozen times simpler than mailchimp and that's what i love abot this. own an e commerce website and handle everything single handedly so i do not have much time to spend on making emails. Omnisend is perfect- Helps me get expert quality of work done in half the time!

Pros

I love the ease of workflow. I have used Mailchimp but its too complicated and doesn't have the functionality that you provide in the free version like product addition from the website. I think the website segmentation of customers for emailers is also extremely helpful. No need to create a different excel sheet everytime you want to target a particular customer segment.

Cons

I think you could do better with providing more automation functions in the free plan like mailchimp does. There is limited scope to run automations on a free plan. A small business like mine currently can't afford to many marketing overheads.

November 2018

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Excellent Free Options

The email marketing campaigns are so easy to use and offer multiple templates. Thanks!

Pros

I use this as a Shopify App for my web business. It is EXCELLENT. Allows me to set up my marketing campaigns and manage my contacts. I can also configure a pop up email marketing tool to grow my email list. All FREE.

Cons

There is honestly nothing that I do not like about Omnisend.

November 2018

clarence from rweshirtwear.com

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

2 of 5

Functionality

5 of 5

November 2018

first impression

im saticefied with the capibilites of this app

Pros

what i like about this app is that it allows me to reach out to customers through E mails

Cons

I have not used any other marketing service so im impressed]

November 2018

Kenneth from SK Homemade Cakes

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Awesome Features app

Pros

The app got so much upgrade from before and now come with SMS features, and it pack with wheel of fortune to give discount for marketing use

Wish it could have more automation workflow email as below to help ease merchant on marketing workflow and can we can focus on what we do best.
New Arrivals in store
Site-wide recommendations
Buy again
More Gamify like the wheel of fortune

Cons

There's lots of text to help you out but sometimes when you read too much is kind of confusing

November 2018

Briana from Baby Mocc Shop

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

I love Omnisend

I loved Omnisend, was for sure super easy.

Pros

This is so easy! I love using it. I love that they have live chat 24/7

Cons

Nothing, they are there to help every step of the way.

November 2018

Ryan from Lil C's Foot Sweaters

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Amazing and Very Useful!

My Emails are well built, more clear than before.

Pros

I love the Easy campaign building, set up like, but easier than infusion-soft.

Cons

There Should be a way to set up cart buttons on regular email templates.

November 2018

Steve from Mount Everest Holdings, Inc.

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

November 2018

Great App!

I love this App! It’s fairly attractive and easy to use. It’s feature-rich, comprehensive and very robust. It works well. This application is the future.

Pros

I love all the features and options available and the fact that Omnisend keeps adding updates.

Cons

I think it could be a bit easier to use.

November 2018

JaTarra from iones5

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5 of 5

Functionality

5 of 5

November 2018

Soundest Review

Pros

I just installed this and it seems pretty straight forward. Everything is labeled to fit the need of you basic search.

Cons

There aren't any cons as of right now due to me just installing this app.

November 2018

bernadette from ELEVEN26 LLC

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Super effecient

Pros

easy to use, straight to the point, love the templates

Cons

No complaints about this product at all.

November 2018

Alice from Retail

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Everything I need to capture new customers

Pros

I love that you can easily set up automations for cart recovery

Cons

There's nothing I do not like about this software

November 2018

David from SR

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

November 2018

Great marketing platform!

We were looking for an all-in-one marketing solution to use with our e-commerce store on Shopify. Omnisend provided everything that we were looking for and more!

Pros

The amount of features included even in the free plan! You can send emails, use signup forms, exit popups and even a spin-to-win email collection widget! Its a really strong email marketing platform for any e-commerce store and is super easy to use. Highly recommended.

Cons

Honestly haven't found anything that I do not like about the platform! The only thing I can think of would be to include more templates and options for designing email campaigns and popup widgets. The feature sets are great though!

November 2018

Jessica from Cavelle Kids

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Great Email Marketing

Pros

I like how easy it is to you and how you can customize a ton

Cons

Not sure maybe a few functions could be easier or more template options

November 2018

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Great product that makes everything easier with automation for my small business

So far I've had a great experience with no issues. Would recommend to any one else!

Pros

Very easy to use, great automation systems that can work while I'm away.

Cons

No cons so far! Have been satisfied with the product.

November 2018

Mozart from Debi.R

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Functionality

5 of 5

November 2018

Simply Perfect

Pros

Functional, great Customizable templates and easy to use

Cons

I think we should have the option of show/hide the omnisend logo in our newsletter and popup box!?