--- title: "Omnisend Software Reviews, Demo & Pricing - 2026" description: "Review of Omnisend Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/email-marketing/omnisend-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / Omnisend Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/omnisend-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/omnisend-profile/alternatives/) # Omnisend Review From $16-$59/month Free version 3 plans Wondering if Omnisend is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pros and Cons - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Omnisend 4.7 [(836)](https://www.softwareadvice.com/marketing/omnisend-profile/reviews/) Pricing Starting at $16.00 usage based per month ### About Omnisend Omnisend is an email marketing software designed for eCommerce brands. It provides tools for automation, SMS messaging, and email campaigns. The platform supports businesses of various sizes, offering features to create personalized marketing campaigns across multiple channels. Its features include customizable email templates, SMS messaging, web push notifications, and pre-built automations for tasks such as welcome series and abandoned cart recovery. Advanced segmentation enables targeting based on shopping behavior and campaign activity. The interface is designed to simplify campaign creation without requiring technical expertise. Omnisend AI offers marketing assistance.The platform includes analytics and reporting tools, such as heat maps, to monitor campaign performance. It supports integration with various eCommerce platforms, including Shopify, BigCommerce, and WooCommerce. Wondering if Omnisend is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. ## Omnisend User Interface ## Popular Omnisend Alternatives Main Product Omnisend 4.7 [(836)](https://www.softwareadvice.com/marketing/omnisend-profile/reviews/) Ratings Breakdown - 4.63Ease of use - 4.50Value for money - 4.65Customer support - 4.50Functionality Pricing Starting at $16.00 per month Get Price Alternative Product [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) 4.6 [(3512)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.49Value for money - 4.53Customer support - 4.49Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/) 4.5 [(17676)](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/) Ratings Breakdown - 4.38Ease of use - 4.35Value for money - 4.17Customer support - 4.36Functionality Pricing Starting at $13.00 per month Get Price Alternative Product [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) 4.7 [(2322)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.71Value for money - 4.77Customer support - 4.54Functionality Pricing Starting at $12.00 per month Get Price Alternative Product [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/) 4.6 [(2568)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) Ratings Breakdown - 4.24Ease of use - 4.34Value for money - 4.40Customer support - 4.46Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Constant Contact](https://www.softwareadvice.com/marketing/constant-contact-profile/) 4.3 [(2943)](https://www.softwareadvice.com/marketing/constant-contact-profile/reviews/) Ratings Breakdown - 4.33Ease of use - 4.11Value for money - 4.23Customer support - 4.19Functionality Pricing Starting at $12.00 per month Get Price ## Omnisend Pros and Cons We analyzed 836 verified reviews for Omnisend to find out what actual users really think. Select to learn more Intuitive Interface For All Users The platform is praised for its user-friendly design and intuitive navigation, making it easy for both beginners and experienced users to manage campaigns. Clear tutorials and a straightforward interface help users get started quickly and complete tasks efficiently. Responsive And Helpful Support Team Omnisend's customer support is highly responsive and attentive, with real people available via chat and email to resolve issues quickly. Users appreciate the knowledgeable assistance, proactive follow-up, and approachable communication style, making troubleshooting and onboarding smoother. Robust Automation And Tools Omnisend offers a wide range of marketing features, including automation, saved templates, and product pickers, which help save time and streamline workflows. Users value the ongoing addition of new features and the ability to manage multiple marketing tasks within one platform. Restricted Design Flexibility Customization options are seen as limited, with users unable to fully adjust content blocks, backgrounds, or branding elements. Some find it difficult to match designs to their brand, edit code, or manipulate images, leading to frustration with design restrictions. Glitches And Limited Editing Options Users report that the email builder can be buggy, with formatting issues, misaligned elements, and limited drag-and-drop functionality. Some find it tedious to customize emails, struggle with mobile previews, and experience emails landing in spam folders or not sending reliably. Cost Concerns For Small Businesses Pricing is a common concern, especially for small businesses and international users. Many features are locked behind higher-tier plans, and the free plan is limited. Users mention unclear billing, frequent price increases, and feeling they pay for unused features. ## Omnisend Pricing and Plans Starting price: $16.00 per month Free Trial Free Version Standard $16.00 usage based, per month Plan includes: - Up To 3000 Emails Per Month - $1 in free SMS to try - Unlimited web push notifications - Account expert (from $400) - 24/7 Priority support Pro $59.00 usage based, per month Plan includes: - Send unlimited emails - Get 3,933 free SMS / month Custom Pricing Pricing available upon request Plan includes: - Global SMS messaging - Account expert - Personalized content - Advanced Reporting Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Omnisend Features - Popular features found in Email Marketing A/B Testing Autoresponders Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customer Segmentation Email Tracking Event Triggered Actions Subscriber Management WYSIWYG Editor - More features of Omnisend 2-Way Messaging Abandoned Cart Saver Activity Dashboard Activity Tracking Alerts/Notifications API Audience Targeting Automated Responses Automated Scheduling Behavioral Targeting Behavior Analytics Behavior Tracking Campaign Management Campaign Planning Campaign Segmentation Campaign Tracking Channel Management Click Tracking Compliance Management Contact Database Content Management Conversion Tracking CRM Customer Database Customer Profiles Customizable Branding Customizable CTAs Customizable Fields Customizable Forms Customizable Templates Customization Dashboard Data Import/Export Data Integration Drag & Drop Dynamic Content Email Campaign Management Email Distribution Email Management Email Marketing Email Templates Engagement Tracking Form Builder Forms Creation & Design Forms Management GDPR Compliance Generative AI HTML Editor Image Library Landing Pages/Web Forms Lead Capture Lead Generation Lead Management Lead Segmentation List Management Live Chat Mailing List Management Marketing Automation Marketing Calendar Mass Texting Message Personalization Mobile Optimization Monitoring Multi-Campaign Multi-Channel Attribution Multi-Channel Campaigns Multi-Channel Communication Multi-Channel Data Collection Multi-Channel Marketing Open Rate Tracking Performance Metrics Personalization Product Recommendations Real-Time Analytics Real-Time Data Real-Time Notifications Real-Time Reporting Reminders Reporting/Analytics Reporting & Statistics ROI Tracking Sales Analytics Scheduled Messaging Scheduling Search/Filter Segmentation SMS Marketing SMS Messaging Social Marketing Social Media Integration Social Promotion Subscription Management Template Management Text-to-Win Third-Party Integrations Unsubscribe Database Visitor Tracking Visual Analytics Web Forms Website Visitor Tracking Workflow Automation Workflow Management ## Omnisend Integrations Shopify Integration rated 4.8 from 95 reviews WooCommerce Integration rated 4.5 from 18 reviews LoyaltyLion Integration rated undefined from -1 review Smile.io Integration rated undefined from -1 review Shopify Plus Integration rated undefined from -1 review BigCommerce Integration rated undefined from -1 review See all 70 integrations ## Omnisend User Reviews Overall Rating 4.7 Ratings Breakdown 5 75% 4 22% 3 2% 2 0% 1 0% Secondary Ratings Ease of Use 4.6 Value for money 4.5 Customer support 4.6 Functionality 4.5 MS Maike S. Verified reviewer Marketing and Advertising Self-Employed Used monthly for more than 2 years Review source Reviewed March 2026 Great product 5 Excellent service and great product overall. Great partner program that pays decent commissions with excellent onboarding and support. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: Excellent UX/UI and onboarding process with a tonne of constantly evolving features, great knowledge base, continuous learning content. Omnisend has all the features you want (and more!) combined with a smooth, engaging, intuitive interface. Cons: The price point is a bit steep for small businesses who don't need or use all the bells and whistles. Reasons for choosing Omnisend Various factors but mostly for it's feature richness and integration with other systems. Reasons for switching to Omnisend Wanted more features that integrated better with other initiatives. Vendor Response Love that the feature richness and integrations are working well for your initiatives. It's great to hear the partner program and onboarding experience have been solid too. We understand pricing considerations vary, and we're here to support you as your needs evolve. Replied March 2026 Read More HM Hannah M. Verified reviewer Publishing 11-50 employees Used weekly for more than 2 years Review source Reviewed September 2025 Great email platform 5 Overall I love using the platform as it's so easy and intuitive. We've had some great results since using it. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Ease of use and how easy it is to create beautiful looking mailers. I like how you're building the web and mobile version together, so there's no margin in error. I also love how easy it is to boost emails. Cons: I feel the templates could be better overall as well as the analytics and reporting depth which could be more advanced. Reasons for switching to Omnisend We wanted a better email platform with better automation features and ease of use Vendor Response Thanks so much for the thoughtful feedback! We’re glad to hear you’re enjoying the ease of use and seeing great results — that’s exactly what we aim for. We appreciate your note on templates and reporting depth too, our team is actively working on improvements in both areas. Great to have you with us! Replied September 2025 Read More TS Trevon S. Verified reviewer Retail Self-Employed Used weekly for more than 2 years Review source Reviewed August 2025 Using omnisend 4 Previously 5 My experience with omnisend is good. I’m able to reach and interact with my audience while also getting the data I need to continue to improve my content. Ratings Breakdown 5 Ease of use 3 Value for money 4 Customer support 4 Functionality Pros: Well what I like the most is Email templates are nice and customizable and the ability to do sms messaging is helpful. Cons: I don’t have any new dislikes at the moment. My only issue is having to still pay for sms even if you already pay for a subscription. Vendor Response We appreciate your thoughtful feedback. It’s great to hear Omnisend is helping you engage your audience with customizable templates, SMS, and performance insights. Your note on SMS costs is important input as we continue improving the platform to deliver even more value. Replied September 2025 Read More TA Thanos A. Verified reviewer Marketing and Advertising Self-Employed Used daily for more than 2 years Reviewed April 2025 Unbeatable Value For Money - Powerful and Easy-to-Use 5 Overall positive both from a price-performance perspective (ROI) and also a customer support perspective. Always found someone to help me out in a less than 10 minutes when I needed help with something on their platform. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: It is the perfect Email marketing tool for small and medium-sized businesses and it can be quite scalable as well. Easy to use and draw reports from and also it is quite affordable in comparison to their competition considering what you get with your monthly subscription (Email + SMS + Push). Furthermore, it is quite powerful with the automation flows and segmentation options we currently have available. Cons: Some integrations to a few 3rd party apps are missing, so make sure that your tech stack integrates natively before committing. For the majority of the apps we have used it has not been a problem to be honest. Also, it is not as "sand-boxy" as Klaviyo, which is usually the case for the more complex automation flows we occasionally needed to create in the past (but covered without any hassle the 95-98% of the other automation needs we had). Also not as "sand-boxy" when it comes to their pre-created blocks (coupon code block, product recommendations) which means that you cannot adjust them in a drastic way, which is again a fringe case we have found ourselves in rarely (again 95-98% of the cases are covered just fine with the current setup). Reasons for choosing Omnisend Better price-performance and ease-of-use vs both of the other options. More powerful and better-suited for e-commerce vs Mailchimp. Vendor Response Thank you for the detailed and thoughtful review! We’re glad to hear Omnisend has delivered strong value, ease of use, and powerful automation for your business. It’s great to know the platform meets the vast majority of your needs and has supported you effectively with email, SMS, and push. We also appreciate your constructive feedback on integrations and customization—it helps us continue improving. Thanks for recognizing our support team and for being part of the Omnisend community! Replied April 2025 Read More LS Linda S. Verified reviewer Arts and Crafts Self-Employed Used weekly for less than 6 months Reviewed April 2025 Love it BUT... 4 The support team was what kept me going. I needed a lot of help understanding the structure and how to make it work for me. To be fair I migrated my lists from another program that they dont support so it was a BIG process over an entire week. Now that I have it running I'm accustomed to it. I have yet to realize any sales with my campaigns so I may have to leave it as the fees are too high for small businesses. Ratings Breakdown 3 Ease of use 2 Value for money 5 Customer support 5 Functionality Pros: There is a team of support people always available to help. I needed them…..a LOT! That is the one most important and best part of Omnisend. Cons: Processes are not intuitive. Until you are into the set up and programing for a while it is not easy to navigate unless you have a tech degree. Learning the program takes some time. It isn't a fast and easy set up. There are no explanations of some of the settings and options that are easy to find or complete. Reasons for switching to Omnisend Cost and customer support was discontinued with them Vendor Response Thank you for your honest and thoughtful review. We’re really glad our support team could be there for you throughout the setup process — your kind words mean a lot. We understand that migrating from an unsupported platform and learning a new system can take time, and we appreciate your patience and persistence. Your feedback on the learning curve and settings clarity is valuable, and we’ll be sharing it with our team. We're here if you need further assistance and appreciate you giving Omnisend a chance. Replied April 2025 Read More VR Verified Reviewer Cosmetics 2-10 employees Used weekly for more than 2 years Reviewed October 2024 Easy to use, lots of features for the cost 5 Love it, we evaluate annually and it continues to be the best bang for the buck, plus they keep adding features which is great. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Omnisend has been a great ESP solution for my business. I have used several marketing & digital platforms in my professions career and overall, the ease of use and features for the cost are outstanding. Cons: Inability to have more custom landing pages and use custom domains for landing pages Reasons for choosing Omnisend Seemed robust for the cost and it has only gotten better Reasons for switching to Omnisend Mailchimp stopped being integrated with Shopify and that’s the #1 requirement for us Vendor Response Thank you so much for sharing your experience! We’re thrilled that Omnisend has been a great fit for your business and that you’re finding our features to offer excellent value. We appreciate your feedback on custom landing pages, it’s always helpful as we continue to enhance the platform. We’re committed to adding more features and making your experience even better each year. If you ever need assistance with anything, don’t hesitate to reach out! Replied October 2024 Read More VR Verified Reviewer Computer Hardware 51-200 employees Used daily for less than 2 years Reviewed October 2024 Choose Omnisend, you won't regret it! 5 We have been Omnisend clients for about two years and are quite happy with our experience thus far. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: They have great account managers, I have always been able to get into contact with my account manager or a support team member quickly. They are also constantly updating features, if there isn't a feature available you can request them to look into it. Most of my requests have been addressed or fixed. Lastly it is a very cost-efficient platform, I researched many others and Omnisend had an extremely competitive cost. Cons: Originally the SMS program was very simple, but it has evolved with feature changes and updates. Now it gives the functionality of most other platforms. Reasons for choosing Omnisend Omnisend had a better price, specifically the unlimited email sends. That was a big factor in why we went with omnisend. Reasons for switching to Omnisend Expensive and required too much dev team participation in order to do anything technical. Vendor Response Thank you so much for your kind words! We’re thrilled to hear that our account managers and support team have been quick to assist you. It’s great to know that our constant updates and enhancements are making a positive impact on your experience. We strive to provide a cost-efficient solution that meets your needs. If you ever have more feature requests or feedback, don’t hesitate to reach out—your insights help us grow! Happy emailing! Replied October 2024 Read More VR Verified Reviewer Marketing and Advertising 2-10 employees Used daily for more than 2 years Reviewed October 2024 Our #1 choice for email marketing for our clients 5 We’ve been using Omnisend for over 5 years and recommend it as our #1 email marketing platform due to the personalized support and learning resources. The ease of use is perfect for anyone looking to get started with email marketing in a quick and highly effective way. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Working with our CSM and strategizing how we can improve our email marketing for our clients each month. I also love the customer support and how helpful the team is with all of my questions and product feature requests. Cons: Limited integrations with tools such as Yotpo. Reasons for choosing Omnisend Better customer support and great learning resources Reasons for switching to Omnisend Omnisend was more robust and offered more features. Vendor Response Thank you for making us your #1 choice for email marketing! 🎉 We’re thrilled to hear you’ve had such a positive experience with our CSMs and support team—it’s always a pleasure helping you strategize and grow. We hear you on the integrations and are always exploring ways to expand our integrations. Five years strong and counting—here’s to many more campaigns and wins ahead! Replied October 2024 Read More VR Verified Reviewer Printing 11-50 employees Used daily for less than 12 months Reviewed October 2024 A solid and effective email platform 4 Overall a very good platform for our email marketing and e-commerce transactional emailing needs. The platform is user-friendly and straightforward, and support has always been helpful and responsive when needed. Ratings Breakdown 5 Ease of use 3 Value for money 5 Customer support 3 Functionality Pros: Ease of configuring and customizing emails, powerful automations, and excellent support anytime I've needed to reach out with a question or clarification. Cons: Lack of SMTP support. Not a dealbreaker, but I've found most email marketing platforms also provide an SMTP integration for the websites they're connecting to. So we actually have to use a free tier of a competing email marketing service to handle this particular functionality. It would be nice to have this all under "one roof", so to speak. Reporting is a bit basic on the standard plan, requiring a fairly significant cost-per-month increase to access what they call "advanced reporting" in their Pro plan. We don't need the additional features bundled with the pro plan, so it's hard to justify the increased spend just to access better reports. Reasons for choosing Omnisend Price/feature set was solid, and the platform itself appeared to be modern and well designed. Reasons for switching to Omnisend Trouble validating emails provided by our customers offline. We've been in business over 60 years (long before email was a thing), but we still had thousands of customer emails dating back some time. Because many of these emails weren't opted-in using an online form, we experienced many account issues trying to use these. Vendor Response Thanks for the kind words! 🌟 We’re glad to hear you’re enjoying the ease of use and our support team—it’s like having a trusty sidekick for all your email adventures! We appreciate your feedback about SMTP support and reporting. We’re always looking for ways to streamline your experience, so we’ll definitely take your thoughts into consideration. In the meantime, if there’s anything else we can do to make your life easier, just give us a shout. Here’s to keeping it solid and effective with Omnisend! Replied October 2024 Read More VR Verified Reviewer Consumer Services 51-200 employees Used daily for more than 2 years Reviewed October 2024 The Customer Support ALONE is worth the $$$ 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Support is really helpful & the price is great! Cons: It is smaller company, so feature development can take some time but they're very responsive to feedback! Reasons for switching to Omnisend Ease of use and price were the main proponents Vendor Response Thanks for the awesome shout-out! 🌟 We’re thrilled to hear that our support team has been a shining star for you! We get it—feature development can be a bit of a marathon, but we promise we’re all about listening to your feedback and making improvements. If there’s anything else you’d like to see, don’t hesitate to let us know. Here’s to more ease and great prices with Omnisend! Replied October 2024 Read More Showing 1 - 10 of 836 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/omnisend-profile/reviews/) ## Omnisend Popular Comparisons [Brevo vs Omnisend](https://www.softwareadvice.com/scheduling/brevo-profile/vs/omnisend/)[Mailchimp vs Omnisend](https://www.softwareadvice.com/crm/mailchimp-profile/vs/omnisend/)[MailerLite vs Omnisend](https://www.softwareadvice.com/marketing/mailerlite-profile/vs/omnisend/)[ActiveCampaign vs Omnisend](https://www.softwareadvice.com/crm/activecampaign-profile/vs/omnisend/)[Constant Contact vs Omnisend](https://www.softwareadvice.com/marketing/constant-contact-profile/vs/omnisend/)[Systeme.io vs Omnisend](https://www.softwareadvice.com/marketing/omnisend-profile/vs/systeme-io/)[HubSpot Marketing Hub vs Omnisend](https://www.softwareadvice.com/compare/100592-omnisend/vs/119437-HubSpot-Marketing/)[Klaviyo vs Omnisend](https://www.softwareadvice.com/marketing/klaviyo-profile/vs/omnisend/)[GetResponse vs Omnisend](https://www.softwareadvice.com/marketing/getresponse-profile/vs/omnisend/)[Kit vs Omnisend](https://www.softwareadvice.com/marketing/convertkit-profile/vs/omnisend/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/omnisend-profile/alternatives/) ## Other Top Recommended Email Marketing Software [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) **4.6** (33) Recently recommended **6** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6251) Recently recommended **4** times [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) **4.7** (51) Recently recommended **3** times [AgencyAnalytics](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/) **4.8** (116) Recently recommended **2** times Stuck Between Options? 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