OpenMoves is a cloud-based email-marketing platform designed for small and midsize businesses. It offers campaign management, lead nurturing and analytics within a suite.

OpenMoves features an automated triggered email module that allows users to manage and send automatic welcome emails, anniversary emails and post-purchase messages. Users can also nurture leads by sending customized messages based on customer interests.

OpenMoves allows users to design email campaigns based on different factors such as customer data, pages of interest, purchase history and categories of interest. The solution integrates with Magento for importing customer data while running email campaigns.

OpenMoves offers survey creation, which allows users to design and send market surveys and registration forms through their email campaigns. Users can integrate email marketing platform with customer relationship management solution so that a user’s contact database can be used to autofill some of the survey fields. Support is offered via email and phone.



5 Reviews of OpenMoves

Overall rating

4.0 / 5 stars

Showing 1 - 5 of 5 reviews

August 2018

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

August 2018

streamlined, easy to use

Emailing potential donors, program participants

Pros

drag and drop functionality, ability to cull lists, A/B testing and variable content

Cons

I sometimes had difficulty with spacing issues when converting text from outside documents.

August 2018

Holly from ACVL

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

August 2018

Using OM3 for Conference Registration

Pros

The ease of creating reports and defining fields I need to see is very simple. I am new to this sort of platform and the customer service is superb. The ability to save in the address book over many years even when the person does not attend the conference but once every 3-5 years is very helpful. Having a record of the campaigns we have created from the beginning is very useful. I have used Open Moves/OM3 for 4 years and the company used it for many years previously. We will continue using it because the interface with our website and the registration process has been virtually seamless.

Cons

The fact that I can't sort the reports by fields is very frustrating and having to take the extra step to download the reports into an Excel Sheet to do this makes no sense to me. I also think the authentication process is not reasonable when I take my laptop to a different location from the previous one where I logged in is time consuming and makes no sense. I can understand being on a different device would require authentication.

Response from OpenMoves of OpenMoves Inc

Replied August 2018

Hi Holly - Thanks for the feedback. Glad you find OM3 easy to use! We recently update the system and no longer verify by IP, only browser so if your browser saved the cookie from the first login, you should not have to verify at a different location. We'll make sure to take your comments into consideration regarding the reporting for future updates. Thanks!

August 2018

Marc from xlm

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

4 of 5

August 2018

Getting Support

Very good

Pros

Ease of use and operate. Not sure what else to write here

Cons

did not appropriate error messages for errors or red fields

August 2018

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

3 of 5

Customer support

3 of 5

Functionality

3 of 5

August 2018

Basic Email Building-Excellent Reporting

Pros

The reporting is fantastic. I can easily see the metrics that I need and run reports on the specific information that I am looking for. Also easy drag and drop to design blasts.

Cons

List maintenance is challenging as contacts can not be on more than one list. Document upload tool does not allow for easy sorting. Image library is not easy to sort either- titles are too small to read and if you update an image, but keep the file name, it does not overwrite the old image, so the maintenance is manual.

August 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

4 of 5

August 2018

Open Moves Review

OM3 allows us to create email campaigns that look professional and allows us to keep our company and services in the forefront of our client's minds. The reports provide useful information and keeping all of our client contact information in one place is invaluable.

Pros

The reports that are produced after a campaign are very useful in developing a strategy to reach your marketing targets.

Cons

I would like the formatting capabilities to be increased. They are currently very limiting.