Oracle Marketing Cloud Software


 

Oracle Marketing Cloud is a software-as-a-service solution that meets the needs of both the B2B and B2C marketer. Oracle Marketing Cloud (previously Oracle, Responsys, BlueKai, Compendium, and DataLogix) is an email marketing automation solution that can be used by companies of all sizes, but is best suited for midsized to large organizations.

Users can build targeted segments and execute email campaigns through a single platform. This solution also features lead scoring and advanced reporting and analytics features.

Oracle Marketing Cloud can integrate with various sales automation systems, including Salesforce.com and Microsoft Dynamics CRM, which enables marketing and sales teams to communicate about the pipeline status. The solution also offers a drag and drop interface which helps in data normalization and transformation.

Oracle Marketing Cloud also offers Twitter and Facebook integration for added insight into the success of social media campaigns.

 

Oracle Marketing Cloud - Filter campaign audience
 
  • Oracle Marketing Cloud - Filter campaign audience
    Filter campaign audience
  • Oracle Marketing Cloud - Create automation rules
    Create automation rules
  • Oracle Marketing Cloud - Sample dashboard
    Sample dashboard
  • Oracle Marketing Cloud - Email editor
    Email editor
  • Oracle Marketing Cloud - Form engine
    Form engine
Supported Operating System(s):
Mac OS, Web browser (OS agnostic)

33 Reviews of Oracle Marketing Cloud

 

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Software Advice Reviews (18)
More Reviews (15)

Showing 1-18 of 18

Olivia from Net Health
Specialty: Software / IT
Number of employees: 201-500 employees Employees number: 201-500 employees

June 2017

June 2017

Great marketing automation software once you figure out its quirks

Ease-of-use

Functionality

Product Quality

Customer Support

Switching from Eloqua to Hubspot, there are definitely things I miss about Eloqua and in my role Eloqua seemed to fit my needs better. A benefit our company liked about Hubspot over Eloqua was the ability to track social media and get a full picture of campaign performance (versus just reporting on individual emails or landing pages in Eloqua).

Pros

Tons of flexibility with segmenting and contacts, easy to create emails and landing pages, visual layouts of campaign workflows, a lot of email statistic reports.

Cons

A few things seemed more cumbersome than they should be (like not being able to create a picklist on the fly within a form, or needed to create a separate header each time if you wanted to use it for preview text). Once in a while it seemed to glitch and I'd need to "Save As" and try again to get it to work. However, we've now switched to Hubspot and I've had to do the same thing.

 
 

John from Kareo
Specialty: Healthcare / Medicine
Number of employees: 201-500 employees Employees number: 201-500 employees

March 2017

March 2017

Most powerful MAP on the market

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Have used many different marketing automation platforms, and Eloqua is still king of them all

Pros

Can be used for simple applications through complex ones.

Cons

Pricing can be high if not negotiated down.

 
 

Angthony from Dice
Specialty: Software and technology
Number of employees: 201-500 employees Employees number: 201-500 employees

January 2017

January 2017

Oracle Responsys For B2C

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Responsys is a great ESP for large B2C businesses. It is very easy to implement new data fields, you just need buy-in from your development team. The only thing that is missing from the Marketing Cloud is a mainstream web and mobile analytics platform like how Adobe has Omniture and Campaign.

Advice to Others

It is very self-service. You'll need technical power users to truly use it right.

 
 

Kelly from Rosetta Stone
Specialty: Software / IT
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

November 2016

November 2016

Eloqua Review

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

We love how simple it is to build email prospecting campaigns. The tool provides great analytics which is extremely useful for my team to determine if our campaigns were effective or if we need to make adjustments. A bit of training is required to get the hang of utilizing and it does require a strong knowledge/background in HTML.

 
 

Jennifer from Technomedia
Specialty: Software / IT
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

November 2016

November 2016

Oracle On Demand

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Not a stable product, constantly going down. No integration with InsideView.

Pros

The color scheme is nice.

Cons

Reporting is way too complicated.

Advice to Others

There are plenty of good CRMs out there so keep looking.

 
 

James from HW.com
Specialty: Software / IT

November 2014

November 2014

A Newbie's Impression of Eloqua 10!

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

The Eloqua suite is very powerful and has brilliant support resources like Topliners and the Eloqua University. With the reward and badge system in Topliners, it really encourages you to learn as much as possible. As a novice user always looking for information, the training and support areas are solid as are the community resources.

Likes Least

There are some glitches here and there when campaign building. Updates can cause outage periods. There are small bugs within fields, which means additional clicks.

Recommendations

Eloqua provides an unparalleled platform of functionality marketers need to automate and measure demand generation campaigns that generate more quality leads.

 
 

Gabe from ADP
Specialty: Software / IT

November 2014

November 2014

Oracle Eloqua Review

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

It allows for tracking and reporting very easily.

Likes Least

It looks a little outdated with the buttons, look and feel, etc.

Recommendations

It is a great reporting tool, and the functionality allows for seeing both future and past reports.

 
 

Carmi from Military Sealift Command
Specialty: Other services

November 2014

November 2014

Fabulous Software

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

Easy to use, and vendors are professional. They maintain, update, and service the entire outfit of our company. No more hassles since we used this software by Oracle.

Likes Least

None so far. We have never encountered problem since using this, unlike before, when we couldn't be productive because the system we were using always gave us headaches. We're happy at present.

Recommendations

You should read reviews and feedback of other customers or users of this software, and give a trial for this software if it works for your company, but Oracle adjusts based on the client and company's needs.

 
 

Matthew from ObservePoint
Specialty: Software / IT

November 2014

November 2014

Deliver the right message at the right time.

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

Eloqua empowers us to deliver marketing to our prospects as if we're having real conversations with them. Using a combination of assets, such as landing pages, forms, and emails, it's easy to create integrated marketing experiences that have a clear, unified voice, to progressively gather information about those you're marketing to, and to provide value exchange. And Eloqua (now a part of the Oracle Marketing Cloud) offers first-class training and ongoing support to help you and your team along your way. So, no matter if you're a shop of one or a large team, Eloqua can scale to fit your business needs.

Likes Least

Since the acquisition by Oracle, access to support has changed. It used to be that you could call in and talk to a rep, who would talk you through any problem on the spot. Now it's necessary to submit a ticket through the ticketing system, and most of the interaction is done over the web. They have been able to resolve all problems still, so the process is different, but it's not necessarily better or worse.

Recommendations

The space is highly aggressive, and some other vendors will use questionable tactics (such as spreading FUD, using high-pressure tactics, dropping first-year pricing, and then jacking up license fees in the future) in an effort to win your business. Stay focused on matching your business needs to the value provided by the vendor. For us, that meant stellar support and training, powerful segmentation, and flexible campaign logic. Eloqua has delivered in every way.

 
 

Ben from DENTSPLY Tulsa Dental Specialties
Specialty: Healthcare / Medicine

July 2014

July 2014

Average email tool; terrific lead-generation tool

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

It brought us into a new era of one-on-one marketing. The ability to track a customer by name and deliver knowledge of what he or she is interested in is new and exciting to us. We are converting all of our submission forms (including a Facebook form) to Eloqua-enabled.

Likes Least

We vastly underestimated the difficulty in integrating with our CRM. We have a home-baked CRM, not SFDC or Dynamics. So, we have been stymied in delivering our marketing knowledge to Sales.

Recommendations

We did the most thorough vetting we knew how to do and still found surprises once we started using it. Don't try to anticipate everything; just dive in and figure it out on the fly.

 
 

Francesca from Code Mitte

February 2013

February 2013

Ease-of-use

Functionality

Product Quality

Customer Support

I worked with Eloqua in 2 different companies, and in the first one, I used both 2 versions E9 and E10. My current company Code Mitte, combines experience and expertise in CRM, marketing automation and knowledge management. We are specialized on technical customization of CRM systems like Salesforce and integration with Eloqua based on company's individual business needs and processes.

In 2011 we decided to adopt Eloqua 10 to implement sales and marketing processes and to achieve and sustain organizational growth. Eloqua is a complete tool, something more than sending emails or automating emails. I can easily get the ROI in the Eloqua reports and dashboards, and I can see the entire lead cycle, from the marketing source to the revenue, and the performance of each single assets in each step of our sales cycle.

Thanks to the Eloqua sales enablement tools our sales team is now aware of all leads, online activities, and can prioritize them.

Eloqua has many functionalities (marketing automation, analysis, sales tools, lead nurturing, tracking, integrations, app & widgets, ......) so it is important to take advantage of them, especially if you want to see the return of the investment!

At the beginning of the integration, Eloqua provided us with a Success Plan tailored to our company and assist us in the strategy. I have been able to apply the strategy and get excellent results thanks to the Topliners Community, the online trainings and the support team, which are still giving us an extremely important help.

 
 

Marilyn from Cincom Systems

December 2012

December 2012

Ease-of-use

Functionality

Product Quality

Customer Support

I could not effectively do my job without Eloqua. Eloqua allows me to make smart marketing decisions based on proven outcomes. I can better enable both my sales and marketing organizations with tools provided. We are an aligned strong global organization because of Eloqua.

 
 

Brande from Advanced Micro Devices

August 2012

August 2012

Ease-of-use

Functionality

Product Quality

Customer Support

I've had the fortune of using Eloqua at the last two organizations that I've worked for. Both organizations had unique data storage programs and therefore integration was of great importance. I've been very pleased with the ease of the integration and the incredible support that we received in both cases from the Eloqua team.

One of the biggest benefits to using Eloqua is the network of users. You can always find someone that has experienced your challenges or who has ideas for addressing marketing programs in an innovative way.

I am very excited about the applications that are available through the cloud and how they allow ease of expanding your capability. Eloqua seems to be on top of the newest ideas and helps to make sure we as marketers have the tools we need to keep up.

 
 

Roger from Thermo Scientific

August 2012

August 2012

Ease-of-use

Functionality

Product Quality

Customer Support

I am an Eloqua Power user and find that the tool and the support system is excellent. Support is key for me. Eloqua to me is like PhotoShop - lots of tools and ways of doing things, so it is hard to be an expert in everything the application is capable of. The support desk team at Eloqua have always be prompt, knowledgeable, and supportive. I do not have experience with the other tools, but I strongly suggest that Eloqua be in the mix for any marketing automation tool under consideration.

 
 

Lauren from Ariba

July 2012

July 2012

Ease-of-use

Functionality

Product Quality

Customer Support

I am reviewing Eloqua from the perspective of Marketing Data. My position opened up in Ariba Inc. post Eloqua implementation. Therefore I had to jump into training to get caught up with the rest of my team's Eloqua building skills. The first thing I have to say about Eloqua training is that it's second to none. I have never worked in a system that had such a thorough training university in place as well as an amazing user support community like Topliners. These two areas alone have made a world of difference in how I can use this amazing tool to better our data health.

A particular highlight, as a data analyst, is utilizing the dashboards for normalizing data cleanliness. Without this easy interface so much useful data could fall through the cracks and in turn sales would not be receiving honest MQL's. The dashboards also allow for proper data monitoring for all scoring purposes and to help troubleshoot data sources if data is entering the system with the wrong values. The last area in which Eloqua really stepped up was assisting in mapping out a data governance for utilizing Eloqua for our company. With guidance from several Eloqua Reps. we were able to compile a hefty governance policy for our uses and users of Eloqua as well as documenting the data flow process to our CRM. I am a true Eloqua fan and encourage everyone to check out their Topliners community to see all the capabilities of this system.

 
 

Kristin from MINDBODY, Inc.

July 2012

July 2012

Ease-of-use

Functionality

Product Quality

Customer Support

We are a SAAS company and experienced quick growth over the last 2 years. In January of 2011 we decided to implement a marketing automation platform to automate our email campaigns, expand our flexibility with forms, and track our leads from creation to close with marketing touch points and sales cycle analysis. We chose Eloqua for its ease of use, integration with Salesforce and overall product. It was a little rough at the beginning but the product has improved tremendously in the last year and their tech support is amazing. Great tech support is so necessary and really can't be replaced. I love working with a company that is always looking to improve and build on their current product. Eloqua is definitely a leader in the industry.

 
 

Krista from SurePayroll

July 2012

July 2012

Ease-of-use

Functionality

Product Quality

Customer Support

I have been using Eloqua for over a year now to manage my B2B email marketing and nurture campaigns. I can't imagine a more useful or easy-to-use tool. From the day we implemented Eloqua, we had full support from their team of experts who walked us through everything from implementation to best practices. Eloqua has their own University and certifications that help you advance your knowledge of both the product and marketing.

We have integrated Eloqua with our Salesforce install, which helps us to seamlessly pass information back and forth about leads. I am able to segment out leads based on their stage in the sales cycle and target marketing messages based on their stage. The lead's activity then passes back into Salesforce to give the sales rep more insight into the lead's digital body language. The support of the Eloqua community is tremendous! Their Topliners community is full of Eloqua employees and users who are there to give you advice and share success stories. You are never on your own when you are part of the Eloqua community.

 
 

Arpine from Multiple

July 2012

July 2012

Ease-of-use

Functionality

Product Quality

Customer Support

I have been following Eloqua since 2007, so when 3 years ago there was time for my company to switch to a marketing automation solution, Eloqua was the first company on the list of potential vendors. After thorough evaluation, we moved forward with Eloqua not only because of the great features, but also because of their ability to customize the product to our multi-brand, multi-website environment. Since then, Eloqua developed greatly, among its greatest new features are the cloud connectors, connecting Eloqua with multiple third party tools we use, and allowing all data be stored in one place.

I've used Eloqua at two companies now, one install with Microsoft Dynamics CRM, and the other one - with salesforce.com. The Microsoft Dynamics integration was a custom one built using Eloqua API - it took a while to implement, but once complete, worked well. The salesforce.com integration I am working with has custom elements to it, and also works well. Multiple security groups allow to control user permissions, only giving users access to what they need, eliminating risks of data corruption and minimizing human error. The capabilities of Program Builder automation are nearly endless, programs and emails can be customized to target prospects and impact the bottom line.

 
 
 
Showing 1-15 of 15

David from Goebel Group

September 2017

September 2017

Best if used by HTML developers.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Not great for casual users. UI is getting better but needs work. Data can be exported easily to xml or xcel formats. Lead scoring is ok but needs more intergration with CMS to be useful.

Cons

UI, support ...top liners has old info. Program builder is difficult. It is not intergrated into Compendium very well. Eloqua was purchased by Oracle not all of integration works.

Source: Capterra
 

Andrew from Pegasystems

November 2016

November 2016

Good Product With Tons Of features

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Eloqua does a lot of things well but isn't the most user friendly product on the market. It handles complex processes quite well but is sometimes confusing

Pros

It has a lot of good features and can handle complex workflows very well

Cons

Not super intuitive compared to other marketing software

Source: Capterra
 

K from Commonwealth FX
Number of employees: 51-200 employees Employees number: 51-200 employees

October 2016

October 2016

Staying on top with Oracle Marketing Cloud

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I have worked with Eloqua and Oracle Marketing Cloud for over 5 years. After assessing multiple competitors, we always come back to Oracle. Their ability to understand our business needs and provide solutions that fit is impeccable. In addition, their support and community groups provide expertise and insight that cannot be matched.

Source: Capterra
 

Amy from Drees Homes
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

September 2016

September 2016

Marketing Campaign Workhorse

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Eloqua is on the one side being used as a database tool for our big pool of suspects. On the other hand, we use Eloqua as a full fledge automation tool for email, print and telemarketing campaigns. We are using the full package: emails, landing pages, forms, program builder, data tools and reporting function. Eloqua is the hub of our entire marketing program. Our marketing team is small, but every person we add is added as a user and trained to think about our customer's journey through the buying process. The sales team relies on our outbound programs driven by Eloqua. The integration with Oracle Sales Cloud creates automatic data enrichment. Even though we are fairly simple in our use of the platform, we've created efficiencies and value that we wouldn't have without Eloqua.

Pros

The campaign management in Eloqua is a very easy and intuitive tool to send out simple, as well as sophisticated email campaigns. All assets (emails, forms, landing pages, etc.) can be integrated into the campaign, which makes the reporting easy and thorough.
It has all necessary tools for a proper database management, including a good tool for scoring.
The tools available within Eloqua allow us to target our messages to right market segments, and ensures that we can suppress email addresses that have already received a marketing message from us on a given day and unsubscribed through subscription management. We use Eloqua as a full fledge automation tool for all email campaigns and event RSVPs.
Additionally, we have it synced with our CRM so that new contacts are added into the system automatically.
I also think Eloqua University is a great resource.

Cons

Sometimes take a while until you can solve together with support your problem. They usually do not go the extra mile.We contracted a 3rd party to help implement some features and support training to maintain since Oracle does not provide those offerings.
I also think lead scoring still needs work. I think they need to increase the amount of documents they allow you to store in their progressive profiling component. Sometimes it takes a while until you can solve a problem with support. They usually do not go the extra mile. We contracted a 3rd party to help implement some features and training documentation to maintain since Oracle does very little in those areas.

Advice to Others

It's a perfect fit for us - long sales cycle, emerging product, high price point. Our customers need to be educated, nurtured, and convinced that our product is the best. For us, this means a highly structured, cerebral, yet connecting on an emotional level buying process. Certain conversations need to take place at the right time, and in the right order. Eloqua allows us to rapidly prototype campaigns and quickly refine them to optimize performance. The advice I would have for a colleague is to work externally with an official Eloqua partner and internally with an Eloqua experienced marketing manager to successfully implement throughout your company.

Source: GetApp
 

Vivian from Blinkx

April 2015

April 2015

Oracle Eloqua Review

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

This is a very good marketing tool, it can help create landing pages, emails, and submit forms via the editor. It is using drag and drop placement, so don't need programmer to help at all. It also has the email subscription manager features that help manage the email recipients list, and setup email campaigns. So I will say it is a very well done marketing tool.

Source: Capterra
 

Edward from Bart

April 2015

April 2015

great marketing resource management

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

Oracle Eloqua is a MRM software. It helps me as a marketing manager to keep track of all the necessary campaign information.
One of the weaknesses is it is a bit costly than other marketing software out there, but their support is one of the best out there I think.

Source: Capterra
 

Zubair from Ross University

April 2015

April 2015

Great tool with Amazing power

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

Oracle Marketing Cloud is our newest integration at Ross University. We previously used SalesForce but honestly, Oracle's Cloud is much more comprehensive. Our use of this software has revolutionized our way of reaching out to future students for recruitment into our school. The biggest plus of this product is how Oracle removes the guesswork associated with other software and uses hard, forensic evidence in making marketing decisions. Perhaps the one downfall is the price, but when you are a large corporation with big goals, that particular aspect does not seem to be a limiting factor

Source: Capterra
 

Mark from Retail

April 2015

April 2015

Excellent service

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

Straight forward easy to use material .Really like the software ,great work oracle

Source: Capterra
 

Kelly from CPA Global

March 2015

March 2015

Helpful Insight into Client/Prospect Activity

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

Eloqua allows our sales team to instantly and accurately know what material our prospects have reviewed and are interested in learning about. It allows the team to quickly engage with a potential customer which increases the chances of moving forward in the sales cycle. The information is easy to read, and allows you to see what webpages prospects/clients have viewed, and also send a notification once there is activity on our site.

Source: Capterra
 

Courtney from LeanKit
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2017

February 2017

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Support
Source: GetApp
 

Julia from Mapi Group
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

January 2017

January 2017

Product Quality
Quality
Source: GetApp
 

Kevin from DHL Supply Chain
Number of employees: 10,000+ employees Employees number: 10,000+ employees

October 2016

October 2016

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Support
Source: GetApp
 

Mika from Go Capital USA
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2016

August 2016

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Support
Source: GetApp
 

Scott from Email Industries
Number of employees: 11-50 employees Employees number: 11-50 employees

June 2016

June 2016

Product Quality
Quality
Source: GetApp
 

Samuel from B2BM
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2015

October 2015

Ease-of-use
Usability
Product Quality
Quality
Value for Money
Value
Support
Support
Source: GetApp