About Pure360


Pure360 is a cloud-based automation solution that enables businesses of all sizes to manage marketing and customer journey. The platform offers email marketing, cart abandonment emails, cross-channel personalization and behavioral targeting.

Primary features of Pure360 include drag-and-drop editor, email segmentation, subject line testing, customizable templates, automated campaigns and more. The solution offers a reporting dashboard that provides an overview of business metrics, campaign performance and detailed analytics. Additionally, it delivers marketing insights to let users track click rate, device-based performance and location influence on campaigns.

Pure360 allows users to personalize emails with AI and smart block feature. Plus, its recommendation engine analyses purchase history, real-time behavior and purchase intent to suggest products to customers. The pricing of the product is available on request and support is extended via phone, email and online helpdesk.



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Supported Operating System(s):

Web browser (OS agnostic)

37 Reviews of Pure360

Average User Ratings

Overall

4.49 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(21)

4 stars

(15)

3 stars

(0)

2 stars

(0)

1 stars

(1)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 37 reviews

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November 2018

Jordan from tifgroup

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

November 2018

A well rounded email marketing platform

Fantastic - their support team and account managers are lightning fast at getting back to you and solving your problems. I've never had a single problem with the platforms features or navigating the platform either. Whilst it could be lacking in features compared to other email marketing platforms it does everything it currently does absolutely flawlessly.

Pros

1) Ease - this product is incredibly easy to use. Whether you're just starting out in email or you're a seasoned pro you'll find things a breeze with P360.

2) Flexibility - The email builder provided by P360 is flexible, to say the least. Whether you want to build an email in 5 minutes with the drag and drop builder (you can even save elements you'll use often) or you're happier building via HTML the builder is strong and dependable. You won't have any issues with constructing the emails that's for sure.

3) Multi-platform support - I can't seem for every CRM but ours fits effortlessly, as does the link up with GA. Every external platform we've got integrated with P360 is working without any problems whatsoever.

Cons

The reporting feature at times can leave a lot to be desired.

Reporting on overall stats is easy; CTR, Bounce, OR, Sends, Ots, Shares, Forwards, etc.

Reporting on specific emails is also easy and contains lots of information from a heat map to a break down of the CTA CTR.

The fall down lies with campaign reporting in depth. For example, sometimes I like to see how well my subject headings are performing against eachother - here I can't do that unless I create seperate campaigns and emails to split A/B test instead of having seperate subject headings - It's important to note it does offer multi-subject support so some form of analysis would be handy.

June 2018

Amy from New Era Education Ltd

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

June 2018

Easy to use email marketing tool!

Pros

We love how easy it is to move around the system, how simple it is to create emails using the drag and drop editor, and also the simplicity of scheduling emails!

We used to use a very limited platform for our main marketing emails, but we moved everything to Pure360 and our email marketing improved! Our emails looked better, we were free to create whatever we needed, and the ease of using the drag and drop editor or HTML is fab.

It's so easy to pick up an email where you left it, create numerous emails by copying old templates, and also we can schedule as many emails as we need whenever we need to! We send thousands of emails a week, and Pure360 really accommodates that for us!

Cons

There's not much or anything that we really dislike about Pure360. Occasionally, it can be difficult to get through to the support team - but that's expected with most businesses!

We're really happy with Pure360!

March 2019

Mark from University of Sheffield AMRC

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

March 2019

Very happy Pure360 customer!

We primarily use Pure360 to promote our Training Centre (apprenticeships and CPD) and our events. Open rates are higher than I experienced on the previous email platform we used and course and event uptake has followed the same trend.

Pros

As an experience marketer and marketing manager within the University of Sheffield, I've had experience of several email marketing platforms and it's safe to say that Pure360 is the best one that I have used. The drag and drop email builder is very easy to use, yet it is very capable of creating professional looking emails. The integration with our CRM system was also seamless and works exactly as we need. The support from the customer service team is also very responsive.

Cons

One slight gripe that I've experience is that you need to make sure you save your email before you hit send. I have once sent a test and all looked OK, but then the actual email that sent was a previous draft. Slight problem and nothing that would put me off using or recommending to others.

August 2018

Tom from FIS

Company Size: 10,000+ employees

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

Functionality

4.0

August 2018

Issue was resolved quickly and simply, account manager was very pro-active

Overall it is a pleasurable experience working with the guys from Pure360. Their account management is proactive and on the money. I would recommend these guys if you are looking to invest in a quality email marketing campaign tool.

Pros

This software is very intuitive to use and makes sending mass email campaigns easy. I have been a user of this software for nearly 3 years now and have experienced no problems with managing and creating daily email campaigns.

Cons

Through my experience I haven't noticed any aspect which I did not like. Admittedly I don't use many of the features, however the ones I do work consistently well.

February 2018

Emma from Sherlockology Ltd

Company Size: 2-10 employees

Review Source: GetApp


Ease-of-use

5.0

Value for money

3.0

Customer support

5.0

Functionality

3.0

February 2018

Fantastic Customer Service

Pros

The best thing about Pure360, other than how easy it is to use, is the customer service. Any problems, big or small, they get right on it and get it sorted. The account managers are also fab, calling you up every so often to check everything is ok and looking through your recent sends to offer advice and suggestions on how to improve clicks and open rates.

Cons

Mail can sometimes get delayed in sending, especially at busy times of the year (Christmas for example) which can be annoying if you have a time sensitive campaign to send out.

March 2019

James from Colewood Internet

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2019

Great customer service and performance!

Again having a customer agent at the other end of the phone to bounce ideas off makes my job easier. There also seems to be a genuine interest on how we operate as a business to further understand our needs and wants.

Pros

My customer success manager is brilliant, we have regular calls to discuss our clients and how we can work as a team to improve on metrics. Even though there are restrictions with what we can do with some clients she offers insights that can still be implemented.

Cons

Some functionality of the PureCampaign system, but it's more me wanting to be able to do a million things that I appreciate take time/money/effort to implement. The inability to add/remove users as and when I like and paying for the privilege.

March 2019

Becci from home from home

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

Functionality

3.0

March 2019

Good software

Pros

The drag and drop functions, once used to how they work, are really easy and quick to use to produce and edit emails. The selector of different audiences is good, once you know how to set up multiple groups. Having a list of 'starred' items is a great way to save time when creating an email.

Cons

The compatibility with other email platforms makes it difficult to finalise a design/template - the email looks very different on mobile, desktop, outlook and hotmail - it should be similar across the board in my eyes. It is also annoying to make small changes after a schedule has been set, it has happened a few times that something has changed or you realise a spelling error, you have to delete the whole campaign and make the edits then set the schedule again, just a little annoying if you only have to change 1 letter, for example.

May 2019

Katie from To The End

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

May 2019

Easy to use and great for reporting

It is enabling us to carry out different types of testing, i.e. content, subject lines, sending time optimisation and identify the optimum combination for our campaigns

Pros

It is easy to navigate and import html, email automations are simple to set up and the image hosting on the new version is great. Customer service is also very good, the team is very responsive and happy to help.

Cons

The new version does not work well on Safari

August 2018

Richard from Rudding Park Hotel

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2018

Amazing support and features

We are improving our open rate and in turn our revenue with the subject line selector which is a very helpful feature. The testing emails can be a little slow to sent out and campaigns but small things.

Pros

This software offers many features which are very easy to use. The preference centre is fantastic and something which offers our subscribers more control over the content we sent them which makes it more relevant to their needs. Our account manager is fantastic and offers excellent support and stays in touch regularly.

Cons

The reporting section could definitely be better and more advanced. The HTML editior can be a little fiddly to use sometimes but these are just small things, the product overall is amazing.

November 2018

Cat from PSA

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

November 2018

Easy to use tool and very good customer support

Pros

The ease of using their drag & drop editor, the efficiency of the account manager and the customer support who are are always friendly and helpful.

Cons

They could improve the account management by adding details to the account, such as contract copies, plan expiry dates etc. so you don't have to go though account manager/finance dept each time.

March 2019

Adam from Pour Moi Ltd

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

Functionality

5.0

March 2019

Great product backed up with great service and support

The on-boarding process was smooth and not painful. The support wasn't just there as a new customer, the support continues and has been fantastic. Pure360 really care and look after you.

Pros

Pure360 main strength is its ease of use. For a powerful tool to be not complicated in its application means you can produce fantastic results and give your customers a happy and fulfilling experience.

Cons

If there is one thing it would be adding new users to the account.

November 2018

Melissa from To The End

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

November 2018

Top Marks

always positive! Customer support have never let me down and platform is great to navigate

Pros

Easy to use, Great features and Customer support are fab!|

Cons

Some parts of my platform are restrictive (this isnt really Pure360 issues we need to upgrade but client we work for doesnt)

December 2018

Nathaniel from Provident

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

December 2018

Pure 360 - Marketing review

Pros

The platform is intuitive for new starters and has all the basic requirements expected for a 21st century Email platform.

Cons

We are yet to be fully integrated with the platform for automated campaigns, hopefully within 2019 this will be the case.

April 2019

Simon from One Call Insurance Services Limited

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2019