About Pure360

Pure360 is a cloud-based automation solution that enables businesses of all sizes to manage marketing and customer journey. The platform offers email marketing, cart abandonment emails, cross-channel personalization and behavioral targeting.

Primary features of Pure360 include drag-and-drop editor, email segmentation, subject line testing, customizable templates, automated campaigns and more. The solution offers a reporting dashboard that provides an overview of business metrics, campaign performance and detailed analytics. Additionally, it delivers marketing insights to let users track click rate, device-based performance and location influence on campaigns.

Pure360 allows users to personalize emails with AI and smart block feature. Plus, its recomme...


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Supported Operating System(s):

Web browser (OS agnostic)

42 Reviews of Pure360

Average User Ratings

Overall

4.43 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(24)

24

4 stars

(16)

16

3 stars

(0)

0

2 stars

(0)

0

1 stars

(2)

2

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 42 results

November 2019

Tim from Caravan Guard

Company Size: 51-200 employees

Industry: Financial Services

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2019

A solid email service provider!

Pure360 from system to support is handled professionally, efficiently and provides me with the peace of mind that my email marketing and service campaigns will run to the highest degree.

Pros

The solution is quick to set up, easy to use and consistently performs well. Our emails have gone from being relatively static to now highly personalised from group to individual level. As a result we have seen rewarding growth across our campaigns, regularly eclipsing industry averages.

Cons

The system has recently had a bit of an overhaul and is much improved from previous versions.

August 2019

Matthew Charles from HEE

Company Size: 10,000+ employees

Industry: Health, Wellness and Fitness

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

August 2019

It has greatly improved

Overall, Its a learning developing experience. I think there are other providers out there, but you will end up paying a bigger premium for the luxury. If there are challenges in the software, I feel the support of the staff more than makes up for it.

Pros

I really like how they have listened to customer feedback and taken that forward to create a better product. The realms of email marketing is a very daunting world when you have little confidence in the matter. There are so many companies boasting they have the best features, and when it comes to it you end up paying so much for these elements, it becomes a huge portion of your budget. It doesn't come without issues, but I must stress the staff and support give an outstanding service. Everything from the designated account manager(the rep) and tech support(the rep) you get prompt clear advice, and solutions instead of further running round the houses. We are just working on an upgrade to our accounts, and the support has been second to none. They really have listened to our needs, its not by any means cheap, but it is going to be a superb solution.

Cons

In the past we have had a few challenges with staff not running on the right version. I have had some feedback of clunky unresponsive templates, but we hope to eradicate that in the upgrade. The only other negative I have heard of is that there is a gap in photo editing options at the moment, I think that is an external problem they are working on to fix and looking to get a solution in the coming months.

June 2018

Amy from New Era Education Ltd

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

June 2018

Easy to use email marketing tool!

Pros

We love how easy it is to move around the system, how simple it is to create emails using the drag and drop editor, and also the simplicity of scheduling emails! We used to use a very limited platform for our main marketing emails, but we moved everything to Pure360 and our email marketing improved! Our emails looked better, we were free to create whatever we needed, and the ease of using the drag and drop editor or HTML is fab. It's so easy to pick up an email where you left it, create numerous emails by copying old templates, and also we can schedule as many emails as we need whenever we need to! We send thousands of emails a week, and Pure360 really accommodates that for us!

Cons

There's not much or anything that we really dislike about Pure360. Occasionally, it can be difficult to get through to the support team - but that's expected with most businesses! We're really happy with Pure360!

October 2016

Mark

Time Used: More than 2 years

Review Source: GetApp


Ease-of-use

1.0

Value for money

1.0

Customer support

1.0

Functionality

1.0

October 2016

Pure360 Have Let Us Down Badly

Having been unable to access our account for over a week we were then informed that we would have to move to a new billing structure. The problem was that this new structure meant we'd have to forfeit a large number of email credits -- already paid-for -- or move these existing credits to the new structure and then forfeit the right to get new ones. Either way we'd be losing out significantly. We offered a compromise but Pure360 refused. Having used Pure360 since the company started I was appalled by its behaviour. When I asked to speak to a director I heard nothing. It seems to us that Pure360 no longer wanted us as a client because, presumably, we're not big enough for them. When challenged about this they said they treated small and large clients in the same way. Well, I hope not because if they do their business won't last. Absolutely appalling.

Pros

I've always liked the simplicity of their platform.

Cons

Pure360 needs to remember that even small clients can have significant influence.

March 2019

Mark from University of Sheffield AMRC

Company Size: 501-1,000 employees

Industry: Aviation & Aerospace

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

March 2019

Very happy Pure360 customer!

We primarily use Pure360 to promote our Training Centre (apprenticeships and CPD) and our events. Open rates are higher than I experienced on the previous email platform we used and course and event uptake has followed the same trend.

Pros

As an experience marketer and marketing manager within the University of Sheffield, I've had experience of several email marketing platforms and it's safe to say that Pure360 is the best one that I have used. The drag and drop email builder is very easy to use, yet it is very capable of creating professional looking emails. The integration with our CRM system was also seamless and works exactly as we need. The support from the customer service team is also very responsive.

Cons

One slight gripe that I've experience is that you need to make sure you save your email before you hit send. I have once sent a test and all looked OK, but then the actual email that sent was a previous draft. Slight problem and nothing that would put me off using or recommending to others.