About Pure360

Pure360 is a cloud-based automation solution that enables businesses of all sizes to manage marketing and customer journey. The platform offers email marketing, cart abandonment emails, cross-channel personalization and behavioral targeting.

Primary features of Pure360 include drag-and-drop editor, email segmentation, subject line testing, customizable templates, automated campaigns and more. The solution offers a reporting dashboard that provides an overview of business metrics, campaign performance and detailed analytics. Additionally, it delivers marketing insights to let users track click rate, device-based performance and location influence on campaigns.

Pure360 allows users to personalize emails with AI and smart block feature. Plus, its recomme...


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Supported Operating System(s):

Web browser (OS agnostic)

42 Reviews of Pure360

Average User Ratings

Overall

4.43 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(24)

24

4 stars

(16)

16

3 stars

(0)

0

2 stars

(0)

0

1 stars

(2)

2

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 42 results

November 2019

Tim from Caravan Guard

Verified Reviewer

Company Size: 51-200 employees

Industry: Financial Services

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2019

A solid email service provider!

Pure360 from system to support is handled professionally, efficiently and provides me with the peace of mind that my email marketing and service campaigns will run to the highest degree.

Pros

The solution is quick to set up, easy to use and consistently performs well. Our emails have gone from being relatively static to now highly personalised from group to individual level. As a result we have seen rewarding growth across our campaigns, regularly eclipsing industry averages.

Cons

The system has recently had a bit of an overhaul and is much improved from previous versions.

Reasons for Choosing Pure360

They provided a solution that met our needs overall and at a great price for set up and per email.

August 2019

Matthew Charles from HEE

Verified Reviewer

Company Size: 10,000+ employees

Industry: Health, Wellness and Fitness

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

August 2019

It has greatly improved

Overall, Its a learning developing experience. I think there are other providers out there, but you will end up paying a bigger premium for the luxury. If there are challenges in the software, I feel the support of the staff more than makes up for it.

Pros

I really like how they have listened to customer feedback and taken that forward to create a better product. The realms of email marketing is a very daunting world when you have little confidence in the matter. There are so many companies boasting they have the best features, and when it comes to it you end up paying so much for these elements, it becomes a huge portion of your budget. It doesn't come without issues, but I must stress the staff and support give an outstanding service. Everything from the designated account manager(the rep) and tech support(the rep) you get prompt clear advice, and solutions instead of further running round the houses. We are just working on an upgrade to our accounts, and the support has been second to none. They really have listened to our needs, its not by any means cheap, but it is going to be a superb solution.

Cons

In the past we have had a few challenges with staff not running on the right version. I have had some feedback of clunky unresponsive templates, but we hope to eradicate that in the upgrade. The only other negative I have heard of is that there is a gap in photo editing options at the moment, I think that is an external problem they are working on to fix and looking to get a solution in the coming months.

Reasons for Choosing Pure360

Cost and ease to stay with and develop a better platform, other than start again with a new company, and have to completely retrain an already over stretched comms department. I have heard excellent things of Dotdigital, if you want to look into that option.

October 2016

Mark

Verified Reviewer

Time Used: More than 2 years

Review Source: GetApp


Ease-of-use

1.0

Value for money

1.0

Customer support

1.0

Functionality

1.0

October 2016

Pure360 Have Let Us Down Badly

Having been unable to access our account for over a week we were then informed that we would have to move to a new billing structure. The problem was that this new structure meant we'd have to forfeit a large number of email credits -- already paid-for -- or move these existing credits to the new structure and then forfeit the right to get new ones. Either way we'd be losing out significantly. We offered a compromise but Pure360 refused. Having used Pure360 since the company started I was appalled by its behaviour. When I asked to speak to a director I heard nothing. It seems to us that Pure360 no longer wanted us as a client because, presumably, we're not big enough for them. When challenged about this they said they treated small and large clients in the same way. Well, I hope not because if they do their business won't last. Absolutely appalling.

Pros

I've always liked the simplicity of their platform.

Cons

Pure360 needs to remember that even small clients can have significant influence.

November 2018

Jordan from tifgroup

Verified Reviewer

Company Size: 201-500 employees

Industry: Insurance

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

November 2018

A well rounded email marketing platform

Fantastic - their support team and account managers are lightning fast at getting back to you and solving your problems. I've never had a single problem with the platforms features or navigating the platform either. Whilst it could be lacking in features compared to other email marketing platforms it does everything it currently does absolutely flawlessly.

Pros

1) Ease - this product is incredibly easy to use. Whether you're just starting out in email or you're a seasoned pro you'll find things a breeze with P360. 2) Flexibility - The email builder provided by P360 is flexible, to say the least. Whether you want to build an email in 5 minutes with the drag and drop builder (you can even save elements you'll use often) or you're happier building via HTML the builder is strong and dependable. You won't have any issues with constructing the emails that's for sure. 3) Multi-platform support - I can't seem for every CRM but ours fits effortlessly, as does the link up with GA. Every external platform we've got integrated with P360 is working without any problems whatsoever.

Cons

The reporting feature at times can leave a lot to be desired. Reporting on overall stats is easy; CTR, Bounce, OR, Sends, Ots, Shares, Forwards, etc. Reporting on specific emails is also easy and contains lots of information from a heat map to a break down of the CTA CTR. The fall down lies with campaign reporting in depth. For example, sometimes I like to see how well my subject headings are performing against eachother - here I can't do that unless I create seperate campaigns and emails to split A/B test instead of having seperate subject headings - It's important to note it does offer multi-subject support so some form of analysis would be handy.

June 2018

Amy from New Era Education Ltd

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

June 2018

Easy to use email marketing tool!

Pros

We love how easy it is to move around the system, how simple it is to create emails using the drag and drop editor, and also the simplicity of scheduling emails! We used to use a very limited platform for our main marketing emails, but we moved everything to Pure360 and our email marketing improved! Our emails looked better, we were free to create whatever we needed, and the ease of using the drag and drop editor or HTML is fab. It's so easy to pick up an email where you left it, create numerous emails by copying old templates, and also we can schedule as many emails as we need whenever we need to! We send thousands of emails a week, and Pure360 really accommodates that for us!

Cons

There's not much or anything that we really dislike about Pure360. Occasionally, it can be difficult to get through to the support team - but that's expected with most businesses! We're really happy with Pure360!