--- title: "SendGrid Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of SendGrid. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if SendGrid is a good fit for you!" source_url: "https://www.softwareadvice.com/email-marketing/sendgrid-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / [SendGrid](https://www.softwareadvice.com/email-marketing/sendgrid-profile/) / SendGrid Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/email-marketing/sendgrid-profile/) Reviews [Alternatives](https://www.softwareadvice.com/email-marketing/sendgrid-profile/alternatives/) # SendGrid User Reviews ## Reviews summary - Overall rating: 4.2/5 - Total reviews: 753 ### Secondary ratings - Ease of use: 4.1/5 - Customer support: 3.7/5 - Value for money: 4.0/5 - Functionality: 4.1/5 ### Rating distribution - 5 stars: 400 reviews (53%) - 4 stars: 220 reviews (29%) - 3 stars: 56 reviews (7%) - 2 stars: 25 reviews (3%) - 1 star: 52 reviews (7%) ### Most mentioned pros - An excellent service that despite the somewhat difficult initial curve in understanding all the functions and how to get the most out of it then really becomes a well-structured service with all the necessary functions to control and manage the sending of e-mails. - Detailed reporting and high deliverability give a sense of comfort that SendGrid works as advertised. - I needed it for transactional email and I'd say it's deliverability is better than anything I've seen before in terms of reliability. ### Most mentioned cons - Deliverability can be inconsistent, global blacklist presence affects performance, limited transparency on inbox placement, account issues can take time to resolve - Their email automations aren’t very dynamic and aren’t easy to edit after they are set to live, it’s especially frustrating you can’t edit time between emails once an automation is live. - I wasn't able to completely refactor the integration before the cutoff, so now I have no automation and they deleted all my contacts and my templates, so I get to rebuild ALL of that from scratch. ## SendGrid customer reviews Showing reviews 1-25 of 753 (page 1). ### Great for Analytics and Tracking! - Overall rating: 4/5 - Reviewer: Michelle S. - Verified reviewer: Yes - Industry: Human Resources - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros I like their statistics they provide for the emails. You are able to see all the emails that were sent and any meta data such as if they opened, how many times, or if it failed to send. This allows us to help investigate any issues and or use this data for marketing. #### Cons I wish they had a better way for the error handling with handlebars in the email/data received for developers. I wish it would indicate what was wrong in terms of the language. More detail there would help a lot. --- ### Best email deliverability I've found so far from a new, custom domain - Overall rating: 5/5 - Reviewer: Paul T. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: September 2025 - Review source details: This review was submitted organically. No incentive was offered Integrated directly (and was recommended) by Replit for a vibe coded project. Replit was requested to send email and it guided me to sending up a Sendgrid account which was nice and easy. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros A really complete product but with a super simple interface. I needed it for transactional email and I'd say it's deliverability is better than anything I've seen before in terms of reliability. #### Cons An extremely minor point but if I had to find a con from my experience so far it would be that navigating the custom domain settings requires a bit of knowledge and research. Personal scenario, if you know what you're doing you'll do fine. Easy enough to muddle your way through. --- ### A solid option in the sending emails game. - Overall rating: 4/5 - Reviewer: Sean M. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros Good IP reputation. Easy to user interface that gives robust access to logs. Reasonable pricing makes it hard to beat #### Cons No easy way to do mass unsubscribe actions. Makes sense but there are times where a receiving party's email server goes on a unsubscribe spree. --- ### Powerful Bulk Email Service with Room for Improvement with Support - Overall rating: 4/5 - Reviewer: Eli P. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2025 - Review source details: This review was submitted organically. No incentive was offered Overall, our experience with SendGrid has been positive, but some improvements could be made in regards to support and explanation of billing options. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros SendGrid allows us to send bulk emails to current and prospective customers without fear of our primary email service being added to spam lists. #### Cons SendGrid support is not a efficient as support at some software companies. Billing through Azure can be a bit confusing. --- ### Great software, become part of my routine - Overall rating: 4/5 - Reviewer: Davide S. - Verified reviewer: Yes - Industry: Design - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: May 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. An excellent service that despite the somewhat difficult initial curve in understanding all the functions and how to get the most out of it then really becomes a well-structured service with all the necessary functions to control and manage the sending of e-mails. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros I really like the ease of use, for various projects I have found it easy to implement for sending emails to confirm the user. I also find the dashboard for managing the mailings and controlling the mailings very good. #### Cons As a cons I would have preferred a better explanation of how to use the service, I have to admit that it is a very good service but for some functions it was rather difficult to understand how to use it. --- ### Never ever use - Overall rating: 1/5 - Reviewer: Justin M. - Verified reviewer: Yes - Industry: Construction - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2025 - Review source details: This review was submitted organically. No incentive was offered I lost out on thousands of dollars of work because they stopped sending my emails. Apparently they switched from free to paid but didn't tell me. Had they told me I could have upgraded in time, instead i lost a bunch of customers because of it. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros When it worked. That is until they forgot to tell me they stopped delivering my emails and that I'd have to pay. How hard is it to send me one email? #### Cons When they went from free to paid, didn't tell me, and i lost multiple weeks worth of email / jobs because of it --- ### Cheap service, horrible support - Overall rating: 1/5 - Reviewer: aaron w. - Verified reviewer: Yes - Industry: Government Administration - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: May 2025 - Review source details: This review was submitted organically. No incentive was offered Very bad, hard to make work if successful at all and no support that will actually help you with anything. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 3/5 - Customer support: 1/5 - Functionality: 2/5 #### Pros cheap unless you want support, then you have to pay a lot extra and it is not worth it. They can not setup anything correct and can't help fix their mistakes. #### Cons charges extra for support, they are terrible at following up and setting up accounts correctly. Only support option is chat and they purposely wait 2-4 minutes between each response. --- ### SendGrid : Perfect and easy to use tool for Precision and Scalibility of Marketing campaigns - Overall rating: 5/5 - Reviewer: Raxit P. - Verified reviewer: Yes - Industry: Computer Software - Company size: 501-1000 employees - Product usage: Used weekly for more than 2 years - Reviewed: March 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, highly recommended tool for your business for your notification emails or marketing emails. it has some very useful features like open rates and unique customers to track progress of the campaigns. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Excellent detailed insights with filter options to track emails/SMS to customers and comprehensive Analytic features like delivery rates and click through rates. #### Cons Sendgrid provides excellent services but the pricing point might become higher when high tier plans are considered which unlocks advanced features. --- ### Ensuring Message Delivery With Ease - Overall rating: 5/5 - Reviewer: Shane S. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: June 2025 - Review source details: This review was submitted organically. No incentive was offered Very positive experience with SendGrid given the ease of standing up the integration and validating that the messaging workflows were enabled. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The ability to quickly and easily integrate the corporate marketing platform into SendGrid to enable campaigns and help ensure message delivery. #### Cons Configuration was easy and straightforward. But, if the individual tasked with integrating and implementing SendGrid does not have DNS experience they will need to rely on their DNS administrator to complete the configuration. --- ### Sendgrid a viable option for well funded startups - Overall rating: 4/5 - Reviewer: Posh J. - Verified reviewer: Yes - Industry: Insurance - Company size: 1001-5000 employees - Product usage: Used weekly for more than 2 years - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered It is a great tool for small companies with considerable operating capital - because it removed the need to manage the SMTP client/servers. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Scalability, superior deliverable reliability, user-friendly API Integration and great analytics engine #### Cons The cost can get a little exorbitant when dealing with high-volume campaigns - definitely a consideration for smaller firms --- ### SendGrid - You pay for reliability - Overall rating: 5/5 - Reviewer: Thomas D. - Verified reviewer: Yes - Industry: Insurance - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Easy to set up, secure and verbose logging and reporting make this an easy choice for SaaS email relaying. While there is a marketing portion to this application, we don't use it so I can't speak of it. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros I don't think the email API service has ever had a technical downtime where it doesn't work in the many years we have used it. The API itself is very easy to use and use the least privileges. Integrating the API into your SEIM or reporting platform (Power Bi for example) is also really easy to do and gives verbose information. #### Cons Email reputation can be a concern in ensuring your emails are delivered externally unless you want to pay extra, otherwise, the lower tiers are fine and still have decent deliverability %'s, typically above 95%'s. #### Reasons for switching to SendGrid Postmark was limited with it's API integrations, reporting and configuration. --- ### Unique Way to Build a Custom Campaign manager in Record Time - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2024 - Review source details: This review was submitted organically. No incentive was offered We've liked it thus far, we're working on rebranding and on the email side we're ready thanks to SendGrid. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros We like how there are code snippets, thorough documentation, and multiple-domain support (Something we lacked before) #### Cons I'm fond of support that makes you wait for a solution when an issue arises, but errors and documentation is thorough enough it rarely happens. #### Reasons for choosing SendGrid We cannot disclose our previous provider, so we did switch but can't say. We chose SendGrid over Mailchimp because it's more for developers and custom solutions. MailChimp is more customer-end-user friendly. --- ### SendGrid - Overall rating: 5/5 - Reviewer: Pius E. - Verified reviewer: Yes - Industry: Internet - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Sendgrid handles all my mailing campaigns and I have stuck with it from day one to date. I like the email deliverability and tracking metrics offered by SendGrid and will stick with it for the foreseeable future as everything works smoothly. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It was very easy to integrate with my existing stack. SendGrid has really worked hard to make sure it's easy to use their software with other services out there. Most website builders by default ask you to integrate Sendgrid as your emailing service, and that was the case with my website builder. It was really easy for me to get started as all I had to do was add an API key in a provided input field. SendGrid did all the heavy lifting and I did not have to do any coding or even go through the API documentation(which by the way is very comprehensive ). You fill that that is the case in so many services that integrate with SendGrid, integration is light-work. #### Cons It is a little expensive, especially when sending a tonne of emails out and having a lot of contacts. Your email totals low-key add up when you have multiple drip campaigns and transactional emails set up. If you have a small budget it's really difficult to get measurable success on SendGrid as I found out when I just started while having a very low budget. The best way to get the best out of SendGrid is with a substantial budget, and that's a bummer when starting out. #### Reasons for choosing SendGrid I choose Sendgrid because it was really easy to set up with my stack of Bubble and Zapier without any code of using the API documentation. --- ### The Best Option for Email Marketing - Overall rating: 4/5 - Reviewer: Mohamed C. - Verified reviewer: Yes - Industry: Education Management - Company size: 501-1000 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2023 - Review source details: This review was submitted organically. No incentive was offered SendGrid is the best option that assembles a host of benefits in one place; its editor, analytics and reports, and particularly, its powerful feature to prioritize campaigns and increase performance let every business excels. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros SendGrid is the best option to boost your business ahead or rather your marketing emails; its detailed reports on clicks, opens, subscribers and even spam lets you revise or edit your campaigns and thus increase conversion. SendGrid is best known for its editor, which lets tailor your emails according your needs, both demographic or geographic. #### Cons Actually, I become slow to recommend SendGrid due to its limited features of contact management; it does not provide many options compared to Mailchimp. I also did not like its pricing, which determines the quality of your SendGrid dashboard. #### Reasons for switching to SendGrid Email editing is somehow limited in Mailchimp --- ### Best email marketing tool for Small Business and Ecommerce sites. - Overall rating: 4/5 - Reviewer: Rahul k. - Verified reviewer: Yes - Industry: Education Management - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: September 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Sendgrid helped us to reach our customers through accurate email delivery and monitoring system. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Subscriber engagement features, Accurate and Effective email delivery. Webform and API hooks. #### Cons Its pricing is High & on boarding process is difficult. #### Reasons for choosing SendGrid Subscriber engagement features, Accurate and Effective email delivery. Webform and API hooks. --- ### Better choice for Email Marketing Software - Overall rating: 4/5 - Reviewer: ahmed a. - Verified reviewer: Yes - Industry: Airlines/ Aviation - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: July 2023 - Review source details: This review was submitted organically. No incentive was offered It was a good experience, Sendgrid is Easy to use and user-friendly, and you can work with the free plan after that you scale your business #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros they give you a free trial with 100 emails/day forever.delivery optimization toolsVarious email templates #### Cons -not good at reporting and analyticsthere is no Ai tool to help you with Campaignsa lot of pricing plans #### Reasons for switching to SendGrid i want to see more analytics like depth analytics, use the power of Ai in email marketing, select a platform that can capture leads and send emails directly --- ### Reliable service for our marketing needs - Overall rating: 3/5 - Reviewer: Karl M. - Verified reviewer: Yes - Industry: Financial Services - Company size: 501-1000 employees - Product usage: Used monthly for more than 2 years - Reviewed: March 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We have been overall satisfied with their solution and may keep using them for another few years. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros We used their email marketing tool for over 5 years and have found their solution to be reliable. The core functionalities work as expected and have delivered measurable results for our marketing team. Their customer support has been decent and met the SLA's stated on our contract. #### Cons Their technical features have lagged in the industry. Some of their competitors have developed newer and better features to accomplish marketing tasks. Their security behind the infrastructure has been just okay, per their security reports. --- ### Easy and customised html for sendgrid - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 1001-5000 employees - Product usage: Used daily for less than 6 months - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered My overall experience with is was very good. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros It offers rest full APIs and easy documentation for APIs #### Cons Customer support of sendgrid can be very slow. #### Reasons for switching to SendGrid It is easy to use and easy customised html. --- ### Reliable and very good - Overall rating: 5/5 - Reviewer: Irina D. - Verified reviewer: Yes - Industry: Computer Software - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy integration, clear UI to work with. #### Cons The design template library versioning can be confusing --- ### Reliable email delivery with advance features - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used weekly for less than 6 months - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered It us easy to use and and it gives free plan also #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It gives an easy to use API which we integrate with our project #### Cons It offers limited design features. It offers basic templates #### Reasons for switching to SendGrid It is easy to use with advance features. --- ### Great email software service - Overall rating: 5/5 - Reviewer: Charlie P. - Verified reviewer: Yes - Industry: Financial Services - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Really easy to setup and integrate into our existing application and user flow. We've never had an issue with our SendGrid e-mail service, and has been incredibly reliable. Easy to track on the dashboard and analyse open rate. #### Cons Gets a little expensive on mass, but compared with others it's still reasonable. --- ### SendGrid Review - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used weekly for free trial - Reviewed: October 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I haven't used it much other than the initial sign up, overall support wasn't good #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 1/5 - Functionality: 3/5 #### Pros I like that the pricing is determined by the number of emails you send, which works out free for small organizations. #### Cons their customer support was inexistent and a little frustrating given what they promised on the website #### Reasons for switching to SendGrid we were trying to cost save on some software --- ### No brainer tool for email reliant organisations - Overall rating: 5/5 - Reviewer: Mathew J. - Verified reviewer: Yes - Industry: Newspapers - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2023 - Review source details: This review was submitted organically. No incentive was offered While it has minor problems, on the overall, we are super reliant on emails for our business and Sendgrid has been a trustworthy tool. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to understand and operate. In other words, adaptability. Oh, great customer support team too by the way! #### Cons Crashes quiet frequently. Contact edit details doesn't get saved in one go. --- ### SendGrid offers a great transactional email API, but deliverability & support issues hold it back - Overall rating: 4/5 - Reviewer: Anatoly G. - Verified reviewer: Yes - Industry: Information Services - Product usage: Used daily for less than 12 months - Reviewed: August 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Easy integration into our platform and deliverability metrics. Dedicated IP, if you pay for it. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros We use SendGrid for transactional emails, such as welcome messages & notifications. Generally, SendGrid offers great tools to integrate emails into a variety of different application platforms and programming languages. We really like its level of detail when checking on the status of emails. Sendgrid is also free for basic transactional emails, which makes it easy to try and ensure it will work with your application. We use a third-party library called Nodemailer with Sendgrid, so switching from a different service to Sendgrid was trivial. #### Cons While the service is easy to use and offers comprehensive email activity metrics, there are a few things about it we didn't like. First, because the free tier uses shared IPs, we consistently had emails that wouldn't get delivered because of IP blocks. There were a handful of IPs that we had that experience with, and it persisted for weeks -- without any support intervention. Sendgrid must have deliverability metrics on their side as well, so I am surprised they didn't drop these IPs from their IP pool proactively. We had to upgrade to the PRO plan, which was the least expensive plan that had a dedicated IP. We also had to pay extra for 30 days of email history, you get 3 days by default. I'd love to see all these options be a-la-carte, but I get that you need to make revenue somehow, and few companies send enough emails to justify jumping to the next paid plan -- unless you NEED that deliverability guarantee that you get w/ dedicated IPs, which we did. --- ### Sending tons of great emails - perfect match for MS Azure - Overall rating: 5/5 - Reviewer: Tommy W. - Verified reviewer: Yes - Industry: Computer Software - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We've been working with SendGrid for years and never lets us down. The free starter version and the cheap license plans makes it perfect. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Integrated into MS Azure, easy Core 8 (.Net any version), nuget works like a charm #### Cons None really, would like to see a better integration with MS Azure portal to avoid the open other window to check stats. ## More reviews [Next reviews](https://www.softwareadvice.com/email-marketing/sendgrid-profile/reviews/?page=2) --- SendGrid Reviews, Pros and Cons - 2026 Software Advice