Sigstr is Awesome!

Overall, it is a pretty good up and coming tool with a user-friendly interface. It still has areas of growth and improvement, but it adds value internally and externally for a decent price.

Pros

The signature we have with Sigstr is definitely better than the previous “everyone create their own”. We look more uniform now and the addition of our pictures helps the recipient feel more comfortable with a face to the name. Signatures can be assigned to different groups within the company and the fields in the signature can also be company fields or individual fields. So if you want the Sales Team only to have a signature with their personal LinkedIn, but the company’s Facebook page, that can easily done.

Being someone who prefers Adobe Suites, being able to design my banner however I want and just upload it is very convenient for me. Once created, you can decide if it’s an internal/external campaign and/or assign banners to specific HubSpot lists. Once the campaign is live, you can see who clicked on the banner, how many times and how the campaign is doing via the click rate. Sigstr is also adding carousel banners with the ability to assign different links to each banner which is pretty cool.

The customer service at Sigstr is pretty good as well. They would fix any bugs we found quickly and helped us build our original signature. Since then, employees at Sigstr have kept in touch and even stopped into our office once when they were in town to get our feedback.

Cons

I will say in setting up our signatures, we had a few bugs (which Sigstr quickly resolved) and coding set backs because I cannot code (coding is only required the fancier your signature gets). But once your signature is done, you don’t need any more coding.

Also, someone who doesn’t have Photoshop or Bannersnack skills, might have trouble designing/updating the banners frequently. However, Sigstr is adding an in-platform banner creation option sometime in the future.

Easy to use platform allows you to leverage new channel for content distribution and brand awareness

Pros

In addition to helping us achieve brand alignment in our email channel, Sigstr has provided a new channel for content distribution and brand awareness.

The platform itself is pretty intuitive and straight forward, the UI is user-friendly. It's easy to add new employees and create campaigns. A game changer for us is the ability to leverage the campaign scheduler feature, which allows us to plan a series of campaigns in advance, get the creative in place and schedule campaigns back to back. This helps us stay on top of our programs and ensure nothing slips through the cracks.

Lastly, the Sigstr team is truly great. The level of support and commitment to customer excellence is world class.

Cons

There are a few bugs that need to get resolved and additional functionality that needs to be developed. I believe some of this is already in progress:

-Can't exclude internal clicks from campaign performance, skews data.

-Campaign creative is set to permanently display by default. This means that even if a campaign is no longer live the creative will still display for members who are not part of any active campaigns. The workaround is to manually opt out.

-No ability to easily select/deselect groups in campaigns. Once you add a group to a campaign there is no easy way to remove. The workaround is to add that group to a different campaign.

Outstanding Customer Service

Our overall experience has been very positive, mainly because of the incredible customer service by Sigstr. Every question is answered promptly. Their team isn't just there to help you if you run into a problem, they are also there to make sure you're getting the most out of Sigstr. For example, they noticed we hadn't changed up our campaigns in a while so they helped me brainstorm some new ones. Their customer support and success teams help you with every step of the implementation process and check in with you periodically to make sure you're getting the most out of their product. They really care about their customers.

Pros

This software is amazing! I cannot say enough good things about it. It is easy to use and the customer service is second to none. As the administrator, I have the ability to control all of the email signatures for my organization in one place. Before Sigstr we were having an issue with keeping everyone's signature on brand and now its the same across the board. We love having the ability to assign different campaigns for each team to better target prospects. It has also served as a great tool to get information out to prospects and current customers.

Cons

It is truly hard to say what I like least about Sigstr because I haven't come across any issues. We had a small issue with our signatures not showing up correctly for Out of Office messages but after reaching out to their customer support, that was quickly resolved. (really quickly, it was a matter of clicking one button in Gmail).

No-brainer for marketing engagement

We were able to standardize our email footers, as well as introduce campaigns into them seamlessly.

Pros

Intuitive system, easy to ramp up and immediately effective. We recently added the Salesforce integration to our account as well, and this has elevated our ability to target prospects and customers more effectively than ever. We have been using the Sigstr app for 2 years before we got the Salesforce integration app, and I was already very pleased with the results.

Cons

All the suggestions I have made to Sigstr for improving their system, they have responded to and we have seen their system get better and better. So there is nothing now I don't like about the software.

Great platform and easy to use!

Daily visits and re-directs to our website or any other landing page that we are promoting at the time.

Pros

We love using Sigstr here at work. The account reps are easy to work with and very accommodating to work with. The support is A+ as well as any sales personnel we have worked with. The new functionality and options they continue to roll out is great as well. Always changing to keep up with trends and times.

Cons

Nothing too negative (or cons) to say about the platform...other than it would be nice if we could integrate it easier without having to use internal teams to help with the process. That seemed to slow things down...but not Sigstr at fault.

Very strong external AND internal marketing tool

Brand-unification, added style to emails, and boost in Marketing and Sales. It's every bit of an advantage if utilized correctly.

Pros

You're adding a channel to reach everyone you do business with. It's direct, but also subtle. It's fun and creative, but also cuts to the chase for business purpose. If I started my own company or even changed jobs, I'd be sure to have Sigstr in my toolkit.

Cons

Adoption was a little difficult. Most of the problem is that it's a little difficult to have internal 100% buy-in because signatures are so personal. It was a small hurdle, but after some time, people see massive value, get leads, and get excited about new campaigns.

Sigstr Makes it Easy to Deliver a Consistent Brand Message via the Email Signature

Sigstr has been great to work with. They provide regular updates on their software and reach out to us with new ideas and strategies for making our implementation work better for us. When we do have a question, they respond back to us right away.

Pros

The software is easy to use. Team members can "set it and forget it," installing the software one time. Marketing can then easily update the signature with relevant content at anytime.

Cons

Deploying the signature across a wide number of email clients can be technically challenging. We occasionally need to work one-on-one with team members to get things looking just right.

Every Marketers Dream

Implementation was a breeze, the Sigstr team makes it super easy. BIG shout out to Zach Peach, he's been awesome to work with the past 2 years. I'd recommend Sigstr to any organization, the ways we leverage this tool for prospecting facing communications, customer facing communications, and internal communications only continues to grow.

Pros

As a marketer, one thing I always try to achieve is a consistent brand message and appearance across the entire organization. Sigstr makes email signatures the easiest part of achieving that goal. Not only does Sigstr allow us to control the signature appearance for staff, it allows us to dynamically push new banners out without requiring any action on the end user.

Cons

The headshot functionality also known as an "Avatar" is sold as "support package" despite it being a product feature. In order to get this functionality, you have to upgrade your support package..?

Sigstr unlocks the full potential of a powerful, yet underutilized, marketing channel.

Pros

Sigstr is easy to use and it drives results. It's everything marketers could ever ask for from a martech solution. Their clean and friendly UI makes performing tasks within the software easy. Sigstr gives us more control over our brand by centralizing the formatting and delivery of email signatures across our whole company. ABM campaign functionality has been a major driver of engagement, especially with promoting top of funnel content to drive leads and increasing sales velocity with already engaged leads or opportunities.

Cons

The integration with Gmail is seamless. However, it can sometimes be a minor inconvenience chasing down people who use other email apps whenever we update a company signature. The good thing is that doesn't happen very often, and all the campaign banners (which are changed often) update no problem.

Hidden Gem for All Digital Marketers!

Helped us drive a wave of registrations to our webinar program as well as drive awareness to our various campaigns surrounds product releases, events, and sales promotions.

Pros

Simple to use and to setup. Not an expensive piece to the marketing stack but something that gives you complete control over messaging across various departments. Can have a major impact if you use all the features and deploy it properly.

Cons

Sometimes support can be a little hit or miss, but they are growing so I expect that to get a lot better.

Easy to use email signature management cloud software.

A centrally managed email signature cloud based software that works with little effort by admins.

Pros

It is very easy to administrate the SigstrOne version of Sigstr. It being cloud based makes it easy to not push installs. Managing signatures centrally as a company brings a peace of mind for the company.

Cons

Appending an email signature after the email is sent makes users paranoid that their signature is not correct. It is not intuitive to check your signature as a user.

Great Email Marketing

The product looks great and allows me to market a message via my email signature without me having to make the entire email be about the message - I love it!

Pros

It's great being able to market a product, case study or anything via my email signature using a picture, video or saying! Also, it's very easy to change out the message(s).

Cons

I don't have any cons, at this time. I think the product is great and have now used it at two different companies I've worked at.

It's an excellent solution we've really come to depend on for a promotional channel.

1. Utilizing real estate that was already there. Getting more traction from CTAs we were already distributing elsewhere. 2. Alignment of sales and marketing on time-sensitive promotion and campaigns 3. Alleviated the need to manually control brand in email sigs across a several hundred person company.

Pros

As a marketer, I like that it's a way to easily control the content and CTA's that various sales and client services teams are using on any given day.

Cons

I really like it. This isn't meant to be a negative point per se, just note. There are a lot of possible configurations and uses (team delineations, campaign scheduling, ABM, HubSpot integrations), it's could be a great resource to your lead gen operation but it will take a strategic brain in-house to figure out the best use cases.