Smaily

RATING:

4.8

(39)

About Smaily

Smaily offers its users an easy to use email marketing platform, created with the intention to make email marketing easy, accessible and enjoyable for users from all backgrounds. You'll be given an award-winning drag and drop editor that allows you to create and send eye-catching and unique newsletters and emails to your subscribers. You can set up automations to lessen your workload and up your email marketing results. Smaily has integrations with numerous other platforms to allow its users to sync contact data from all systems and thus create a Holy Grail of customer information.

Smaily Pricing

Unlimited sending for a monthly price - calculated based on database size. Sending is free for up to 2000 active contacts. Users can choose between monthly packages depending on the amount of active subscribers in their database or opt for a credit point based option where sending one email to one subscriber equals one credit point. Regardless of the price, users have access to all the features of the platform. Smaily is on average around 30% cheaper than bigger competitors. Check out the pricing options here https://smaily.com/pricing/

Starting price: 

€4.20 per month

Free trial: 

Available

Free version: 

Available

Conquer the market with campaigns of gold. Make your email design dreams come true and imagination run wild with the help of our design tools. Create eye-catching email templates fit for any device and deliver winning email marketing campaigns.
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Smaily Reviews

Overall Rating

4.8

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

5

Value for money

5

Functionality

4.5

Most Helpful Reviews for Smaily

1 - 5 of 39 Reviews

Anonymous

5,001-10,000 employees

Used monthly for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2022

Modern and powerful e-mail tool

Great! Customer support is very strong. They are very open to discuss and find custom solutions to the specific problems your company is facing. Data connections are easily manageable and not prone to errors. I feel like data presentation could be a bit better but it's not important factor for me. You should have your data handled on your side and shouldn't rely on 3rd parties.

PROS

Easy to use and customize. Features build-a-template tool for easy modifications. Reasonably well structured. Since using Smaily for over a year I haven't encountered any major problems with using the platform or sending e-mails through it.

CONS

Data that accompanies the campaigns could be more informative. Contact parameters view needs some love - say you have 20 parameters per contact: you can only have a couple in a "masterview" for overview. And you can't customize which ones are shown. This makes debugging a bit more difficult, but not a major hurdle.

Vendor Response

Thank you very much for the very positive review. We take all suggestions into account and try to improve our platform.

Replied October 2022

Ivar

Restaurants, 11-50 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed September 2023

Best bang for a buck

We can send our weekly newsletters with it so we are satisfied.

PROS

The best thing about Smaily is that it's basically free to use. We use it for weekly company newsletters. The customer service is exceptionally fast and helpful!

CONS

It doesn't have AI content creation integrated in it. Nowadays AI gives so much more value to apps that if it's not present, it's a big minus.

Reasons for switching to Smaily

Because Smaily is free and created by Estonians

Vendor Response

Thank you for your thoughtful review! We're thrilled to hear that you find Smaily to be a great value and that our customer service has met your expectations. We understand the growing importance of AI in today's digital landscape and appreciate your feedback on its integration. We're always looking for ways to enhance our platform, and your insights are invaluable. It's great to know that you're satisfied with sending your weekly newsletters through Smaily. Thanks for choosing us, and we're proud to have Estonian roots!

Replied September 2023

Sarah Johanna

Retail, 11-50 employees

Used weekly for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2022

Smaily experience

PROS

Customer service and account managers are quick to act and find/offer solutions.

CONS

I would like to see more data on our subscribers - unsubscribers (graph) that you could check daily, weekly, yearly, date to date etc. I feel like this should be one of the most important features on any e-mail marketing software. In addition there should be a daily/weekly/monthly/date to date rundown on overlall account health, data etc.

Vendor Response

Thank you very much for the positive feedback. Next year, we plan to upgrade our statistics section on the platform.

Replied October 2022

Merily

Furniture, 2-10 employees

Used weekly for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2021

Easy to use, great staff and detailed statistics

PROS

Smaily is easy to use, analytics are very detailed and the staff is easily reachable, especially with critical questions. They are extremely helpful by helping to find fast solutions and by giving helpful tips.

CONS

It was a bit complicated at first, however now it's all figured out and everything runs smoothly.

Reasons for switching to Smaily

Since our audience was growing, however we didn't post as much, we were looking for something more affordable. Also, since Smaily was our native company and had really great reviews, it seemed to be the right choice. We're still happy with the switch.

Vendor Response

Thank you very much Merily for this positive feedback. We always try to offer the best solution with our customer support

Replied July 2021

Kristiina

Retail, 51-200 employees

Used weekly for less than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed June 2021

Very nice email marketing prodcut

PROS

Very easy to use and to learn to use it. Good support team that answers very quickly. Easy to create segments and to track results.

CONS

Bit difficult to implement everything we want in html.

Reason for choosing Smaily

Better offer for our company and also because company is estonian :)

Vendor Response

Thank you very much Kristiina for this positive feedback. We are building a completely new version of our template editor and hopefully all the issues you may have will be resolved :)

Replied June 2021