All Smaily Reviews

1-25 of 39 Reviews

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Reviews are by default sorted by Recommended to software buyers, driven by our proprietary algorithm reflecting the depth and quality of the review, recency of experience, and other factors. As a neutral reviews platform, the star rating of the review is not considered in the "Recommended" ranking, and there is currently no voting mechanism that would allow site visitors to influence the ranking.

Anonymous

5,001-10,000 employees

Used monthly for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2022

Modern and powerful e-mail tool

Great! Customer support is very strong. They are very open to discuss and find custom solutions to the specific problems your company is facing. Data connections are easily manageable and not prone to errors. I feel like data presentation could be a bit better but it's not important factor for me. You should have your data handled on your side and shouldn't rely on 3rd parties.

PROS

Easy to use and customize. Features build-a-template tool for easy modifications. Reasonably well structured. Since using Smaily for over a year I haven't encountered any major problems with using the platform or sending e-mails through it.

CONS

Data that accompanies the campaigns could be more informative. Contact parameters view needs some love - say you have 20 parameters per contact: you can only have a couple in a "masterview" for overview. And you can't customize which ones are shown. This makes debugging a bit more difficult, but not a major hurdle.

Vendor Response

Thank you very much for the very positive review. We take all suggestions into account and try to improve our platform.

Replied October 2022

Ivar

Restaurants, 11-50 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed September 2023

Best bang for a buck

We can send our weekly newsletters with it so we are satisfied.

PROS

The best thing about Smaily is that it's basically free to use. We use it for weekly company newsletters. The customer service is exceptionally fast and helpful!

CONS

It doesn't have AI content creation integrated in it. Nowadays AI gives so much more value to apps that if it's not present, it's a big minus.

Reasons for switching to Smaily

Because Smaily is free and created by Estonians

Vendor Response

Thank you for your thoughtful review! We're thrilled to hear that you find Smaily to be a great value and that our customer service has met your expectations. We understand the growing importance of AI in today's digital landscape and appreciate your feedback on its integration. We're always looking for ways to enhance our platform, and your insights are invaluable. It's great to know that you're satisfied with sending your weekly newsletters through Smaily. Thanks for choosing us, and we're proud to have Estonian roots!

Replied September 2023

Sarah Johanna

Retail, 11-50 employees

Used weekly for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2022

Smaily experience

PROS

Customer service and account managers are quick to act and find/offer solutions.

CONS

I would like to see more data on our subscribers - unsubscribers (graph) that you could check daily, weekly, yearly, date to date etc. I feel like this should be one of the most important features on any e-mail marketing software. In addition there should be a daily/weekly/monthly/date to date rundown on overlall account health, data etc.

Vendor Response

Thank you very much for the positive feedback. Next year, we plan to upgrade our statistics section on the platform.

Replied October 2022

Merily

Furniture, 2-10 employees

Used weekly for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2021

Easy to use, great staff and detailed statistics

PROS

Smaily is easy to use, analytics are very detailed and the staff is easily reachable, especially with critical questions. They are extremely helpful by helping to find fast solutions and by giving helpful tips.

CONS

It was a bit complicated at first, however now it's all figured out and everything runs smoothly.

Reasons for switching to Smaily

Since our audience was growing, however we didn't post as much, we were looking for something more affordable. Also, since Smaily was our native company and had really great reviews, it seemed to be the right choice. We're still happy with the switch.

Vendor Response

Thank you very much Merily for this positive feedback. We always try to offer the best solution with our customer support

Replied July 2021

Kristiina

Retail, 51-200 employees

Used weekly for less than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed June 2021

Very nice email marketing prodcut

PROS

Very easy to use and to learn to use it. Good support team that answers very quickly. Easy to create segments and to track results.

CONS

Bit difficult to implement everything we want in html.

Reason for choosing Smaily

Better offer for our company and also because company is estonian :)

Vendor Response

Thank you very much Kristiina for this positive feedback. We are building a completely new version of our template editor and hopefully all the issues you may have will be resolved :)

Replied June 2021

Mona

Sports, 51-200 employees

Used monthly for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2022

Smaily feedback

PROS

I mostly like numerous possibilities that Smaily offers and customer support. Very quick answers and help with all questions. There is no problem that our customer manager cannot help us.

CONS

At the moment can't bring out any dissatisfaction.

Reasons for switching to Smaily

Pricing, support and possibilities (automated integrations).

Vendor Response

Many thanks Mona for such a positive review, we try to make our customer service the best in the world!

Replied October 2022

Nikita

Government Relations, 201-500 employees

Used weekly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed June 2021

Best email tool I have ever used

PROS

Smaily is a platform anyone can start using and become quite pro at it in no time. I have introduced Smaily to many of my marketing teams and each time result is same - we switch to Smaily permanently. Easy to use,

CONS

Platform is limited in A/B testing possibilites.

Reasons for switching to Smaily

Better customer support and cheaper.

Vendor Response

Hi Nikita and many thanks for the positive feedback. We are very grateful that you have always recommended us. We will have a lot of updates in the near future, so the platform is getting better all the time.

Replied June 2021

Maiko

Financial Services, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2021

Easy and inexpensive Email marketing software Smaily

PROS

Using Smaily is really easy and intuitive. You have everything for the price and even more. Everything works really well and the easiest is to use the drag and drop email template editor.

CONS

Maybe the campaign statistics reporting could be enhanced and it would be really nice if there were suggestions for improvement in the A/B testing analytics.

Reasons for switching to Smaily

Price and convenience

Vendor Response

Hi Maiko, and we are very grateful that you chose Smaily as your email marketing platform. We look forward to adding more options in the future, and will certainly take your comment into account regarding A / B testing.

Replied June 2021

Jelena

Retail, 201-500 employees

Used weekly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2022

I love it.

PROS

It is easy to use, beautiful templates and the price is excellent compering to the similar one. We always get helt from customer service. 5 stars!

CONS

There is no UNDO button, need it very much!

Vendor Response

Thank you Jelena! I hope we can update the template builder soon (then there will be undo and save functions)

Replied February 2022

Kristjan

Pharmaceuticals, 201-500 employees

Used weekly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2021

Easy integration and responsive customer support

PROS

Easy Integration and clear documentation.

CONS

Initial problems solved over time, don't have any dislikes backlog atm

Vendor Response

Many thanks to Kristjan for the positive feedback.

Replied June 2021

Mihkel

Consumer Services, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed June 2021

Great platform for small and large audiences

Overall experience with Smaily is pleasant. Would definitely recommend it.

PROS

WYSIWYG editor and customer support stands out the most. With Smaily you can design your e-mail templates without any major restrictions from scratch – it's fast, easy to use and responsive.

CONS

While the software is definitely on a par with competitors, then some features could be slightly improved e.g. displaying e-mails on different devices and screens more consistently (it would help a lot if there was a built-in thorough preview mode for that when designing e-mail templates) or more in-depth and user-friendly subscriber, list & audience management.

Vendor Response

Many thanks to Mihkel for the positive feedback. With our new solution, replacing the old template editor, all your current worries can be solved :)

Replied June 2021

Grete

Health, Wellness and Fitness, 201-500 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2022

Great product!

PROS

The product is very easy to use and great value for money! Customer support is very helpful and replies quickly.

CONS

I would like a more convenient segmentation system.

Vendor Response

Many thanks Grete for such positive feedback. We are always trying to improve our platform :)

Replied October 2022

Inna

Marketing and Advertising, 2-10 employees

Used monthly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed June 2021

Easy to use, affordable and very good customer support!

All in all, I am satisfied with everything! In my 6 years of using Smaily, I have always gotten all my stuff done and again special thanks to their customer service.

PROS

The whole logic of the campaigns is very simple. Creating a newsletter is extremely logical, everything in the template editor is easy to understand. There are enough opportunities in automation to create even the most complex sales tunnels. It is very good that it is possible to create landing pages, which can then be combined with automation.

CONS

In fact, everything seems to be enough for a small business. Maybe working with contacts could be a little easier.

Reasons for switching to Smaily

User-friendly environment, easier and more flexible. When I moved from another platform to the Smaily platform, I got a lot of help from customer support

Vendor Response

Thank you Inna for choosing Smaily as your email marketing platform and great praise for giving such positive feedback. We always try to keep our customer service at the highest level.

Replied June 2021

Tuuli

Marketing and Advertising, 11-50 employees

Used weekly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed June 2021

Smaily helps me focus on the content and does all the additional work

The customer service is 100% professional and very quick to answer to any kind of questions.

PROS

Smaily helps me to send out newsletters that are designed in a way that I need according to my target groups (easy to switch colours, layout etc) and I can easily access statistsics of every newsletter. And there are many options I haven't yet even used!

CONS

There's nothing too difficult, but sometimes I could use the possibility to take more data out from the newsletters.

Vendor Response

Hi, Tuuli. Thank you very much for your positive feedback. We will definitely take your observations into account and constantly try to develop the capabilities of our platform.

Replied June 2021

Karin

Public Relations and Communications, 201-500 employees

Used weekly for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed November 2022

Recommend highly for everyday simple usage needs

Overall experience really good, most of all we value the relationship and customer care.

PROS

I found Smaily a good price quality ratio for my needs and recommend especially to those who want to have emails and automations done fast and simply comprehensible - the ease of use is fantastic.Secondly the customer support is insanely good, live help on site and the team really makes the effort to have all concerns and problems solved fast. Integration was easy.We do not have complex needs, so we really value the clarity and ease Smaily offers, everything can be learned quick, and work done fast.

CONS

We do not have complex needs, so nothing really lacked for us.

Reason for choosing Smaily

Customer support, local language support

Reasons for switching to Smaily

Pricing and customer support for building automation.

Vendor Response

Thank you Karin for so positive feedback!!!

Replied November 2022

Ketrin

Furniture, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2022

Easy to use and functional

PROS

It is easy to use. There have been no problems

CONS

Everything is alright. Cooperation is going well

Vendor Response

Many thanks Ketrin for such positive feedback

Replied October 2022

KAIRE

Entertainment, 51-200 employees

Used weekly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed June 2021

A sure recommender

The newsletter is one of the most important marketing tool for us. The simpler and faster the tool we use, the more efficient we are.

PROS

Super easy! In Estonian! Great support! Reasonable price!

CONS

Unable to post videos and other moving files.

Reasons for switching to Smaily

Smaily is super easy and the price was better than MS.

Vendor Response

Many thanks for the positive feedback to Kaire. Adding videos is coming soon, but the problem is usually that email clients don't play the video directly in the mail, unfortunately.

Replied June 2021

Ieva

Information Technology and Services, 51-200 employees

Used weekly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2022

I am very happy user

Excellent support, great tool and happy to use it

PROS

In is easy to use and often it is free of charge

CONS

For me contacts management is difficult and filters are difficult

Vendor Response

Thank you very much for the positive feedback! We are definitely trying to improve the part of our platform that includes contact management.

Replied October 2022

Pille-Riin

Food Production, 201-500 employees

Used weekly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed June 2021

Orkla

PROS

Very easy to use. Everything essential that I need is there and the customer support is very good.

CONS

More opportunities to customize our template etc.

Vendor Response

Hi, Pille -Riin. Thank you very much for your positive feedback. At the end of the summer, we will have many new solutions regarding the newsletter editor.

Replied June 2021

Liis

Supermarkets, 5,001-10,000 employees

Used weekly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2021

-

PROS

Easy to use, user friendly, fast and professional customer support.

CONS

There is nothing to say, everything is suitable.

Vendor Response

Hi Liis and many thanks for such positive feedback. We always try to keep our level of customer service very high.

Replied June 2021

Nele

Health, Wellness and Fitness, 51-200 employees

Used weekly for more than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed February 2022

Review

PROS

Easy to use. Friendly and fast support & sales team.

CONS

Customatization for e-shops is missing (eg. drag&drop product pictures or content from [SENSITIVE CONTENT]..)

Vendor Response

Many thanks for your extensive feedback.

Replied March 2022

Mairi

Health, Wellness and Fitness, 2-10 employees

Used monthly for more than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed June 2021

Review for Smaily

Positive.

PROS

It is very easy to use and has a logical build-up. And I would also like to give credit to their customer support cause they always help when it's needed.

CONS

There is always room for improvement. When you want to crop a picture on a template, it does not work or it takes for ever for the system to think about it. So I have to crop the pictures beforehand, upload and then try if it fits better or not.

Vendor Response

Many thanks to Mairi, it is nice to receive such positive feedback, especially about our customer service

Replied June 2021

Merit

Building Materials, 51-200 employees

Used weekly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2022

Review

PROS

Easy to use, good and fast customer support

CONS

Can't point out anything specific - in general everything is ok

Vendor Response

Thank you Merit, for such a good review!

Replied January 2022

Maren

Automotive, 201-500 employees

Used monthly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed July 2021

Reaching to your customers

PROS

Smaily have clear and simple functionality for custom made mails. Additionally opportunity to make easily, quickly personalized questionnaires and landing pages.

CONS

The thing which I am missing most is blocks which I can make by myself. At some point templates are to be standardized.

Vendor Response

Thank you very much Maren for this positive feedback. In our new template editor, which will hopefully be ready in the next few months, maybe all the bottlenecks will be solved.

Replied July 2021

Liis

Public Safety, 11-50 employees

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed June 2021

Satisfied

The customer feedback is always ready to answer questions - its really great! All my problems have found solution within some minutes.

PROS

Templates are good: looking good and easy to edit. Easy to send.

CONS

The only thing a bit tricky is adding contacts, but if you manage it once it gets easier.

Vendor Response

Many thanks to Liis, it is nice to receive such positive feedback, especially about our customer service. We are also constantly improving our system

Replied June 2021

Showing 1 - 25 of 39 Reviews