All Smaily Reviews
1-25 of 39 Reviews
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Anonymous
5,001-10,000 employees
Used monthly for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed October 2022
Modern and powerful e-mail tool
Great! Customer support is very strong. They are very open to discuss and find custom solutions to the specific problems your company is facing. Data connections are easily manageable and not prone to errors. I feel like data presentation could be a bit better but it's not important factor for me. You should have your data handled on your side and shouldn't rely on 3rd parties.
PROSEasy to use and customize. Features build-a-template tool for easy modifications. Reasonably well structured. Since using Smaily for over a year I haven't encountered any major problems with using the platform or sending e-mails through it.
CONSData that accompanies the campaigns could be more informative. Contact parameters view needs some love - say you have 20 parameters per contact: you can only have a couple in a "masterview" for overview. And you can't customize which ones are shown. This makes debugging a bit more difficult, but not a major hurdle.
Vendor Response
Thank you very much for the very positive review. We take all suggestions into account and try to improve our platform.
Replied October 2022
Ivar
Restaurants, 11-50 employees
Used weekly for less than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed September 2023
Best bang for a buck
We can send our weekly newsletters with it so we are satisfied.
PROSThe best thing about Smaily is that it's basically free to use. We use it for weekly company newsletters. The customer service is exceptionally fast and helpful!
CONSIt doesn't have AI content creation integrated in it. Nowadays AI gives so much more value to apps that if it's not present, it's a big minus.
Reasons for switching to Smaily
Because Smaily is free and created by Estonians
Vendor Response
Thank you for your thoughtful review! We're thrilled to hear that you find Smaily to be a great value and that our customer service has met your expectations. We understand the growing importance of AI in today's digital landscape and appreciate your feedback on its integration. We're always looking for ways to enhance our platform, and your insights are invaluable. It's great to know that you're satisfied with sending your weekly newsletters through Smaily. Thanks for choosing us, and we're proud to have Estonian roots!
Replied September 2023
Sarah Johanna
Retail, 11-50 employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed October 2022
Smaily experience
Customer service and account managers are quick to act and find/offer solutions.
CONSI would like to see more data on our subscribers - unsubscribers (graph) that you could check daily, weekly, yearly, date to date etc. I feel like this should be one of the most important features on any e-mail marketing software. In addition there should be a daily/weekly/monthly/date to date rundown on overlall account health, data etc.
Vendor Response
Thank you very much for the positive feedback. Next year, we plan to upgrade our statistics section on the platform.
Replied October 2022
Merily
Furniture, 2-10 employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed July 2021
Easy to use, great staff and detailed statistics
Smaily is easy to use, analytics are very detailed and the staff is easily reachable, especially with critical questions. They are extremely helpful by helping to find fast solutions and by giving helpful tips.
CONSIt was a bit complicated at first, however now it's all figured out and everything runs smoothly.
Reasons for switching to Smaily
Since our audience was growing, however we didn't post as much, we were looking for something more affordable. Also, since Smaily was our native company and had really great reviews, it seemed to be the right choice. We're still happy with the switch.
Vendor Response
Thank you very much Merily for this positive feedback. We always try to offer the best solution with our customer support
Replied July 2021
Kristiina
Retail, 51-200 employees
Used weekly for less than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
3
Reviewed June 2021
Very nice email marketing prodcut
Very easy to use and to learn to use it. Good support team that answers very quickly. Easy to create segments and to track results.
CONSBit difficult to implement everything we want in html.
Reason for choosing Smaily
Better offer for our company and also because company is estonian :)
Vendor Response
Thank you very much Kristiina for this positive feedback. We are building a completely new version of our template editor and hopefully all the issues you may have will be resolved :)
Replied June 2021
Mona
Sports, 51-200 employees
Used monthly for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2022
Smaily feedback
I mostly like numerous possibilities that Smaily offers and customer support. Very quick answers and help with all questions. There is no problem that our customer manager cannot help us.
CONSAt the moment can't bring out any dissatisfaction.
Reasons for switching to Smaily
Pricing, support and possibilities (automated integrations).
Vendor Response
Many thanks Mona for such a positive review, we try to make our customer service the best in the world!
Replied October 2022
Nikita
Government Relations, 201-500 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed June 2021
Best email tool I have ever used
Smaily is a platform anyone can start using and become quite pro at it in no time. I have introduced Smaily to many of my marketing teams and each time result is same - we switch to Smaily permanently. Easy to use,
CONSPlatform is limited in A/B testing possibilites.
Reasons for switching to Smaily
Better customer support and cheaper.
Vendor Response
Hi Nikita and many thanks for the positive feedback. We are very grateful that you have always recommended us. We will have a lot of updates in the near future, so the platform is getting better all the time.
Replied June 2021
Maiko
Financial Services, 2-10 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed June 2021
Easy and inexpensive Email marketing software Smaily
Using Smaily is really easy and intuitive. You have everything for the price and even more. Everything works really well and the easiest is to use the drag and drop email template editor.
CONSMaybe the campaign statistics reporting could be enhanced and it would be really nice if there were suggestions for improvement in the A/B testing analytics.
Reasons for switching to Smaily
Price and convenience
Vendor Response
Hi Maiko, and we are very grateful that you chose Smaily as your email marketing platform. We look forward to adding more options in the future, and will certainly take your comment into account regarding A / B testing.
Replied June 2021
Jelena
Retail, 201-500 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2022
I love it.
It is easy to use, beautiful templates and the price is excellent compering to the similar one. We always get helt from customer service. 5 stars!
CONSThere is no UNDO button, need it very much!
Vendor Response
Thank you Jelena! I hope we can update the template builder soon (then there will be undo and save functions)
Replied February 2022
Kristjan
Pharmaceuticals, 201-500 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed June 2021
Easy integration and responsive customer support
Easy Integration and clear documentation.
CONSInitial problems solved over time, don't have any dislikes backlog atm
Vendor Response
Many thanks to Kristjan for the positive feedback.
Replied June 2021
Mihkel
Consumer Services, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed June 2021
Great platform for small and large audiences
Overall experience with Smaily is pleasant. Would definitely recommend it.
PROSWYSIWYG editor and customer support stands out the most. With Smaily you can design your e-mail templates without any major restrictions from scratch – it's fast, easy to use and responsive.
CONSWhile the software is definitely on a par with competitors, then some features could be slightly improved e.g. displaying e-mails on different devices and screens more consistently (it would help a lot if there was a built-in thorough preview mode for that when designing e-mail templates) or more in-depth and user-friendly subscriber, list & audience management.
Vendor Response
Many thanks to Mihkel for the positive feedback. With our new solution, replacing the old template editor, all your current worries can be solved :)
Replied June 2021
Grete
Health, Wellness and Fitness, 201-500 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed October 2022
Great product!
The product is very easy to use and great value for money! Customer support is very helpful and replies quickly.
CONSI would like a more convenient segmentation system.
Vendor Response
Many thanks Grete for such positive feedback. We are always trying to improve our platform :)
Replied October 2022
Inna
Marketing and Advertising, 2-10 employees
Used monthly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed June 2021
Easy to use, affordable and very good customer support!
All in all, I am satisfied with everything! In my 6 years of using Smaily, I have always gotten all my stuff done and again special thanks to their customer service.
PROSThe whole logic of the campaigns is very simple. Creating a newsletter is extremely logical, everything in the template editor is easy to understand. There are enough opportunities in automation to create even the most complex sales tunnels. It is very good that it is possible to create landing pages, which can then be combined with automation.
CONSIn fact, everything seems to be enough for a small business. Maybe working with contacts could be a little easier.
Reasons for switching to Smaily
User-friendly environment, easier and more flexible. When I moved from another platform to the Smaily platform, I got a lot of help from customer support
Vendor Response
Thank you Inna for choosing Smaily as your email marketing platform and great praise for giving such positive feedback. We always try to keep our customer service at the highest level.
Replied June 2021
Tuuli
Marketing and Advertising, 11-50 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed June 2021
Smaily helps me focus on the content and does all the additional work
The customer service is 100% professional and very quick to answer to any kind of questions.
PROSSmaily helps me to send out newsletters that are designed in a way that I need according to my target groups (easy to switch colours, layout etc) and I can easily access statistsics of every newsletter. And there are many options I haven't yet even used!
CONSThere's nothing too difficult, but sometimes I could use the possibility to take more data out from the newsletters.
Vendor Response
Hi, Tuuli. Thank you very much for your positive feedback. We will definitely take your observations into account and constantly try to develop the capabilities of our platform.
Replied June 2021
Karin
Public Relations and Communications, 201-500 employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed November 2022
Recommend highly for everyday simple usage needs
Overall experience really good, most of all we value the relationship and customer care.
PROSI found Smaily a good price quality ratio for my needs and recommend especially to those who want to have emails and automations done fast and simply comprehensible - the ease of use is fantastic.Secondly the customer support is insanely good, live help on site and the team really makes the effort to have all concerns and problems solved fast. Integration was easy.We do not have complex needs, so we really value the clarity and ease Smaily offers, everything can be learned quick, and work done fast.
CONSWe do not have complex needs, so nothing really lacked for us.
Reason for choosing Smaily
Customer support, local language support
Reasons for switching to Smaily
Pricing and customer support for building automation.
Vendor Response
Thank you Karin for so positive feedback!!!
Replied November 2022
Ketrin
Furniture, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2022
Easy to use and functional
It is easy to use. There have been no problems
CONSEverything is alright. Cooperation is going well
Vendor Response
Many thanks Ketrin for such positive feedback
Replied October 2022
KAIRE
Entertainment, 51-200 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
3
Reviewed June 2021
A sure recommender
The newsletter is one of the most important marketing tool for us. The simpler and faster the tool we use, the more efficient we are.
PROSSuper easy! In Estonian! Great support! Reasonable price!
CONSUnable to post videos and other moving files.
Reasons for switching to Smaily
Smaily is super easy and the price was better than MS.
Vendor Response
Many thanks for the positive feedback to Kaire. Adding videos is coming soon, but the problem is usually that email clients don't play the video directly in the mail, unfortunately.
Replied June 2021
Ieva
Information Technology and Services, 51-200 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2022
I am very happy user
Excellent support, great tool and happy to use it
PROSIn is easy to use and often it is free of charge
CONSFor me contacts management is difficult and filters are difficult
Vendor Response
Thank you very much for the positive feedback! We are definitely trying to improve the part of our platform that includes contact management.
Replied October 2022
Pille-Riin
Food Production, 201-500 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed June 2021
Orkla
Very easy to use. Everything essential that I need is there and the customer support is very good.
CONSMore opportunities to customize our template etc.
Vendor Response
Hi, Pille -Riin. Thank you very much for your positive feedback. At the end of the summer, we will have many new solutions regarding the newsletter editor.
Replied June 2021
Liis
Supermarkets, 5,001-10,000 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed June 2021
-
Easy to use, user friendly, fast and professional customer support.
CONSThere is nothing to say, everything is suitable.
Vendor Response
Hi Liis and many thanks for such positive feedback. We always try to keep our level of customer service very high.
Replied June 2021
Nele
Health, Wellness and Fitness, 51-200 employees
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed February 2022
Review
Easy to use. Friendly and fast support & sales team.
CONSCustomatization for e-shops is missing (eg. drag&drop product pictures or content from [SENSITIVE CONTENT]..)
Vendor Response
Many thanks for your extensive feedback.
Replied March 2022
Mairi
Health, Wellness and Fitness, 2-10 employees
Used monthly for more than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed June 2021
Review for Smaily
Positive.
PROSIt is very easy to use and has a logical build-up. And I would also like to give credit to their customer support cause they always help when it's needed.
CONSThere is always room for improvement. When you want to crop a picture on a template, it does not work or it takes for ever for the system to think about it. So I have to crop the pictures beforehand, upload and then try if it fits better or not.
Vendor Response
Many thanks to Mairi, it is nice to receive such positive feedback, especially about our customer service
Replied June 2021
Merit
Building Materials, 51-200 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed January 2022
Review
Easy to use, good and fast customer support
CONSCan't point out anything specific - in general everything is ok
Vendor Response
Thank you Merit, for such a good review!
Replied January 2022
Maren
Automotive, 201-500 employees
Used monthly for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed July 2021
Reaching to your customers
Smaily have clear and simple functionality for custom made mails. Additionally opportunity to make easily, quickly personalized questionnaires and landing pages.
CONSThe thing which I am missing most is blocks which I can make by myself. At some point templates are to be standardized.
Vendor Response
Thank you very much Maren for this positive feedback. In our new template editor, which will hopefully be ready in the next few months, maybe all the bottlenecks will be solved.
Replied July 2021
Liis
Public Safety, 11-50 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed June 2021
Satisfied
The customer feedback is always ready to answer questions - its really great! All my problems have found solution within some minutes.
PROSTemplates are good: looking good and easy to edit. Easy to send.
CONSThe only thing a bit tricky is adding contacts, but if you manage it once it gets easier.
Vendor Response
Many thanks to Liis, it is nice to receive such positive feedback, especially about our customer service. We are also constantly improving our system
Replied June 2021