--- title: "TargetBay Software Reviews, Demo & Pricing - 2026" description: "Review of TargetBay Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/email-marketing/targetbay-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / TargetBay Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/email-marketing/targetbay-profile/reviews/)[Alternatives](https://www.softwareadvice.com/email-marketing/targetbay-profile/alternatives/) # TargetBay Review From $20-$299/month Free version Free trial 6 plans Wondering if TargetBay is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview TargetBay 4.9 [(77)](https://www.softwareadvice.com/email-marketing/targetbay-profile/reviews/) Pricing Starting at $20.00 usage based per month ### About TargetBay TargetBay is an email marketing platform that makes it easy for businesses to send targeted email messages to their customers and leads. The platform's powerful automation engine helps you generate more revenue by driving more traffic, while its lead generation tools help boost your business's sales. TargetBay offers personalized messages based on customer behavior, helping businesses drive sales. It also provides analytics allowing supervisors to make informed decisions based on real data in real time. Wondering if TargetBay is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. ## TargetBay User Interface ## Popular TargetBay Alternatives Main Product TargetBay 4.9 [(77)](https://www.softwareadvice.com/email-marketing/targetbay-profile/reviews/) Ratings Breakdown - 4.78Ease of use - 4.83Value for money - 4.97Customer support - 4.87Functionality Pricing Starting at $20.00 per month Get Price Alternative Product [TrueReview](https://www.softwareadvice.com/reputation-management/truereview-profile/) 5.0 [(156)](https://www.softwareadvice.com/reputation-management/truereview-profile/reviews/) Ratings Breakdown - 4.95Ease of use - 4.81Value for money - 4.96Customer support - 4.85Functionality Pricing Starting at $49.00 per month Get Price Alternative Product [Trustpilot](https://www.softwareadvice.com/customer-loyalty/trustpilot-profile/) 4.5 [(1207)](https://www.softwareadvice.com/customer-loyalty/trustpilot-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.16Value for money - 4.23Customer support - 4.36Functionality Pricing Starting at $299.00 per month Get Price Alternative Product [ReputationStacker](https://www.softwareadvice.com/customer-satisfaction/reputationstacker-profile/) 4.9 [(59)](https://www.softwareadvice.com/customer-satisfaction/reputationstacker-profile/#reviews) Ratings Breakdown - 4.80Ease of use - 4.87Value for money - 4.89Customer support - 4.88Functionality Pricing Starting at $63.00 per month Get Price Alternative Product [Birdeye](https://www.softwareadvice.com/online-payment/birdeye-profile/) 4.7 [(707)](https://www.softwareadvice.com/online-payment/birdeye-profile/reviews/) Ratings Breakdown - 4.67Ease of use - 4.47Value for money - 4.62Customer support - 4.61Functionality Pricing Available upon request Get Price Alternative Product [Okendo](https://www.softwareadvice.com/customer-loyalty/okendo-profile/) 4.9 [(239)](https://www.softwareadvice.com/customer-loyalty/okendo-profile/reviews/) Ratings Breakdown - 4.80Ease of use - 4.59Value for money - 4.83Customer support - 4.62Functionality Pricing Starting at $19.00 per month Get Price ## TargetBay Pricing and Plans Starting price: $20.00 per month Free Trial Free Version BayReviews (Free) $0.00 Plan includes: - 100 Review Request - Emails and 25 Product Reviews BayReviews (Growth) $99.00 flat rate, per month Plan includes: - 100 Site Reviews - 50 Picture Reviews - Emails - Google Rich Snippets and 400 Product Reviews - Unlimited Review Request BayReviews (Professional) $199.00 flat rate, per month Plan includes: - 250 Picture Reviews - 500 Site Reviews - Emails - Google Rich Snippets - Google Shopping Ads - Smile.Io Integration and 1000 Product Reviews - Unlimited Review Request BayReviews (Premium) $299.00 flat rate, per month Plan includes: - 1000 Site Reviews - 500 Picture Reviews - Emails - Google Rich Snippets - Google Shopping Ads - Photo Gallery - Smile.Io Integration and 3000 Product Reviews - Unlimited Review Request BayReviews (Enterprise) Pricing available upon request Plan includes: - Emails - Google Rich Snippets - Google Shopping Ads - Photo Gallery - Smile.Io Integration and Unlimited Product Reviews - Unlimited Picture Reviews - Unlimited Review Request - Unlimited Site Reviews BayEngage $20.00 usage based, per month Plan includes: - Easy Drag-and-Drop Editor and Intuitive Dashboard - Powerful Email Marketing Tools - 250+ Pre-Built Email Templates Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## TargetBay Features - Popular features found in Email Marketing A/B Testing Autoresponders Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customer Segmentation Email Tracking Event Triggered Actions Subscriber Management WYSIWYG Editor - More features of TargetBay Commenting/Notes Drag & Drop eCommerce Management Email Campaign Management Email Marketing Feedback Management List Management Loyalty Program Mass Texting Multi-Channel Marketing Personalization Product Recommendations Promotions Management Ratings/Reviews Reminders Reporting & Statistics Response Management Review Monitoring Review Notification Reviews Management SEO Management Shopping Cart Templates Workflow Automation ## TargetBay Integrations Adobe Commerce Integration rated undefined from -1 review BigCommerce Integration rated undefined from -1 review Shopify Integration rated undefined from -1 review WooCommerce Integration rated undefined from -1 review ## TargetBay User Reviews ## TargetBay customer ratings - Overall rating: 4.9/5 - Total reviews: 77 ### Rating distribution - 5 stars: 68 reviews (88%) - 4 stars: 9 reviews (12%) - 3 stars: 0 reviews (0%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.8/5 - Value for money: 4.8/5 - Customer support: 5.0/5 - Functionality: 4.9/5 --- ### Great marketing platform, easy to navigate, great support from Customer Service! - Overall rating: 5/5 - Reviewer: Melody Cleopatra D. - Verified reviewer: Yes - Product usage: Used daily for less than 2 years - Reviewed: May 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The dashboard design is clean and you instantly get an overview of how all your marketing campaigns are performing. Easy to navigate, the customer segmentation/reports provide key insights regarding customers purchase behavior. Simple to import/export data. #### Cons After using several other marketing platforms, I feel TargetBay is a perfect fit for my business. I don't overpay for features I don't need and the on boarding process was easy. I don't have any complaints. --- ### Caring Support with Excellent Features - Overall rating: 5/5 - Reviewer: Joey T. - Verified reviewer: Yes - Industry: Cosmetics - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: March 2023 - Review source details: This review was submitted organically. No incentive was offered Beyond automating emails, we are also able to send SMS and email campaigns, track our emails and campaign revenue easily. We've also had wonderful customer support from TargetBay with everything that we ask for. There have been occasional times when we had to wait an extra day or two, but it's not a long turnaround time. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We are able to automate common emails that we need to send to our customers, which frees up our time for other tasks in our small business. It also has an easy to use interface that does take a little getting used to, but it's not a steep learning curve. #### Cons There are occasional features that we ask about (adding mp4s in popups, for example) that aren't possible. However, they are minor features that are easily worked around. #### Reasons for switching to TargetBay We were looking for something that was just as easy to use and with similar features, but also provided automations and SMS possibilities. --- ### Probably the Best Value for Product Reviews, Abandoned Cart, & Pop ups - Overall rating: 4/5 - Reviewer: Jim S. - Industry: Consumer Goods - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2018 - Review source details: This review was submitted organically. No incentive was offered Product reviews and abandoned cart are the strongest features of the platform for us. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The software packs a lot features: site reviews, product reviews, abandoned cart emails, send after purchase emails, pop up review request, email subscription signup, product recommendation (the only feature we haven't used). At the time of this review there are no other platforms at this price point that offer such a robust set of features. Having used Yotpo for 1 year and given serious consideration to TrustPilot and Power Reviews, you can't beat Targetbay for the price. We've used Targetbay on Magento and are now using it on Shopify. The TB support staff helped integrate their solution on both platforms pretty seamlessly. We had some hiccups with Targetbay during our site migration to Shopify, some review settings weren't turned on after the migration, but as soon as we realized this, their team fixed the problem ASAP and send out a retroactive targeted review request email to make up for reviews we missed out on. It should be said that Targetbay/Innoppl has outstanding support response time. All in all, the software works as advertised and it has worked pretty reliably for us. #### Cons Site reviews with Yotpo, Trust Pilot, & Power Reviews all qualify towards your Google Seller Rating, if you have a Google Merchant Center account. However, site reviews with Targetbay do not qualify towards your GSR with Targetbay. We primarily chose Targetbay for our site reviews to help get a Google Seller Rating for our Google Ad Words account. Unfortunately, we did not do enough research beforehand in regards to this. Because Targetbay is not a certified Google Reviews Partner, site reviews with Targetbay do NOT count towards your Google Seller Rating score with Google. The site reviews still have some value to help illicit consumer confidence of course, but at the time of this review they won't help you in qualifying for a GSR from Google. The dashboard user interface is pretty clunky and difficult to use at times. The TB team could improve upon this aspect of their software. We run our business from the United States and you can tell that the dashboard user interface was designed by folks from India. Its not bad, but its not great either. Yotpo's dashboard was easier to use. With Targetbay some important settings are buried in unsuspecting places within the dashboard's interface. You can be working on something simple like your review strategy and have to look for a setting pertaining to a single feature in one of three different places. This can cause frustration when first using the platform. I've learned my way around, but its still cumbersome to use. --- ### Solid feature set. Approachable interface but reasonable control over details. Excellent onboarding - Overall rating: 5/5 - Reviewer: David K. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: May 2021 - Review source details: This review was submitted organically. No incentive was offered Very solid experience from first contact, to demo/sales cycle, to onboarding. The team genuinely wants to help and is skilled at doing so. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Having used other (better known) review platforms, I can say that this product is easy to configure and packaged to deliver full functionality without pricing tier games. #### Cons Not enough experience to say yet. Ironically, not having a lower priced entry point was my initial friction, but after getting burned with low end plan on Yotpo, I put a price on my time and sanity. #### Reasons for switching to TargetBay Larger player I dealt with triaged me down to a small account and delivered uninformed sales, zero onboarding and poor tech support. Product consistently hit errors and each time I would escalate, they would fix something on the back end and say, It's working now! The third time this happened I shut down my account and moved on. --- ### A Game-Changer for Our Customer Review Strategy - Overall rating: 5/5 - Reviewer: Brad F. - Verified reviewer: Yes - Industry: Food & Beverages - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: June 2025 - Review source details: This review was submitted organically. No incentive was offered Our experience with TargetBay has been fantastic. We saw a noticeable increase in customer engagement and trust after implementing their review service on our site. The ability to display verified reviews in a visually appealing format made a real difference in conversions. Their customer service team is also top-notch — quick, knowledgeable, and eager to help. Highly recommend! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The platform is incredibly easy to use and has helped us collect and showcase authentic customer reviews seamlessly. Their automation tools and customizable widgets really elevated our review strategy. #### Cons There was a slight learning curve when setting up the integrations, but their support team was quick to help and very responsive. --- ### Targetbay Review - Overall rating: 5/5 - Reviewer: Sean M. - Verified reviewer: Yes - Industry: Retail - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2023 - Review source details: This review was submitted organically. No incentive was offered Having been a loyal Targetbay user for several years now, I can't resist penning down a few words about my experience. You know, switching platforms, especially when it comes to managing product and seller reviews, and coordinating email campaigns can be such a headache. I remember jumping ship from Yotpo, wondering if I was making the right decision. Looking back, it's clear as day that I did.What tipped the scales for Targetbay? It wasn’t just the more budget-friendly pricing for a similar, and dare I say, sometimes better product. It was the people behind it. They don't just offer a service; they genuinely care about my business. Their support team is a breath of fresh air - quick, efficient, and always ready to help.And oh, [sensitive content hidden], our account manager? He's the real MVP. Instead of the standard check-ins I've experienced with other companies, his calls always come across as though an old business buddy is touching base, always ensuring we're making the most of what we have.For those of you reading reviews, wondering if Targetbay is the way to go, take it from someone who's been there, done that - it's a decision you won't regret. My business has thrived with them by our side, and I’m pretty confident yours will too. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros robust platform and exceptional human touch. While their tools for managing product and seller reviews, as well as coordinating email campaigns, stood out in terms of efficiency and user-friendliness, it was their dedicated customer support that won my heart. It's rare to find a company where the tech and the team both shine. Plus, their competitive pricing, especially in comparison to others like Yotpo, offered superb value. Every interaction, especially with our account manager [sensitive content hidden], felt personal and geared towards our business success. It wasn't just about using a service; it was about fostering a partnership that genuinely aimed to see us thrive. #### Cons Honestly, while TargetBay has been largely beneficial for our needs, no service is without its hiccups. One area I felt they could improve upon is their user interface. At times, navigating through the platform can feel less intuitive than some of its competitors. Additionally, while their support team is remarkably responsive, there have been a few occasions where I wished for more in-depth tutorials or onboarding materials to smoothly implement some of the advanced features. While these issues are minor in the grand scheme of things, a bit more polish on the UI and additional learning resources would make their platform nearly perfect. #### Reasons for switching to TargetBay Price --- ### Personal & Professional Experience - Overall rating: 5/5 - Reviewer: Almin C. - Verified reviewer: Yes - Industry: Automotive - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2020 - Review source details: This review was submitted organically. No incentive was offered Overall, my experience has been nothing but great. Going forward with all things digital marketing, TargetBay will be a life-long friend of ours. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Service Offerings - The Service offerings and features are extremely competitive compared to others in this market. There is a great number of features you can get as well as with other competitors in the industry, BUT, this is just the beginning of where it starts to become...better Price - As the saying goes, you get what you pay for... I mean, logically it's true, right? I pay for $5 McDonald's meal and I'll get just that, a $5 McDonald's meal... But that's not what we normally translate this to, yeah? In today's standard, when you pay less (com[ared to competitors), you expect less quality of service or offerings. There is an exception to this rule, and that is TargetBay. What makes TargetBay standout of the crowd is this pricing, you really won't find anything close to the features you get for the easy, simple and affordable pricing you pay. They don't make it complicated with plans, it's straight foward. They don't tie you into lousy, scary, anxiety inducing contracts, again, a TargetBay winner. No hidden-fees, no upselling tactics, straightforward pricing and features you cannot normally get for the costs. Customer Service - Believe me when I say this, TargetBay's customer service is exceptional. You will not and cannot find better service anywhere. You feel at home, like family, like they mean the world to you and you mean the world to them. TargetBay excels beyond your imagination in this department. It's unworldly to have this level of attention, you're loved. #### Cons The software is growing, there will be quirks here and there, but the greatest of all is, you won't find a problem they cannot fix and won't try to help you out with. While bugs and glitches can happen anywhere in life, that's to be expected, but you won't be left with the lights off. #### Reasons for choosing TargetBay The answer is simple, no comparison. #### Reasons for switching to TargetBay Price. Customer Service. Features. --- ### We have been using TargetBay for approximately 10 months and we are thrilled! - Overall rating: 5/5 - Reviewer: Kenneth Drew S. - Verified reviewer: Yes - Product usage: Used daily for less than 12 months - Reviewed: July 2018 - Review source details: This review was submitted organically. No incentive was offered Increased ROI and better conversion rates from our existing client base. Well worth the money, and easy to use! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros * Live customer support provided by the entire team * Clean interface that is easy to use, and easy to train others to use * We are seeing GREAT ROI with this product. The multiple email triggers and behavioral pop-ups have worked really well for us. #### Cons * The download speeds could be improved when exporting lists of targeted clients. * A few more segmentation fields would be nice. --- ### A++ Software and Support Staff - Very Happy! - Overall rating: 5/5 - Reviewer: Nicholai J. - Verified reviewer: Yes - Product usage: Used weekly for less than 12 months - Reviewed: January 2018 - Review source details: This review was submitted organically. No incentive was offered More reviews and the bottom line, more revenue...which is the goal for any software enhancements. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The most important part is the reviews are crawled by Google by DEFAULT!! Other review software like YOTPO doesn't! You have to ask for them to install that feature! What's the point of a software review if it's not crawled by search engines??? Incredible. Other features like the software was easy to install with their support staff. The software has all the bells and whistles...from abandon cart, pop-ups, win backs, special coupons, you name. They will also have Adroll and social media coupon retrieval implemented very soon. Very happy with the software and their team. Flew down to Atlanta, GA to meet the team...they want you to succeed. --- ### Better than Yotpo - Overall rating: 5/5 - Reviewer: Shannon P. - Verified reviewer: Yes - Product usage: Used daily for less than 6 months - Reviewed: June 2018 - Review source details: This review was submitted organically. No incentive was offered We saved so much money switching over from Yotpo to Target Bay. And we have higher conversions! Target Bay has better customer service and more functions. It is more than just a review software. There are awesome opt-ins and pop ups that are easy to set up and increase you conversion rate. It is also an abandon shopping cart solution. So, three different marketing add ins for the price of one. Target Bay is awesome. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros -Intuitive user interface -Pre-made templates -Robust functionality -Great customer support -Awesome Pop -ups and opt ins -Great customized emails -Easy to work with -Amazing Value #### Cons -It is almost too robust. I can not believe how much this software offers. -There is a lot of competition now in review systems. This one is much better than Yotpo I can tell you as I have used both systems. --- Showing 1 - 10 of 77 Reviews [See All Reviews](https://www.softwareadvice.com/email-marketing/targetbay-profile/reviews/) ## TargetBay Popular Comparisons [TrueReview vs TargetBay](https://www.softwareadvice.com/email-marketing/targetbay-profile/vs/truereview/)[Trustpilot vs TargetBay](https://www.softwareadvice.com/email-marketing/targetbay-profile/vs/trustpilot/)[Omnisend vs TargetBay](https://www.softwareadvice.com/marketing/omnisend-profile/vs/targetbay/) [Compare All Alternatives](https://www.softwareadvice.com/email-marketing/targetbay-profile/alternatives/) ## Other Top Recommended Email Marketing Software [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6258) Recently recommended **10** times [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) **4.7** (51) Recently recommended **4** times [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) **4.6** (33) Recently recommended **3** times [SalesAndMarketing.ai](https://www.softwareadvice.com/product/529885-SalesAndMarketing-ai/) **0.0** (0) Recently recommended **2** times Stuck Between Options? Our experts can help you compare TargetBay with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice