About TractionNext

TractionNext is a cloud-based solution that helps small to large businesses improve campaign workflows, communication and lead conversions by managing emails, surveys and other online communication on a unified platform. It allows enterprises to automate and track email delivery through Google Analytics, litmus testing and creating dedicated IP accounts for all clients.

Key features of TractionNext include automated A/B testing, visual automation builder, auto-responder, event triggered emails, mailing list management and detailed reporting. Dashboard provides various tools to streamline content creation for emails such as drag-and-drop interface, customizable building blocks/templates, HTML code editing, WYSIWYG editor and more.

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Supported Operating System(s):

Web browser (OS agnostic)

11 Reviews of TractionNext

Average User Ratings

Overall

3.73 / 5 stars

Ease-of-use

3.5

Value for money

3.5

Customer support

4.5

Functionality

3.5

Ratings Snapshot

5 stars

(1)

1

4 stars

(7)

7

3 stars

(2)

2

2 stars

(1)

1

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 11 results

May 2017

Esteban from LUCRF Super

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2017

TractionNext provides all the features, reporting more and the customer support is also excellent!

Pros

Ease of use, ability to send SMS, drag and drop and forms features, conditional content, and excellent customer support

Cons

A desired feature for me would be to know who dispatches a campaign, also some automation with email bounce and SMS would be fantastic. I am sure the Traction team team will incorporate these in their product soon.

Response from Traction Digital

Replied May 2017

Hi Esteban, Thank you for taking the time to give us your feedback, we are thrilled you are having such a great experience!

May 2017

Aaron from ATG

Company Size: 201-500 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

Functionality

5.0

May 2017

An easy to use system that is hard to beat for functionality and value.

Ease of use without agency interation and fees.

Pros

Drag and drop email templates have enabled us to deliver high quality and consistent responsive emails to our database without the need for an agency to be involved. The flexibility and ease of use of the system enables multiple users to be proficient without the need for training (and any relevant costs). The marketing automation tool is the easiest I've used.

Cons

Not being able to swap between drag and drop/WYSIWIYG/HTML creation styles without breaking the responsiveness is annoying. The media library is a bit clunky with the last release. We've been unable to sync this with Salesforce so i'm working from manually loaded lists. This has the added effect that our email stats are not automatically recorded in our database.

Response from Traction Digital

Replied May 2017

Hi Aaron, Thank you for feedback. We have an integration which will allow you to sync your contacts in real time. This will make it even easier to ensure you are using up to date subscriber information. Your Account Manager will be in touch shortly to take you through it.

May 2017

Duncan from GHD

Company Size: 5,001-10,000 employees

Industry: Construction

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

2.0

Value for money

3.0

Customer support

3.0

Functionality

2.0

May 2017

Improving. Interface still missing some feature we would like, like ability to regionalise

Helps with email marketing needs

Pros

Analytics is good. Being able to log on from in the office and home is good. The preview in desktop and mobile is good. Pricing si very competitive, and probably biggest reason we have remained with Traction for so long.

Cons

Event managemnt part could be improved, stream lined, alot of repetitive work occurs. Being about to send up a workflow for rminders for people who have not replied to email. Be good to have a phone number to call for support, rather then a ticket system that takes several hours to reply

May 2017

Jeremy from Cargill

Company Size: 10,000+ employees

Industry: Farming

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

4.0

Functionality

4.0

May 2017

My experience with the application/software and customer support has improved overtime.

Pros

The ability to segment our customer database using many parameters. The ability to also be able to change back end data by uploading csv sheets (although this should be refined so that the user has a easier understanding of how to do so in terms of the csv sheet)

Cons

Software could be improved with making more specific parameters for dynamic content, i.e. A contact that has opened a previous email cannot see certain dynamic content. Unsure if it is just my version but it seems that some of the formatting and templates are somewhat easy to break. Potentially allowing more flexibility in the sizing and placment of textboxes and items. Also more flexibility in spacing & formatting.

Response from Traction Digital

Replied May 2017

Hi Jeremy, Thank you for taking the time to provide your feedback. We would love to offer some additional support for using our dynamic content tools to help you get a more segmented message out there. Your Account Manager will be in touch shortly.

March 2019

John from Financial

Company Size: 11-50 employees

Industry: Apparel & Fashion

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

March 2019

TractionNext Review

Single customer view and helped me automate a few transactional emails.

Pros

Everything is in a single place and I can have a customer overview

Cons

Not enough info on new features, I would like to see more thought leadership