About VerticalResponse

VerticalResponse is a cloud-based email marketing platform that lets users create, track and send emails in a professional format, instantly and with minimum expenditure. It also helps in directing users to the customized landing page of an organization, monitoring campaigns, designing surveys and automating the email dispatching process.

VerticalResponse take out the effort from email creation by providing a step-by-step tutorial on utilizing the 700 professional email templates that have been pre-designed for all sizes and types of businesses. It also lets users create professional surveys in order to find out how they can build stronger customer relationships. The auto-response and automated email features on this application help users save a lot of time ...


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Supported Operating System(s):

Windows 10

55 Reviews of VerticalResponse

Average User Ratings

Overall

3.87 / 5 stars

Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

3.5

Ratings Snapshot

5 stars

(17)

17

4 stars

(19)

19

3 stars

(15)

15

2 stars

(3)

3

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 55 results

February 2019

Gregg from ASSOCIATED CHURCH PRESS

Verified Reviewer

Company Size: 2-10 employees

Industry: Religious Institutions

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

February 2019

Great looking e-newsletters!

There are a lot of email campaign tools out there and VerticalResponse is one of the best I've encountered for managing and scheduling e-newsletter distribution at a reasonable cost.

Pros

With VerticalResponse I was able to go from a spreadsheet of member names and email addresses to send my first e-newsletter in less than an hour. Easy to use templates guide content creation and offers flexible scheduling options that include social media posting. List management lets subscribers opt in and out without manual intervention and includes tools to build landing pages and links for subscription. Simple reporting is included in the free system and shows delivery/open rates. Advanced reporting allows a deeper dive into the analytics of your mail campaigns.

Cons

I sometimes wish the content blocks used to build the e-newsletter were a little more configurable - such as allowing more free movement of images and better font management - but the system makes clean looking e-newsletter that are actually opened and read!

February 2019

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

3.0

February 2019

Easy To Use

My overall experience has been great. Outside of a few emails being blocked. But, that means the system was being protective and allowed us an opportunity to do additional cleaning of our lists.

Pros

What I like most about Vertical Response is that it's really easy to use. Once my contacts were imported, we were up and running. They offer many templates that can be used for various types of emails and eblasts. The entire process is simple and you can easily track how your emails are performing. They offer a lot of value for the price.

Cons

What I like least about Vertical Response is that the platform is limited. It's great for a startup business, but when your needs start to get more complex as your list grows, there's not much room for growth with appropriate features to match. Additionally, the features to allow new subscribers to your lists from outside sources were a challenge and didn't always work.

March 2020

Ben from RI Fast Ferry

Company Size: 51-200 employees

Industry: Transportation/Trucking/Railroad

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

2.0

March 2020

Longtime user, might not be the best option anymore

On the whole it does what I need it to, but I always contemplate searching out something cooler.

Pros

For the money, it gets the job done. We use VR to send out corporate newsletters and special offers a half dozen times a year.

Cons

I think the interface is lacking and really hasn’t been vastly improved since 2008 when I started using it. Basically, I’ve built my own HTML templates outside of VR and I just change copy and pictures as I need to and avoid using VRs WYSIWYG editor. Their editor and stock templates really aren’t very good.

Reasons for Choosing VerticalResponse

The monthly plan on CC was a dealbreaker for us. We prefer a pay as you use it model.

Reasons for Switching to VerticalResponse

Cost and no need for a monthly plan.

October 2020

Hiro from Honshu

Company Size: 51-200 employees

Industry: Restaurants

Time Used: More than 2 years

Review Source


Ease-of-use

5.0

Functionality

3.0

October 2020

Using the free one

Pros

For beginner, it is easy to use. Fast and has plenty templates that you can use. It has few integrations with free CMS. API is great. Free with limited user. Few email providers will block their email blast.

Cons

The limited user are so little. The integration needs improvement. Lack of automatization and reports. No apps for the phones, so you must do it in your computer. Support is not helpful and less attentive, maybe because I am using free edition.

October 2020

Sharon from Perfect Workout Gym

Company Size: 11-50 employees

Industry: Health, Wellness and Fitness

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Functionality

4.0

October 2020

Vertical Response Software

My overall experience with Vertical Response has been positive. I will continue to use them in the upcoming years.

Pros

I enjoy the newest feature of about 4 years that allows the email to be responsive. This feature allows my gym members to access the newsletter from their cell phone or tablet. I also enjoy the pre-made templates that are easy to for me to plug into and allows me to upload photos and websites.

Cons

A lot of my emails end up going to the gym members spam. I have to pay per email and this is unnecessary waste of money for me. There should be an easy way to upload my emails to vertical response as a file instead of entering each new member.

Reasons for Choosing VerticalResponse

When I first opened my business I was referred to this product through a fellow small business owner.