About VerticalResponse


VerticalResponse is a cloud-based email marketing platform that lets users create, track and send emails in a professional format, instantly and with minimum expenditure. It also helps in directing users to the customized landing page of an organization, monitoring campaigns, designing surveys and automating the email dispatching process.

VerticalResponse take out the effort from email creation by providing a step-by-step tutorial on utilizing the 700 professional email templates that have been pre-designed for all sizes and types of businesses. It also lets users create professional surveys in order to find out how they can build stronger customer relationships. The auto-response and automated email features on this application help users save a lot of time when reaching out to prospects and clients.

The application identifies the most important requirements of customers and conducts surveys on the services and products customers want. These online surveys are integrated with the email marketing tool on VerticalResponse.



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Supported Operating System(s):

Windows 10

39 Reviews of VerticalResponse

Average User Ratings

Overall

4.00 / 5 stars

Ease-of-use

4.0

Value for money

4.0

Customer support

4.5

Functionality

3.5

Ratings Snapshot

5 stars

(12)

4 stars

(17)

3 stars

(8)

2 stars

(2)

1 stars

(0)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 39 reviews

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July 2017

David from IF Creative

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

3.0

July 2017

Easy to use, great intro price and hard to integrate in a fast manner to lead pages.

Personally I did not receive any benefit but that's not to say that there's not a place for it in the marketplace. For a small business or maybe a small church or small nonprofit doesn't need integrative approaches which I think everybody should but if they don't use them then this would be a wonderful email client for that sort of consumer.

Pros

They offer a great free option and their layouts are attractive and really easy to use. I had used them in the past and a decade later I return to using the product however although I enjoyed the templates the relationship was short-lived.

Cons

With one click integrations and the open API there are solutions out there that are much more effective at an integrated approach. I mainly use word press and I have found some great integrations out there but VerticalResponse is not one of them. Further they do not give you a lot of functionality and placement of the web form that collects data and then automates the email chain. Maybe I was missing work to do so, but it was frustrating that the web form only was in one vertical type of a set up and aesthetically it did fit the area on the website that it was dedicated to be placed. So for that reason alone I just continued use and return to a more familiar email client.

February 2019

Gregg from ASSOCIATED CHURCH PRESS

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

February 2019

Great looking e-newsletters!

There are a lot of email campaign tools out there and VerticalResponse is one of the best I've encountered for managing and scheduling e-newsletter distribution at a reasonable cost.

Pros

With VerticalResponse I was able to go from a spreadsheet of member names and email addresses to send my first e-newsletter in less than an hour. Easy to use templates guide content creation and offers flexible scheduling options that include social media posting. List management lets subscribers opt in and out without manual intervention and includes tools to build landing pages and links for subscription. Simple reporting is included in the free system and shows delivery/open rates. Advanced reporting allows a deeper dive into the analytics of your mail campaigns.

Cons

I sometimes wish the content blocks used to build the e-newsletter were a little more configurable - such as allowing more free movement of images and better font management - but the system makes clean looking e-newsletter that are actually opened and read!

February 2019

Chris from Trinity Church United Methodis

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Functionality

4.0

February 2019

A Diamond in the rough!

I love Vertical Response. It makes it easy to time, share, send marketing campaigns across digital platforms and does so at an incredible price. (With a great incentive for non-profits!)

Pros

I love this software as it gives me the ability to send high-quality HTML e-mails to our groups. The design tools are nice and easy to use. It makes our marketing campaigns look great for a great price.

Cons

If you do not know about CSV documents it can be hard to upload lists and files to the server. A quick tutorial eases this problem.

December 2016

Lindsay from Nampa First

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

3.0

Functionality

3.0

December 2016

Emails look good, but people don't see them.

Creating an email and sending it is super easy! The challenge is that our recipients, who have asked to receive the emails, have to search through their junk or clutter or trash email folders to find the emails. It is really hard to receive emails from Vertical response. When I first started receiving emails from our organization, I had to search for the email and move the email from junk to important multiple times. As an organization, we have actually stopped using vertical response, because it is not a good way to communicate with our recipients. It would be great if they could receive the emails and not have to search for them.

Pros

Super easy to use! Great templates help you create fabulous looking emails.

Cons

Our recipients don't get the emails. We have checked to ensure info is correct. If they can find the email in their junk folder, they will interact with the email, click on links, but still the next an email comes it will still go to their spam or clutter folder.

February 2019

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

3.0

February 2019

Easy To Use

My overall experience has been great. Outside of a few emails being blocked. But, that means the system was being protective and allowed us an opportunity to do additional cleaning of our lists.

Pros

What I like most about Vertical Response is that it's really easy to use. Once my contacts were imported, we were up and running. They offer many templates that can be used for various types of emails and eblasts. The entire process is simple and you can easily track how your emails are performing. They offer a lot of value for the price.

Cons

What I like least about Vertical Response is that the platform is limited. It's great for a startup business, but when your needs start to get more complex as your list grows, there's not much room for growth with appropriate features to match. Additionally, the features to allow new subscribers to your lists from outside sources were a challenge and didn't always work.

April 2018

Lakesha from Ascendancy Apps

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

Good

Pros

I have had this software for over a year and it was really easy to use for the most part it was really organized..they have been around for a long time so i was impressed with their track record.

Cons

I had some user errors on my end but as far as the software i dont have any complaints that i can think of.

April 2019

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Functionality

2.0

April 2019

Lags behind more modern competitors

VerticalResponse is probably a reasonable tool for smaller businesses and organizations with slim marketing budgets and little need to mass communicate. For larger organizations with greater communications needs and higher customer expectations, this is probably not the optimal platform.

Pros

VerticalResponse was fairly early on the email marketing scene, so it's got a modest suite of features that have a proven track record. From a cost perspective, VerticalResponse is a pretty efficient method of communicating with customers

Cons

The flip side of VerticalResponse's early arrival on the email marketing scene is this: it simply hasn't adapted at the same rate as competitors and its overall usability has suffered as a result. Ranked against ConstantContact and MailChimp, VerticalResponse would come in third in user interface, third of visual appeal, and third in automation capability.

March 2018

Michelle from Aconex

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Functionality

3.0

March 2018

Gets the job done

Ease of use

Pros

This tool was very easy to use when we were starting out our email journey. The list upload process and email creation was simple. The software also allowed us to track performance, which contributed to other email tactics to test. It was also relatively inexpensive.

Cons

At no fault of the product, our needs grew out of the tool, so we upgraded to a marketing automation platform.

May 2018

Claudette from DLD, P.C.

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2018

love using Vertical Response for my email marketing because it's very user-friendly

Convenient and easy to use. Has really helped our business gro

Pros

Easy to use and user friendly, had no problems learning this software quickly and proficiently. Just wish our office had discoveryed this sooner

Cons

There isn't anything so far that I dislike about this software. Easy to use, use friendly. Only wish we had found it sooner!

March 2018

Aaron from nationwide access llc

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

3.0

March 2018

A reliable email marketing company.

Weekly email marketing. Easy to use and affordable monthly plans.

Pros

It is really easy to use. No need to write codes so anyone can use it. You can link your social media accounts as well.

Cons

None so far. Weve been using this for more than 6 years now. We now use a monthly plan which makes it convenient and affordable.

April 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

April 2018

Mass emailing made easy!

Pros

Vertical Response has great design features and templates to help businesses and organizations convey there messages in appealing ways. They help you organize email lists and contacts so that messages can be targeted to maximize impact.

Cons

Unfortunately, VR has a slightly higher bounce rate than some of the other softwares out there but it is not the highest. Additionally, it could benefit from an option to organize emails sent into folders.

July 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

July 2018

Easy to use and stable platform

Pros

It's easy to build and get an email out of the door. The customer service has been pleasant to deal with when help is needed.

Cons

There really aren't any cons. It does what it advertises. However, when you need something more robust like automation, you will need to upgrade to a different email platform.

June 2017

Hasnain from Insideseed

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

2.0

Functionality

2.0

June 2017

Value for money for bulk email marketing

Pros

Very easy to use, a light on the pocket way to get started with email marketing. We used it for one of my previous organizations called SCNext to email flyers and updates to our members. Worked like a charm and plus the free version had many features which we rode along for a long time.

Cons

Customer support was not the best. Plus the product used to freeze up some times and required us to exit browser and re-load. Bugs in the system need to be ironed out. They may have already done it but my experience with it had some kinks

December 2018

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

2.0

Value for money

2.0

Functionality

3.0

December 2018

Work Arounds

Pros

It sends emails to who I want them to be sent to.

Uploading contacts is easy.

Cons

If you've used another email marketing tool, you'll hate Vertical Response.

First, you'll probably lose half your opens due to their emails getting stuck in spam folders.

Second, in order to make your emails look as good as, a constant contact or mail chimp email, you better have some photoshop skills. I've had to upload entire sections of emails as images, because Vertical Response fights you every step of the way if you want to do any formatting or customization.

Third, there's no garuntee your email will show up the way you intended. I've had three different people send me screenshots of three different formats of the same email. Again, if you want to make sure it's the way you want it, draft it up in photoshop and save the whole thing as an image.

I hate Vertical Response. It makes my job more difficult and forces me to spend triple the time I normally would to make a decent email.

Constant Contact and Mail Chimp are way better.

December 2016

kalyn from Jericho Foundation

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality