About VerticalResponse

VerticalResponse is a cloud-based email marketing platform that lets users create, track and send emails in a professional format, instantly and with minimum expenditure. It also helps in directing users to the customized landing page of an organization, monitoring campaigns, designing surveys and automating the email dispatching process.

VerticalResponse take out the effort from email creation by providing a step-by-step tutorial on utilizing the 700 professional email templates that have been pre-designed for all sizes and types of businesses. It also lets users create professional surveys in order to find out how they can build stronger customer relationships. The auto-response and automated email features on this application help users save a lot of time ...


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Supported Operating System(s):

Windows 10

47 Reviews of VerticalResponse

Average User Ratings

Overall

4.04 / 5 stars

Ease-of-use

4.0

Value for money

4.0

Customer support

4.5

Functionality

3.5

Ratings Snapshot

5 stars

(17)

17

4 stars

(17)

17

3 stars

(11)

11

2 stars

(2)

2

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 47 results

February 2019

Gregg from ASSOCIATED CHURCH PRESS

Verified Reviewer

Company Size: 2-10 employees

Industry: Religious Institutions

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

February 2019

Great looking e-newsletters!

There are a lot of email campaign tools out there and VerticalResponse is one of the best I've encountered for managing and scheduling e-newsletter distribution at a reasonable cost.

Pros

With VerticalResponse I was able to go from a spreadsheet of member names and email addresses to send my first e-newsletter in less than an hour. Easy to use templates guide content creation and offers flexible scheduling options that include social media posting. List management lets subscribers opt in and out without manual intervention and includes tools to build landing pages and links for subscription. Simple reporting is included in the free system and shows delivery/open rates. Advanced reporting allows a deeper dive into the analytics of your mail campaigns.

Cons

I sometimes wish the content blocks used to build the e-newsletter were a little more configurable - such as allowing more free movement of images and better font management - but the system makes clean looking e-newsletter that are actually opened and read!

July 2017

David from IF Creative

Verified Reviewer

Company Size: 2-10 employees

Industry: Civic & Social Organization

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

3.0

July 2017

Easy to use, great intro price and hard to integrate in a fast manner to lead pages.

Personally I did not receive any benefit but that's not to say that there's not a place for it in the marketplace. For a small business or maybe a small church or small nonprofit doesn't need integrative approaches which I think everybody should but if they don't use them then this would be a wonderful email client for that sort of consumer.

Pros

They offer a great free option and their layouts are attractive and really easy to use. I had used them in the past and a decade later I return to using the product however although I enjoyed the templates the relationship was short-lived.

Cons

With one click integrations and the open API there are solutions out there that are much more effective at an integrated approach. I mainly use word press and I have found some great integrations out there but VerticalResponse is not one of them. Further they do not give you a lot of functionality and placement of the web form that collects data and then automates the email chain. Maybe I was missing work to do so, but it was frustrating that the web form only was in one vertical type of a set up and aesthetically it did fit the area on the website that it was dedicated to be placed. So for that reason alone I just continued use and return to a more familiar email client.

March 2020

Ben from RI Fast Ferry

Verified Reviewer

Company Size: 51-200 employees

Industry: Transportation/Trucking/Railroad

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

2.0

March 2020

Longtime user, might not be the best option anymore

On the whole it does what I need it to, but I always contemplate searching out something cooler.

Pros

For the money, it gets the job done. We use VR to send out corporate newsletters and special offers a half dozen times a year.

Cons

I think the interface is lacking and really hasn’t been vastly improved since 2008 when I started using it. Basically, I’ve built my own HTML templates outside of VR and I just change copy and pictures as I need to and avoid using VRs WYSIWYG editor. Their editor and stock templates really aren’t very good.

Reasons for Choosing VerticalResponse

The monthly plan on CC was a dealbreaker for us. We prefer a pay as you use it model.

February 2019

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

3.0

February 2019

Easy To Use

My overall experience has been great. Outside of a few emails being blocked. But, that means the system was being protective and allowed us an opportunity to do additional cleaning of our lists.

Pros

What I like most about Vertical Response is that it's really easy to use. Once my contacts were imported, we were up and running. They offer many templates that can be used for various types of emails and eblasts. The entire process is simple and you can easily track how your emails are performing. They offer a lot of value for the price.

Cons

What I like least about Vertical Response is that the platform is limited. It's great for a startup business, but when your needs start to get more complex as your list grows, there's not much room for growth with appropriate features to match. Additionally, the features to allow new subscribers to your lists from outside sources were a challenge and didn't always work.

March 2018

Michelle from Aconex

Verified Reviewer

Company Size: 501-1,000 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Functionality

3.0

March 2018

Gets the job done

Ease of use

Pros

This tool was very easy to use when we were starting out our email journey. The list upload process and email creation was simple. The software also allowed us to track performance, which contributed to other email tactics to test. It was also relatively inexpensive.

Cons

At no fault of the product, our needs grew out of the tool, so we upgraded to a marketing automation platform.