About VerticalResponse

VerticalResponse is a cloud-based email marketing platform that lets users create, track and send emails in a professional format, instantly and with minimum expenditure. It also helps in directing users to the customized landing page of an organization, monitoring campaigns, designing surveys and automating the email dispatching process.

VerticalResponse take out the effort from email creation by providing a step-by-step tutorial on utilizing the 700 professional email templates that have been pre-designed for all sizes and types of businesses. It also lets users create professional surveys in order to find out how they can build stronger customer relationships. The auto-response and automated email features on this application help users save...


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Supported Operating System(s):

Windows 10

58 Reviews of VerticalResponse

Average User Ratings

Overall

3.86 / 5 stars

Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

3.5

Ratings Snapshot

5 stars

(18)

18

4 stars

(20)

20

3 stars

(15)

15

2 stars

(4)

4

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 58 results

March 2019

User Profile Picture

Gregg from ASSOCIATED CHURCH PRESS

Verified Reviewer

Company Size: 2-10 employees

Industry: Religious Institutions

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

March 2019

Great looking e-newsletters!

There are a lot of email campaign tools out there and VerticalResponse is one of the best I've encountered for managing and scheduling e-newsletter distribution at a reasonable cost.

Pros

With VerticalResponse I was able to go from a spreadsheet of member names and email addresses to send my first e-newsletter in less than an hour. Easy to use templates guide content creation and offers flexible scheduling options that include social media posting. List management lets subscribers opt in and out without manual intervention and includes tools to build landing pages and links for subscription. Simple reporting is included in the free system and shows delivery/open rates. Advanced reporting allows a deeper dive into the analytics of your mail campaigns.

Cons

I sometimes wish the content blocks used to build the e-newsletter were a little more configurable - such as allowing more free movement of images and better font management - but the system makes clean looking e-newsletter that are actually opened and read!

June 2021

Antonio from Independent

Company Size: 1 employee

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

June 2021

Vertical Response Review

This is an extraordinary system that can expand with your organization. So while you are early in development you can save money and when you develop it can develop with you as far as the number of clients you can track and mail delivery. I go as far as saying that everybody should utilize Vertical Response.

Pros

I found it extraordinary for keeping a DB of clients and to have the option to refresh rapidly. The devices that they furnish you with for working out messages are especially simple to utilize. I love the simplified capacity that offers anybody the chance to construct elegant-looking messages with no broad experience. Likewise, web tools accessible that permit you to make online information exchanges are useful. Essential is the capacity to make numerous projects without significant delay.

Cons

The system doesn't permit you to connect to all online media, your only choices are Facebook and Twitter. They ought to incorporate Instagram, Linkedin, and so forth Perhaps be considerably greater with more templates by and large. At times you can discover it takes various links to result in a single change. I wish there was a search field at the highest point of the screen that permitted me to hop straight to a customer's entrance to update it on the spot.

March 2020

Ben from RI Fast Ferry

Company Size: 51-200 employees

Industry: Transportation/Trucking/Railroad

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

2.0

March 2020

Longtime user, might not be the best option anymore

On the whole it does what I need it to, but I always contemplate searching out something cooler.

Pros

For the money, it gets the job done. We use VR to send out corporate newsletters and special offers a half dozen times a year.

Cons

I think the interface is lacking and really hasn’t been vastly improved since 2008 when I started using it. Basically, I’ve built my own HTML templates outside of VR and I just change copy and pictures as I need to and avoid using VRs WYSIWYG editor. Their editor and stock templates really aren’t very good.

Reasons for Choosing VerticalResponse

The monthly plan on CC was a dealbreaker for us. We prefer a pay as you use it model.

Reasons for Switching to VerticalResponse

Cost and no need for a monthly plan.

February 2019

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

3.0

February 2019

Easy To Use

My overall experience has been great. Outside of a few emails being blocked. But, that means the system was being protective and allowed us an opportunity to do additional cleaning of our lists.

Pros

What I like most about Vertical Response is that it's really easy to use. Once my contacts were imported, we were up and running. They offer many templates that can be used for various types of emails and eblasts. The entire process is simple and you can easily track how your emails are performing. They offer a lot of value for the price.

Cons

What I like least about Vertical Response is that the platform is limited. It's great for a startup business, but when your needs start to get more complex as your list grows, there's not much room for growth with appropriate features to match. Additionally, the features to allow new subscribers to your lists from outside sources were a challenge and didn't always work.

April 2021

Arienne from YWCA Niagara Region

Company Size: 51-200 employees

Industry: Non-Profit Organization Management

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

April 2021

VerticalResponse

I've had a great experience with them. They're always helpful but I've rarely had to connect because they are just so user-friendly!

Pros

I love VerticalResponse. They have been crucial in helping our organization communicate with our community. They are very easy to use and have access to connect with social media channels for smooth analytics.

Cons

Without paying for it which can be difficult for non-profits, there is not a lot of room for automation email series but if you don't need to do that, this program is the best.