Ratings Breakdown
User Reviews Overview
Feature Ratings
Ease-of-use
4.0 / 5
Value for Money
4.0 / 5
Customer Support
4.0 / 5
Functionality
3.5 / 5
Pros
"I have had this software for over a year and it was really easy to use for the most part it was really organized..they have been around for a long time so i was impressed with their track record."
"It's easy to build and get an email out of the door. The customer service has been pleasant to deal with when help is needed."
"Super easy to use! Great templates help you create fabulous looking emails. "
Cons
"I had some user errors on my end but as far as the software i dont have any complaints that i can think of."
"No cons, only wish I had used it sooner. it has made life easier "
"There really aren't any cons. It does what it advertises. However, when you need something more robust like automation, you will need to upgrade to a different email platform."
VerticalResponse Reviews
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February 2019

Gregg from ASSOCIATED CHURCH PRESS
Company Size: 2-10 employees
Industry: Religious Institutions
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
4.0
Functionality
4.0
February 2019
Great looking e-newsletters!
There are a lot of email campaign tools out there and VerticalResponse is one of the best I've encountered for managing and scheduling e-newsletter distribution at a reasonable cost.
Pros
With VerticalResponse I was able to go from a spreadsheet of member names and email addresses to send my first e-newsletter in less than an hour. Easy to use templates guide content creation and offers flexible scheduling options that include social media posting. List management lets subscribers opt in and out without manual intervention and includes tools to build landing pages and links for subscription. Simple reporting is included in the free system and shows delivery/open rates. Advanced reporting allows a deeper dive into the analytics of your mail campaigns.
Cons
I sometimes wish the content blocks used to build the e-newsletter were a little more configurable - such as allowing more free movement of images and better font management - but the system makes clean looking e-newsletter that are actually opened and read!
October 2020
Hiro from Honshu
Company Size: 51-200 employees
Industry: Restaurants
Time Used: More than 2 years
Review Source
Ease-of-use
5.0
Functionality
3.0
October 2020
Using the free one
Pros
For beginner, it is easy to use. Fast and has plenty templates that you can use. It has few integrations with free CMS. API is great. Free with limited user. Few email providers will block their email blast.
Cons
The limited user are so little. The integration needs improvement. Lack of automatization and reports. No apps for the phones, so you must do it in your computer. Support is not helpful and less attentive, maybe because I am using free edition.
March 2020
Ben from RI Fast Ferry
Company Size: 51-200 employees
Industry: Transportation/Trucking/Railroad
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
4.0
Customer support
4.0
Functionality
2.0
March 2020
Longtime user, might not be the best option anymore
On the whole it does what I need it to, but I always contemplate searching out something cooler.
Pros
For the money, it gets the job done. We use VR to send out corporate newsletters and special offers a half dozen times a year.
Cons
I think the interface is lacking and really hasn’t been vastly improved since 2008 when I started using it. Basically, I’ve built my own HTML templates outside of VR and I just change copy and pictures as I need to and avoid using VRs WYSIWYG editor. Their editor and stock templates really aren’t very good.
Reasons for Choosing VerticalResponse
The monthly plan on CC was a dealbreaker for us. We prefer a pay as you use it model.
Reasons for Switching to VerticalResponse
Cost and no need for a monthly plan.
October 2020
Sharon from Perfect Workout Gym
Company Size: 11-50 employees
Industry: Health, Wellness and Fitness
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
4.0
Functionality
4.0
October 2020
Vertical Response Software
My overall experience with Vertical Response has been positive. I will continue to use them in the upcoming years.
Pros
I enjoy the newest feature of about 4 years that allows the email to be responsive. This feature allows my gym members to access the newsletter from their cell phone or tablet. I also enjoy the pre-made templates that are easy to for me to plug into and allows me to upload photos and websites.
Cons
A lot of my emails end up going to the gym members spam. I have to pay per email and this is unnecessary waste of money for me. There should be an easy way to upload my emails to vertical response as a file instead of entering each new member.
Reasons for Choosing VerticalResponse
When I first opened my business I was referred to this product through a fellow small business owner.
March 2018

Michelle from Aconex
Company Size: 501-1,000 employees
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
4.0
Value for money
4.0
Functionality
3.0
March 2018
Gets the job done
Ease of use
Pros
This tool was very easy to use when we were starting out our email journey. The list upload process and email creation was simple. The software also allowed us to track performance, which contributed to other email tactics to test. It was also relatively inexpensive.
Cons
At no fault of the product, our needs grew out of the tool, so we upgraded to a marketing automation platform.
April 2021
Brian from Sanibel Wellness Inc.
Company Size: 2-10 employees
Industry: Health, Wellness and Fitness
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
3.0
Value for money
1.0
Customer support
1.0
Functionality
1.0
April 2021
Impossible to deal with
I have used Vertical Response for over 15 years but they have become impossible to work with. I built a list using their tools, sign up form, landing page and email verification yet they continue to reject my campaigns because they keep asking me where the list came from. I email regularly to a small group (under 100 emails) and yet they randomly choose not to deliver the emails to the list (verified through their processes). They offer no phone support, only by email which takes 24 hours for a response, and then ask the same questions that were already answered in the previous reply. They have become a horrible excuse for an email marketing company.
Pros
Easy to build an email. Fairly straight forward WYSIWYG as long as you're using an approved browser
Cons
The software is fine but the company's policies keep shutting down my campaigns for no good reason and their customer support is almost non existent.
January 2021
Jennifer from Hunting Park Christian Academy
Company Size: 11-50 employees
Industry: Education Management
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
3.0
Value for money
2.0
Customer support
3.0
Functionality
3.0
January 2021
Frequent Formatting Issues
Overall, with the formatting issues, it became too frustrating to use and work with. I spent more time trying to fix errors. We found a free option that worked far better for our needs.
Pros
Overall, it was easy to build a professional-looking email. There are a lot of features to make it look cohesive and on-brand with the font and color customizations. You can send to a segmented list or to a larger audience. You don't need coding experience and it's intuitive enough for an everyday user to figure out. It is responsive for viewing on laptop or mobile. Emails can be posted on social.
Cons
We ran into a lot of formatting issues that couldn't be explained or corrected. For example, in the final email, text was showing up purple, even though it was formatted as black. We would double-check everything, but in the final email, one paragraph would be purple. This happened multiple times and we finally had to switch. It was also sometimes adjust the font size to a different size than we originally had.
July 2020
Anonymous
Company Size: 201-500 employees
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
3.0
Value for money
4.0
Customer support
2.0
Functionality
4.0
July 2020
Vertical Response - Free, but you get what you pay for.
We use Vertical Response to communicate with groups of members of our non-profit organization, and to survey them on various questions relating to our mission. Without Vertical Response it would be much more cumbersome to conduct surveys as we'd have to use a combination of software (Survey Monkey, Excel, etc.) and we wouldn't have the option to automatically follow up to nonresponders.
Pros
Vertical Response allows us to easily email and survey our membership groups. I like the variety of survey types, and the automatic follow-up emails to non-responders.
Cons
The email editing is relatively simple, but can be confusing in its simplicity because things you might expect to be in the editing menu aren't necessarily where you'd expect. For example, you want to add a hyperlink to a website - in most software you could either just paste the URL, or right click on a word or phrase and add the hyperlink to it - but in VerticalResponse a pasted URL is emailed out as unclickable text. You have to add a button to add a hyperlink. Also for some reason the default font color for emails is a medium gray instead of black, so every email I have to select and change the font color.
Reasons for Choosing VerticalResponse
Free!
April 2019
Anonymous
Company Size: 501-1,000 employees
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
April 2019
Great way to communicate with a large amount of people
I am able to communicate different types of information to many people in a minute or less!
Pros
Vertical Response has great customization features to be able to group users to send various types of communication. It is an inexpensive (free for most) way to communicate with a large amount of people.
Cons
I have not had any issues with it so far.
July 2018
Anonymous
Company Size: 51-200 employees
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
4.0
Customer support
5.0
Functionality
4.0
July 2018
Easy to use and stable platform
Pros
It's easy to build and get an email out of the door. The customer service has been pleasant to deal with when help is needed.
Cons
There really aren't any cons. It does what it advertises. However, when you need something more robust like automation, you will need to upgrade to a different email platform.
July 2017
David from IF Creative
Company Size: 2-10 employees
Industry: Civic & Social Organization
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
3.0
July 2017
Easy to use, great intro price and hard to integrate in a fast manner to lead pages.
Personally I did not receive any benefit but that's not to say that there's not a place for it in the marketplace. For a small business or maybe a small church or small nonprofit doesn't need integrative approaches which I think everybody should but if they don't use them then this would be a wonderful email client for that sort of consumer.
Pros
They offer a great free option and their layouts are attractive and really easy to use. I had used them in the past and a decade later I return to using the product however although I enjoyed the templates the relationship was short-lived.
Cons
With one click integrations and the open API there are solutions out there that are much more effective at an integrated approach. I mainly use word press and I have found some great integrations out there but VerticalResponse is not one of them. Further they do not give you a lot of functionality and placement of the web form that collects data and then automates the email chain. Maybe I was missing work to do so, but it was frustrating that the web form only was in one vertical type of a set up and aesthetically it did fit the area on the website that it was dedicated to be placed. So for that reason alone I just continued use and return to a more familiar email client.
February 2019
Chris from Trinity Church United Methodis
Company Size: 2-10 employees
Industry: Non-Profit Organization Management
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
5.0
Functionality
4.0
February 2019
A Diamond in the rough!
I love Vertical Response. It makes it easy to time, share, send marketing campaigns across digital platforms and does so at an incredible price. (With a great incentive for non-profits!)
Pros
I love this software as it gives me the ability to send high-quality HTML e-mails to our groups. The design tools are nice and easy to use. It makes our marketing campaigns look great for a great price.
Cons
If you do not know about CSV documents it can be hard to upload lists and files to the server. A quick tutorial eases this problem.
December 2016
Lindsay from Nampa First
Company Size: 11-50 employees
Industry: Religious Institutions
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
3.0
Value for money
4.0
Customer support
3.0
Functionality
3.0
December 2016
Emails look good, but people don't see them.
Creating an email and sending it is super easy! The challenge is that our recipients, who have asked to receive the emails, have to search through their junk or clutter or trash email folders to find the emails. It is really hard to receive emails from Vertical response. When I first started receiving emails from our organization, I had to search for the email and move the email from junk to important multiple times. As an organization, we have actually stopped using vertical response, because it is not a good way to communicate with our recipients. It would be great if they could receive the emails and not have to search for them.
Pros
Super easy to use! Great templates help you create fabulous looking emails.
Cons
Our recipients don't get the emails. We have checked to ensure info is correct. If they can find the email in their junk folder, they will interact with the email, click on links, but still the next an email comes it will still go to their spam or clutter folder.
February 2019
Anonymous
Company Size: 2-10 employees
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
4.0
Customer support
4.0
Functionality
3.0
February 2019
Easy To Use
My overall experience has been great. Outside of a few emails being blocked. But, that means the system was being protective and allowed us an opportunity to do additional cleaning of our lists.
Pros
What I like most about Vertical Response is that it's really easy to use. Once my contacts were imported, we were up and running. They offer many templates that can be used for various types of emails and eblasts. The entire process is simple and you can easily track how your emails are performing. They offer a lot of value for the price.
Cons
What I like least about Vertical Response is that the platform is limited. It's great for a startup business, but when your needs start to get more complex as your list grows, there's not much room for growth with appropriate features to match. Additionally, the features to allow new subscribers to your lists from outside sources were a challenge and didn't always work.
April 2018
Lakesha from Ascendancy Apps
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
3.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
April 2018
Good
Pros
I have had this software for over a year and it was really easy to use for the most part it was really organized..they have been around for a long time so i was impressed with their track record.
Cons
I had some user errors on my end but as far as the software i dont have any complaints that i can think of.
April 2019
Anonymous
Company Size: 501-1,000 employees
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
3.0
Value for money
3.0
Functionality
2.0
April 2019
Lags behind more modern competitors
VerticalResponse is probably a reasonable tool for smaller businesses and organizations with slim marketing budgets and little need to mass communicate. For larger organizations with greater communications needs and higher customer expectations, this is probably not the optimal platform.
Pros
VerticalResponse was fairly early on the email marketing scene, so it's got a modest suite of features that have a proven track record. From a cost perspective, VerticalResponse is a pretty efficient method of communicating with customers
Cons
The flip side of VerticalResponse's early arrival on the email marketing scene is this: it simply hasn't adapted at the same rate as competitors and its overall usability has suffered as a result. Ranked against ConstantContact and MailChimp, VerticalResponse would come in third in user interface, third of visual appeal, and third in automation capability.
September 2019
Diane from Brevard Symphony Orchestra
Company Size: 2-10 employees
Industry: Performing Arts
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
2.0
Functionality
3.0
September 2019
Limited customization, freezes up often
Pros
I like the way the end product (email) appears. They look neat and clean and are easy to read.
Cons
The work that it takes to achieve the end result seems excessive. You click and drag a block into place then you have to go to the trouble of deleting what is already there in order to add your image or text. Finding the correct block for each aspect sometimes takes trial and error. It would be so nice if an image block could just be reduced or enlarged right there on the screen. When I choose my font, size, color, sometimes VR doesn't "remember" what I was using so I have to re-apply those things multiple times in each email as I proceed. VR also freezes up for me very (too) often. That may be my computer. However, when it does freeze up, even if I have saved my work just before, sometimes that work is gone when I reopen VR. This is the first email program I've used and it was in place when I began in my current position. Everytime I have to produce an email, I keep thinking, "there has got to be an easier way."
May 2018
Claudette from DLD, P.C.
Company Size: 2-10 employees
Industry: Staffing and Recruiting
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
May 2018
love using Vertical Response for my email marketing because it's very user-friendly
Convenient and easy to use. Has really helped our business gro
Pros
Easy to use and user friendly, had no problems learning this software quickly and proficiently. Just wish our office had discoveryed this sooner
Cons
There isn't anything so far that I dislike about this software. Easy to use, use friendly. Only wish we had found it sooner!
September 2019
Daniel from St. Paul Lutheran Church
Company Size: 2-10 employees
Industry: Religious Institutions
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
September 2019
Vertical Response gets the word out!
My former church used VR to email electronic copies of the newsletter to all members for whom we had email addresses, which cut back on our paper usage.
Pros
When I did use VR at a former church, I liked the ease of being able to send email blasts to the entire congregation. The software itself is complex and is capable of many functions, but its interface is simple and user-friendly. In addition, the emails stick out from the regular commercial emails one receives on a day-to-day basis.
Cons
What I liked least about this software is that a occasionally, the VR email would end up in members' junk mailboxes--but that is the fault of the email server and not VR.
March 2018
Aaron from nationwide access llc
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
4.0
Customer support
4.0
Functionality
3.0
March 2018
A reliable email marketing company.
Weekly email marketing. Easy to use and affordable monthly plans.
Pros
It is really easy to use. No need to write codes so anyone can use it. You can link your social media accounts as well.
Cons
None so far. Weve been using this for more than 6 years now. We now use a monthly plan which makes it convenient and affordable.
April 2018
Anonymous
Company Size: 11-50 employees
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
5.0
Customer support
4.0
Functionality
5.0
April 2018
Mass emailing made easy!
Pros
Vertical Response has great design features and templates to help businesses and organizations convey there messages in appealing ways. They help you organize email lists and contacts so that messages can be targeted to maximize impact.
Cons
Unfortunately, VR has a slightly higher bounce rate than some of the other softwares out there but it is not the highest. Additionally, it could benefit from an option to organize emails sent into folders.
August 2019
Sue from Chihuahua & Small Dog Rescue, Inc.
Company Size: 51-200 employees
Industry: Non-Profit Organization Management
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
August 2019
Best Newsletter Software
Pros
Everything about Vertical Response is great. They have built-in templates for your newsletter or you can design your own. Very easy to use and you can have multiple mailing lists
Cons
You can't always know who has actually read your newsletter.
July 2020
Jackie from Norcal poodle rescue
Company Size: 11-50 employees
Industry: Non-Profit Organization Management
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
3.0
Customer support
4.0
Functionality
3.0
July 2020
Vertical Response
Our experience has been good. There is an ability to send out large audience emails for free- at least once a month- the free program offers more mailings than the Mailchimp that we use for our daily messages. We save vertical response to mail out to over 3000 donors.
Pros
There are several templates for you to pick an exiting design and personalize it.
Cons
You can't attach a file- you have to put it within the template and I prefer doing newsletters outside of the platform and attaching as a PDF I would like them to add more templates for animal rescue
Reasons for Choosing VerticalResponse
Premade templates, good free program for our non-profit.
June 2017
Hasnain from Insideseed
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
4.0
Customer support
2.0
Functionality
2.0
June 2017
Value for money for bulk email marketing
Pros
Very easy to use, a light on the pocket way to get started with email marketing. We used it for one of my previous organizations called SCNext to email flyers and updates to our members. Worked like a charm and plus the free version had many features which we rode along for a long time.
Cons
Customer support was not the best. Plus the product used to freeze up some times and required us to exit browser and re-load. Bugs in the system need to be ironed out. They may have already done it but my experience with it had some kinks
December 2018
Anonymous
Company Size: 201-500 employees
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
2.0
Value for money
2.0
Functionality
3.0
December 2018
Work Arounds
Pros
It sends emails to who I want them to be sent to. Uploading contacts is easy.
Cons
If you've used another email marketing tool, you'll hate Vertical Response. First, you'll probably lose half your opens due to their emails getting stuck in spam folders. Second, in order to make your emails look as good as, a constant contact or mail chimp email, you better have some photoshop skills. I've had to upload entire sections of emails as images, because Vertical Response fights you every step of the way if you want to do any formatting or customization. Third, there's no garuntee your email will show up the way you intended. I've had three different people send me screenshots of three different formats of the same email. Again, if you want to make sure it's the way you want it, draft it up in photoshop and save the whole thing as an image. I hate Vertical Response. It makes my job more difficult and forces me to spend triple the time I normally would to make a decent email. Constant Contact and Mail Chimp are way better.
December 2020
Randy from Bethlehem United Church of Christ
Company Size: 2-10 employees
Industry: Religious Institutions
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
1.0
Customer support
1.0
Functionality
2.0
December 2020
I'm sick of it!
I have used VR for years to send out a weekly email for church. Never had any issues. All of a sudden it's "declining" my messages, calling them spam. I haven't changed ANYTHING! Sometimes I can get them to go out by using a different template. Today I had a message scheduled with no issues (usually it's rejected within minutes) I opened it up to add a new phone number to the text, Wham! it's rejected as spam. There's no reason for it. I'm sick of it. It's not worth the hassle. I guess I'll just use my personal email account.
Pros
It used to be so easy to use. Plus I could get the stats on whether my messages were opened.
Cons
Lately it's become a pain the rear. I haven't changed what I do; VR must have changed something.
December 2016
kalyn from Jericho Foundation
Company Size: 2-10 employees
Industry: Non-Profit Organization Management
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
4.0
December 2016
Best customer service!
Vertical response is a great option for small-large nonprofits or organizations who are looking for a mass emailer. The features are great with simple, customizable templates. It is a drag and drop system that allows you to pull text, photos, etc. with ease. You can deliver your message in a clear, creative way!
Pros
Easy to use! User-friendly with many options. Also, has a very low spam rate!
Cons
Have had a couple of glitches, email images not showing up, difficulty sending while in a foreign country.
June 2017
Meghan from Borges USA - STAR Fine Foods
Company Size: 11-50 employees
Industry: Marketing and Advertising
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
4.0
Customer support
5.0
Functionality
3.0
June 2017
Vertical Response provides a convenient and easy way for our company to produce attractive e-blasts.
Pros
I really appreciate its straightforward and simplistic user interface. It makes it easy to put eblasts together in a snap.
Cons
It can be difficult to manipulate the layout of elements in the eblast. Sometimes I will move one thing and it will distort the entire layout.
November 2018
lewis from Factory Originals
Company Size: 2-10 employees
Industry: Wholesale
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
November 2018
Email communication made easy
I have created content and emailed to thousands of email addresses . the process is fast easy and professional when done. I can customize lists and it helps me keep track of who has opened my emails. you can schedule follow ups for non-responders and track unsubscribes.
Pros
This is an amazing package. You can create campaigns from their templates and turn out beautiful professional content. Very customizable and easy to use , if you can type a letter you can use this. Prices are based on the amount of contacts you service and it is the best I have seen.
Cons
No cons, only wish I had used it sooner. it has made life easier
April 2019
Emily from The Jar Community Church
Company Size: 2-10 employees
Industry: Non-Profit Organization Management
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
3.0
Functionality
4.0
April 2019
Some features are frustrating
We use it weekly to send emails to our church community. I use it monthly to send an update to our partners.
Pros
I like that you can track reader engagement to see how many open the email and how many clicked on something.
Cons
I don't like that it doesn't have your emails automatically, and if someone unsubscribes they cannot be added back in even if they want to be.
December 2018
Anonymous
Company Size: 2-10 employees
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
3.0
Customer support
3.0
Functionality
4.0
December 2018
A decent way to get in touch with your customers
The price is a bit higher than some of the alternatives, but it makes sending to your email contacts easy without the need for any special software
Pros
Simple to use to send to your customers all from a web interface
Cons
Hard to get support when you need it, things take a long time and sometimes it can impede your workflow.
May 2018
Lea from BWM
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
3.0
Value for money
4.0
Customer support
5.0
Functionality
3.0
May 2018
Email Campaign Designer
Pros
VerticalResponse allows you to create email campaigns and easily distribute them to your contacts and distribution lists.
Cons
Unfortunately, VerticalResponse's interface is a bit dated and very clunky. Compared to other options on the market, it is not as intuitive or user-friendly.
February 2019
Sierra from SierraSDPhotography
Company Size: 1 employee
Industry: Photography
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
3.0
Value for money
4.0
Customer support
5.0
Functionality
3.0
February 2019
Good value for mass emailing
It's a good value and once you have a template you like it works well.
Pros
This is a very affordable solution for sending mass emails. The templates are also very helpful especially if the emails you plan to send are all the same format.
Cons
It is difficult to rearrange photo and text boxes.
July 2018
Anonymous
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
2.0
Value for money
1.0
Customer support
3.0
Functionality
3.0
July 2018
It works, but there are better alternatives for less.
Pros
It does what it says it will - emails are sent reliably and the tracking functionality works well every time.
Cons
The cost is too high compared to other options which do exactly the same thing. There is no usability benefit to using this service, in my opinion.
November 2017
Kevin from Disruptive Advertising
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
3.0
Value for money
4.0
Customer support
3.0
Functionality
4.0
November 2017
Overall a decent email solution
Pros
I really like the list building and segmenting functionality, it provides a great email testing solution.
Cons
Designing emails isn't quite as simple, the templates aren't the highest quality and the customer service is merely adequate.
December 2018
Lori from Black Pine Animal Sanctuary
Company Size: 2-10 employees
Industry: Non-Profit Organization Management
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
December 2018
You can't beat free!
Excellent!
Pros
I am so grateful that Vertical Response offers non-profits a solution at no cost to help us grow and achieve excellence in our communications.
Cons
I find some of the interfaces a little hard to figure out, but have never been stumped.
February 2018
Yan from Premium Consulting
Company Size: 2-10 employees
Industry: Management Consulting
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
3.0
Functionality
4.0
February 2018
I've used Vertical Response for about two years.
Excellent community.
Pros
Vertical Response is a pioneer in email marketing and they had a very good community of marketers. I've learned a ton from them and the software was decent. Also the monthly newsletter "What's the topic, Popick" was interesting and useful.
Cons
I couldn't top up my account and Customer Service was useless. I just couldn't used their software. I'm sure that now situation changed.
August 2017
Jeff from Pittsburgh Elite Volleyball Association
Company Size: 51-200 employees
Industry: Sports
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
4.0
Value for money
5.0
Customer support
4.0
Functionality
4.0
August 2017
We are a non-profit and using this for mass mailing has been helpful.
It was a free service and enabled us to reach our membership with news and announcements.
Pros
The capability to make custom emails using a multitude of possible templates. Having the capability to import contacts and examine the the open rates and follow the effectiveness of any email campaign. Being a non-profit we were able to use the free version.
Cons
Sometimes the emails got caught in the receivers SPAM or so we think because many emails were not opened and we received responses or comments from our membership that they did not receive the emails that were sent.
January 2019
francis from al-jawdah ceramics
Company Size: 51-200 employees
Industry: Glass, Ceramics & Concrete
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
3.0
Value for money
4.0
Customer support
5.0
Functionality
3.0
January 2019
The Vertical Response Business Application
it saves times creating responsive email for business people, very engaging and does deliver the right approach to business needs
Pros
time saving application for business use
Cons
it create easy business responsive email
July 2019
Ron from IVES Training
Company Size: 11-50 employees
Industry: Education Management
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
3.0
Value for money
4.0
Customer support
4.0
Functionality
1.0
July 2019
Software becoming dated
Pros
Relatively easy to create email template, upload list and send email campaign
Cons
Reporting functionality very limited and not user friendly.
Reasons for Choosing VerticalResponse
more familiar with UI, would consider switching now.
February 2018
Anonymous
Company Size: 201-500 employees
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
February 2018
I used Vertical Response to send out newsletters and updates for a small nonprofit.
Free and easy to use.
Pros
Very easy to use, and very easy to get started. I did not have much experience in email marketing or HTML, and still found the templates available straight forward and understandable.
Cons
I sincerely do not have any negative feedback about this program. I would like to see more of how the reports & analytics could be built out.
February 2017
ram from HoMe
Time Used: Free Trial
Review Source: Capterra
Ease-of-use
5.0
Value for money
4.0
Functionality
4.0
February 2017
Marketing - Campaign - Analysis
VerticalResponse is a good choice for an email marketing solution when you also need advanced image-editing features. There's no guarantee that your contacts who use Gmail will receive your emails, though. Creating segmented email campaigns is also more difficult with this application than with the best email marketing services. However the templates and marketing responses were quite healthier.
March 2016
Enrique
Time Used: Less than 2 years
Review Source: GetApp
March 2016
July 2018

April from The Mesquite Group
Company Size: 11-50 employees
Industry: Financial Services
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
4.0
July 2018
Very helpful for a small non profit!
Pros
I love their new update! Being able to send the follow up email at a later date is so awesome. I can set it for 30 days and then not worry about forgetting.
Cons
The reporting options on the survey results needs some work. I would like to see percentages for each answer.
February 2017
ramesh from MNC
Time Used: Free Trial
Review Source: Capterra
Ease-of-use
5.0
Value for money
4.0
Customer support
4.0
Functionality
5.0
February 2017
Awesome Support
With it's robust feature set, Vertical Response can overwhelm a first time user. However, Vertical Response integrates seamlessly with social media and CRM software to provide a comprehensive email marketing platform. In addition, Vertical Response now offers a free trial to test their email marketing service before committing to paid options.
February 2017
swati from MNC
Time Used: Free Trial
Review Source: Capterra
Ease-of-use
5.0
Value for money
4.0
Customer support
4.0
Functionality
4.0
February 2017
Marketing Tool
This tool sends the marketing emails with beautiful templates Create signup forms with matching templates Schedule social network updates on Twitter and Facebook Autoresponders to welcome new signups to your lists Reports that show the reach of your emails and social networks
September 2018
Dean from GreyCastle Security
Company Size: 51-200 employees
Industry: Computer & Network Security
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
2.0
Value for money
3.0
Customer support
4.0
Functionality
3.0
September 2018
VerticalResponse Review
Overall, it was a valuable learning curve for my organization!
Pros
This software gets the job done. The best features is most likely the reporting visualizations.
Cons
The deliverability with a lot of organizations was extremely low, and I thought the pricing was pretty high in relation.
December 2016
Alex from LegalZoom
Time Used: Free Trial
Review Source: Capterra
Ease-of-use
3.0
Value for money
3.0
Customer support
3.0
Functionality
3.0
December 2016
Hard to Use, Better Alternatives Available
We used VR for a couple months but were not happy with the reporting features. We were also hoping for A/B testing abilities in order to see which email subject lines, from lines, etc would perform better to our customer lists.
August 2019
Simon from Marketing and Advertising
Company Size: 1 employee
Industry: Retail
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
August 2019
Easy to use Email Broadcast tool
I'm able to keep my customers updated on a regular basis using my predesigned templates, saving me a lot of time.
Pros
It has a very intuitive layout and I found it very easy to use for the first time, enabling me to send updates to my customers.
Cons
There could be a few more price bands available
Reasons for Switching to VerticalResponse
Free trial ended.
March 2016
Kavita from Desi Music Entertainment (DME)
Company Size: 2-10 employees
Industry: Music
Time Used: Less than 12 months
Review Source: GetApp
Ease-of-use
3.0
Value for money
5.0
Customer support
5.0
March 2016
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