About Yet Another Mail Merge

Yet Another Mail Merge is a Gmail-based email marketing solution that helps businesses send mass emails and track open rates, replies, clicks, and bounces from a centralized platform. It allows staff members to utilize multiple built-in templates, save drafts, add personalization, insert unsubscribe links and create subject lines.

Yet Another Mail Merge allows team members to create, send and monitor responses across Google Forms and one-click surveys. It lets employees use filters to segment contacts and manage follow-up operations. Marketing professionals can schedule mail merges, use email aliases and automatically add cc and bcc address to outgoing emails. It enables staff members to use Google Sheets to create and manage mailing lists.

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27 Reviews of Yet Another Mail Merge

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February 2019

User Profile Picture

Russell from FusionSPEDtech

Verified Reviewer

Company Size: 1 employee

Industry: E-Learning

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

February 2019

Phenomenal mail merge tool for Gmail!

I'm pleased with YAMM because it allows me to pull data from existing Google Sheets and send customized emails using Gmail quickly!

Pros

There are a lot of mail merge options out there, but I think that YAMM is among the best for working with Gmail. We use G Suite (Google Apps) in our school system and this is the reason I love YAMM - it's so easy to set up and use if your familiar with the Google platform (specifically Google Sheets). All I have to do is create a Sheet with two columns - one for names and the other for emails. From there, when my email draft is ready, YAMM does all of the hard work for me! It's so simple, easy, and quick to send a lot of personalized emails. Since it works from Sheets, you also have the ability to filter names in the spreadsheet or create tabs for different purposes, which is extremely helpful if you have to send multiple, repeat emails throughout the year. YAMM also helps me collect data and track emails (opened, clicked, etc.). When consider mail merge options, I also think YAMM is one of the most cost efficient ways of doing it if you're wanting to use G Suite tools (unless you stick to mail merge through Windows applications). I cannot really speak to their customer support - never really used that - but they do offer great, simple, step-by-step instructions that are more than you need.

Cons

I honestly don't have any complaints. It's extremely simple to use and very time efficient. Some different pricing options would be helpful, I suppose. Perhaps they could build in pricing tiers depending on the need of the individual.

October 2019

Sapph from Art of

Company Size: 1 employee

Industry: Information Technology and Services

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Functionality

5.0

October 2019

Affordable and easy way to send personalized emails with Gmail

This is a great, easy-to-use tool that lets you send personalized emails to a list of people (they receive it as an 1-on-1 email from you).

Pros

This is a great, affordable tool that does one thing and one thing really well: send mail merged (personalized) emails to a list of people. All you have to do is add your contact list to a Google Sheet, draft your email in Gmail and use YAMM to send them as 1-on-1 emails to everyone in the list. You can create additional columns in your spreadsheet for any word or phrase you want to personalize in the email for each contact (examples: first name, company name). YAMM also tracks email opens and clicks and provides you a report afterwards. Basically, if you need to email a list of people (prospects, customers, colleagues, etc.), YAMM is the way to go. Since the emails are sent from Gmail, they have much higher deliverability than ones sent from an email marketing platform (though you should still use the latter if you need to email a huge list).

Cons

This tool does one thing exceptionally well so pretty much no bones to pick. Something that would be nice to have is the putting the open, click and bounce rate right on the spreadsheet, so you can easily share it with people and show them the metrics if you need to. Right now, the report appears in a sidebar and only you can open it.

March 2021

Simone from M.E.G.A. S.p.A.

Company Size: 51-200 employees

Industry: Oil & Energy

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Functionality

3.0

March 2021

Useful but not so special

I used it a few times, it's nice but the templates are not very well done and it's not so very easy to use

Pros

The software allows to send bulk emails, starting from a Google spreadsheet. It gives you on real time the status of the email (open, sent, bounced)

Cons

It's interface is quite rough, and you can achieve the same results using free software. Including an "unsubscribe" link is not intuitive

January 2019

Matthew from Thomas Consulting Group

Company Size: 2-10 employees

Industry: Health, Wellness and Fitness

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

3.0

Functionality

4.0

January 2019

Great for the money and email delivery

I love it and I get good open/click through rate.

Pros

It is free unless you want access to the 400 emails per day at which point you have to pay a very low annual fee. The emails deliver directly to a recipients mailbox rather than going to promotional or similar.

Cons

It runs through gmail so if you have several bounces or failures to deliver then you can put your gmail account at risk. This means it is best to use an email verifying software before you send out any email.

March 2020

Jessica from ScaleItForMe

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

2.0

Functionality

4.0

March 2020

Easy and Affordable but Limited Features

Overall, Yet Another Mail Merge, is a cost effective and easy platform to learn and use. I would definitely recommend it for small teams, small mail merges, and infrequent use. However, with the limited features that do not allow more than one merge scheduled in advance and lack of automated follow-ups, it is more manual than other mail merge programs. There is also very limited customer support, and it will take several days to get an issue resolved (if they respond at all).

Pros

It is extremely easy to set up, implement, and use, and it's quick to train a whole team to use Yet Another Mail Merge.

Cons

There are some limited features, such as you can only schedule 1 mail merge in advance from a specific account. You also cannot set up any automated follow-ups, or have a mass stats report pulled for multiple campaigns.

May 2018

Anonymous

Verified Reviewer

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2018

I love, love, love this tool!

Just plain, easy to use, easy to set up mail merge tools for G Suite.

Pros

YAMM is such a great tool. It's easy to set up and use. It's that simplicity that I really like. The free limits are generous and the paid version is worth the cost. Sure there are more robust or feature rich tools out there, but with YAMM you are up and running in 30 seconds.

Cons

As mentioned above, there are lots of other email marketing tools that have more features, but for day to day mail merge use cases, YAMM is great. I haven't used YAMM in a few months, so perhaps some new features have come on board to close that gap.

Response from Awesome Gapps

Replied July 2018

Thank you for your nice review. We are happy to share with you that YAMM is the - #1 Google Sheets add-on - with 1Million+ users If it may interest you, we have the following new features added to YAMM in the past few months: - Unsubscribes are now auto-managed in YAMM https://sites.google.com/site/scriptsexamples/home/announcements/unsubscribes-auto-managed-in-yamm - new matching system to send personalized attachments https://sites.google.com/site/scriptsexamples/home/announcements/mail-merge-with-personalized-attachments I am sure you will enjoy reading our detailed articles on Data Policy & Privacy - to understand the level of respect for your privacy! https://support.yet-another-mail-merge.com/hc/en-us/categories/360000312213-Data-Security-Policy Also, couple of articles on how to integrate with Hubspot and SalesForce CRMs https://support.yet-another-mail-merge.com/hc/en-us/categories/360000313274-CRMs-Integration

December 2018

User Profile Picture

Ratko from Zeal Agency

Verified Reviewer

Company Size: 2-10 employees

Industry: Outsourcing/Offshoring

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2018

Such an amazing tool!

We send all our outbound emails with YAMM and we've implemented it in a company that uses it for all partnership, business development, sales and internal emails. They can't imagine their life without it - us included!

Pros

Best simple tool I found for email sending in bulk, without the need to use a special software - it's a simple add-on for Google Sheets which we already use for a lot of different things in our company. It has all the required features you'd need in a mail merge, or better, in a mail sendout - unlimited custom variables (values in the sheet) for text, URLs, attachments or similar, scheduled sends, sending to segments, follow-ups, etc. You can use YAMM for sales outreach, marketing emails, or simply internal company emails.

Cons

Tracking status isn't completely live, you need to run the sheets add-on to have it update the sheet with the latest email status - this is easy to forget so you get incorrect numbers if you don't run it manually.

July 2019

Anonymous

Verified Reviewer

Company Size: 1 employee

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Functionality

5.0

July 2019

Amazing solution for sending personalised emails

Pros

Yet Another Mail Merge is a great solution for sending personalised emails via gmail. Using a simple draft email and a spreadsheet with your contacts you're set to go. It also provides analytics and the amazing thing is that is GDPR friendly.

Cons

Actually I can't tell that there is something I don't like on YAMM. It's not a complete traditional email marketing service but is a great solution for sending personalised emails via gmail.

October 2019

Tammy from Borboleta Beauty

Company Size: 11-50 employees

Industry: Cosmetics

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Functionality

5.0

October 2019

Love that it integrates with gmail

This add-on Is a must for creating easy merges within google. The 50 free daily is such a generous offer too!

Pros

Ease of use, integration with existing gmail emails, tracking system for emails opened, bounced, etc.

Cons

I wish more tracking information, meaning click rates, average open time, etc., was more readily available but I am grateful to know what was open or bounced.

December 2019

User Profile Picture

Paul from Imagivation LLC

Verified Reviewer

Company Size: 1 employee

Industry: Media Production

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2019

Great for mail merges that come directly from your Gmail account

I love using it. And I definitely recommend it for any other small business owners out there that want to send out mass emails that are customized through their Gmail accounts.

Pros

I love that with using this tool I can send out mail merges that don't come from an overtly mass mailing solution such as MailChimp or Constant Contact. all the emails look like they came directly from my Gmail account.

Cons

The user interface can take a little bit of getting used to. it's also a bummer that there is not a mobile-friendly solution.

April 2021

Eranga from Personal

Company Size: 1 employee

Industry: Computer Software

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2021

Yet Another Mail Merge Review

I quite using the application. Really useful and easy to use. But need to give more information about syntax and all.

Pros

We can send the email at once to several people that we wanted like broadcast

Cons

The limited number of senders that can send is the only issue. We need to upgrade and the prices are a bit higher. Sometimes, though 50 senders showed, once we send a test mail it will be reduced to 49. And also it's only sending to the 47 people only. always missing 3 people.

Reasons for Switching to Yet Another Mail Merge

Milmeteor cannot do the attachments.

June 2020

Jonathan from Partner Hero

Company Size: 501-1,000 employees

Industry: Outsourcing/Offshoring

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

June 2020

This is a great mass emailing tool for all kinds of business

I love it, this has made my life easier by the time of sending personal info to many recipients at once.

Pros

I love how you can just link it to your google account and create drafts that you can, later on, integrate with custom fields and even attachments to send massively.

Cons

I don't like that it will not allow you to send chains without the YAMM label on them, it can feel a little overmarketed at times.

October 2018

Sara from Staffing and Recruiting

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

October 2018

Favorite Mail Merge Tool!

Being able to schedule mail merges in advanced was a game changer. It made it possible to have email batches go out at prime reading and response times which I normally wouldn't be in the office for. Once you get a hang of formatting the add on is quick and easy to use!

Pros

In addition to their awesome mail merge features, YAMM also tracks who has opened and replied to the email and if the email has bounced back! Makes it so easy to quickly look over and assess email success. Absolutely love the feature to schedule emails!

Cons

Their support website can be difficult to navigate and finding the correct "help" topic isn't always intuitive. I often found more tutorials or help articles through the search bar than the navigation bar.

November 2019

Alex from Set Scouter

Company Size: 11-50 employees

Industry: Media Production

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Functionality

3.0

November 2019

Simplest mailmerge software

Will use this and continue to use this as long as it's available.

Pros

YAMM is the easiest and simplest mailmerge platform for Google drive. It's affordable and easy to train on.

Cons

Pricing is a little convoluted, it was easy to set up individually, but a little frustrating as a business to purchase for multiple users.

December 2019

Michael from New York Photographer

Company Size: 1 employee

Industry: Photography

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2019

The easiest and best way to organize email campaigns that I found

I used Yet Another Mail Merge to organize and track campaigns when I reach out to possible clients and existing clients during seasonal events in my industry. I found YAMM to help me stay organized and on schedule with a relatively large email list for a small business.

Pros

I liked the ability for YAMM to put contacts in google sheet/excel document. I also liked the ability and options to track the campaigns details.

Cons

I couldn't find anything I didn't like with this software. I thought it was excellent and top of the industry.

July 2018

An from University of Notre Dame, Graduate Student Spouse and Significant Other Network

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

July 2018

YAAM lets me send personal email campaigns to increase membership with my university club.

Pros

Hands down the best thing about YAMM is how easy it is do to. All you need is a Google email and a Google spreadsheet. Your spreadsheet can have as many fields as you want, name, email address (of course), hometown, age, etc. One you write the email in Google Mail (with some simple "<<>>" formatting, your spreadsheet will find the draft, and fill in all the rest. It's ready to send (don't worry you can test it first), and viola! you have a personal email campaign.

Cons

There are a couple hang ups. One is timing. You have to make sure your draft exists when you want the email campaign to run. As well, you can't send the email easily using someone else's email to route back to. Best to just start in your own account.

Response from Awesome Gapps

Replied July 2018

Thanks An, for your great review!

August 2020

Megan from Big Leap

Company Size: 51-200 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Functionality

3.0

August 2020

Simple and Easy

My overall experience with Yet Another Mail Merge has been awesome!

Pros

Yet Another Mail Merge is a convenient add-on that gives you the opportunity to do fast, easy email blasts. It's also super nice having all of the metrics all on your Google sheet.

Cons

What I like least about YAMM is probably the lack of functionality. The metrics it gives are pretty basic/not robust.

October 2019

Salvador from Comdata Group

Company Size: 1,001-5,000 employees

Industry: Outsourcing/Offshoring

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

3.0

Functionality

4.0

October 2019

Want to follow your mails?

Its great for managing your mails when you need to send to a list of comercial clients and want to know how to proceed.

Pros

It has the 3 basic things you want to know when sending mails: if it was opened, if it bounced and if it was responded.

Cons

You cannot have the history of what happens when resending a mail that was already sended. You will need to make a new list for that.

April 2019

Kholoud (Kay) from Transhome

Verified Reviewer

Company Size: 11-50 employees

Industry: Translation and Localization

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2019

Awesome Highly Recommend

Great so far!

Pros

Great for bulk emailing attachments. Very easy to install and use. Time-efficient Automatically works with GSuite. Send regular reports and label email cells with”Send”, “Bounced” “Opened”, etc.

Cons

The accuracy of the regular reports is questionable. Inviting friends to get more quota doesn’t work (but the annual cost of sending 1500 emails is reasonable)

June 2020

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5.0

Functionality

5.0

June 2020

Send personalised yet bulk emails with YAMM

The overall experience is impressive. It is an excellent tool with good features.

Pros

I liked the easiness to send the personalised emails without sending them one by one . In just a click we can send emails to multiple people. The ability to track the opened, clicked, responses ,bounced emails is awesome.

Cons

Everything is quite good. I didn’t find any issue while using this software. I liked the software very much.