Zoho Campaigns Software


Zoho Campaigns is a cloud-based email marketing solution that offers customer relationship management (CRM) and social media integration.

This product enables users to reach out and engage with their customers by automating the marketing process, from the creation of custom email-based campaigns to maintaining and segregating mailing lists.

Zoho Campaigns lets users create email campaigns using either pre-defined or customized templates. The system features mass mailing to mailing lists and the tracking and reporting of email and social media marketing campaigns to improve audience engagement.

Zoho Campaigns also provides integration with Zoho’s CRM suite, allowing users to see the results of campaigns by logging to their CRM accounts.

Users can promote their campaigns on social media platforms and create landing pages for customers on Facebook. Zoho offers both subscription based and pay-as-you-go pricing plans. Support is offered via phone, email and live chat.



133 Reviews of Zoho Campaigns

Overall rating

4.10 / 5 stars

Filters:

Showing 1 - 20 of 133 reviews

January 2019

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

2 of 5

Value for money

5 of 5

Customer support

3 of 5

Functionality

4 of 5

January 2019

So many mixed feelings...

Overall, we had to switch back to Convertkit because even though Campaigns had all the FEATURES, it just wasn't intuitive enough for my team to actually WANT to use it. I'll be giving it another shot this month and hopefully I have the patience to see it through!

Pros

I love the integration with the full Zoho suite. In my opinion, nothing competes with Zoho with how unified everything is. I can tie in my CRM, accounting, live chat and more into the same platform. That's a big win.

Cons

It's not intuitive at all and I had problems with the API.

December 2018

William from Ker Seguros

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

December 2018

Promotions or highlighted information by email

Pros

You have multiple options to create campaigns. It gives you the facility to integrate it with other applications easily. It has a good catalog of templates for easy to add content.

Cons

I have been using this software for years and I like the line of other brand applications and they have really improved a lot. It needs to add options to clean the database in an easier way.

December 2018

Greg from Palm River Initiative LLC

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

December 2018

Small Business Perspective

No problems at all using their free items. As a small business it is very helpful to have what Zoho has to offer. Outside of Campaigns, Zoho has many other useful tools that are scalable (typically to the size of your wallet). Good stuff.

Pros

It's very easy to use and provides a decent amount of post-sent analytics (link clicks, where a majority of your e-mails were opened from, etc.) As a data geek, I find that information pretty fascinating.

Cons

Their pre-built campaign layouts are daily limited. It would be much better to have a drag and drop method to laying out the mailers/capaigns.

December 2018

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

1 of 5

Value for money

1 of 5

Customer support

1 of 5

Functionality

1 of 5

December 2018

Terrible Platrom

I would not recommend this product. Spend the extra money on a platform that will work better.

Pros

Nothing. It's not easy to use and it doesn't sync half the time with the other Zoho products.

Cons

Everything. It's not as easy to use as they make it seem to be and it doesn't sync well.

December 2018

Jill from Healthy Environmental

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

5 of 5

December 2018

Unique Program

It's a great campaign system for those who want simple but engaging campaigns. You can customize every aspect but also there are templates to choose from.

Pros

One of the better campaign software as you can customize almost anything. The email limits is an interesting feature.

Cons

Analytics can be a but confusing so it's best to watch demo / videos on it.

December 2018

Wendy from Bare Feet, Free Spirit

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

3 of 5

Functionality

3 of 5

December 2018

A little bland and a definite learning curve

Zoho Campaigns allows us to quickly and easily (once we learned how to use it) send emails to our clients. We're able to create entire campaigns or send a single email. We're able to have everything consolidated in one place, rather than spread out over the web.

Pros

What I like about this software is that it's bundled with several other that would need to be used with it (such as our CRM), which makes it convenient and easy to use.

Cons

There's a serious learning curve to creating each message and the overall campaigns. It's also a little on the bland side in terms of "prettiness." I like making emails look really beautiful and I feel it's lacking a bit on the ability to do that.

December 2018

Cassandra from Two Chicks Travel

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2018

LOVE Zoho Campaigns

Zoho has helped our clients get engaged by sending them marketing through the two tools they use most, social media and email. I am able to create beautiful campaigns with nice pictures that entice clients to want to book a vacation

Pros

As a travel agency, email marketing is a very important part of our business. Anything from follow up with leads to sending out campaigns when the weather may be a bit dreary will boost our sales for booking vacations. We needed an easy to use solution without sacrificing any functionality and we got that with Zoho. We can even run campaigns on Facebook, which we get a lot of interaction with

Cons

There are some limitations when it comes to creating a campaign, you have to use one of their templates

November 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

4 of 5

November 2018

Best for the price range!

For the price, it offers many features that direct competition doesn't offer and it's enough for many business use cases. Content edition it's a breeze!

Pros

The easy way to create templates it's a very nice feature to save our time when dealing with different clients, for a custom and authentic message to them.
Also, it has a nice integration with Zoho Mail and the rest of the Zoho environment which really is a big bonus if already using that stack.

Cons

Some of the admin settings UX has room for improvement, and costumer support sometimes takes too much time.

November 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

4 of 5

November 2018

Good but has a few issues

Pros

Easy to use, good dashboard, awesome reporting. Affordable.

Cons

I couldn't simply integrate Zoho Campaigns with Zoho CRM, which is unacceptable.

November 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Functionality

4 of 5

November 2018

An alternative to the chimp

Start to finish tracking from potential customer to lifelong client. Its working so far

Pros

Ease of use and integaration with our new CRM solution.

Cons

Not much to dislike, zoho is a total package, as long as you buy into the platform, it integrates perfectly

November 2018

Brad from G2, Inc.

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

4 of 5

November 2018

Zoho Campaigns Saves Time

Pros

When we were looking to find a product to help us with our email marketing, we didn't have to look far. We were already using Zoho to manage our inventory, create quotes and manage other aspects of our product business. So, it was natural we would continue with our Zoho investment by using Zoho Campaigns. The ease of use in mailing out marketing campaigns and integrating it in with our Zoho products was seamless. Zoho makes it easy to use campaigns and manages ROI and other aspects of any email campaign.

Cons

We have found no cons in using Zoho Campaigns. However, this could be we've invested heavily into the Zoho suite of tools to help us manage our products business.

November 2018

Kary from Ker Seguros

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

November 2018

Newsletter

Pros

It took me a bit to configure it but I was able to achieve it. I like the wide variety of templates offered. I can modify and customize them as easy as generating a document in Word.

Cons

For security reasons a validation is mandatory, I agree but this makes me wait more time to send my newsletter.

November 2018

hichem from snpt

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Functionality

3 of 5

November 2018

easy to use, and reduce the working time.

Pros

. An easy interface so you can learn it very fast.
. Have a perfect and nice dashboard, so you can manage the progress of your campaign.
. The price to the value reasonable compared with other similar services.
.Zoho invoices are very useful and help a lot in tracking the payments.
. You will the social media campaigns which is very important now maybe even more important than email marketing.
.And they always have new fetures from time to time.

Cons

. The most thing I don't like it In Zoho that you can't make your own campaign from scratch.
.you are limited with the templates that they provided it to you.
.to set up your account it can a little bit hard and tricky, but after that evry thing go smoothly

October 2018

Arun from Sunday Disturbers

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

October 2018

Zoho Campaigns Best for Marketing

Pros

For marketing and promotional activity zoho campaigns provides a wide and trust worthy solution to get all your mails or promotional activity reaches to right person at right time and at right place (inbox). Zoho campaigns starts with free plans and you can go as per your needs.

Cons

Dashboard looks are outdated zoho should improvise the same.

October 2018

Mohd from Creative Hypo Services

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

3 of 5

Customer support

4 of 5

Functionality

4 of 5

October 2018

Good and Affordable

Pros

I am using this almost last 8 month and i find it very useful for me because of easy Interface and friendly UI. It take minutes to send emails to my customer and help to grow business.

Cons

Sometimes Email go into promotional Tab. Only thing I find in this.

October 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

2 of 5

Value for money

5 of 5

Customer support

2 of 5

Functionality

3 of 5

October 2018

Works great but you may outgrow it

pleased but concerned we are outgrowing it

Pros

Easy to use, lot of tools available, customer service rocks

Cons

not a lot of customization so you are limited in some aspects

October 2018

Bofu from SAS Franconstruct

Company Size: 2-10 employees

Review Source


Ease-of-use

4 of 5

Customer support

4 of 5

Functionality

4 of 5

October 2018

Good for small businesses and to start building lists

Pros

Integration with Zoho CRM, compliance review, can-spam validation and the reports with heat maps. The support is ok and quick.

Cons

Not too simple when creating or using templates in order to personalize them and send them over. Also, there are some problems when we send mails with providers like Gmail.

September 2018

Colin from Trade IT

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

4 of 5

September 2018

Powerful email marketing campaign management

Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of exposure as the better-known autoresponders and martech products, but it should definitely be on the radar of any SME planning to run their own email marketing in-house. Zoho Campaigns will need a lot of configuration initially (as would any similar product) to get your branding, workflows and compliance details set up, but once configured it would be possible to delegate a lot of the day to day running to non-technical staff. Zoho has done a lot of work on GDPR compliance, can handle consent campaigns and self-serve subscription preferences well. Zoho Campaigns can be used as a stand-alone product, but is also included in their Zoho One suite offering which is fantastic value for micro businesses if you want to take a different route from the Microsoft Office 365/G Suite mainstream. The integration with If you are just sending out the odd newsletter to a small list, you probably don't want something that has the sophisticated options that Zoho Campaigns offers. However, if you are a business looking to manage, test and optimise your email marketing or if you are planning to take your email marketing in-house from an agency - and you have the knowledge and experience to be able to configure it - Zoho Campaigns could be a good solution.

Pros

- integration with G Suite and Zoho CRM
- nice analytics dashboard
- A/B Testing
- Personalised content
- Includes features normally only found in much more expensive martech products
- Good solution for handling GDPR compliance
- Easy to configure sign-up forms on web pages, e.g. in Wordpress

Cons

- Lots of options to configure; expect to spend quite a bit of time getting this setup initially
- Some newsletter templates not brilliant, so expect to spend some time getting the look and feel you want
- Interface not always as intuitive as it could be

August 2018

Clay from TargetVision

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Functionality

5 of 5

August 2018

Easy to use and affordable

Pros

It's cheap and does everything I need. Significantly cheaper than mailchimp with just the right amount of features. Super easy to design and format emails.

Cons

I don't really have any issues with Campaigns. Just wish their mobile apps did a little more but it's not really an issues for me.

August 2018

Rebekah from Woowarrior

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

4 of 5

August 2018

Above average Email Marketing Software

We haven't made a complete switch to Zoho Campaigns, but have several of our lists there and use them frequently. They are reliable and affordable, and fairly easy to use.

Pros

I have tried many different email marketing platforms. From Mailchimp to Constant Contact to Zoho Campaign. Zoho is affordable, it ties in with their email software (a huge bonus if you use Zoho mail).

Cons

The speed. It takes up to 20-30 minutes for someone to review your campaigns before you send them. And then the sending speed is SLOW. So very slow. It took 15 minutes to send 1000 emails. Which get sent in 2-3 minutes from the competition.