Zoho Campaigns Software


114 reviews(4.0/5)
114 reviews(4.0/5)

Zoho Campaigns is a cloud-based email marketing solution that offers customer relationship management (CRM) and social media integration.

This product enables users to reach out and engage with their customers by automating the marketing process, from the creation of custom email-based campaigns to maintaining and segregating mailing lists.

Zoho Campaigns lets users create email campaigns using either pre-defined or customized templates. The system features mass mailing to mailing lists and the tracking and reporting of email and social media marketing campaigns to improve audience engagement.

Zoho Campaigns also provides integration with Zoho’s CRM suite, allowing users to see the results of campaigns by logging to their CRM accounts.

Users can promote their campaigns on social media platforms and create landing pages for customers on Facebook. Zoho offers both subscription based and pay-as-you-go pricing plans. Support is offered via phone, email and live chat.

Supported Operating System(s):
Web browser (OS agnostic)

114 Reviews of Zoho Campaigns

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  • Clay from TargetVision

    Number of employees: 2-10 employees

    August 2018

    Easy to use and affordable

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Value for Money
    Pros

    It's cheap and does everything I need. Significantly cheaper than mailchimp with just the right amount of features. Super easy to design and format emails.

    Cons

    I don't really have any issues with Campaigns. Just wish their mobile apps did a little more but it's not really an issues for me.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Rebekah from Woowarrior

    Number of employees: 2-10 employees

    August 2018

    Above average Email Marketing Software

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    We haven't made a complete switch to Zoho Campaigns, but have several of our lists there and use them frequently. They are reliable and affordable, and fairly easy to use.

    Pros

    I have tried many different email marketing platforms. From Mailchimp to Constant Contact to Zoho Campaign. Zoho is affordable, it ties in with their email software (a huge bonus if you use Zoho mail).

    Cons

    The speed. It takes up to 20-30 minutes for someone to review your campaigns before you send them. And then the sending speed is SLOW. So very slow. It took 15 minutes to send 1000 emails. Which get sent in 2-3 minutes from the competition.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Gabriela from SovranHR

    Number of employees: 11-50 employees

    August 2018

    Campaigns and CRM in one

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    A great powerful tool at a fraction of the cost.

    Pros

    It is easy to use and affordable. It has lots of starter templates and making your own from scratch is user friendly.

    Cons

    Integrating to CRM is simple but not always sure how to map the fields internally to the tabs if you have done a lot of customization.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • James from Technology intelligence Agency

    Specialty: IT services

    Number of employees: 2-10 employees

    August 2018

    You can’t go wrong with Zoho.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    We really like the seamlessness and ease of the Zoho programs, especially the Campaigns program. We use it to send out emails every week or so, and we have yet to encounter an issue that the tech support couldn’t fix. As our experience with Invoice and Campaigns were positive, we are more inclined to use other Zoho programs, especially if their pricing is as reasonable as with Invoice and Campaigns.

    Pros

    As we currently use Zoho Invoice to manage our invoices and estimates, we decided to try out Zoho Campaigns for our campaign management. It is very easy to use and very easy to teach to clients to which we refer Zoho Campaigns. The price of Campaigns is very reasonable, especially compared to a lot of other campaign programs. I also like the social campaigns, as sometimes it’s more useful to use social media rather than email. It is also handy to allow multiple users post social media campaigns.

    Cons

    I just wish that there were more customization options available for the email campaigns. There are a few options available, but the ability to design the perfect email from scratch would be handy. There are quite a few good options to get you started, but for those who wish to make the campaign their own, there are not as many features. Even though the program is very affordable for smaller businesses, it scales up rather quickly, especially the jump between 2,500 and 2,501 recipients. However, it is still the best price for the options.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Nivin from Indian Oil Corporation Limited

    Number of employees: 10,000+ employees

    August 2018

    A great automated email and social media marketing tool apt for a mid-sized firm.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    It is the most efficient, simple and effective tool in market that helps us manage our campaigns. It provides metadata which is one of its unique features. They provide customer service round the clock. It helps to attain engagement via social media platforms like Facebook and Linked in. You can easily create newsletters with the provided templates. It compares all your email campaigns. The application is very affordable ,and they ensure great analytics. You have to focus on your content and the entire marketing process is taken care of by the application. The manual import and export of data is eliminated, as all this is done by the auto-sync tool. You can create incredible newsletters with the HTML integrated templates. Flexible and customizable layouts are provided.

    Cons

    The domain name verification process takes time. The absence of a variety of templates. Require more tutorials and step by step methods for posting campaigns. The interface looks outdated in comparison to other email marketing tools.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: GetApp
  • Kristen from BEST Life

    Specialty: Other

    Number of employees: 11-50 employees

    August 2018

    Does NOT sync well with its own CRM product!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    For the price, its stated complement of features is good. The fact that it does not FUNCTION as stated and it's almost impossible to get in touch with someone who is able or willing to help makes it, in my opinion, basically worthless.

    Pros

    In theory, having a CRM and Campaign product from the same company would seem to be ideal, right? Seamless integration, real-time syncing, etc. Or at least that's what we had hoped to experience.

    Cons

    The CRM and Campaign modules DO NOT sync in a timely or accurate fashion. We have had multiple campaigns put on hold, have had a hard time reaching anyone in customer service, cannot get anyone on the phone or to answer an email in under a week, people have opted out and yet continue to receive emails, and on and on. Reporting is buggy, syncing is laggy, the fields don't match between CRM and Campaign, etc. We have heard "hmmm, that's weird" from customer service when describing the problems we've encountered. We've been given business cards from Zoho employees we met IN PERSON with phone numbers that go to unattended mailboxes and we can reach no one. It's by far the least satisfactory software and customer service experience I have been party to in my life...and I have worked for a software development firm as well as in technical support for a peripherals manufacturer.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Jose from Ker Seguros

    July 2018

    Track sent emails

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Apart from the currently improved templates, I like the presented reports that allow me to keep track of the emails sent. Additionally, I can generate another quick email for the candidates who opened the previous one. I like that a lot.

    Cons

    I feel it is a bit complicated to add additional elements such as YouTube videos or buttons to share. I feel that this may improve a bit.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    July 2018

    Implemented in small business application for a short period

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Useful for basic applications in small businesses

    Pros

    User friendly interface - functionality is easy to identify and navigate. Ability to use forms and other data collection is useful.

    Cons

    Not too many options in terms of being able to set up a full ERP system for the business. Was limited to data capture using forms and storing of information but not the accounting side.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Óscar from MAESWELL

    Number of employees: 1 employee

    July 2018

    I used Zoho campaigns for comercial purpose, sending offers and tracking them

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    efficiency and performance in the sales process

    Pros

    Zoho campaigns is a useful tool without license, you pay per use so that is a great advantage if you want to monetize your sales Budget as a direct cost. The way to billing is as a prepaid bonus that allow you to sent a certain numbers of email. Other funtionality quite interesting is the templates because you can reuse email frammes and later on edit them. That sabe a lot of tiem and money.

    Cons

    I am not happy at all with the feasibility of the tracking tool. I could test it againts other apps like Google Analytics and the results were significant differents. Than make me think that the utility last less time.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Jacob from JP Industries

    Number of employees: 1 employee

    July 2018

    Great Product

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Always being able to inform my customers of service updates and new products and services. My customers like hearing from me and this is the best product for me

    Pros

    I like that I can create a campaign and have the option to come back and finish it later. I also like that I can have a web embed form for my customers to sign up them selves.

    Cons

    I do not like that my emails are moderated. I think that this should only happen to the first 2 or 3 campaign emails not all of them

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    July 2018

    Not so bad

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    It turned out not to be as bad as I had heard.
    I like the possibility of customizing the templates so that they are more faithful to the corporate image.
    The option to review the results of previous campaigns so that the same client can improve or focus in a different way.

    Cons

    It is not easy to use. It lacks options that allow moving or attaching in a simple way. some emails do not reach your receiver and you lose the effectiveness of the tool as such.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    June 2018

    Amazing add on to their CRM - that is how I used it

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    ZOHO suite of apps/products are a very economical way to run a company -

    Pros

    create email and social campaigns that are linked to your CRM contacts - hit multiple social sites with one campaign.

    Cons

    It took me a while to get it set up but that was more of an issue with our internal company and how they managed the social sites

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Milthon from welldone tours

    June 2018

    I like the Zoho Camaign because I can integrate, use and create a campaing in very easy way

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Easy to use, integrations and the effective it is when sending email campaigns

    Pros

    I love this software because it allows me to send massive email campaigns for an incredibly good price, it is easy to use and, best of all, you can synchronize it with your CRM database, allowing you to create much more effective marketing campaigns based on the information of your database

    Cons

    The monthly payment is a bit high for the number of shipments allowed per month, I would like it to be more economical and second, improve the platform a bit since it looks a bit old compared to other services

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Abdiel from abalweb

    May 2018

    Newsletter for my customers

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    It's very helpfull for share quality information to my customers. You can't create elegant emails and get statistics about what they do with it.

    Cons

    When you are creating or editing an existing template, there are some elements complicated to apply. I think that should be more easilly to do.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Nathan from Halo Development, Inc.

    Specialty: Other

    Number of employees: 2-10 employees

    May 2018

    Affordable Email Marketing Tool

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Value for Money

    If you do decide to go with Zoho, be sure to check out the other Zoho Applications! They work very well together and can really enhance workflow!

    Pros

    The cost of the various Zoho applications is very low allowing you to get the features you need and save on the fluff you don't need. Beyond just the pricing, we have found Zoho Campaigns to be a great way to market to our email list. The analytics are great as well!

    Cons

    If you are looking for all the bells and whistles, you might choose a tool that has more features than you need at the moment expecting that you might need them later. This is one case in which it might make sense to go with a different option. Additionally, some of our team mentioned that the User Interface is not as appealing as other email marketing tools.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Emerson from tecnicca.net

    Number of employees: 2-10 employees

    May 2018

    It's can help you organizing an email marketing campaign!

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Value for Money
    Pros

    It's work very well connect with others Zoho services like Zoho sites and Zoho forms, you can set every details and setup your campaign

    Cons

    There's very few advantages in the free trial, after the free trial, I'm not sure if it work properly with a huge number of contacts.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: GetApp
  • Marc from Work Pics

    Number of employees: 1 employee

    May 2018

    MailChimp Killer? Maybe!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Like all my reviews on Zoho products, it really matters to say that Getting Zoho One integration across their apps is a key factor in making their platform better and less expensive than many others. This is no different with Zoho Campaigns. Is it perfect? No. But where this app really stood out for me was their support team. Wow, I impressed by how much hand-holding their technician did for me to get my first campaign email out. It was the difference between loving and hating this app.
    Setting up email campaigns for the first time is not easy, so take the time to read their help and support documents no matter how boring you find them.

    Cons

    Yes, their support documentation is next o horrible and very lacking in simple how-to steps. It also seems overly complicated and lacking in simplified workflows. Also, the user interface is very dated and so are many of the email templates. Luckily, that's not always the most important thing in email campaigns. I'd love to see them upgrade that along with some really well-recorded step by step videos. It sometimes reminds me of how hard it is to learn how to use Photoshop if you're not familiar with it. Again, not perfect, but a great choice if you're on the Zoho One plan.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: GetApp
  • Verified Reviewer

    May 2018

    Marketing campaigns made easy!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    easy and affordable marketing campaign application

    Pros

    Zoho campaigns has been instrumental in managing our email marketing campaigns to our clients. The templates are easy to use and customize, the price is affordable and it easily integrates with other applications and platforms.

    Cons

    Emails with multimedia e.g videos take a while to get sent across the mailing list and sometimes do not play on the receiver's end

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Verified Reviewer

    April 2018

    It has poor features compared to mailgun or other similar products

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Bulk Email campaign

    Pros

    Bulk Mail service is the only positive thing i can say about it, has good contacts import feature and some basic CRM integration

    Cons

    The mail campaign requires approval from the zoho team everytime to send emails which is bad, basic features are seperated between its other zoho products for their revenue than customer user experience, poor integration with its CRM

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verna from Red Ventures

    Number of employees: 1,001-5,000 employees

    April 2018

    Nice and easy to use

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Integration with Zoho CRM is a key feature of this ser. This simplifies the creation of segmented and targeted lists. In addition, it updates the statistics in the CRM module. We use the Zoho Campaigns for the marketing department. I have conducted several marketing campaigns with it and will continue to use it for our marketing by email to create potential customers.

    Cons

    Although the templates are good, I believe that there are more options for customization to make email more enjoyable without the use of a graphic designer. Otherwise, I have no complaints about the work of the service.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: GetApp
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