Zoho Campaigns Software


 

Zoho Campaigns is a cloud-based email marketing solution that offers customer relationship management (CRM) and social media integration.

This product enables users to reach out and engage with their customers by automating the marketing process, from the creation of custom email-based campaigns to maintaining and segregating mailing lists.

Zoho Campaigns lets users create email campaigns using either pre-defined or customized templates. The system features mass mailing to mailing lists and the tracking and reporting of email and social media marketing campaigns to improve audience engagement.

Zoho Campaigns also provides integration with Zoho’s CRM suite, allowing users to see the results of campaigns by logging to their CRM accounts.

Users can promote their campaigns on social media platforms and create landing pages for customers on Facebook. Zoho offers both subscription based and pay-as-you-go pricing plans. Support is offered via phone, email and live chat.

 

Zoho Campaigns - Autoresponder
 
  • Zoho Campaigns - Autoresponder
    Autoresponder
  • Zoho Campaigns - Analytics
    Analytics
  • Zoho Campaigns - Dashboard
    Dashboard
  • Zoho Campaigns - Editor
    Editor
  • Zoho Campaigns - Email limits
    Email limits
  • Zoho Campaigns - Email customization
    Email customization
Supported Operating System(s):
Web browser (OS agnostic)

103 Reviews of Zoho Campaigns

 

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Software Advice Reviews (12)
More Reviews (91)

Showing 1-12 of 12

Nathan from Halo Development, Inc.
Specialty: Other
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2018

May 2018

Affordable Email Marketing Tool

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

If you do decide to go with Zoho, be sure to check out the other Zoho Applications! They work very well together and can really enhance workflow!

Pros

The cost of the various Zoho applications is very low allowing you to get the features you need and save on the fluff you don't need. Beyond just the pricing, we have found Zoho Campaigns to be a great way to market to our email list. The analytics are great as well!

Cons

If you are looking for all the bells and whistles, you might choose a tool that has more features than you need at the moment expecting that you might need them later. This is one case in which it might make sense to go with a different option. Additionally, some of our team mentioned that the User Interface is not as appealing as other email marketing tools.

Review Source
 
 

Jazzy from Jazskimo Creative
Specialty: Marketing agencies
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2018

April 2018

Zoho Campaigns changed how we send EDMs

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

We switched from another well known mailing software due to pricing restraints and are finding Zoho Campaigns very easy to use and the right fit for our needs.

Pros

Simple to use drag and drop templates with options of preset layouts or making your won custom layout
Easy to import and export contact lists with a subscriber manager component that once a user unsubscribes, it is marked in your list.
Great dashboard layout to view your current stats and campaigns.
Autoresponders function not an additional add on.
Strong systems in place to control domains that are on blacklists to protect sender options.

Cons

Could have more flexibility with overall design options in the layouts and sometimes loading content from files can be slow.

Review Source
 
 

Douglas from LunaTech 3D
Specialty: Software and technology
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2018

March 2018

Tried this package for a short period of time but did not have any success with it

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

The service was really easy to setup and was very easy to integrate into our existing operations that utilized Zoho.

Cons

We tried two campaigns and found that most of the emails that we sent were immediately marked as Spam and were not delivered.

Review Source
 
 

Brian from Jack Laurie Group
Specialty: Other
Number of employees: 201-500 employees Employees number: 201-500 employees

March 2018

March 2018

Intuitive, feature-rich, easy integrations, very affordable.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Overall, Zoho Campaigns has been an exceptional platform for our outbound efforts and we would recommend without reservation.

Pros

My top 4 pros are the following:
Integrates very well with my CRM (also Zoho) and syncs subscibers based upon my list requirements.
Exceptional reporting module delivering both dashboard and deep-dive data (especially when coupled with Zoho Reports).
Very user-friendly. Hired a new Marketing Specialist and she was up and running within hours.
As part of the Zoho One package, there is not a more robust email/social outbound marketing platform on the market at similar dollar investment.

Cons

While the number of pre-designed templates are impressive, it is still somewhat limited.
List segmentation is the only aspect of the system that is less intuitive.

Review Source
 
 

Mike from Corash
Specialty: Education
Number of employees: 2-10 employees Employees number: 2-10 employees

February 2018

February 2018

Recent Update is not user-friendly

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

This is a great product if you're using it with Zoho's CRM integration because you can pull leads directly into distribution lists.

Cons

The recent interface update is not user-friendly at all. It's hard to navigate and is very glitchy. I am reconsidering Constant Contact.

Review Source
 
 

Chase from Firewalls.com Inc.
Specialty: Retail
Number of employees: 11-50 employees Employees number: 11-50 employees

February 2018

February 2018

Very Easy to Use!

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Great Product that is very easy to use and very helpful in generating sales to customer lists that you have.

Review Source
 
 

Jason from TBD Search Partners
Specialty: Accounting
Number of employees: 2-10 employees Employees number: 2-10 employees

November 2017

November 2017

One of the simplest and cost effective Email Marketing Tools available

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Integrates seamlessly with other Zoho Applications, as well as some third party applications including Google Apps. Simple and basic but serves its purpose at a very low cost point and is easy to use.

Cons

Definitely not the most aesthetically pleasing layout and design. Limited integration with third party applications, when compared to other email marketing platforms. Automation feature is not always the most reliable.

Review Source
 
 

Sarah from Jokes4Miles
Specialty: Non-profits
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2017

October 2017

Really solid CRM and campaign management

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

Overall great value for the price.

Pros

Great value for small/startup companies. I love the email builder, and it's one of the main reasons I wanted to use this software, as it has the CRM and email campaign manager in one cheap program. Device and location statistics are very helpful. Automatic link tracking, integration with google analytics, and can share reports really easily.

Cons

Not a lot of features to choose from, but it gets the job done. I wish there were more stats available for email campaigns as well; some statistics I will have to calculate myself.

Review Source
 
 

Craig from ADS
Specialty: Marketing agencies
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2017

September 2017

Can't beat the price

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

For a start-up company, Zoho has the features needed.

Pros

Great value for the money when comparing all the features a start-up needs. We need to spend money elsewhere as we launch a new company. Zoho allows us to invest in other areas without giving up the basic features we needed.

Cons

Somewhat limited customization and modifications in the entry version. It would be nice to be able to add features without incurring a cost.

Review Source
 
 

Karen from The Recruiting Pros
Specialty: Other
Number of employees: 2-10 employees Employees number: 2-10 employees

July 2017

July 2017

Awesome value for a super product

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

A good choice for an easy to use, good functioning product to manage your campaigns.

Pros

Easy to use, variety of useful features, strong tracking and reporting capabilities; support materials are helpful.

Cons

Nothing jumping out so far. Support material is helpful in learning more about how to use the product.

 
 

Amy from Harvest Community Church
Specialty: Non-profits
Number of employees: 2-10 employees Employees number: 2-10 employees

June 2017

June 2017

Good for price

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Pros

We were completely satisfied with this product until we changed to a new system which integrated this with several other features we were using. It's easy to use, has visually appealing templates and we liked that it could integrate to social media.

 
 

Jeanette from National Care Home Health
Specialty: Healthcare

August 2016

August 2016

Convenient and easy to use

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Likes Best

I found Zoho campaigns was very convenient to use since we use Zoho already for CRM. Convenient but does lack some of the features provided by other email campaign management softwares like Mailchimp. Decent for our current list of clients but not to get new ones.

Likes Least

Limited features but get's the job done. Doesn't have a lot of design capability.

Recommendations

Good for current clients in list but not the best for really nice email designs.

 
 
 
Showing 1-20 of 91

Jacob from JP Industries
Number of employees: 1 employee Employees number: 1 employee

July 2018

July 2018

Great Product

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Always being able to inform my customers of service updates and new products and services. My customers like hearing from me and this is the best product for me

Pros

I like that I can create a campaign and have the option to come back and finish it later. I also like that I can have a web embed form for my customers to sign up them selves.

Cons

I do not like that my emails are moderated. I think that this should only happen to the first 2 or 3 campaign emails not all of them

Review Source: Capterra
 


July 2018

July 2018

Not so bad

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

It turned out not to be as bad as I had heard.
I like the possibility of customizing the templates so that they are more faithful to the corporate image.
The option to review the results of previous campaigns so that the same client can improve or focus in a different way.

Cons

It is not easy to use. It lacks options that allow moving or attaching in a simple way. some emails do not reach your receiver and you lose the effectiveness of the tool as such.

Review Source: Capterra
 


June 2018

June 2018

Amazing add on to their CRM - that is how I used it

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

ZOHO suite of apps/products are a very economical way to run a company -

Pros

create email and social campaigns that are linked to your CRM contacts - hit multiple social sites with one campaign.

Cons

It took me a while to get it set up but that was more of an issue with our internal company and how they managed the social sites

Review Source: Capterra
 

Milthon from welldone tours

June 2018

June 2018

I like the Zoho Camaign because I can integrate, use and create a campaing in very easy way

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Easy to use, integrations and the effective it is when sending email campaigns

Pros

I love this software because it allows me to send massive email campaigns for an incredibly good price, it is easy to use and, best of all, you can synchronize it with your CRM database, allowing you to create much more effective marketing campaigns based on the information of your database

Cons

The monthly payment is a bit high for the number of shipments allowed per month, I would like it to be more economical and second, improve the platform a bit since it looks a bit old compared to other services

Review Source: Capterra
 

Abdiel from abalweb

May 2018

May 2018

Newsletter for my customers

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It's very helpfull for share quality information to my customers. You can't create elegant emails and get statistics about what they do with it.

Cons

When you are creating or editing an existing template, there are some elements complicated to apply. I think that should be more easilly to do.

Review Source: Capterra
 

Emerson from tecnicca.net
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2018

May 2018

It's can help you organizing an email marketing campaign!

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

It's work very well connect with others Zoho services like Zoho sites and Zoho forms, you can set every details and setup your campaign

Cons

There's very few advantages in the free trial, after the free trial, I'm not sure if it work properly with a huge number of contacts.

Review Source: GetApp
 

Marc from Work Pics
Number of employees: 1 employee Employees number: 1 employee

May 2018

May 2018

MailChimp Killer? Maybe!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Like all my reviews on Zoho products, it really matters to say that Getting Zoho One integration across their apps is a key factor in making their platform better and less expensive than many others. This is no different with Zoho Campaigns. Is it perfect? No. But where this app really stood out for me was their support team. Wow, I impressed by how much hand-holding their technician did for me to get my first campaign email out. It was the difference between loving and hating this app.
Setting up email campaigns for the first time is not easy, so take the time to read their help and support documents no matter how boring you find them.

Cons

Yes, their support documentation is next o horrible and very lacking in simple how-to steps. It also seems overly complicated and lacking in simplified workflows. Also, the user interface is very dated and so are many of the email templates. Luckily, that's not always the most important thing in email campaigns. I'd love to see them upgrade that along with some really well-recorded step by step videos. It sometimes reminds me of how hard it is to learn how to use Photoshop if you're not familiar with it. Again, not perfect, but a great choice if you're on the Zoho One plan.

Review Source: GetApp
 


May 2018

May 2018

Marketing campaigns made easy!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

easy and affordable marketing campaign application

Pros

Zoho campaigns has been instrumental in managing our email marketing campaigns to our clients. The templates are easy to use and customize, the price is affordable and it easily integrates with other applications and platforms.

Cons

Emails with multimedia e.g videos take a while to get sent across the mailing list and sometimes do not play on the receiver's end

Review Source: Capterra
 


April 2018

April 2018

It has poor features compared to mailgun or other similar products

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Bulk Email campaign

Pros

Bulk Mail service is the only positive thing i can say about it, has good contacts import feature and some basic CRM integration

Cons

The mail campaign requires approval from the zoho team everytime to send emails which is bad, basic features are seperated between its other zoho products for their revenue than customer user experience, poor integration with its CRM

Review Source: Capterra
 

Verna from Red Ventures
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

April 2018

April 2018

Nice and easy to use

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Integration with Zoho CRM is a key feature of this ser. This simplifies the creation of segmented and targeted lists. In addition, it updates the statistics in the CRM module. We use the Zoho Campaigns for the marketing department. I have conducted several marketing campaigns with it and will continue to use it for our marketing by email to create potential customers.

Cons

Although the templates are good, I believe that there are more options for customization to make email more enjoyable without the use of a graphic designer. Otherwise, I have no complaints about the work of the service.

Review Source: GetApp
 

William from Ker Seguros

April 2018

April 2018

Sharing information and obtaining results

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like the ideal way to share information by email. I can know who really likes what I'm sending and make special emails for the most active members.

Cons

The templates are a bit complicated to personalize, I would like it to be easier to create. The buttons to share also I think they can improve.

Review Source: Capterra
 

Sourabh from Capgemini

April 2018

April 2018

Keep in touch with your customers with Zoho Campaigns

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Very well integration with ZOHO CRM. creating targeted mailing lists is easy because of this.
Simple and intuitive UI.
Mobile app is available.

Cons

Not a lot of templates to use. other similar services provide larger selection of templates.
Pay-as-you-go plan are little expensive.

Review Source: Capterra
 

Kary from Ker Seguros

April 2018

April 2018

No more spam emails

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Thanks to this software I can create a list of my clients and make sure that they receive the information at the same time that I can give them the option to cancel the subscription whenever they wish.

Cons

At first I found the configuration a little complicated. We are still not completely sure that is 100% is well configured but it is working.

Review Source: Capterra
 

Nicholas from SoftSolutions, Inc.
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2018

April 2018

Zoho Campaigns has increased our visibility to our customer base for getting out to the world.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It has allowed us to create some exciting campaigns and marketing tools to get visibility to our customer base. Overall it has increased our income by a lot in the last year since we start to use the Campaigns feature. My CEO and COO are excited to see what the next year will bring as this feature grows and we grow with it.

Cons

Zoho has knocked this feature out of the park and I have zero cons to say about it at this time. Keep creating awesome software guys.

Review Source: Capterra
 


April 2018

April 2018

Worked better when we lost our previous option- Easy Campaign Creation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Simple interface, track email openings, success rates, dashboard is simple to understand.. Its better overall then our previous option MailChimp.

Cons

Not the easiest to setup and integration with other software is confusing at best. Mail Chimp had more templates

Review Source: Capterra
 

Maria from Self-employed

April 2018

April 2018

Zoho Campaigns lets us be closer to our target Clients!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

campaigns are ewasy to manage with Zoho, there are email templates and easily guided with forms too.

Pros

Zoho allows us to manage our campaigns easily. Making lead forms and it also have robust marketing tools. It integrates with may softwares.

Cons

Zoho offers a wide range of features for a cost. Its offer is not quite flexible. The customer service is quite disappointing as compared to other CRM and marketing softwares where the customer service is an edge for them.

Review Source: Capterra
 

Lea from GLD

March 2018

March 2018

Easy Way to Create Email Marketing Campaigns

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Zoho Campaigns is a drag-and-drop software that is easy to use, has a decent interface and can incorporate multimedia into the emails. It is simple to import contacts and add them to distribution lists.

Cons

There are glitches within the system. For instance, I recently sent a campaign that had a video embedded in it. The video link was functional and worked properly when I tested the campaign. When it was sent to the list, however, the video did not play. Also, there have been issues with the campaign preview that shows up when it is automatically shared on social media.

Review Source: Capterra
 

Iris from IMExport

March 2018

March 2018

Internal and external Communications

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Send massive e-mails communications
I thought I could personally configure it but I really needed someone with an advanced knowledge in domain settings.

Pros

I like traceability knowing where the information goes, who sees it and when. The detailed reports offered are excellent. Love that and the delivered time. The verification is a good feature too.

Review Source: Capterra
 

Ian from Raia Multimedia Limited

March 2018

March 2018

I have used Zoho Campaign for my Digital Marketing business. It lets you send many emails at a go.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

It helps me reach out to many customers. Doing desktop marketing requires data for you to check your progress.

Pros

It Lets one organize emails at groups.
It lets you know which emails were opened.
It lets you know the success rate for your email opened.
Very detailed reports on dashboard
Can connect to your Zoho CRM
Sends data regarding the campaign to your Zoho CRM and therefore you get insight about your campaign progress.

Cons

Does not allow you to send info emails
You have to send a request for you to blast emails known as info
Takes quite sometime to run especially creating the email list

Review Source: Capterra
 

Ruth from Glasshat

March 2018

March 2018

Opportunity to increase efficiency with this automation tool that integrates with Zoho CRM

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I found the interface was quite easy to use and navigate around, even if you've just started using it. We used Zoho campaigns because it integrates with Zoho CRM and we trialled it to manage email and social media campaigns. Integration with the CRM makes it easy to automate some workflows which has helped to improve the teams efficiency.

Cons

Although it integrated directly with the CRM the it doesn't compete with other tools like Mailchimp in terms of features and ease of use. These specialist tools are still much easier to use.

Review Source: Capterra
 
 
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