Zoho Campaigns is a cloud-based email marketing solution that offers customer relationship management (CRM) and social media integration.

This product enables users to reach out and engage with their customers by automating the marketing process, from the creation of custom email-based campaigns to maintaining and segregating mailing lists.

Zoho Campaigns lets users create email campaigns using either pre-defined or customized templates. The system features mass mailing to mailing lists and the tracking and reporting of email and social media marketing campaigns to improve audience engagement.

Zoho Campaigns also provides integration with Zoho’s CRM suite, allowing users to see the results of campaigns by logging to their CRM accounts.

Users can promote their campaigns on social media platforms and create landing pages for customers on Facebook. Zoho offers both subscription based and pay-as-you-go pricing plans. Support is offered via phone, email and live chat.

Autoresponder
Autoresponder

Autoresponder

Analytics

Analytics

Dashboard

Dashboard

Editor

Editor

Email limits

Email limits

Email customization

Email customization

Supported Operating System(s):

Web browser (OS agnostic)



121 Reviews of Zoho Campaigns

Overall rating

4.0 / 5 stars

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Showing 1 - 20 of 121 reviews

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Kary from Ker Seguros

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

November 2018

Newsletter

Pros

It took me a bit to configure it but I was able to achieve it. I like the wide variety of templates offered. I can modify and customize them as easy as generating a document in Word.

Cons

For security reasons a validation is mandatory, I agree but this makes me wait more time to send my newsletter.

Review Source: Capterra

hichem from snpt

Number of employees:  2-10 employees

Ease-of-use

Value for money

Functionality

November 2018

easy to use, and reduce the working time.

Pros

. An easy interface so you can learn it very fast.
. Have a perfect and nice dashboard, so you can manage the progress of your campaign.
. The price to the value reasonable compared with other similar services.
.Zoho invoices are very useful and help a lot in tracking the payments.
. You will the social media campaigns which is very important now maybe even more important than email marketing.
.And they always have new fetures from time to time.

Cons

. The most thing I don't like it In Zoho that you can't make your own campaign from scratch.
.you are limited with the templates that they provided it to you.
.to set up your account it can a little bit hard and tricky, but after that evry thing go smoothly

Review Source: Capterra

Arun from Sunday Disturbers

Number of employees:  1 employee

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Zoho Campaigns Best for Marketing

Pros

For marketing and promotional activity zoho campaigns provides a wide and trust worthy solution to get all your mails or promotional activity reaches to right person at right time and at right place (inbox). Zoho campaigns starts with free plans and you can go as per your needs.

Cons

Dashboard looks are outdated zoho should improvise the same.

Review Source: Capterra

Mohd from Creative Hypo Services

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Good and Affordable

Pros

I am using this almost last 8 month and i find it very useful for me because of easy Interface and friendly UI. It take minutes to send emails to my customer and help to grow business.

Cons

Sometimes Email go into promotional Tab. Only thing I find in this.

Review Source: Capterra
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Verified Reviewer

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Works great but you may outgrow it

pleased but concerned we are outgrowing it

Pros

Easy to use, lot of tools available, customer service rocks

Cons

not a lot of customization so you are limited in some aspects

Review Source: Capterra

Bofu from SAS Franconstruct

Industry:  Other

Number of employees:  2-10 employees

Ease-of-use

Customer support

Functionality

October 2018

Good for small businesses and to start building lists

Pros

Integration with Zoho CRM, compliance review, can-spam validation and the reports with heat maps. The support is ok and quick.

Cons

Not too simple when creating or using templates in order to personalize them and send them over. Also, there are some problems when we send mails with providers like Gmail.

Review Source

Colin from Trade IT

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Powerful email marketing campaign management

Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of exposure as the better-known autoresponders and martech products, but it should definitely be on the radar of any SME planning to run their own email marketing in-house. Zoho Campaigns will need a lot of configuration initially (as would any similar product) to get your branding, workflows and compliance details set up, but once configured it would be possible to delegate a lot of the day to day running to non-technical staff. Zoho has done a lot of work on GDPR compliance, can handle consent campaigns and self-serve subscription preferences well. Zoho Campaigns can be used as a stand-alone product, but is also included in their Zoho One suite offering which is fantastic value for micro businesses if you want to take a different route from the Microsoft Office 365/G Suite mainstream. The integration with If you are just sending out the odd newsletter to a small list, you probably don't want something that has the sophisticated options that Zoho Campaigns offers. However, if you are a business looking to manage, test and optimise your email marketing or if you are planning to take your email marketing in-house from an agency - and you have the knowledge and experience to be able to configure it - Zoho Campaigns could be a good solution.

Pros

- integration with G Suite and Zoho CRM
- nice analytics dashboard
- A/B Testing
- Personalised content
- Includes features normally only found in much more expensive martech products
- Good solution for handling GDPR compliance
- Easy to configure sign-up forms on web pages, e.g. in Wordpress

Cons

- Lots of options to configure; expect to spend quite a bit of time getting this setup initially
- Some newsletter templates not brilliant, so expect to spend some time getting the look and feel you want
- Interface not always as intuitive as it could be

Review Source: Capterra

Clay from TargetVision

Number of employees:  2-10 employees

Ease-of-use

Value for money

Functionality

August 2018

Easy to use and affordable

Pros

It's cheap and does everything I need. Significantly cheaper than mailchimp with just the right amount of features. Super easy to design and format emails.

Cons

I don't really have any issues with Campaigns. Just wish their mobile apps did a little more but it's not really an issues for me.

Review Source: Capterra

Rebekah from Woowarrior

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

Above average Email Marketing Software

We haven't made a complete switch to Zoho Campaigns, but have several of our lists there and use them frequently. They are reliable and affordable, and fairly easy to use.

Pros

I have tried many different email marketing platforms. From Mailchimp to Constant Contact to Zoho Campaign. Zoho is affordable, it ties in with their email software (a huge bonus if you use Zoho mail).

Cons

The speed. It takes up to 20-30 minutes for someone to review your campaigns before you send them. And then the sending speed is SLOW. So very slow. It took 15 minutes to send 1000 emails. Which get sent in 2-3 minutes from the competition.

Review Source: Capterra

Gabriela from SovranHR

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

Campaigns and CRM in one

A great powerful tool at a fraction of the cost.

Pros

It is easy to use and affordable. It has lots of starter templates and making your own from scratch is user friendly.

Cons

Integrating to CRM is simple but not always sure how to map the fields internally to the tabs if you have done a lot of customization.

Review Source: Capterra

James from Technology intelligence Agency

Industry:  IT services

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

You can’t go wrong with Zoho.

We really like the seamlessness and ease of the Zoho programs, especially the Campaigns program. We use it to send out emails every week or so, and we have yet to encounter an issue that the tech support couldn’t fix. As our experience with Invoice and Campaigns were positive, we are more inclined to use other Zoho programs, especially if their pricing is as reasonable as with Invoice and Campaigns.

Pros

As we currently use Zoho Invoice to manage our invoices and estimates, we decided to try out Zoho Campaigns for our campaign management. It is very easy to use and very easy to teach to clients to which we refer Zoho Campaigns. The price of Campaigns is very reasonable, especially compared to a lot of other campaign programs. I also like the social campaigns, as sometimes it’s more useful to use social media rather than email. It is also handy to allow multiple users post social media campaigns.

Cons

I just wish that there were more customization options available for the email campaigns. There are a few options available, but the ability to design the perfect email from scratch would be handy. There are quite a few good options to get you started, but for those who wish to make the campaign their own, there are not as many features. Even though the program is very affordable for smaller businesses, it scales up rather quickly, especially the jump between 2,500 and 2,501 recipients. However, it is still the best price for the options.

Review Source

Nivin from Indian Oil Corporation Limited

Number of employees:  10,000+ employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

A great automated email and social media marketing tool apt for a mid-sized firm.

Pros

It is the most efficient, simple and effective tool in market that helps us manage our campaigns. It provides metadata which is one of its unique features. They provide customer service round the clock. It helps to attain engagement via social media platforms like Facebook and Linked in. You can easily create newsletters with the provided templates. It compares all your email campaigns. The application is very affordable ,and they ensure great analytics. You have to focus on your content and the entire marketing process is taken care of by the application. The manual import and export of data is eliminated, as all this is done by the auto-sync tool. You can create incredible newsletters with the HTML integrated templates. Flexible and customizable layouts are provided.

Cons

The domain name verification process takes time. The absence of a variety of templates. Require more tutorials and step by step methods for posting campaigns. The interface looks outdated in comparison to other email marketing tools.

Review Source: GetApp

Kristen from BEST Life

Industry:  Other

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

Does NOT sync well with its own CRM product!

For the price, its stated complement of features is good. The fact that it does not FUNCTION as stated and it's almost impossible to get in touch with someone who is able or willing to help makes it, in my opinion, basically worthless.

Pros

In theory, having a CRM and Campaign product from the same company would seem to be ideal, right? Seamless integration, real-time syncing, etc. Or at least that's what we had hoped to experience.

Cons

The CRM and Campaign modules DO NOT sync in a timely or accurate fashion. We have had multiple campaigns put on hold, have had a hard time reaching anyone in customer service, cannot get anyone on the phone or to answer an email in under a week, people have opted out and yet continue to receive emails, and on and on. Reporting is buggy, syncing is laggy, the fields don't match between CRM and Campaign, etc. We have heard "hmmm, that's weird" from customer service when describing the problems we've encountered. We've been given business cards from Zoho employees we met IN PERSON with phone numbers that go to unattended mailboxes and we can reach no one. It's by far the least satisfactory software and customer service experience I have been party to in my life...and I have worked for a software development firm as well as in technical support for a peripherals manufacturer.

Review Source

Jose from Ker Seguros

Ease-of-use

Value for money

Customer support

Functionality

July 2018

Track sent emails

Pros

Apart from the currently improved templates, I like the presented reports that allow me to keep track of the emails sent. Additionally, I can generate another quick email for the candidates who opened the previous one. I like that a lot.

Cons

I feel it is a bit complicated to add additional elements such as YouTube videos or buttons to share. I feel that this may improve a bit.

Review Source: Capterra
LinkedIn icon
Verified Reviewer

Ease-of-use

Value for money

Customer support

Functionality

July 2018

Implemented in small business application for a short period

Useful for basic applications in small businesses

Pros

User friendly interface - functionality is easy to identify and navigate. Ability to use forms and other data collection is useful.

Cons

Not too many options in terms of being able to set up a full ERP system for the business. Was limited to data capture using forms and storing of information but not the accounting side.

Review Source: Capterra

Óscar from MAESWELL

Number of employees:  1 employee

Ease-of-use

Value for money

Customer support

Functionality

July 2018

I used Zoho campaigns for comercial purpose, sending offers and tracking them

efficiency and performance in the sales process

Pros

Zoho campaigns is a useful tool without license, you pay per use so that is a great advantage if you want to monetize your sales Budget as a direct cost. The way to billing is as a prepaid bonus that allow you to sent a certain numbers of email. Other funtionality quite interesting is the templates because you can reuse email frammes and later on edit them. That sabe a lot of tiem and money.

Cons

I am not happy at all with the feasibility of the tracking tool. I could test it againts other apps like Google Analytics and the results were significant differents. Than make me think that the utility last less time.

Review Source: Capterra

Jacob from JP Industries

Number of employees:  1 employee

Ease-of-use

Value for money

Customer support

Functionality

July 2018

Great Product

Always being able to inform my customers of service updates and new products and services. My customers like hearing from me and this is the best product for me

Pros

I like that I can create a campaign and have the option to come back and finish it later. I also like that I can have a web embed form for my customers to sign up them selves.

Cons

I do not like that my emails are moderated. I think that this should only happen to the first 2 or 3 campaign emails not all of them

Review Source: Capterra
LinkedIn icon
Verified Reviewer

Ease-of-use

Functionality

July 2018

Not so bad

Pros

It turned out not to be as bad as I had heard.
I like the possibility of customizing the templates so that they are more faithful to the corporate image.
The option to review the results of previous campaigns so that the same client can improve or focus in a different way.

Cons

It is not easy to use. It lacks options that allow moving or attaching in a simple way. some emails do not reach your receiver and you lose the effectiveness of the tool as such.

Review Source: Capterra
LinkedIn icon
Verified Reviewer

Ease-of-use

Value for money

Customer support

Functionality

June 2018

Amazing add on to their CRM - that is how I used it

ZOHO suite of apps/products are a very economical way to run a company -

Pros

create email and social campaigns that are linked to your CRM contacts - hit multiple social sites with one campaign.

Cons

It took me a while to get it set up but that was more of an issue with our internal company and how they managed the social sites

Review Source: Capterra

Milthon from welldone tours

Ease-of-use

Value for money

Customer support

Functionality

June 2018

I like the Zoho Camaign because I can integrate, use and create a campaing in very easy way

Easy to use, integrations and the effective it is when sending email campaigns

Pros

I love this software because it allows me to send massive email campaigns for an incredibly good price, it is easy to use and, best of all, you can synchronize it with your CRM database, allowing you to create much more effective marketing campaigns based on the information of your database

Cons

The monthly payment is a bit high for the number of shipments allowed per month, I would like it to be more economical and second, improve the platform a bit since it looks a bit old compared to other services

Review Source: Capterra

Displaying 1 - 20 of 121 reviews