---
title: "A2Z Events Software Reviews, Demo & Pricing - 2026"
description: "Review of A2Z Events Software: system overview, features, price and cost information. Get free demos and compare to similar programs."
source_url: "https://www.softwareadvice.com/event-management/a2z-events-profile/"
page_type: "product"
language: "en"
---

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A2Z Events

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Overview

[Reviews](https://www.softwareadvice.com/conference/a2z-events-profile/reviews/)[Alternatives](https://www.softwareadvice.com/conference/a2z-events-profile/alternatives/)

# A2Z Events Review

From $3,500/year 1 plan

Wondering if A2Z Events is right for your organization?

Our Event Marketing Software selection experts can help you in 15 minutes or less.

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   Integrations
    
-   User Reviews
    
-   Popular Comparisons
    

## Overview

A2Z Events

4.2

[(40)](https://www.softwareadvice.com/conference/a2z-events-profile/reviews/)

Pricing

Starting at $3,500.00 per year

### About A2Z Events

A2Z Events is the premier event management solution that caters to the diverse needs of modern show planners and event organizers, providing a comprehensive suite of tools to streamline the planning and execution of tradeshows, expositions, and conferences.

With A2Z Events, planners can access an event management system designed to enhance attendee experiences and drive revenue growth. From floor plan management to registration capabilities, A2Z Events empowers professionals to deliver exceptional events year after year.

The platform is tailored to meet the demands of associations, nonprofits, and independent show organizers, offering industry-leading features such as conference management and a mobile application for on-the-go access. The solution is built by event professionals for event professionals, ensuring that every aspect of event planning is covered with precision and efficiency.

A2Z Events goes beyond traditional event management tools by providing a multi-year, multi-event solution that maximizes attendee and exhibitor engagement. By leveraging A2Z Events, planners can create personalized experiences, optimize event logistics, and drive significant return on investme...

nt. The platform's connected nature fosters communication and collaboration among stakeholders, resulting in cohesive and successful events. With a focus on innovation and user experience, A2Z Events remains at the forefront of the industry, continuously evolving to meet the ever-changing needs of the event planning landscape.

Wondering if A2Z Events is right for your organization?

Our Event Marketing Software selection experts can help you in 15 minutes or less.

## A2Z Events User Interface

## Popular A2Z Events Alternatives

Main Product

A2Z Events

4.2

[(40)](https://www.softwareadvice.com/conference/a2z-events-profile/reviews/)

Ratings Breakdown

-   4.10Ease of use
-   4.31Value for money
-   4.36Customer support
-   4.13Functionality

Pricing

Starting at $3500.00 per year

Get Price

Alternative Product

[Eventbrite](https://www.softwareadvice.com/ticketing/eventbrite-profile/)

4.6

[(5823)](https://www.softwareadvice.com/ticketing/eventbrite-profile/reviews/)

Ratings Breakdown

-   4.61Ease of use
-   4.47Value for money
-   4.32Customer support
-   4.51Functionality

Pricing

Available upon request

Get Price

Alternative Product

[Whova](https://www.softwareadvice.com/event-management/whova-profile/)

4.8

[(2487)](https://www.softwareadvice.com/event-management/whova-profile/reviews/)

Ratings Breakdown

-   4.66Ease of use
-   4.61Value for money
-   4.63Customer support
-   4.70Functionality

Pricing

Available upon request

Get Price

Alternative Product

[Cvent Event Management](https://www.softwareadvice.com/nonprofit/cvent-profile/)

4.5

[(1099)](https://www.softwareadvice.com/nonprofit/cvent-profile/reviews/)

Ratings Breakdown

-   4.16Ease of use
-   4.16Value for money
-   4.51Customer support
-   4.34Functionality

Pricing

Available upon request

Get Price

Alternative Product

[AllEvents](https://www.softwareadvice.com/event-management/allevents-profile/)

4.6

[(167)](https://www.softwareadvice.com/event-management/allevents-profile/reviews/)

Ratings Breakdown

-   4.65Ease of use
-   4.46Value for money
-   4.46Customer support
-   4.49Functionality

Pricing

Starting at ₹15.00 one time

Get Price

Alternative Product

[EventCreate](https://www.softwareadvice.com/event-management/eventcreate-profile/)

4.9

[(788)](https://www.softwareadvice.com/event-management/eventcreate-profile/reviews/)

Ratings Breakdown

-   4.84Ease of use
-   4.83Value for money
-   4.78Customer support
-   4.79Functionality

Pricing

Starting at $39.00 per month

Get Price

## A2Z Events Pricing and Plans

Starting price: $3,500.00 per year

Free Trial

Free Version

Basic

$3,500.00

per year

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

## A2Z Events Features

-   Popular features found in Event Marketing
    
    Audience Targeting
    
    Email Marketing
    
    Event Calendar
    
    Location-Based Marketing
    
    Social Promotion
    
    Website Management
    
-   More features of A2Z Events
    
    Abstract Management
    
    Access Control
    
    Access Controls/Permissions
    
    Activity Dashboard
    
    Activity Tracking
    
    Agenda Management
    
    Alerts/Notifications
    
    API
    
    Attendance Management
    
    Attendance Tracking
    
    Attendee Management
    
    Attendee Profiles
    
    Attendee Segmentation
    
    Attendee Tracking
    
    Audience Analytics
    
    Audience Engagement
    
    Badge Management
    
    Badge Printing
    
    Barcode/Ticket Scanning
    
    Booking Management
    
    Breakout Rooms
    
    Budget Management
    
    Business Card/Badge Scanning
    
    Calendar Management
    
    Campaign Management
    
    Chat/Messaging
    
    Class Registration
    
    Collaboration Tools
    
    Commenting/Notes
    
    Conferences/Conventions
    
    Conferencing
    
    Confirmations/Reminders
    
    Contact Database
    
    Contact Management
    
    Content Management
    
    Conversion Tracking
    
    Credit Card Processing
    
    CRM
    
    Customer Segmentation
    
    Customizable Branding
    
    Customizable Fields
    
    Customizable Forms
    
    Customizable Reports
    
    Customizable Templates
    
    Dashboard
    
    Data Extraction
    
    Data Import/Export
    
    Data Security
    
    Data Synchronization
    
    Discount Management
    
    Drag & Drop
    
    Electronic Payments
    
    Email Management
    
    Email Reminders
    
    Email Templates
    
    Engagement Tracking
    
    Event Management
    
    Event Maps
    
    Event Marketing
    
    Event Registration
    
    Event Scheduling
    
    Event Ticketing
    
    Event Tracking
    
    Event Triggered Actions
    
    Exhibit/Vendor Management
    
    Floor Plans & Maps
    
    Forms Management
    
    For Virtual Events
    
    Group Registration
    
    Guest List Management
    
    Guest List Search
    
    Kiosk Ticketing
    
    Landing Pages/Web Forms
    
    Lead Capture
    
    Lead Distribution
    
    Lead Generation
    
    Lead Management
    
    Lead Notifications
    
    Lead Qualification
    
    Lead Segmentation
    
    Live Streaming
    
    Marketing Automation
    
    Meeting Management
    
    Meeting Notes
    
    Mobile Access
    
    Mobile Check-in
    
    Multi-Event
    
    Multi-Language
    
    Multi-Location
    
    Networking
    
    Offline Access
    
    On-Demand Webcasting
    
    One-to-One Messaging
    
    Online Forms
    
    Online Payments
    
    Online Registration
    
    Onsite Registration
    
    Payment Processing
    
    Personalization
    
    Promotions Management
    
    Prospecting Tools
    
    Q&A Management
    
    QR Codes
    
    Real-Time Analytics
    
    Real-Time Data
    
    Real-Time Notifications
    
    Real-Time Reporting
    
    Real-Time Updates
    
    Refund Management
    
    Registration Management
    
    Reporting/Analytics
    
    Reporting & Statistics
    
    Role-Based Permissions
    
    Room Block Management
    
    Scheduling
    
    Seating Map
    
    Self Check-In/Check-Out
    
    Self Service Portal
    
    Single Sign On
    
    SMS Reminders
    
    Speaker Management
    
    Speaker Profiles
    
    Sponsor Pages
    
    Sponsorship Management
    
    Survey/Poll Management
    
    Surveys & Feedback
    
    Template Management
    
    Third-Party Integrations
    
    Ticketing
    
    Vendor Management
    
    Venue Management
    
    Virtual Lobby
    
    Visitor Registration
    
    Visitor Tracking
    
    Volunteer Management
    
    Wait List Management
    
    Web Forms
    

## A2Z Events Integrations

iMIS

Integration rated undefined from -1 review

Salesforce Platform

Integration rated undefined from -1 review

ThreeSixty

Integration rated undefined from -1 review

Configio

Integration rated undefined from -1 review

Bizzabo

Integration rated undefined from -1 review

Zapier

Integration rated undefined from -1 review

See all 9 integrations

## A2Z Events User Reviews

## A2Z Events customer ratings

- Overall rating: 4.2/5
- Total reviews: 40

### Rating distribution

- 5 stars: 21 reviews (53%)
- 4 stars: 12 reviews (30%)
- 3 stars: 4 reviews (10%)
- 2 stars: 1 reviews (3%)
- 1 star: 2 reviews (5%)

### Secondary ratings

- Ease of use: 4.1/5
- Value for money: 4.3/5
- Customer support: 4.4/5
- Functionality: 4.1/5

---

### Excellent product that helps our event floor plan and financial functions

- Overall rating: 5/5
- Reviewer: Linda B.
- Verified reviewer: Yes
- Industry: Automotive
- Company size: 2-10 employees
- Product usage: Used daily for more than 2 years
- Reviewed: October 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Very satisfied with the service and dependability.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

The ease of use, and various financial, communication, and floor plan functions.

#### Cons

The interface could be more modern - we have used a2z for 9 + years and still the same interface. Also, the email function could have templates, etc. to make them look more modern - example an invoice template etc.

#### Reasons for choosing A2Z Events

N/A

#### Vendor response

Thank you so much for taking the time to leave us this review! We're grateful for your kind words and for your willingness to share your review with us and the Capterra community. It's great to hear that we've been able to help streamline your financial, communications and floor plan functions - and we strive to be dependable! Thank you too for your feedback with regards to our interface. We think you'll like some of what we have planned for our upcoming releases and can't wait to show you what we've been working on!

Replied October 2019

---

### Customer Service Super Star

- Overall rating: 4/5
- Reviewer: Heidi H.
- Verified reviewer: Yes
- Industry: Non-Profit Organization Management
- Company size: 2-10 employees
- Product usage: Used weekly for more than 2 years
- Reviewed: June 2026
- Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

Overall, the system has been reliable and has been utilized by other associations within our industry which allows for exhibitors to experience familiarity with the processes.

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 3/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

Our Customer Success Representative, [sensitive content hidden], is a rockstar and ensures that we are able to utilize the software to its fullest extent. She constantly goes above and beyond to fine creative solutions to help us accomplish our goals even if there are limitations within the system.

#### Cons

There are processes within the platform, such as constructing and updating floorplan needs that could be updated to make the workflow much more user friendly.

#### Reasons for choosing A2Z Events

Industry standard, payment processing, recommended

#### Reasons for switching to A2Z Events

Membership needed a new platform which is separate from our A2Z Events suite

---

### A2Z Review

- Overall rating: 3/5
- Reviewer: Amanda C.
- Verified reviewer: Yes
- Industry: Construction
- Company size: 2-10 employees
- Product usage: Used daily for more than 2 years
- Reviewed: December 2025
- Review source details: This review was submitted organically. No incentive was offered

Overall we were with them for a long time and they did the best they could but it was time to move on and explore new options.

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 3/5
- Customer support: 3/5
- Functionality: 3/5

#### Pros

It was an ok system that helped us for the time we were with them. The reporting was ok, floor plan was customizable and employees were helpful when we could get ahold of them.

#### Cons

There was a lack of communication and customer service, and we had to teach ourselves/break the software to get it to work

#### Reasons for switching to A2Z Events

Performance, customer support, and user experience

---

### a2z for show management

- Overall rating: 5/5
- Reviewer: Mark B.
- Verified reviewer: Yes
- Industry: Renewables & Environment
- Company size: 51-200 employees
- Product usage: Used daily for more than 2 years
- Reviewed: September 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

a2z has been more than what I every could have hoped for (for Exhibits). I am also thrilled with the show app. However, my colleagues have been very unhappy with the conference side of things both from the client support and the software functionality. They have switched back to Cadmium which is what they were using before. We have looked at Cadmium for exhibits but the picture design vs. the CAD design has ruled it out for us. I have ALWAYS felt that I (we) were very well supported by the staff at a2z. Before the firm was sold I had always wished that I had worked there when I finished with my software company and product, STARSystem.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

I like most that the software meets our needs as show management both from the perspective of making and managing the sales process and that it also meets the needs of our exhibitors and sponsors. It is rare to find a need that it does not handle and also very (very) important for a web-based system, it is rare to find the system down and unavailable. I am also very impressed with the new web-based support. Regardless of whether I reach my designated account person (who really knows her stuff), I always get near instant support and that support resolves my issue.

#### Cons

I do find that some features of floor plan management such as creating an NES or moving a booth do not always work the first time. There does not seem to be a reason for them not working and the cryptic error message does not resolve the problem either. Usually going after the goal a different way or reloading the floor plan does resolve it though. I have never found that there was an issue I could not find a way around to get it resolved. It seems "fuzzy" to me when is the contact and address used from the company tab, the contact tab, or the booth info tab. I wish I had a better understanding not just of which should be used when and for what but also then which is reported out in which report.

#### Reasons for choosing A2Z Events

Did not want to work with them from my dates having had them as a competitor in the 1990's.

#### Reasons for switching to A2Z Events

We were in New Orleans and had the section of the building where there is a 7 degree bend in the layout of the floor. After working on getting their software to accommodate that for 3 months, a2z was called in and handled it in a weekend. Map Your Show then had learned how to do it and we finished with them for that last year and then switched to a2z

#### Vendor response

Mark, thank you so much for taking the time to leave us this review! We're grateful for your kind words and for your willingness to share your review with us and the Capterra community. Thank you too for your feedback on our floorplan. We're sorry to hear about your challenges and hope our latest floorplan release has resolved them. If you continue to run into issues please don't hesitate to let us know!

Replied October 2019

---

### Great platform for a virtual conference or just as an event app!

- Overall rating: 5/5
- Reviewer: Michelle C.
- Verified reviewer: Yes
- Industry: Education Management
- Company size: 11-50 employees
- Product usage: Used daily for more than 2 years
- Reviewed: February 2022
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Great way to bring an in-person conference experience to those who are unable to attend or participate in person. Also, having the platform display like a webpage is very helpful for our website as well as using on any device.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Ease of use for our attendees, and the outstanding customer service that is provided.

#### Cons

The only complaint we have would be from our presenters who struggle with having to toggle between screens when presenting to see the chat since it's not embedded in their zoom room, but instead in the platform for the attendees to both see with ease and for those who watch the recordings to be able to see as well.

#### Reasons for choosing A2Z Events

It was close but pricing helped and then once we selected, we were sold with the service we were provided.

#### Reasons for switching to A2Z Events

We needed more functionality.

---

### A Frustrating Experience with Poor User Support

- Overall rating: 3/5
- Reviewer: Kama H.
- Verified reviewer: Yes
- Industry: Hospitality
- Company size: 1001-5000 employees
- Product usage: Used daily for less than 2 years
- Reviewed: June 2025
- Review source details: This review was submitted organically. No incentive was offered

I don't think our site was set up correctly, and when I expressed my concerns, I felt dismissed. I experienced ongoing issues with A2Z.

#### Ratings breakdown

- Ease of use: 2/5
- Value for money: 1/5
- Customer support: 1/5
- Functionality: 2/5

#### Pros

The dashboard and floor plan mapping are visually appealing. It is easy for exhibitors to find the details about the booth they are considering.

#### Cons

A2Z is not user-friendly at all. I constantly found myself needing to look things up or ask the support team for help. The sponsorship sales were hosted on a completely separate site, which required exhibitors to have a different login for their registration, dashboard, and sponsorship sales. There was no ability for exhibitors to select and pay for a sponsorship in the same transaction. I don’t think our site was set up correctly, and when I raised my concerns, I felt dismissed. I experienced ongoing issues with A2Z.

#### Reasons for choosing A2Z Events

Although it had similar features, we ultimately selected A2Z due to cost.

#### Vendor response

Thank you for sharing your feedback—we’re truly sorry to hear about your experience. We understand how frustrating it can be when a platform feels disjointed or support doesn't meet expectations. Your concerns about the user experience, sponsorship workflow, and setup are valid, and we take them seriously. We're continually working to improve both our product and client support, and feedback like yours is essential to that process. We'd welcome the opportunity to connect directly and better understand how we can make things right.

Replied July 2025

---

### Going paperless

- Overall rating: 5/5
- Reviewer: Tara T.
- Verified reviewer: Yes
- Industry: Education Management
- Company size: 51-200 employees
- Product usage: Used daily for more than 2 years
- Reviewed: September 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

We have always used 5-page paper contracts for our 200+ exhibitors every year. Since we already use a2z's floor plan management, we decided to add the online exhibitor contract and payments module this year. We haven't been through an entire show cycle with the new system yet, but I am very excited to be free from paper contracts!

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 5/5
- Customer support: 4/5
- Functionality: 4/5

#### Pros

I like the customization of everything from the floor plan to the communication templates. I'm also grateful for the willingness of my project manager to find solutions to our association's intricacies.

#### Cons

The template and messaging systems are tricky to get used to.

#### Reasons for choosing A2Z Events

We already use A2Z's floor plan software and are happy and familiar with the company.

#### Vendor response

Thank you so much for taking the time to leave us this review! We're grateful for your kind words and for your willingness to share your review with us and the Capterra community. Thank you too for the feedback with regards to the template and messaging systems. Both are key to the value we provide our clients and we are always looking for ways to improve them. We've got some great things planned for the year ahead and can't wait to share them - stay tuned....

Replied October 2019

---

### A2Z Personify

- Overall rating: 4/5
- Reviewer: Kristy S.
- Verified reviewer: Yes
- Industry: Health, Wellness and Fitness
- Company size: 201-500 employees
- Product usage: Used daily for more than 2 years
- Reviewed: October 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

It meets all of our shows wants/needs related to both of our expositions.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

A2Z Personify is the industry leader in exposition software. The look and ease of use on the global admin side, professional look on the public side, customer support, webinar training sessions are all Top Notch! They also work well with our official contractor and vendors.

#### Cons

It is the leading tradeshow industry floor plan management system - I haven't seen another come close to A2Z Personify.

#### Reasons for choosing A2Z Events

It met all of our wants/needs and has the best reputation in the industry. The others did not meet all of our needs.

#### Vendor response

Thank you so much for taking the time to leave us this review! We're grateful for your kind words and for your willingness to share your review with us and the Capterra community.

Replied October 2019

---

### a2z review

- Overall rating: 4/5
- Reviewer: Tom L.
- Verified reviewer: Yes
- Industry: Health, Wellness and Fitness
- Company size: 2-10 employees
- Product usage: Used weekly for more than 2 years
- Reviewed: June 2026
- Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

Initially it was tough as we had several people work on our onboarding. But now things seem to be smooth.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 3/5

#### Pros

Ease of use for floor plans and financials. And financials were much better than expocad. Also, less expensive than MYS.

#### Cons

Reports could be better - there is no exhibits tracking report (sales vs the previous year). There are 2 problems with the current report, 1. Should be able to pull the report weeks our from the event. 2. The current report is not accurate. If a booth was sold in July but modified in August it will only show up in August. This is the MOST important report for exhibit sales by far - you need to get it right.

---

### Customers for 30+ years, but felt the need for a switch.

- Overall rating: 3/5
- Reviewer: Lismany M.
- Verified reviewer: Yes
- Industry: Construction
- Company size: 2-10 employees
- Product usage: Used daily for more than 2 years
- Reviewed: June 2025
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 2/5
- Customer support: 2/5
- Functionality: 3/5

#### Pros

It was all i knew so it was fine. I like the ease of editing the floorplan behind the scenes but everything else seems a bit convoluted

#### Cons

having to teach myself how to navigate the back end and any new product features before the a2z team could properly explain or onboard anything

#### Vendor response

Thank you for your honest feedback—and for being a loyal customer for over 30 years. We’re sorry to hear that the new product features and backend navigation felt frustrating. Your input is incredibly valuable, and we’re actively working to improve how we support and communicate new features. If you're open to it, we’d appreciate the chance to connect and learn more about how we can do better.

Replied June 2025

---

Showing 1 - 10 of 40 Reviews

[See All Reviews](https://www.softwareadvice.com/conference/a2z-events-profile/reviews/)

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