--- title: "Badger Maps Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Badger Maps. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Badger Maps is a good fit for you!" source_url: "https://www.softwareadvice.com/fleet-management/badger-maps-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Route Planning Software](https://www.softwareadvice.com/fleet-management/route-planning-comparison/) / [Badger Maps](https://www.softwareadvice.com/fleet-management/badger-maps-profile/) / Badger Maps Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/fleet-management/badger-maps-profile/) Reviews [Alternatives](https://www.softwareadvice.com/fleet-management/badger-maps-profile/alternatives/) # Badger Maps User Reviews ## Reviews summary - Overall rating: 4.6/5 - Total reviews: 213 ### Secondary ratings - Ease of use: 4.5/5 - Customer support: 4.7/5 - Value for money: 4.3/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 145 reviews (68%) - 4 stars: 54 reviews (25%) - 3 stars: 11 reviews (5%) - 2 stars: 1 reviews (0%) - 1 star: 2 reviews (1%) ### Most mentioned pros - The route mapping feature to set the most effective route for my travel - It has been very useful using the heat map to track our accounts all over the U.S and to be able to filter to selected regions. - Having a central location for every lead and opportunity makes it very easy to stay organized and on track. ### Most mentioned cons - I didn’t find that much bad. But a few times it loads very slowly, and shows inaccurate location. And the price is little high. ## Badger Maps customer reviews Showing reviews 1-25 of 213 (page 1). ### Easy-to-Use Mapping with Responsive Support - Overall rating: 5/5 - Reviewer: Robert M. - Company size: 2-10 employees - Reviewed: November 2026 - Review source details: This review was submitted organically. No incentive was offered Badger Maps makes it easy for me to determine which addresses I want to go to, and it has a great aerial view. #### Pros I use Badger Maps to map prospects’ homes, and it makes it easy for me to determine which addresses I want to go to. I like the great aerial view and how easy it is to use. When I have a question, someone is always there to help me, and customer service is very responsive. Getting started was very easy, and customer service was excellent. #### Cons None --- ### Easy-to-Use Route Planning for Sales Calls - Overall rating: 5/5 - Reviewer: Zack T. - Company size: Self-Employed - Reviewed: November 2026 - Review source details: This review was submitted organically. No incentive was offered I use Badger Maps to optimize routes for my sales calls. It’s user-friendly, easy to use, and provides the routes I need. #### Pros Easy to use. Optimized routes. #### Cons Seemed to be some lag when deleting accounts. --- ### Good product - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Automotive - Company size: 11-50 employees - Product usage: less than 1 year · monthly - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros Easy to use with powerful route optimization, helping sales teams save time, stay organized, and plan efficient travel routes. #### Cons Can be pricey, with occasional routing inaccuracies, slow loading, and limited features like CRM depth or advanced customization. --- ### Licensed Sr Mortgage Consultant - Overall rating: 5/5 - Reviewed: November 2026 - Industry: Automotive - Company size: 5001-10000 employees The reviewer has had a consistently positive experience with Badger, highlighting its effectiveness in route optimization and the helpfulness of the staff. There are no reported issues, making it a reliable choice for route planning. Full review available after login on Software Advice --- ### Verified reviewer - Overall rating: 5/5 - Reviewed: November 2026 - Company size: 11-50 employees The reviewer appreciates how Badger Maps helps in efficiently mapping out territories and optimizing travel routes. They found the setup easy but expressed a desire for a more straightforward method to create accounts from quick stops. Full review available after login on Software Advice --- ### Verified reviewer - Overall rating: 4/5 - Reviewed: November 2026 - Company size: 2-10 employees The reviewer found Badger Maps easy to set up, taking only one day, which is beneficial for users needing quick deployment. While the platform is effective for managing accounts, the follow-up features could be more robust to improve task tracking. Full review available after login on Software Advice --- ### President - Overall rating: 5/5 - Reviewed: November 2026 - Industry: Consumer Goods - Company size: 2-10 employees The software is beneficial for organizing field sales tasks, helping representatives work more efficiently. While it offers easy data uploads, it does not include a multi-select option in the check-in survey, which could be a drawback. Full review available after login on Software Advice --- ### Director of Business Operations - Overall rating: 5/5 - Reviewed: November 2026 - Industry: Information Technology and Services - Company size: 11-50 employees The reviewer found the software particularly helpful for managing out-of-town travel, which was a new responsibility for them. The ease of use and effectiveness of the route optimization feature made a significant positive impact on their scheduling tasks. Full review available after login on Software Advice --- ### Field Sales Consultant - Overall rating: 4/5 - Reviewed: November 2026 - Industry: Medical Devices - Company size: 10000+ employees The reviewer appreciates the software's ease of use and its effective map routing capabilities that enhance efficiency. They noted that adding hyperlink options for emails and notes would improve the overall experience. Full review available after login on Software Advice --- ### LVC Coordinator - Overall rating: 5/5 - Reviewed: November 2026 - Industry: Medical Practice - Company size: Self-Employed The reviewer appreciates how Badger Maps has transformed their workflow by allowing for efficient route planning and visit tracking. They expressed a desire for better navigation integration with Apple Maps, but overall, their experience has been very positive. Full review available after login on Software Advice --- ### Badger is so Awesome! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Insurance - Company size: 2-10 employees - Product usage: less than 1 year · weekly - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. This app saves me TONS of time and money when I'm out in the field. I'm in insurance, but it probably applies to any sales job involving travel of any kind. When you have tons of people you could see, who do you go see first? Badger resolves it with maximum efficiency. The customer service is awesome and prompt. So far, it's a great experience! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like the fact that I can get a route put together in three or four minutes. If I get stuck out on the road and need to find something to do, I don't have to look up each address. I now have a database I can draw off of from anywhere in my territories. This thing is awesome. #### Cons I don't like the fact that once I start the route, I can delete a name off of the address book, but it still keeps it in the route. If I delete it, I want it deleted off of the route, too. Also, once the route is started, I can't delete it off the route without reloading the app. --- ### Still learning and eager - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Food & Beverages - Company size: Self-Employed - Product usage: less than 1 year · daily - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Good so far but I’m not sure it’s worth the money at this point. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Functionality: 4/5 #### Pros I like the tracking and note functions. I like that I can easily add customers and they uploaded a spreadsheet for me. I like the map feature to create a route. #### Cons I have a meeting set to walk through the software more throughly. But I want to add tasks to the calander and a follow up date, by clicking on a calander to select a date. I’d love a feature where I can take a pic of a business card and assign it to a customer. I’ve also only used the app. --- ### Frustrated, disapponted, angered, and now indifferent... - Overall rating: 2/5 - Reviewer: Verified Reviewer - Industry: Pharmaceuticals - Company size: 201-500 employees - Product usage: 3-5 years · daily - Reviewed: June 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Ability to route my day and choose the most time effiicient path. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 2/5 - Customer support: 2/5 - Functionality: 3/5 #### Pros The traffic abilities from the map screen and being able to route my day and or territory. #### Cons Badger has had a poor ability to reliably keep notes that I have entered. I have been frustrated losing key info on numerous occasions. I stopped reporting the issue because it kept happening so often. I do have to keep separate notes with key contact data because I cannot trust that the info will be there when I need it from Badger. The red map points of accounts I have on the map will often have to be tapped several times for the account to be accessed. The action will either stop and not load or the app will switch to the blue Google badge. I have made the request at least twice in the past that the red account points need to be larger so that they can be accessed easier and not covered up by a blue location points. I know how to turn off the blue Google points but, I would like to have these locations present on the screen and have access if I choose. Why can't the red points just be larger on every screen? I.e. When I magnify the map screen the red points are often covered by the blue Google points or badges and I have to press items several times to find the red account badge.....I have worked for several companies and have experienced numerous types of CRM-like systems. Badger has probably been the most frustrating and unreliable to work with. --- ### Routing our days in an easier way - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Veterinary - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Very responsive to address inputs, easy drag and drop. #### Cons I feel it doesn't take into account the variables that separate small businesses from big ones. We are a small profit company and can't afford the business solution because we have a database of 600 clients. The problem is that at one given time there are only a few active clients (We're a petsitting business), which accounts for limited revenue. --- ### Game changer - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Business Supplies and Equipment - Company size: 201-500 employees - Product usage: less than 1 year · daily - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. More effective routes. Less forgotten customers... More fuel economy #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I was struggling creating effective routes of my 350 customer and mapping them. But no longer with Badger! Ease all my pains! #### Cons The application is sometimes exiting instead of rolling back to previous page when using the back key on Android. Got to get used to it... Othwise this is splendid! --- ### Large Territory Outside Sales - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Medical Devices - Company size: 51-200 employees - Product usage: less than 1 year · daily - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, it has vastly improved my efficiency in route planning and record keeping. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I really like the lasso feature. In 20 years of outside sales, it has never taken this little time to plan my daily calls. #### Cons I would really like to be able to search within my accounts for contact names. Additionally, it would be helpful to have the ability to set reminders. --- ### Its save times when it works. - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Entertainment - Product usage: less than 1 year · daily - Reviewed: February 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It saves time. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros Pros it save time, makes driving to multiple places a little less stressful. I would suggest, maybe its not bad, #### Cons Its a pain to export data once badger has organized it, into a Microsoft word document. They are extremely helpful the staff and you can tell they really want to make this app work to it is maxs. --- ### After Streets and Trips ended their service I felt lost. Now I use Badger Maps and it's the best rep - Overall rating: 5/5 - Reviewer: Isabel B. - Verified reviewer: Yes - Company size: 11-50 employees - Product usage: less than 1 year · weekly - Reviewed: May 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use and and efficient customer service. Once I had to phone for a problem with the app and they quickly solved it. Really nice workers #### Cons I had some difficulties uploading my data but the great customer service helped me out and fixed it. --- ### Very Helpful for Outside Sales Rep - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Electrical/ Electronic Manufacturing - Company size: 201-500 employees - Product usage: less than 1 year · daily - Reviewed: January 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great! Using it on a daily basis. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I love the mapping feature and the lasso tool. #### Cons I wish there was an option to edit a check in after publishing. Also, would like to be able to have a drop down menu that shows who the check in was with. --- ### Love this app - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Medical Devices - Company size: 51-200 employees - Product usage: less than 1 year · daily - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I easily navigate through my sales territory. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Super easy to use . Makes my job so easy!! #### Cons None I can think of , other than I can’t afford the higher features level --- ### Good User Experience - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Retail - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: November 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Very positive experience. Enjoyed completely. Good user experience. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy and straight forward to use. Simple yet effective. #### Cons I liked everything about it. It all worked just like I thought it should. Could not be more simple to use. A real gem. --- ### Excellent Program! Has really assisted me with my new career. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Public Safety - Company size: Self-Employed - Product usage: less than 1 year · daily - Reviewed: October 2023 - Review source details: This review was submitted organically. No incentive was offered Badger Maps has been great! I just had a quick training and learned a lot of features I didn't know about. Well worth it. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The lasso option is amazing. Also being able to add multiple filter options really helps. #### Cons If there was someway to make it where when I do a check in on a saved route it would automatically update my remaining route with correct times. --- ### Great for basic tracking - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: October 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great program and team! I would recommend Badger to any small to medium sixed company. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros The Badger team was amazing in setting up the program. Badger Mapping is also very easy to use and train people on. #### Cons Implementing more complex data was more of a challenge. They are still working on it over at Badger but it was difficult at the time of implementation. --- ### So Far, So Fab! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Wholesale - Company size: 51-200 employees - Product usage: less than 1 year · daily - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Badger keeps me efficient on the fly. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Most useful so far? Scheduling and Route Optimization #### Cons Caught In a "Catch-22," I am currently testing CRMs with a goal to incorporate the two applications. In the meantime, The basic version allows for only 60 accounts. Yet, I am unwilling to upgrade to the professional version without the full functionality of an interfaced CRM. Also, the many fields I set up originally do not allow entry of unique characters. Rather, each one offers a drop down list with the only options those listed in my original import data. --- ### Awesome App! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Company size: 501-1000 employees - Product usage: less than 1 year · daily - Reviewed: November 2016 - Review source details: This review was submitted organically. No incentive was offered I began using Badger Maps when my company restructured and shifted more towards street level selling. Within the new structure, I have ~100 accounts that I must see on a regular basis. Badger helped me to map-out and route each of these accounts to have a consistent bi-weekly schedule in which I am not overwhelmed nor confused as to what accounts I have visited and when I visited. This platform allows me to input any data needed; I personally utilize it for: distribution, account owner’s information, taking notes about the account/follow up notes, when the account’s delivery day is, when the sales rep from the distributor visits the account, how large the account is from a sales volume perspective, the share of my products vs competition and the list goes on… On top of the fact that this app can house the data listed, it can also filter by the data and then show you geographically where those accounts are after the filter. From there you can create a route on the spot, optimize the route based on your geography and then you can begin targeting those accounts immediately. I would personally recommend this application to any and every one that is tasked with street level sales and wants to excel in their role. Badger has helped me to become the most successful sales rep on my team. I have since shared this app with the remainder of my team and it has continued to assist us all. This platform is more than worth the monthly subscription; I pay out of pocket (vs expensing through my company) in order to maintain its services. Btw…the customer service is top-notch. Every single issue I have had (mostly due to me not understanding) has been addressed in a very timely fashion and the agent has been nothing but polite and helpful. I hope you can find it as useful as I have! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 ---