All Instapage Reviews

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Tanya

11 - 50 employees

Used free trial

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed February 2022

Finding the Right Sales Page Generator Takes Time

User Profile

Subash

Verified reviewer

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed April 2018

Develop Awesome Landing Pages at Scale

Easy, feature rich & effective.

PROS

Instapage helps create stunning landing pages without the help of any developer or any coding experience. You can easily develop landing pages with simple easy to use drag & drop functionality. There are more than enough templates for any industry or requirement - which makes it easy for you to build your landing page with the page content cues already there making life easy. It's easy to integrate with email marketing, CRM & the ilk. The A/B testing feature is nice & easy to take a quick look to see which page variant is doing well.

CONS

Limited icons & images in the free library. Sometimes making changes to the mobile versions takes a lot of time & is not easy. We cant add elements to visible only in mobile version of the landing page. The support team is not that great, but adequate I think. When a landing page is duplicated - all the setup integrations will vanish & has to be done all over again - which is very time consuming & irritating - especially when the differentiator of the company build & test landing pages at scale. Font types available an be expanded or enable us to upload fonts.

Francisco

Marketing and Advertising, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed June 2022

A Partner for Convertible

We've been using Instapage for almost 5 years now. We are happy about how it's growing, and allow us to have more control of our marketing campaigns for our clientes.

PROS

Great software. We select a SaaS based in several conditions, but Ease and Integrations are on the top. Instapage is a five star software in both, and the Live Chat for support is always super helpful

CONS

Not all my team speaks english. Sometimes we need Spanish support, and it's almost never available. Also, the production team in Instapage is a little slow to solve our development needs.

Reason for choosing Instapage

Is easier to integrate with another platforms and CRMs, and doesn't requiere hard codes to work

User Profile

Alex

Verified reviewer

Internet, 11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

1

FUNCTIONALITY

4

Reviewed October 2018

Good product with super BAD reliability

Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you kill your clients webhooks without noticing. If you really rely on a working product without the fear of loosing leads over night because you didn't check the integration for two days this tool isn't for you.

PROS

Instapage is super easy to use. You can create well performing Landing Pages and AB-Test with ease and new features are added on a regular basis. We have been using this software for almost 3 years now. Over the time many new and helpful features where added. There is a variety of integration options available which is helpful even though we just use webhooks.

CONS

Customer support is a nightmare. It is really bad. The webhook integration was changed three times and we as a customer where not informed upfront so we lost a couple thousand leads before Instapage fixed the problem. The last time it happend we had to find a way ourself to get things back running because the response time of the support was too slow and we couldn't afford loosing leads for several days. We adressed this issues a couple times but nothing happend other than basic apoligies. With every update they make you have to fear that all your landing pages and integrations get killed.

Graeme

Financial Services, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2023

The ultimate tool for increasing online conversions

PROS

Instapage is an essential tool for any business looking to increase their online conversions. The ability to create high-converting landing pages with ease and a wide range of customizable templates, A/B testing, and analytics allows businesses to optimize their landing pages and improve their conversion rates. It can help businesses to create a great first impression and convert more visitors into customers.

CONS

Instapage is an outstanding choice, with no negative aspects to report.

Mathew

Biotechnology, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

FUNCTIONALITY

3

Reviewed June 2022

Easy to use and very effective in lead generation and tracking!

We mostly use this for specific projects or products that we do not want to dedicate an entire webpage to, and that we want to keep specific track of. It makes it really easy to track who is interested in what and what needs more attention.

PROS

I like that you need no experience to figure out how to use this. It is so simple and straight forward! Additionally, it has a lot of easy integrations and things you can customize to fit your brand.

CONS

This product is great, but many other software/service providers offer free landing page software. (e.g. MailChimp) This makes it hard to justify the added expense.

Graham

Financial Services, 11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2022

The best among all options (I've used them all)

Love using instapage. I wish there were more pages included with the subscription tier we're on (this is it's only weak point). The best usability. I love instapage.

PROS

Easy to navigate and set up, both from implementation through the later day-to-day use. Love the experimentation (A/B (even C/D/E...) testing) framework. Great integrations with CRMs and marketing automation that allows us to sync the systems. The absolute best design interface and usability, bar none. Usability is my favorite feature after using other tools like Unbounce, which is much harder to use and more limiting and less intuitive and intelligent.

CONS

Costlier than other options. The experimentation screen is new and, I think, could be improved a bit to streamline, but the core experimentation features are very strong.

Reason for choosing Instapage

features, usability

User Profile

Vanessa Alejandra

Verified reviewer

Computer Software, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed September 2020

Easy way to create and manage landing pages

My experience with Instapage has been very good, it simplified me a lot when we design the landing pages of our company and allowed me to follow up with Google Analytics, Facebook and with Active Campaign (our CRM tool) and to be able to identify the leads we receive through the form. I recommend it 100% for those people who are starting to manage their company.

PROS

What I most like about Instapage is the easy way to edite and create landing pages and to integrate the platform with Active Campaign, Google Tag Manager, Google Analytics and also for installing the Facebook pixel, wich allow us to track campaigns and traffic to the website. Also the support is magnificent. All the times I contacted them requesting for help in my websites, they were very quick, agile and diligent.

CONS

The less that I like, is the responsive design, for mobile. They generate an automatic design but it doesn't have a good UX design. So, the changes are made on the landing page and are "duplicated" in the responsive design but you cannot edit text or images, they must be do it on the main design of the landing. The editing for mobile should be much more intuitive.

Carlos

Verified reviewer

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2022

My tool of choice for landing page creation

Very good experience. I would recommend it to my colleagues.

PROS

It allows me to create professional-looking landing pages without coding. The integrations work great to track the performance of my campaigns. It's really easy to set up and use.

CONS

I wish it had better analytics. Better control over conversion actions on the pages. More design tools. The price is a little high, but I think it's worth it.

Reason for choosing Instapage

The power of the tools it offered and the recommendation of some of my peers at the time.

Charles

Marketing and Advertising, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed June 2022

InstaPage is easy to get started and loved by marketers

The software works well and is reliable. The marketing team loves it. The price is on the higher end but it's the type of product that you don't have to think too much about once you've purchased it.

PROS

It's quick to set up, adding domains and sites is quick and painless, it is generally loved by the marketers

CONS

The billing process is difficult and doesn't work well with bursty traffic. Best to start off with a sales rep to explore all options

Marc

Higher Education, 1,001-5,000 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2022

Fantastic customer service/support

Really happy with the support speed and accuracy when I need it.

PROS

Fairly easy to use, great features. The customer support is brilliant.

CONS

There aren't many cons but with China one of our biggest markets the package we pay for doesn't work there.

Carmen

Health, Wellness and Fitness, 11-50 employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

5

Reviewed October 2019

Charge scam

Love the program hate the customer services and the way they tricked me. The price is way overcharged 100+$ per month, and if you accidentally select 12 year subscription after 2 week trial, you get charged the whole year! “As requested, I've canceled your account at period end, October 22nd. There is nothing to worry about as you will not be charged again, but you still have access to your work until that date. Please note that according to our Terms of Service there is a 24 hours refund policy, which means that only refund requests made up to 24 hours from the charge date are eligible. I am afraid that in this case, the refund request is not compliant with our policy.” I received this response after I emailed them on the 22 to cancel my subscription (you can’t manually do it yourself) and they acknowledged my email but charged me anyway. 3 days later I saw it on my account and wrote to them asking why they took my money and this was their response.

PROS

Software is easy to use, easy to set up, nice blocks and features, simple and speed optimization applied.

CONS

Customer services is awful. After the free trial they automatically take your money even if you decide to cancel (which they say you can cancel at any time, untrue). You have 24 hours after payment is made to claim back your refund. If you didn’t notice then they keep your money and refuse to refund you because of their “policy”. That is a user scam.

Reason for choosing Instapage

Easier to use and had a free trial to test the service.

Reasons for switching to Instapage

Lead pages was difficult to use and slow. Not many templates and options.

Eric

Verified reviewer

Internet

Used free trial

Review Source: GetApp

OVERALL RATING:

4

Reviewed May 2015

Great Customer Service, Super Easy to Use. Has a few limitations

This site is awesome. Let me tell you its so easy to set up a landing page and their templates are amazing. The only problem is that its really built for a landing page only. As in one single page. Would be great to see it incorporate a few more pages so you could build out almost a complete site for an app. Since my product is an app i dont need a dense website but i do need navigation and maybe 5-10 pages. Would be awesome if i could do that on here. Its the only problem i have with the site

PROS

Easy to use Fast to setup Great looking templates Awesome Customer Service

CONS

Hard to build multiple connecting pages (even if only a couple) Really designed as a single page builder for one specific product Hard to use if trying to build out a business site for an App.

Vendor Response

Thank you so much for the review Eric! Landing pages are generally focused on converting immediately so we didn't focus on gearing the system directly towards multiple page sites; however mini-sites are very useful and linking multiple pages in a funnel is always a great system to test. It is very easy to create a menu system or a "multi-page site" site by simply linking a button, image, or text to another landing page or another URL. We created a demo video for you here that shows you how to quickly do both options: http://screencast.com/t/5fyT2FXxR Also here is a 30 second video showing you how to redirect a form submission to another page or URL (thank you page): http://feedback.instapage.com/knowledgebase/articles/224073-how-do-i-redirect-a-form-submission All of our pages are now automatically mobile responsive as well so you don't have to design each page twice - you can quickly design 5 or even 10 pages and then link them all together and those links will automatically work the same on any device: https://www.youtube.com/watch?v=N65o1pD0KHQ We hope this helped! Thank you again for your feedback :)

Replied May 2015

Stephen

Computer Software, 51-200 employees

Used weekly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

2

EASE OF USE

2

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

2

Reviewed December 2019

They just increase their price by 200%

I will not recommend this web site to anyone. They have the worst service ever. Many times our server and our domain was down without any action from the company.

PROS

It is easy software to use but they have worst business practices. Their software is OK. but they are very unprofessional

CONS

They just selected few of their clients and increase the price by 200%. This is not a professional business practice. They think they are the best . But there are so many other options out there. They want you to pay few thousands of dollar to capture your leads.

Reasons for switching to Instapage

They increase their price by 200% without any grandfather policies.

Vendor Response

Hi Stephen. I am sorry for your negative experience with our service :( We launched two new products because of the user feedback we've collected over the years and the state of the market at this point. There are indeed other landing page builders out there, but none offer the same post-click optimization for your ads the way our service does. Regarding the uptime, we have a 99.6% uptime in the last few months; you might have been unfortunate to hit that 0.4% time frame when the servers were down. I hope you get some great results from your landing pages in the future!

Replied January 2020

User Profile

Juan Carlos

Verified reviewer

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2018

One of the best landing page creators I have worked with.

Very easy to keep projects organized and therefore it saves me a lot of time when it comes to generating reports.

PROS

Easy to use, no coding required, easy to integrate with multiple platforms including, AdWords, Facebook, Analytics, Zapier, and many more. I love the fact that you can edit the Mobile version of each landing page. Instapage gives you full control and there is no limit as to what you can design. Very robust platform.

CONS

Some of the features are reserved for the higher plans but nonetheless, the basic plan works great.

Jorge

Verified reviewer

Pharmaceuticals

Used free trial

Review Source: GetApp

OVERALL RATING:

5

Reviewed May 2015

Simple and Powerful

I am constantly working in personal projects and experiments to test some theories or ideas I have about Digital. I started more active executing these experiments in 2007 (Symposier.com). After 8 years I had produced 6 different experiments and multiple versions of each one of them and for every initiative and every new version the need of updating and managing the micro-site or landing page, that introduced the concept to its audience, was a complex activity... not because the web is difficult, but because I needed just ONE PAGE a Landing Page and the alternative then and now are focus on more... Square Space looks great, but their landing pages are not efficient (for me); WordPress or hosted Drupal were way more vs what I needed and I needed up always asking a developer to build what I needed...until last week. By accident, I landed on Instapage.com and since then I have been working on it by my self, adjusting my landing pages and campaigns in the must simple way and without compromising power or quality. The authoring tools are intuitive, the templates are attractive and the support was amazing the first time I needed. I highly recommend it for small business, personal projects or experimental initiatives. I haven't explored any enterprise feature at Instapage, because I haven't had the need, but for all of the above looks like the right tool to create, publish and manage your marketing communications to multiple audiences.

PROS

The authoring tools are intuitive, the templates are attractive and the support was amazing the first time

CONS

haven't found an important issue. So far just adding fonts or advance customization require more coding and is not as automated as the rest of the app

Tom

Environmental Services, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed January 2017

Great overall, but would love extra features for the price

I'm happy overall with how it is performing. Pages are very easy to design and it links well to Infusionsoft. I'd love it if we could use our own domain name rather than www.xxx.ourcompany.com. Our connection has dropped out a couple times and we had to re-link every button back to Infusionsoft which took a while. Hopefully this doesn't happen again. Overall we are happy with how it's going.

PROS

Easy to design, links to Infusionsoft

CONS

Connection to Infusionsoft dropped off a couple times, support was not as quick as we would have liked and so we were down for over a week. We were reimbursed which was appreciated. This cost us a lot of business so hopefully this doesn't happen again. Would like more features for the price.

Julian

Verified reviewer

Internet

Used free trial

Review Source: GetApp

OVERALL RATING: