The time we safe turning campaigns around since we start using wayin is insane.

The visual effects are pretty slick, easy to animate using the new timeline. I love the take photo component but we don't actually get to use it too often.

I find it difficult to rotate properly, and this isn't really a con but the slider bar on the bottom of the timeline when animating, when i try to move it or scrub across its really difficult to actually select and move the timeline

Creating and trafficking HTML 5 Rich Media ads and Interactive Video ads in the Celtra platform is easy to learn and cuts our ad building time in half. Our designers are able to turnaround campaigns to the client in half the time that it used to when we had to build everything using a code editor. Having access to all the latest components gives our designers and developers to option to create anything from a simple animated banner to a complex interactive ad experience.

Celtra's CMP provide's powerful tools and components for building Rich Media and Interactive video ad units. They listen to their clients and upgrade their features regularly to put the proper tools in front of designers and developers, enabling them to create striking ads for all devices.

Celtra sometimes seems late to the game for everything else, other than Rich Media formats. They were late to provide a powerful VPAID builder, lack of a builder for most Social Media platforms, no support to Amazon or YouTube.

Only creative building but not much supporting operations people in reporting, setting up placements, bulk uploading etc, which really consume productive time.

UI & certain functions are really good.

Reporting & copy feature. When I copy a placement it just remove all the check boxes selected tracking check boxes. You can't put mixed reporting matrices and always get discrepancy with celtra creatives.

There is an amazing previewer and event monitor for testing the creatives. Overall, a welcoming and intuitive interface. Also, the ad tags are simple to extract, with the major DSPs and Ad-Servers providing auto-macro insertions.

Celtra appeals to me on multiple levels. Primarily, it is a very user-friendly platform that is straightforward to use and navigate. Second, Celtra offers an abundance of tools and options that allow me to customize and personalize my experience to my needs. Lastly, I appreciate that Celtra's platform is always evolving and adding new features and capabilities.

Higher entry-level funds and commitments are required for onboarding. The onboarding process can be extensive, particularly for organizations with no experience with creative automation or DCO.

Celtra adopts the best features found in popular creative editing suites, allowing for an intuitive learning experience with a very small learning curve. The Support team is by far and away the best support staff that I've had assist me with a creative editing tool. Not only do they provide insightful feedback quickly, they go above and beyond in applying new thinking and functionality to our ad builds and ideas.

There are a few things, such as font uploader and discrepancies between the ad builder to and how it renders in the preview environment, but nothing that would impact my recommendation of the software.

Celtras support team is impeccable. Very prompt at answering emails and helping me solve issues.

Ease of use Intuitive Similar in layout to Adobe software, making it familiar

I wish they had built in revision features for clients

Ease of use for selling our product

I like the super robust reporting capabilities and ease of use for showing example creatives. Being able to customize the reporting is great.

I need more information on reporting capabilities and what certain things mean. Like, how exactly are you counting engagement rate? What is considered a video view (at how many seconds?) and things like that- maybe a quick cheat sheet? Also, you can't use your web browser buttons to navigate through the platform

Celtra enabled us to be creative, more strategic with mobile and saves us time. We can get our services cheaper elsewhere but we rather pay a bit more for quality.

The builder is web based easy to use and the updates keep coming. Celtra is always looking to get better and innovate. like us. Our contacts are amazing. Support is quick and helpfull.

Easy, quick set up for amazing RM units.

I love that Celtra is constantly updating and improving upon their platform. I also love that my comments and suggestions are heard and sometimes are implemented into the platform.

Sometimes the UI of the dashboard is too cluttered, and sometimes there are glitches in the platform.

Trafficking made easy :)

The UI is very user friendly, and easy to use.

The reporting and analytics isn't very clear. Especially the definitions of the parameters for reporting.

• Flexible UI • Lot of options to explore • Custom code option to add in our custom features • Events link Before Appear, First Appear, Appear are easier to execute specific functions • Reset option is very useful while doing custom games • They keep adding up new features day by day • Timeline helps designers to get adapted easily • Great customer support • Easy to copy creatives from one to another. Even to different accounts • Report generation UI gives multiple options so that you can generate the report based on your requirement • Multiple phases to add the trackers helps when we run the same creative in multiple placements

• Working with responsive layout is a bit difficult to understand for the beginners • Copying the creative can be faster. As of now it takes more time to list the campaigns in the dropdown • Showing a warning/alert when the CSV format is wrong for the locator component • Selection of custom attributes while creating a campaign can be made automatic based on what features it has and based on the countries we choose. There are multiple categories and it gets confused every time. Also sending an email when there is a change will be easier to understand.

We are faster then our competitors with creating cool HTML5 Ads. Being that fast and flexible makes our potential customer happy. Besides the professional benefits it is also fun to create ads with celtra, because you don't need to deal with code and concentrate on being creative, playing around, try things you wouldn't try when you would have to code them. Celtra <3

Nice HTML5 effects without the need to write one line of code, although you can add your own code to creatives if you want to. This gives you a huge flexibility and makes it incredibly fast to create very nice looking HTML5 ads. Even the colleagues who can't write any line of code can create awesome ads. With the toolkit of all celtra effects and possibilities we save so much time (money), that allows us to be faster then our competitors when we pitch for campaigns.

Sometimes celtra changes features or little things without notifiying the user. I also dont like that you can't see the (file)size of an ad. You can see how big all imagefiles are together, but don't get the whole size of the ad with all js librarys that are loaded into the creative. I wish it would be a little bit more transparent when it comes to files-sizes.

World class customer service, more comprehensive choices when it comes to rich media units and a wealth of examples from other brands of what is possible to achieve with Celtra.

Honestly, I love the simple things like the ability to copy and paste and drag and drop. I also love the zoom in feature. I am so used to working with photoshop that this is so necessary when working. I would also be remiss if I didn't mention your customer support. I have never worked with a company that has such great service like yours. Everyone else should take note. Time and time again your support staff help me fix bugs, create projects and over all make my life much easier.

I think over all its a great platform but live chat might be something that I would want to see. I know that wasn't the question but I really can't think of anything bad to say. The only issue I had, which was the not being able to zoom in on the "artboard" you guys fixed!

The design and sales team love Celtra for its ease of use, ability to display a series of creative formats at once for client preview, and the market-leading builder . options it offers. This tool has made our ability to create and serve campaigns a million times easier and more effective, and creating reports is just as simple and intuitive.

Celtra's breadth of features makes it the obvious go-to for the needs of our in-house creative team. Our need for quick turnaround, multi-format creative builds requires a platform that can delivery quality features and accuracy every time, and Celtra fits the bill.

There's really no part of the platform I think needs work, and the constant updates and feature roll-outs make it the most cutting edge ad builder we use.

It is a great tool for digital advertisers.

Ease of use, technical support, the new features they are adding day by day.

Their current sales strategy. When I started working with Celtra their sales team was more customer focussed on helping with new innovations to improve their business. Couple years back it is changed to more sales focussed.

As an old Flash designer / developer, I'm a big fan of the new timeline feature, and I also love how easy it is to apply subtle, ambient effects to a creative - these add a lot of instant polish to otherwise mundane scene, and it's very satisfying to see your work suddenly spring to life. By far and away the biggest selling point for me, though, is the formats themselves - not only have they made rich media more relevant again in the age of programmatic advertising, but they also do a lot of the grunt work for you. With the 'Interscroller' or a 'Universal Miniscroller', for example, the way the ads reveal themselves is so attention-grabbing that you really don't have to do too much more than come up with a strong layout. And in digital advertising (esp. on mobile devices), winning that battle for attention in the first 1-2 seconds is everything!

I guess this is always going to be a problem with any software that you use through a web browser, but I do miss being able to move all of my windows / menus / libraries etc away from the stage and drag them onto a different monitor.

love it!

it's easy to use and has multiple capabilities, I love the animation components and other similar tools allowing the user to experiment with animation and design just as a designer would.

it's missing a few key features which I believe you are working on and a few customisations could be simplified/ make available for some of the custom-coded builds as a blog on how to build such units for designers.

Easy to use and understand.

I love the mix and matching of different tools and the flexibility to give clients creative that is more than they expected. The animation timeline has greatly improved my ability to produce animations that bring my ads to life.

The limitations of formatting text boxes is an issue for me, For example, sometimes I have to use underline, bold, italic for select words in a text box, I can't achieve this in Ad Creator. Also, I'd love to be able to use vector files in Ad Creator (ai, eps, svg).

Overall great platform once you really understand it. Use it daily for work and it's really one of the best offerings around.

Majority of celtra is easy to use compared to other softwares. Unlike other softwares, you are easily able to scale your content in a variety of ways that save you time and money

There are limitations and certain features that are lacking. Over the past 2 years there have been many improvements which is encouraging.

Compared to other softwares I used at other companies, Celtra is very intuitive: it allows us to do dynamic creatives and there’s an ability to apply tune in schedule.

Celtra house a good chunk of creatives. With the ability to dynamically update, my team is able to rotate in new creatives on the backend without affecting the click set up.

Although this software is simple to use, it is not universal. Training is required for new hires. However it is very simple to use and any alerts of changes needed will be made in red.

Celtra is the best of all the platforms I've used at the various publishers I've worked at. The UI is very smooth and easy to use. Customer support is also very quick and responsive which helps when we're working under tight deadlines. Discrepancies aren't huge and even the ad editor is pretty intuitive.

I think the reporting functions are great in terms of how many metrics you can gather. However, pulling these reports can take a very long time. It would be best if there were shorter wait times for reporting.

Its great as we can go from start to finish with in the one platform. Building the creatives, adding tracking, publishing tags and reporting.

Ease of use, the ambient features add so much to a simple creative. All the features which help us make our creatives interactive.

At the minute, the new responsive feature, i'm finding it difficult to lock creative in the correct position across devices

Ease of use and navigation. From creation, to trafficking to pulling reporting overall has been a seamless experience.

Lack of clarity around reporting metrics and wish there were more openly shared platform benchmarks

Allowed me to learn both creative mobile ad building as well as ad trafficking, something I was completely inexperienced in about 6 months ago. Customer service is great too, our rep has always been on hand to help out whenever I've needed it

Intuitive platform, remnant of other softwares such as photoshop which allows me to learn creative building quickly. Also the platform makes the trafficking process so straight forward, allowing me to go from creative to live ad tag very easily - makes my life a lot simpler!

Ad serving costs, for my company they are sky high and often cause a lot of difficult in our negotiations with agency partners over who covers these fees and why they are so high

Celtra is incredibly user-friendly. The glossary index of terms and definitions, the quick responding team of representatives, and the in-depth reporting makes life as an Account Manager a whole lot easier.

It's not fully integrated with 3rd party tracking platforms like DCM (is it? apologies if I'm misinformed)