# VWO Insights Software Reviews, Demo & Pricing - 2026 > Review of VWO Insights Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/heatmap/vwo-insights-profile --- [Home](https://www.softwareadvice.com/) / [Heatmap Software](https://www.softwareadvice.com/heatmap/) / VWO Insights Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview # VWO Insights 2026: Benefits, Features & Pricing Wondering if VWO Insights is right for your organization? Our Heatmap Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview VWO Insights 5.0 [(1)](https://www.softwareadvice.com/heatmap/vwo-insights-profile/#reviews) Pricing Starting at $169.00 per month ### About VWO Insights Designed for businesses in manufacturing, healthcare, real estate, retail and other industries, VWO Insights is a cloud-based heatmap solution that helps track and manage customer purchase journeys. The platform provides various features such as A/B testing, behavioral analytics, session recording, conversion rate optimization, customer engagement, website personalization, custom surveys, usability testing, push notifications and cart abandonment tracking. Additionally, VWO Insights also provides customer support via knowledge base, FAQs, phone, chat and email. Wondering if VWO Insights is right for your organization? Our Heatmap Software selection experts can help you in 15 minutes or less. ## VWO Insights User Interface ## Popular VWO Insights Alternatives Main Product VWO Insights 5.0 [(1)](https://www.softwareadvice.com/heatmap/vwo-insights-profile/#reviews) Ratings Breakdown - 5.0Ease of use - 4.0Value for money - Customer support - 5.0Functionality Pricing Starting at $169.00 per month Get Price Alternative Product [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) 4.7 [(8094)](https://www.softwareadvice.com/bi/google-analytics-profile/reviews/) Ratings Breakdown - 4.17Ease of use - 4.66Value for money - 4.15Customer support - 4.61Functionality Pricing Available upon request Get Price Alternative Product [Pendo](https://www.softwareadvice.com/product/165586-Pendo-Platform/) 4.5 [(238)](https://www.softwareadvice.com/product/165586-Pendo-Platform/reviews/) Ratings Breakdown - 4.12Ease of use - 4.33Value for money - 4.54Customer support - 4.39Functionality Pricing Available upon request Get Price Alternative Product [Seller Assistant](https://www.softwareadvice.com/marketplace/seller-assistant-app-profile/) 4.8 [(62)](https://www.softwareadvice.com/marketplace/seller-assistant-app-profile/reviews/) Ratings Breakdown - 4.82Ease of use - 4.70Value for money - 4.71Customer support - 4.74Functionality Pricing Starting at $15.99 per month Get Price Alternative Product [Mouseflow](https://www.softwareadvice.com/heatmap/mouseflow-profile/) 4.7 [(122)](https://www.softwareadvice.com/heatmap/mouseflow-profile/reviews/) Ratings Breakdown - 4.60Ease of use - 4.44Value for money - 4.58Customer support - 4.60Functionality Pricing Starting at $31.00 per year Get Price Alternative Product [Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/) 4.6 [(542)](https://www.softwareadvice.com/website-monitoring/hotjar-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.42Value for money - 4.46Customer support - 4.49Functionality Pricing Starting at $39.00 per month Get Price ## VWO Insights Pricing and Plans Starting price: $169.00 per month Free Trial Free Version Basic $169.00 per feature, per month No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## VWO Insights Features - Popular features found in Heatmap Data Visualization For Sales Teams/Organizations For Science Heatmaps Real-Time Analytics Reporting & Statistics Visual Analytics Website Analytics - More features of VWO Insights Access Controls/Permissions API Behavioral Analytics Behavior Tracking Conversion Rate Optimization Conversion Tracking Customer Activity Tracking Customer Segmentation Customizable Reports Dashboard Dynamic Content Engagement Tracking Form Analytics Funnel Analysis Interactive Reports Mobile Access Sales Trend Analysis Screen Activity Recording Scroll Maps Session Recording Surveys & Feedback Third-Party Integrations Visitor Tracking Web Traffic Reporting ## VWO Insights Integrations ClickTale Integration rated undefined from -1 review Miva Integration rated undefined from -1 review Shopify Integration rated undefined from -1 review Drupal Integration rated undefined from -1 review Google Analytics 360 Integration rated undefined from -1 review Kissmetrics Integration rated undefined from -1 review See all 12 integrations ## VWO Insights User Reviews Overall Rating 5.0 Ratings Breakdown 5 100% 4 0% 3 0% 2 0% 1 0% Secondary Ratings Ease of Use 5.0 Value for money 4.0 Functionality 5.0 Have you used VWO Insights and would like to share your experience with others? Noemí M. Verified reviewer Food & Beverages 501-1000 employees Used monthly for more than 2 years Review source Reviewed December 2022 Great a/b testing -and more- solution 5 Ratings Breakdown 5 Ease of use 4 Value for money 5 Functionality Pros: A game-changer for my website analytics. The user interface is so intuitive, and I appreciate how it allows to track and analyze website performance in real time. It's also really easy to segment my data and draw meaningful insights from it.Invaluable tool for our digital marketing and increasing the overall CR of the eCommerce site. Cons: Not really about the tool itself but it's becoming harder and harder to standarize and isolate A/B testing and gather valuable insights (and time to analize them) with the increase in variables and dimensions in the multiples consumer journeys.A bit pricy if you need standard a/b testing. Reasons for switching to VWO Insights Features overlap. Read More Showing 1 - 1 of 1 Reviews ## Other Top Recommended Heatmap Software [Tableau](https://www.softwareadvice.com/bi/tableau-profile/) **4.6** (2353) Recently recommended **0** times [JIRA Service Management](https://www.softwareadvice.com/help-desk/jira-service-management-profile/) **4.5** (770) Recently recommended **0** times [Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/) **4.6** (542) Recently recommended **0** times [Instapage](https://www.softwareadvice.com/website-builder/instapage-profile/) **4.5** (365) Recently recommended **0** times Stuck Between Options? Our experts can help you compare VWO Insights with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice