ActiveCampaign

RATING:

4.6

(2422)

About ActiveCampaign

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more ...

ActiveCampaign Pricing

Starting from: Lite: $9/month, paid yearly Plus: $49/month, paid yearly Professional: $149/month, paid yearly Enterprise: Contact us

Starting price: 

$9.00 per month

Free trial: 

Available

Free version: 

Not Available

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ActiveCampaign Reviews

Overall Rating

4.6

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for ActiveCampaign

1 - 5 of 2,372 Reviews

Rachel

Online Media, 1 employee

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed November 2020

The best ESP out there.

User Profile

Saskia

Verified reviewer

Restaurants, 10,000+ employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2023

Highly recommended, user-friendly, and helpful

We can identify which contacts are most interested in our content and website thanks to Active Campaign, we can sell more conference tickets, and we can learn more about our audience by analyzing their open and click rates. With the help of these resources, we can divide our target audience into the subsets we need to accomplish our aims.

PROS

We've seen significant efficiency gains thanks to Active Campaign. They have made it simple to set up automated email sequences, or "drip campaigns," that will keep our subscribers and viewers interested. To generate sales, set up reminders, and get rid of inactive contacts has all been aided by this. Easy contact tagging, list segmentation, and A/B testing are other highlights. Active Campaign is simple to use, and there are many tutorials and guides available online.

CONS

We were initially put off by the software's seeming complexity and difficulty. However, there is a learning curve associated with it, and it does take some time to properly comprehend and apply all of its capabilities. After putting in the work, though, we found that it was well worth it. ActiveCampaign is great, and we highly recommend it.

Reasons for switching to ActiveCampaign

ActiveCampaign is a great solution for small and medium-sized businesses who need centralized management and visibility into their email marketing campaigns. I enjoy the ease with which I can create professional-looking email marketing campaigns that I know will be sent on time, every time. The ability to monitor the efficacy of individual campaigns provides me with the information I need to fine-tune my plan and try out new avenues. It's the one business resource whose worth I've never questioned. All of my clients are right at my disposal.

Jamie

Computer Software, 11-50 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed May 2024

Great but requires experience

It’s super powerful if used by someone with a few years experience of building out complex email workflows and automations, but it was simply too powerful for what we needed, which was to simply send a basic drip-feed campaign to engaged prospects and send out a weekly newsletter to customers.

PROS

The email builder is incredibly easy to use and offers lots of decent templates. It’s possible to create complex campaigns with lots of automated paths, workflows and split-tests for large data sets. The analytics and alerts are great too.

CONS

It’s a little overkill for small businesses or marketing teams that just require a basic automated email tool.

User Profile

Aimee Rebekah

Verified reviewer

Health, Wellness and Fitness, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

2

Reviewed July 2022

Customer Service & User Experience led me to leave after 7 Years

I switched to Convert Kit. 100X better interface, they do email automation and I can use it as a CRM even though it does not advertise itself as a CRM. Also, it is just a much more user friendly space, they have excellent customer service, chat works, emails get answered and I feel taken care of.

PROS

I used Active Campaign for 7 years mainly because I had not found another software that integrated email marketing & a CRM. Also, I gained alot of subscribers during this time and developed alot of automations, but I really feel like I could have done this with any other software, I attribute it more to my actions and not the software. The software itself was painful to use the entire time due to regular glitches in the email editor which is from the internet stone age.

CONS

Recently, the experience with customer service has gone downhill and my user experience has been less than acceptable for a company I pay over $100 a month to. The chat does not work, when I report problems, my emails are not answered. The emails are clunky to create and I just find myself avoiding writing emails (which is not like me) just because the interface and software itself does not provide a smooth or enjoyable experience. Their email editor is OLD, and even though they just did an upgrade, it still is just not anywhere close to Convert Kit, which is what I decided to switch to. I am loyal and I will stick with something, especially software for as long as possible, because migrating data takes so much time and energy. But I became physically unable to give one more ounce of my time or energy to this software. I recently had multiple poor customer service interactions. I found myself being led down multiple unnecessary paths to fix issues unrelated to my problem. I had a sense that they have new people who don't really know what they are doing.

Clement

Music, 1 employee

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2024

The best email marketing service !

PROS

I love it, very good and very easy to use for my business

CONS

Nothing, everything is perfect with ActivCampaign

Reasons for switching to ActiveCampaign

ActiveCampaign is better and I have more Campaign and segmentations options