The best media strategy hits your audience through multiple channels, mediums and formats. The key to being effective in each of those channels is truly understanding your audience. When we truly understand our audience, our creative is more targeted, more appropriate to the channel and more relevant. Lucy helps us do that in a way that we could not do on our own.

We use Lucy to help us craft Persona-Driven Content Marketing strategies for our clients. Lucy does a couple of amazing things for us 1.) With Lucy we can crunch terabytes of data in MINUTES that would take human months to do. 2.) It grounds our strategies in real data not opinions. Lucy helps us understand through data what content, tone, and even imagery is going to best resonate with our client’s target audience. AI helps us create better strategies more efficiently than we ever could on our own, to help us tell better more relevant stories.

Due to the price point, Lucy may not be a fit for really small agencies or brands.