WiX serves best as a prototype when discussing with stakeholders on the design / look and feel for anything that appears online. Instead of putting the text in a word document and arguing the color tone or how pictures should be displayed, why not just open up a WiX account and start building a prototype to facilitate discussion? My experience is that this tool significantly reduces the turnaround time discussing / confirming with vendors on web design details. Another shortcoming is its SEO capability. But again, it's best for beginner and not for advanced user.

I would consider Wix as the most easy-to-use website builder, when compared with Wordpress & Strikingly. Over the years it has made huge improvements, especially now with its ADI (Artificial Design Intelligence) feature where you'll first be asked a couple of questions regarding the purpose, the functions, the look and feel of your ideal website, then a ready version would be automatically generated for your further edit, i.e. via drag and drop of your preferred style.

At first I didn't even recognize the difference between Wix Editor & Wix ADI so I got confused and found difficulty following the step-by-step advice on Q&A session. It's simple to identity which is which: If you didn't answer those questions in the beginning, and chose your own designer template instead, then that's a website built under Wix Editor which allows full control over every aspect of the site. On the other hand, if you're like me who wants a quick solution and accept the readily generated website, then it's built under WiX ADI, but you then lose the autonomy to change, even it's just the minor stuff on the webpage. And here comes the problem: Sometimes, when the functions on WiX ADI just didn't work (e.g. after hitting a button a menu was supposed to appear on the left but it just didn't show up) then it's time to write an inquiry to Customer Service Support, instead of reading through the Q&A which mainly offers advice on WiX Editor.

I have been using Wix for several years and, currently have two websites with them (Premium package). I can only recall a few mishaps that Wix went to great lengths to help out. I know how difficult it is to maintain a sparkling support group while also running a massive SaaS setup with millions of moving parts! I have to say that Wix has REALLY got the support portion of their operation down! Excellent customer support!

I have been involve in high-end I.T. work for the past 25 years and have never encountered a SaaS package as simple to use as Wix. I've told many I've encountered about the product (including my wife who uses it as well). I love the interconnectedness of everything and Wix really works hard to fuse together all the options to make it as user-friendly as humanly possible.

I wish within the Price quote options: 1) there was a way to stamp your business logo within the online form (designing your own price quote/invoice online form would be ideal), 2) price quote was available within the Wix mobile (iPhone) app. I would recommend sending a customer-wide email (perhaps you did and I missed it) stating that support@wix.com will no longer be a platform that will be utilize for support. I typed a very lengthy, descriptive email to support only to find I received an email stating that the platform is no longer used. You got a sigh on this one, but your chat support was instant and the online helper [sensitive content hidden] was spot on. :)

For years we've built websites for clients (and ourselves) on Wix and mostly have liked it as an easy-to-use website builder. It's only now that we tried to set up an e-commerce store and process payments that I've come to realize that there is no support, no follow-up and no one really cares if your money is sitting in their bank account instead of yours. It's deeply soured me on the whole company - although it's probably just that their e-commerce/payments group is incompetent. Anyway - save yourself a lot of stress and don't use Wix Payments. We set up a store for a client on Shopify and while it's more expensive we've had no issues like this and gotten prompt support for the only payment issue we ever had there.

Visual design interface is simple to learn, has good templates, is flexible and easy to design a great looking page in. Far more design flexibility than Squarespace. Also like that forms, pop-ups and other items like that which cost extra in Shopify are free in Wix. A great platform for businesses that need an informational website.

Wix Payments is a nightmare. I set up an ecommerce store for one business in Wix where we'd already built a brochure site and after getting over $9k in credit card transactions Wix is unable (a month and a half later) to send the money to the bank. Support is non-existent. I've explained the situation to 6 different people, never gotten a phone call with anyone and the money is still in Wix instead of transferred. The ecommerce store itself is pretty limited too. All in all I deeply regret not using Shopify or Big Commerce - or at the very least setting up my own payment gateway through Stripe/Square instead of trusting Wix with payments.

I have designed two websites with Wix. I am extremely pleased with how one website looks and with the email campaigns that have been super easy to set up and send out. That client needed a beautiful site and email functionality. Wix was cost effective for this purpose and she is able to make minor changes even though she is not tech-savvy. My other client needed shopping cart functionality and already had his site made at Wix. I made the site look nicer and loaded all of his items into the cart... but Wix could not handle the size of the store. The site works and looks great, but he had to use Shopify for his purposes. Overall, I choose WordPress because, as a designer, I need 100% functionality and the ability to do anything my clients need. Out of the box, Wix can't do some of these custom things. But I have no problem recommending Wix as the CMS to use when you are not a designer and you can't afford SquareSpace (nor should you use Squarespace because, despite SqSp marketing, a developer is required for simple changes). I am not a fan of Squarespace. So! Use Wix if WordPress is too big of a beast. :)

Wix is easy to use. It is a WYSIWYG CMS that handles everything from design to email campaigns to shopping carts. It features a number of different styles of photo galleries and offers a large range of word processor-style copy options (compared to Squarespace). Dragging padding is easy, searching for high-quality photos and videos (provided by Wix) is easy. Font options are plenty. Wix allows you to upload your own photos, which are stored in an image gallery for easy selection throughout the design process (Squarespace does not have an image gallery which means you have to upload the same image multiple times whenever you need it which is extremely slow and frustrating). Changes can be made per item per section allowing 100% customization (Squarespace applies changes globally and code is required for per-item changes). Wix is closer to WordPress than SquareSpace when it comes to being able to do whatever you want to do to get things exactly as you want them without using code. Wix uses plugins for added functionality (Squarespace does not have plugins available). For a beginner, Wix is a great CMS.

Wix is not WordPress. It is designed for beginners to make all of the basic things anyone needs as easy as drop and drag. But WordPress + Divi theme is the best choice if you aren't afraid of a little learning curve. Wix's shopping cart functionality is not powerful. I made a store with a few dozen choices that had a handful of options each. This crashed the cart. If you have a handful of items to sell, Wix would be fine. Otherwise, use Shopify.