# Book It Now Software Reviews, Demo & Pricing - 2026 > Review of Book It Now Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/hotel-management/book-it-now-profile --- [Home](https://www.softwareadvice.com/) / [Reservations Software](https://www.softwareadvice.com/hotel-management/reservation-comparison/) / Book It Now Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/hotel-management/book-it-now-profile/reviews/) # Book It Now 2026: Benefits, Features & Pricing Wondering if Book It Now is right for your organization? Our Reservations Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview Book It Now 5.0 [(12)](https://www.softwareadvice.com/hotel-management/book-it-now-profile/reviews/) Pricing Starting at $51.95 per month ### About Book It Now Book It Now is a reservation management solution that helps businesses connect to travel websites, accept room-specific reservations, and manage calendars, among other operations from within a unified platform. It allows staff members to access the drag-and-drop color-coded calendar to view reservation notes, change booking dates, move guests to different rooms, set up seasonal rates, and more. Book It Now's channel manager module lets administrators handle bookings across multiple travel portals, such as TripAdvisor, Airbnb, Expedia, Google Hotel Ads, and more. Wondering if Book It Now is right for your organization? Our Reservations Software selection experts can help you in 15 minutes or less. ## Book It Now User Interface ## Popular Book It Now Alternatives Main Product Book It Now 5.0 [(12)](https://www.softwareadvice.com/hotel-management/book-it-now-profile/reviews/) Ratings Breakdown - 4.83Ease of use - 5.0Value for money - 5.0Customer support - 4.92Functionality Pricing Starting at $51.95 per month Get Price Alternative Product [Eventbrite](https://www.softwareadvice.com/ticketing/eventbrite-profile/) 4.6 [(5786)](https://www.softwareadvice.com/ticketing/eventbrite-profile/reviews/) Ratings Breakdown - 4.61Ease of use - 4.47Value for money - 4.32Customer support - 4.51Functionality Pricing Available upon request Get Price Alternative Product [Hostaway](https://www.softwareadvice.com/hotel-management/hostaway-profile/) 4.8 [(1576)](https://www.softwareadvice.com/hotel-management/hostaway-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.56Value for money - 4.72Customer support - 4.65Functionality Pricing Available upon request Get Price Alternative Product [Booqable](https://www.softwareadvice.com/retail/booqable-profile/) 4.8 [(1166)](https://www.softwareadvice.com/retail/booqable-profile/reviews/) Ratings Breakdown - 4.75Ease of use - 4.73Value for money - 4.82Customer support - 4.57Functionality Pricing Starting at $29.00 per month Get Price Alternative Product [Lodgify](https://www.softwareadvice.com/hotel-management/lodgify-profile/) 4.5 [(1310)](https://www.softwareadvice.com/hotel-management/lodgify-profile/reviews/) Ratings Breakdown - 4.39Ease of use - 4.34Value for money - 4.56Customer support - 4.37Functionality Pricing Starting at $14.00 per month Get Price Alternative Product [OpenTable](https://www.softwareadvice.com/hospital-management/opentable-profile/) 4.7 [(1320)](https://www.softwareadvice.com/hospital-management/opentable-profile/reviews/) Ratings Breakdown - 4.74Ease of use - 4.61Value for money - 4.50Customer support - 4.63Functionality Pricing Starting at $149.00 per month Get Price ## Book It Now Pricing and Plans Starting price: $51.95 per month Free Trial Free Version Basic $51.95 per month No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Book It Now Features - Popular features found in Reservations Booking Management Calendar Management CRM Customer Support Group Reservations Inventory Management Mobile Access Promotions Management Rate Management Reporting/Analytics - More features of Book It Now Alerts/Notifications Availability Management Billing & Invoicing Billing Rate Management Booking Notes Channel Analytics Channel Management Contact Management Credit Card Processing Customer Database Customer History Customizable Branding Customizable Fields Customizable Reports Customizable Templates Data Import/Export Discount Management Drag & Drop Dynamic Pricing Electronic Payments Email Templates Event Calendar Invoice Management Kill Switch Multi-Channel Distribution Multi-Channel Sync Online Booking Payment Processing Price/Margin Management Real-Time Data Real-Time Updates Reminders Reporting & Statistics Reservations Management Restriction Management Room Booking Room Inventory Search/Filter SMS Messaging Task Management Third Party Booking Third-Party Integrations ## Book It Now Integrations Google Analytics 360 Integration rated undefined from -1 review SignRequest Integration rated undefined from -1 review Google Ads Integration rated undefined from -1 review Twilio Integration rated undefined from -1 review QuickBooks Online Integration rated undefined from -1 review ## Book It Now User Reviews Overall Rating 5.0 Ratings Breakdown 5 100% 4 0% 3 0% 2 0% 1 0% Secondary Ratings Ease of Use 4.8 Value for money 5.0 Customer support 5.0 Functionality 4.9 GW Geoffrey W. Verified reviewer Hospitality 2-10 employees Used daily for less than 2 years Review source Reviewed September 2025 Book It Now is the best bang for the buck! 5 After working with other hotel reservation systems, I find Book It Now to be the best bang for the buck. It provides a rich toolset that makes managing our reservations and guests almost effortless, while providing our guests with a user friendly booking experience that integrates nicely with our website. The customer service and tech support are 5-star across the board! Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Excellent customer service and a great value! The transition to Book It Now was smooth and easy. We now have a comprehensive reservation system that provides our guests with an easy method of booking online, as well as a rich tool set to help us manage our business. Cons: Whilst the interface is a little dated, it is easy to use and provides all the necessary attributes required for a lodging reservation and guest management system. Reasons for switching to Book It Now WebRez was way too cumbersome and very outdated. The system was difficult to use and the customer service was mediocre at best. Lodgify was too simple and lacked the ability to process multiple room/date bookings. Vendor Response Thanks Geoffrey, We enjoy working with you and appreciate your nice comments. The Book It Now Team. Replied September 2025 Read More CH Carrie H. Verified reviewer Hospitality Self-Employed Used daily for more than 2 years Review source Reviewed October 2025 Love them! 5 They are there for us whenever we need them. If they’re not available, they get back to us shortly. Can’t say enough good things about \[sensitive content hidden\] and the team! Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Very helpful in all aspects, especially for us who are technically challenged. Whenever we have a problem, we get answers and helpful advice. Cons: None-they have always been there for us when we need help and advice. I have no interest in looking at any other booking agency. Read More SC Shawn C. Verified reviewer Hospitality 2-10 employees Used daily for more than 2 years Review source Reviewed October 2025 Highly recommend! 5 A business consultant recommended Book It Now after researching our options for vacation rental management. I've utilized Book It Now for my vacation rental business for many years and have been pleased with the secure site, outstanding support, housekeeping task management, and new features that they've rolled out during this time. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: A business consultant recommended Book It Now after researching our options for vacation rental management. I've utilized Book It Now for my vacation rental business for many years now and have been pleased with the secure site, outstanding support, housekeeping task management, and new features that they've rolled out during this time. Affordable price and absolutely BEST customer service on the planet! Cons: From the management perspective, the mobile app is not as user-friendly as I'd like. From the guest perspective, we get occasional complaints that the site is not as intuitive as they'd like, and some customers have difficulty identifying availability and booking their stay. Vendor Response Thank you for your kind words and for being a long-time Book It Now user! We’re so glad our vacation rental management tools, secure platform, and customer support have helped your business succeed. We appreciate your feedback on the mobile app and guest experience—our team is continually improving usability to make booking and management even smoother for both owners and guests. Sincerely, The Innkeeper's Advantage Team Replied October 2025 Read More MW Michael W. Verified reviewer Hospitality 11-50 employees Used daily for more than 2 years Review source Reviewed December 2021 Barkwells depends on Book It Now 5 All in all, it has been a pleasure. With our previous service, we kept saying “We wish we had this capability. Now, we frequently say, “Wow, this is great, we can do that…and also this!” Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Having total control of reservation availability is exceedingly important to us. Innkeepers gives us total control over the occupancy map. We can set different minimum stays, restrict check in and check out days for different units and override those to fill vacancies and minimize unrentable holes in the calendar. This total flexibility has been instrumental in eliminating vacant nights, maximizing revenue and pays for itself, many times over. Cons: There is a depth of functionality and it takes a little more training for our front desk staff than the previous system. Reasons for switching to Book It Now The previous system did not have the same occupancy map controls so for example, a guest could book the middle 3 days of a 5 night opening leaving us with 2 unrentable 1 night holes. With Book It Now, we have total control to manage the available nights. Vendor Response Michael, Thanks so much for your wonderful review and also for your business. Replied December 2021 Read More LP Lory P. Verified reviewer Hospitality 2-10 employees Used daily for less than 2 years Review source Reviewed July 2020 I love Book-It-Now (a.k.a. Inn Keepers Advantage) 5 I was able to solve my reservation system problem when I lost the other system. We choose to only use the basics of this system for now and look forward to using more of the features they offer in the future. I am very grateful that I was able to find Book It Now because it was exactly what I was hoping for at the right price. After I got used to using this new system, I absolutely love it. I found many others that were a lot higher in price with features I didn't need. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Awesome customer service!!! Ease of use overall, the way the reservations are laid out on the board and the price - is what we can afford! Being able to hook into other OTA's and have one calendar is very helpful. Also being able to hook into a different credit card company at a lower price and integrate it with our reservation system is wonderful as well. I really like the nice way it integrates into our website and has a ease of use for our guests to make a reservation. Also I love the text service as well. Cons: I don't feel there are any cons. Haven't found any yet and this is my second year of using this system. In the beginning I found it a little hard to learn at first. However, I think that is my fault coming from a real bare bones basic reservation system into a much better reservation system. However now that I am comfortable, I hope I never have to find another reservation system again. This is it! Reasons for choosing Book It Now The very first thing I looked at was price and it was affordable. I really liked the overall system and it was something that I could put into use immediately! Reasons for switching to Book It Now They were taken over by Eviivo that I didn't like at all for many reasons. Vendor Response Lory, Thanks so much for your positive feedback. We are happy to hear that the Book It Now system is contributing to your current success. I know that changing systems can be a challenge, but it sounds like your transition turned out well. Best wishes for a successful season. Replied August 2020 Read More DF Drue F. Verified reviewer Hospitality 2-10 employees Used weekly for less than 2 years Review source Reviewed July 2020 Must Try It! 5 My experience has been wonderful. With \[SENSITIVE CONTENT HIDDEN\] travelling to our town for training, and participating in a webinar for more training, I feel that they go the extra mile. Being a smaller inn that uses fewer of the capabilities, I've never been made to feel that I am "less important" than larger inns who pay for more capabilities. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Standing very much above others, in my opinion, is the amazing customer service associated with the software. I am also impressed by their constant updating, responding, improving of their product based on changing situations (COVID) and customers' feedback. They have a really great can-do attitude. I also like how they explain the implications of some of the set-up in terms of their impact on broader policies/customer service, and in relation to industry norms (i.e., they see their product as part of an ecosystem, not as an isolated standalone). And their training is wonderful, fluid, and timely. Cons: There are a few small areas where I believe things are perhaps a bit counter-intuitive or clunky. However, these are far offset by the wonderful and personal customer service, the constant successful efforts at improvement, and the flexibility to actually make these changes and listen to customers directly. In addition, I really do think that this is a fine software, actually, as it is more than my business personally needs and is very cost-effective. I feel that I am paying for what I use and need, and that, should I so choose, I have the option to pay more and get more. I like this a la carte approach a lot. Reasons for choosing Book It Now When our town was deciding where to go next, with webervations ending, BIN was the company that worked with us, wanted our business, and went the extra mile to gain that business. And I am so glad for that! I would never switch from BIN unless it were a forced change. Reasons for switching to Book It Now It was forced on us. Vendor Response Thanks Drue for taking the time to give such a thoughtful review of our product. I think it will help others when making their booking engine software choice. I know that the demise of your Webervations system forced you to change software, but it sounds like it was a positive change for you. It has been our pleasure to serve you and the Lanesboro lodging community. Replied July 2020 Read More ma michael a. Verified reviewer Hospitality 2-10 employees Used daily for more than 2 years Reviewed September 2022 Great reservation system for B&B Inns 5 Our inn is an upscale Select Registry and AAA 4 Diamond property. Our initial project with Innkeepers Advantage was when we switched to Book-it-Now, their online reservation system. It is a comprehensive online booking tool - intuitive, and easy to use. We were fearful of change from the system we knew, but with their hands-on, personal customer support, the transition was seamless. The team is amazing - multi-dimensional and truly exceptional! And this is not hyperbole. We have since worked with them on a new responsive website design, website hosting, optimization of the online presence for the search engines – and more. If you talk to them, I am sure you will appreciate what I am saying. But the support they offer goes way beyond the mechanics of an internet presence. I have limited tech skills and I got the support and patience I needed to get comfortable with technology. Highly recommended. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Comprehensive and intuitive - this is truly a one-stop shop for all you will need. Cons: In all honesty - we have tried other systems and Book-it-Now lacks little or nothing. Reasons for switching to Book It Now needed a system with more features. Read More PC Paul C. Verified reviewer Hospitality 2-10 employees Used daily for more than 2 years Review source Reviewed November 2020 Perfect Solution to end a Nightmare Situation 5 I was desperate to leave Eviivo.com after a horrendous botched conversion that almost put me out of business. Book-it-now was very supportive, the product works and I never looked back. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Easy to install, well supported by small staff of conscientious people with an abundance of patience. Handles all mainstream transactions easily and interfaces with the leading OTAs. Cons: Reporting is very transaction oriented - which is fine when you're handling transactions. However, the reporting doesn't summarize things the way I need to use the data. This is common in the 3 reservations systems that I used. Reasons for switching to Book It Now Eviivo.com was severely understaffed during their conversion. Generally speaking, the expected you to figure everything out (which I did), but they delayed conversions, weren't responsive, never got the commissions paid correctly. It was a nightmare! Vendor Response Thanks for your review. We are so happy that you found us and like our system. We are always working to create new reports and welcome any change requests from our customers. Just let us know what you need. Replied November 2020 Read More VB Vance B. Hospitality 2-10 employees Used daily for more than 2 years Review source Reviewed April 2018 Book it Now and InnKeeper's have been a key factor in our current success...absolutely essential 5 I guess learning about this sort of software? Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Apart from it being very user friendly and thorough its features save me an enormous amount of time as it is programmable to launch a number of needed communications automatically. The software syncs well with the key on-line travel agents and email platforms and provides key management reports for business operations. As newcomers to the hospitality industry we have benefited greatly from the depth and breath of this software. But, perhaps most importantly, when we stumble or our ignorance catches up with us the team at Innkeeper's are always there to explain, walk-us through the correction, or in many cases - respond with "Let us fix that for you!" This is an extraordinary value for the service provided Cons: As we any software there is a learning curve - steeper for those of us that are new to hospitality than others - at the present time we cannot identify anything we dislike Vendor Response Thanks Vance for the great review. We are delighted to be a part of your success. Replied April 2018 Read More JS John S. Verified reviewer Hospitality 2-10 employees Used daily for less than 12 months Review source Reviewed September 2019 An Excellent Reservation System 5 My experience with the Book It Now team has been excellent. They go the extra mile to make sure you know how the software works, and are readily available after that to assist you, should a problem arise. It is the best customer support I have ever experienced from a software company. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: After having used Rezovation Property Management system for seven years (a system that I very much liked... but they were purchased by Eviivo and the product was discontinued) I was very particular about what I wanted in a "new" reservation system. Thankfully, I discovered Book It Now, which I absolutely love!!! The system is very user friendly, and the customer service outstanding. I could not be happier with this product, and would recommend it, without hesitation, to any innkeeper. Cons: There is nothing to dislike about this wonderful software. It is outstanding! Vendor Response Thank you for the nice comments John. We are happy to be of service to you. Replied September 2019 Read More Showing 1 - 10 of 12 Reviews [See All Reviews](https://www.softwareadvice.com/hotel-management/book-it-now-profile/reviews/) ## Other Top Recommended Reservations Software [WebRezPro](https://www.softwareadvice.com/hotel-management/webrezpro-profile/) **4.6** (217) Recently recommended **23** times [Cloudbeds](https://www.softwareadvice.com/hotel-management/cloudbeds-profile/) **4.3** (342) Recently recommended **17** times [Mews](https://www.softwareadvice.com/hotel-management/mews-commander-profile/) **4.6** (59) Recently recommended **16** times [rezStream](https://www.softwareadvice.com/vacation-rental/rezstream-profile/) **4.7** (118) Recently recommended **14** times Stuck Between Options? Our experts can help you compare Book It Now with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice