GAMS platform validates talents' hard skills thanks to its simulation sandbox of digital advertising and marketing tools. GAMS validate skills, but it also prepares and reskills people for MadTech. Schools can offer their students the best training experience and provide a concrete outcome in the form of the Profile Scorecard, thereby speeding up the job-seeking process. Companies can use the platform to validate candidates’ hard skills during the hiring process or to reskill current employees. Companies will benefit from better quality and time and money optimization. Thanks to this innovative simulation environment based on Coaches professional experience, the platform uses gamification methods to challenge and help the market progress.