--- title: "CoAd Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of CoAd. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if CoAd is a good fit for you!" source_url: "https://www.softwareadvice.com/hr/primepay-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Payroll Software](https://www.softwareadvice.com/hr/payroll-software-comparison/) / [CoAd](https://www.softwareadvice.com/hr/primepay-profile/) / CoAd Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/hr/primepay-profile/) Reviews [Alternatives](https://www.softwareadvice.com/hr/primepay-profile/alternatives/) # CoAd User Reviews ## Reviews summary - Overall rating: 4.0/5 - Total reviews: 381 ### Secondary ratings - Ease of use: 3.9/5 - Customer support: 3.8/5 - Value for money: 3.9/5 - Functionality: 3.8/5 ### Rating distribution - 5 stars: 214 reviews (56%) - 4 stars: 67 reviews (18%) - 3 stars: 28 reviews (7%) - 2 stars: 13 reviews (3%) - 1 star: 59 reviews (15%) ### Most mentioned pros - Their outstanding customer service and comprehensive payroll solutions allow us to focus on what matters—growing our core operations—rather than juggling payroll tax reports or workers’ compensation insurance audits. - The ability to have so much control over the process, and the customization Primepay provides to meet organization needs. - I especially appreciate [sensitive content hidden], who walked through the SIMPLE IRA EE contribution and ER matching with IRS catching up rules' setup with me, step by step over several emails and a couple phone calls. ### Most mentioned cons - The workflows for job changes, status changes, pay rates, etc. does not have the ability to create multiple approval levels. - This lack of communication became a serious issue, particularly during critical moments like audits, where we were left waiting for essential confirmations. Despite the long-standing relationship, the service quality fell far short of our expectations, leading us to ultimately switch to another provider. - Scheduling system doesn't really work for what I need. When employees work opposite shifts I need to be able to see all employees together to ensure proper coverage. ## CoAd customer reviews Showing reviews 1-25 of 381 (page 1). ### Tax issue resolved - Overall rating: 5/5 - Reviewer: Veda S. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 2-10 employees - Product usage: Used monthly for less than 2 years - Reviewed: January 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I had talked to them before the holiday and we thought a problem was resolved. I called back in and we talked for about 5 minutes and the issue was resolved. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of accessing the payroll portal. Helpful employees #### Cons I have nothing to share negatively. I called in and had to wait about 10 minutes, which the day after a holiday was short. #### Reasons for switching to CoAd Prime Pay offered the same service for a better price --- ### Opinion: PrimePay is an excellent payroll company - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Retail - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: August 2025 - Review source details: This review was submitted organically. No incentive was offered So far, Primepay is what I would have expected in a payroll company. The processing is easy. If I need help with a special payroll or have any questions the representatives to this point have been stellar. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros They were able to work with me to keep my processing costs low. I historically only use my payroll companies for processing and nothing else #### Cons I have been with them for less than a year. So it is hard to choose a "con". However for some reason I was getting charged more for my payroll monthly than my proposal stated. It was fixed, and then happened again. So it seems to be a computer glitch that needs to be fixed. #### Reasons for choosing CoAd Primepay was able to stay within the budget I was looking for. For my business, payroll cost is what drives my decision. #### Reasons for switching to CoAd I think Heartland being owned by Global Payments has brought down the quality of the product. --- ### User Friendly Payroll Company - Overall rating: 5/5 - Reviewer: Elyse S. - Verified reviewer: Yes - Industry: Construction - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: August 2019 - Review source details: This review was submitted organically. No incentive was offered Customer service is exceptional for any problems that may arise. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The software is very easy to use, very easy to navigate through for information and super easy to input payroll. The checks come into my office the very next day and all the direct deposits transfer perfectly. #### Cons The only thing I can say negatively is the reporting. I wish there was an instant work comp payroll report that is more friendly for date ranges for my audits. --- ### Reliable Payroll Service with Room for Improvement - Overall rating: 4/5 - Reviewer: Nikki D. - Verified reviewer: Yes - Industry: Accounting - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, PrimePay has been a solid payroll solution for our firm. It does a great job managing the essential aspects like tax filings and reporting, which we really appreciate. However, having more user control and quicker, more helpful support would really take the service to the next level. It’s reliable for the most part, but there’s definitely some room for improvement. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros One of the biggest advantages of using PrimePay is how seamlessly it handles all tax filings and quarterly reports. It’s a huge time-saver and gives peace of mind knowing everything is filed accurately and on time. The automation of these tasks helps reduce manual errors and ensures compliance without having to constantly monitor deadlines. #### Cons While the automation is great, I’ve found that there’s limited flexibility when it comes to making changes or adjustments to payroll runs. The platform can feel a bit restrictive, especially if last-minute edits are needed. Additionally, the communication with customer support could be improved. Responses are sometimes delayed, and it would be easier if we had a direct contact to reach out to for time pressing issues. #### Reasons for switching to CoAd The taxes and quarterly reports were not automated. --- ### The Difference between PrimePay and Competitors - Overall rating: 5/5 - Reviewer: Rick K. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 11-50 employees - Product usage: Used weekly for less than 6 months - Reviewed: May 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Technology is both a blessing and a curse. The same can be said about PrimePay. It takes work to keep up with technology, but there is a nice payoff if you are patient. Things have not been perfect since we onboarded 5 months ago, but I can honestly say every rep I have spoken to has worked hard to fix issues and has made sure we are happy. They have been very responsive and have followed thru on every ticket submitted. I can't say that for my last two payroll companies. I've been an HR Manager for 3 decades now, and I can tell you there is no one software that is perfect. The best you can hope for nowadays is minimal problems and for good customer service to make software issues minimal. Previously we were with a big well known payroll service and were paying high rates for poor customer service. I am happy we made the change to PrimePay because now our costs are reasonable and the customer service has been great. I can't complain. I have attended a couple PrimePay user group meetings in the last couple months which our previous payroll service didn't offer, and I can clearly see that PrimePay listens to customer input. This is an important difference. I'd much rather have software molded to what my company needs rather then trying to force my company to fit the software. We are on a 3rd payroll company in 4 years, and we are finally happy. I hope they keep their current leadership in place for many years to come. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It's only been 5 months since we onboarded with PrimePay, and I have to say I've been impressed with the flexibility of their programs plus the customer service has been excellent. #### Cons There have been a lot of software changes recently which can be stressful at times, however, at the same time the changes have all yielded valuable benefits. #### Reasons for choosing CoAd Better Pricing for the same services with comparable software #### Reasons for switching to CoAd Poor Customer Service, Constant changes in staff at Paychex and Lack of follow-thru on trouble tickets --- ### Easy Navigation, Bad Support - Overall rating: 2/5 - Reviewer: Chloe B. - Verified reviewer: Yes - Industry: Accounting - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: May 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. My overall experience has not been the best. We got billed for accounts that were not available to us and it took a long time to get that audited and get our refund back. It is also hard to contact our direct team and get updates, due to delayed responses. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 2/5 - Customer support: 2/5 - Functionality: 2/5 #### Pros The software is easy to navigate and use. #### Cons The inability to have more control on my account compared to other payroll software. I always have to contact support for something small when using a past payroll software, I was able to change it myself. #### Reasons for switching to CoAd Because PrimePay conducts the quarterly reports instead of me doing it myself. --- ### New, but not so new client - Overall rating: 5/5 - Reviewer: Todd B. - Verified reviewer: Yes - Industry: Retail - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: May 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I am relatively new to PrimePay in this regard. I am however a former client, but well before there was such an extensive online presence. I used to have a dedicated specialist I would call. As I have used several Payroll/HR companies, the PrimePay dashboard is relatively user friendly. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The support staff I would say is what I like most. In my experience they have been both professional as well as cordial. #### Cons I don't think what I like least is exclusively a PrimePay issue. There is a volume of information on how to generate reports, or complete certain actions. It's sometimes difficult to navigate by yourself, or to phrase the question you have for the search feature to find it. #### Reasons for choosing CoAd They were able to match the price very close to what I was paying at Heartland. #### Reasons for switching to CoAd I was locked into a 3 year contract, to be fair rate was excellent. While there are competent people who work there, I find that being acquired by Global has hurt their product. It took me weeks of phone calls and emails to find out what would happen once the contract ended. The people I would speak to or hear from always had to push the message along to someone else, and that someone else would never return my message. In my experience through the years working off and on with Global, they never had a good sense for working with smaller businesses. --- ### The money savings is totally worth it. Your not sacrificing anything. - Overall rating: 5/5 - Reviewer: Mike J. - Verified reviewer: Yes - Industry: Food & Beverages - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: May 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. The information session was very friendly and helpful. Compared apples to apples. After the sales person went through the information, I was transfered over to my account specialist who was able to log in with me and get some of the information the needed through a web call. Now just in the process of getting employee information over. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The pricing and helpfulness of the Sales rep and the account specialist. Everyone was helpful during the onboarding process and trying to get me set up with everything. Pricing was a huge point for me and this is almost half the price of any other pay company I have been with #### Cons The amount of work to bring employees from current service to primepay. Have to do a lot of manual transfer of reports and information. #### Reasons for switching to CoAd Price was the huge factor in me switching over. --- ### PrimePay Review - Overall rating: 5/5 - Reviewer: Tracy B. - Verified reviewer: Yes - Industry: Insurance - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: March 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Very good. Like the team we work with and like the product. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The platform is easy to use. The team is very responsive and answers questions quickly. If you need to use support, they are very efficient and friendly and get it right the first time. #### Cons Typing minimum of 40 characters in each box #### Reasons for choosing CoAd PayCor had multiple people contact me to set up an initial appointment but then no-showed. Paycom didn't have a good product. #### Reasons for switching to CoAd Gusto markets directly to our payroll customers and allows them to sign up for products without our knowledge or giving us access. The customers than expect that we are able to support them. Gusto platform looks incredibly unprofessional. Gusto pricing isn't transparent and changes dramatically. --- ### I LOVE PRIORITY SUPPORT - Overall rating: 5/5 - Reviewer: ENID A. - Verified reviewer: Yes - Industry: Wholesale - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: February 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love having priority support now because before 1 yr ago it was a nightmare calling, holding over 1 hr and getting disconnected. It wasn't until [sensitive content hidden] called me and saved my life with priority support because we were ready to leave primepay. Everytime I call i get the assistance I need. Today I spoke to [sensitive content hidden] and he was very helpful. #### Reasons for choosing CoAd I ALWAYS HAD PRIMEPAY BUT LAST 2 YEARS SERVICE WAS SUPER HORRIBLE NOT UNTIL SALVADOR MARTINEZ CALLED ME AND SAVED US PUTTING US ON PRIORITY SUPPORT OTHERWISE WE ALREADY WOULDVE LEFT PRIMEPAY AFTER SO MANY YEARS --- ### Primepay Overall Experience- Iridium Mfg - Overall rating: 5/5 - Reviewer: Walter D. - Verified reviewer: Yes - Industry: Automotive - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: November 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Very good, and overall happy with the product. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The layout is great, it is very intuitive and flows well. When Prime Pay handles direct deposit, I do not need to worry about payroll or payroll taxes getting to the correct place. #### Cons The workman's comp reporting and most report generation is not intuitive or user friendly. It is very cumbersome and I am not quite certain I get the report I need for my workman's comp audit. #### Reasons for choosing CoAd Good Salesperson, and seemed easier to use. #### Reasons for switching to CoAd Paychex was too much money compared to the service I was getting. --- ### Prime Pay Customer for 10 years - Overall rating: 5/5 - Reviewer: Fran J. - Verified reviewer: Yes - Industry: Construction - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: October 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Prime Pay has been servicing our payroll needs for all most 10 years and we have had a favorable experience during our time with them. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Prime Pay customer service response has been greatly improved! And customer services reps are always very helpful! #### Cons At this time I can't say there is anything I don't like. #### Reasons for choosing CoAd Was with paychex prior and wasn't satisfied with their service and pricing #### Reasons for switching to CoAd Former company was not able to get payroll correct. --- ### Awesome Online Navigation - Overall rating: 5/5 - Reviewer: Sophia C. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: November 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Excellent. When I need a report specific to my audits, customer service has always been able to deliver it. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Customer Service and the ease of navigating the online services. #### Cons Finding Reports I need to complete audits. If I can't find what I want, I call customer service They have always been able to deliver. #### Reasons for switching to CoAd Prime Pay offered Time Clock. Prime Pay integrates that component with ease. --- ### Switching to Primepay - Overall rating: 5/5 - Reviewer: Crystal R. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: May 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Good communication , not pushy, worked to really tailor to my small business needs. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Willingness to work with goals and needs, affordability, payroll can come out of my Amex acct through ach and I won't be charged a wire fee. #### Cons Scheduling system doesn't really work for what I need. When employees work opposite shifts I need to be able to see all employees together to ensure proper coverage. #### Reasons for choosing CoAd price was the main factor in my decision. --- ### great customer service, website easy to use - Overall rating: 5/5 - Reviewer: Kaye B. - Verified reviewer: Yes - Industry: Medical Practice - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: February 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [sensitive content hidden] called me to see if we were satisfied with the service from Primepay. When I said I was happy she then offered to show me how to submit payroll on line. It was so easy to use the website. So glad she called! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The company has great people working for them who are always ready to assist. Great customer service. Thank you [sensitive content hidden]! #### Cons There is nothing I don't like. Great customer service with no complaints from me. --- ### Great Payroll Company for Small Business - Overall rating: 5/5 - Reviewer: Charity B. - Verified reviewer: Yes - Industry: Mental Health Care - Company size: 11-50 employees - Product usage: Used weekly for less than 6 months - Reviewed: May 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall we are very happy with the service. We have had great support and payroll processing is simple. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The customer support we have received from day one has been great. They have been responsive and helpful in answering any questions. #### Cons The layout of the website isn't the most user friendly. It is functional and pretty straight forward just limiting in some aspects. --- ### Review - Overall rating: 5/5 - Reviewer: Diane P. - Verified reviewer: Yes - Industry: Government Administration - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: January 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [sensitive content hidden] put time in to make sure it's correct. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros [sensitive content hidden] is great. She gave me time to go over accruals for PTO/Sick/Holiday time. She explained things to me as well. #### Cons Other CSR's have claimed to have it updated and never did. --- ### FIND A REAL PROVIDER - Overall rating: 1/5 - Reviewer: Matt E. - Verified reviewer: Yes - Industry: Chemicals - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: February 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. horrible experience working with this company. no accountability for mistakes and they do nothing to help you after they screw up. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros nothing. this company is a joke. good luck if you work with them. #### Cons they cant get simple requests right and then when they do make a mistake, they do nothing to fix it. --- ### Used to good, NOW THEY ARE AWFUL. DON'T USE THEM - Overall rating: 1/5 - Reviewer: randy o. - Verified reviewer: Yes - Industry: Wholesale - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: January 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. awful. used to be good until it was acquired. poor management, qc, constant errors, no continuity of personnel doing the work, no continuity of managers supervising #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros nothing. in old days could reach on phone. now difficult. In old days, same 1 or 2 people did the work. now a different person every time does it, and screws up regularly. many mistakes. creates more work. awful #### Cons everything. in old days could reach on phone. now difficult. In old days, same 1 or 2 people did the work. now a different person every time does it, and screws up regularly. many mistakes. creates more work. awful No quality control, --- ### My account rep, [sensitive content hidden] is fantastic. - Overall rating: 4/5 - Reviewer: Marlon B. - Verified reviewer: Yes - Industry: Facilities Services - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: January 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Making payroll has generally been a good experience but overall it has not been an A+ experience. More like 85%, a B+. It could be better. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Customer support with [sensitive content hidden] is great. He is the best. #### Cons I received a report from the IRS that I owe $2,700 extra for my quarterly payroll. I believe it is being taken care of but I have received no word on it in the new year. This is very concerning. A minor issue is that Software has been glitchy. Things like printing invoice receipts has been difficult. There are times when my employee data reports address errors when there are none. --- ### My Primepay Experience - Overall rating: 5/5 - Reviewer: Cassandra C. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 201-500 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Great and positive experience. Still so much to know. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Primepay is an upgrade from our old system. I'm still exploring and learning but I feel it is a positive change for my department. #### Cons We've had some small hiccups. I would say the time side catching up to she Sync side. Reporting I need help on building and running reports. --- ### [sensitive content hidden] - excellent customer service - Overall rating: 4/5 - Reviewer: Susan B. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: December 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The representative I spoke to today, [sensitive content hidden], was very helpful. She understood my issue and followed through with my request. #### Cons In the past, our payroll has been delivered to the church building when it should have been delivered to the Rectory Building as is stated on the delivery label. --- ### Best customer service ever! - Overall rating: 5/5 - Reviewer: Sarah C. - Verified reviewer: Yes - Industry: Construction - Company size: 11-50 employees - Product usage: Used monthly for less than 2 years - Reviewed: January 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Spectacular customer service. Customer centric. They always put the customer first and won’t stop until a resolution is made #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The customer service is superb! They are always willing to help and kind. The team is so professional and always find a way to solve my issues efficiently. #### Cons None. It’s perfect. I think prime pay is excellent and constantly improving. --- ### [sensitive content hidden] is the best! - Overall rating: 5/5 - Reviewer: Patrick Z. - Verified reviewer: Yes - Industry: Investment Management - Company size: 11-50 employees - Product usage: Used monthly for more than 2 years - Reviewed: December 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Very positive. Always a pleasure working with [sensitive content hidden] over the years. She knows her business very well. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Working with [sensitive content hidden]. Over the years, [sensitive content hidden] has always taken care of any issues we have had. And when I was frantic, she calmed me down, explained the issue and resolved it. #### Cons Getting new states set up for employee tax withholdings --- ### Eddy’s Review - Overall rating: 5/5 - Reviewer: Eddy Z. - Verified reviewer: Yes - Industry: Facilities Services - Company size: 51-200 employees - Product usage: Used monthly for less than 2 years - Reviewed: December 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Very good so far. Only time having issues is when I have to count on someone else besides [sensitive content hidden] helping me. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Working with [sensitive content hidden]. She is always on top of it. The best. #### Cons That individuals don’t have their own extension and sometimes being on hold forever. #### Reasons for switching to CoAd Cost ## More reviews [Next reviews](https://www.softwareadvice.com/hr/primepay-profile/reviews/?page=2) --- CoAd Reviews, Pros and Cons - 2026 Software Advice