Upsiide makes it easy to get quick feedback on marketing and design concepts! It has an simple and intuitive interface.

Probably not the most "scientific" results, but still gets you in the ballpark.

Overall it's great! When we first started using Upsiide we had a ton of support ([SENSITIVE CONTENT] was amazing). The platform is easy to use and effective. Internally we call Upsiide "Tinder for Concept Testing" because it does a great job making concept testing an enjoyable experience for the participants and the researcher.

The most important aspect of Upsiide is its accessibility and usability. The platform has a simple interface that anyone can pick up and use. It's also very easy to program surveys in non-english speaking countries.

We had some serious trouble on a project where we leveraged Upsiides panel. The IR was lower than anticipated and our survey fielding was halted. We were told that the recruitment wasn't feasible which put us in a very difficult position. We would have much preferred a partner-like experience, where we could troubleshoot potential solutions together. I also noticed a change in the level of support we receive. When we started using Upsiide they offered a high level of personalized support, but recently they've pushed us to use their support system instead, which makes Upsiide feel more like a digital tool than a vendor relationship.

Easy to use and navigate, user-friendly.

Doesn’t allow complex questions like skipping

We use Upsiide when we have too many ideas and little direction on how to narrow them down. This has proven to be a successful tool, whether it be for testing names, marketing taglines or RTBS, product features, incentives, etc. Our stakeholders find the outputs extremely easy to understand, but also very powerful in how actionable they are.

How easy it is for the respondents, and for our stakeholders to understand and action the results.

Nothing! I like all of the features of upsiide and the outputs.

Great way to have consumer feedbacks in a few hours in order to guide innovation throughout the process

The analysis could be seen as a bit simplistic. It's a good tool to have the big picture but then need for more diagnostic to understand the reason why

User-centric so we get better data to help make important business decisions. Competitively priced and can be scaled up or down in complexity based on needs. Quick to implement and get results... doesn't take a month or so of planning.

Very user-centric; ensures reliable data through engaging participants like human beings! Making it super easy and entertaining rather than the typical 5-point Likert scale surveys that no one in their right mind would do accurately.

No cons; need more platforms like this. 95% of market research platforms are sterile and dry - this is the other 5%.

Using Upsiide helped us prioritize our product development efforts, without having to go through the cost and effort of making prototypes.

Comprehensive and powerful. Usage of Upsiide was extremely helpful in our decision-making process regarding product innovation and messaging.

Zero complaints. Overall my experience was positive.

we were setting an optimal portfolio and we researched innovation concepts. Both gave a good and insightful results

fast easy to use and understand delivers credible results

expensive lack of possibility to reuse the already used data - e.g. kick off research with same benchmark but new innovations costs the same as a new research. does not work great on mobile. takes a lot of time to get the results translated into a presentation

use it to assess the screen appeal of different innovation ideas, or different claims

Love how intuitive this is for the respondent. Easy to use as well as quick turn around.

The 2 metrics of interest and trade off are a bit hard to explain to business partners

Great experience overall

Easy to use software including all features we needed

Integration with other apps was not possible

Easy to use. Cost effective. Fast turnaround. Results available right away. And, our client contact person [SENSITIVE CONTENT] has been very helpful to us.

We wish that we can download full report instead of individual pieces of results

Posiitive

The overall product has improved over time...much better than when it was first launched. They have obviously listened to customer feedback and have evolved.

Turf tool to complicated to use so avoid using it

Such a clear way to get product ideas in front of customers and gage level of interest and viability. Would love to continue using Upsiide for this purpose.

Super fun and intuitive for customers to use, which resulted in a high completion rate, and very useful data.

I wasn't responsible for the build or integration so not sure how difficult that aspect might be.

Platform is very user friendly and provides great insight!

The software served its purpose and we didn't find any limitations when using it.

good

good targeting and inexpensive. able to find a critical mass of targets easily.

some instructions not easy to understand