About SAP Customer Data Cloud

Gigya is a social customer relationship management (CRM) system that leverages social media for personalizing customer experience and running customized marketing campaigns.

The solution identifies customers by allowing them to login through their social media credentials. Gigya extracts information about customers from social media networks and activities across multiple devices, which is then stored in a cloud-based database. This information can be used to study customer behavior and deliver offerings tailored to their interests.

A gamification system incentivizes customers through promotional offers for performing desired actions on the website. The system also provides details about customers' demographics, social ac...


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4 Reviews of SAP Customer Data Cloud

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January 2021

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Arvind Kumar from TUI Travel

Verified Reviewer

Company Size: 10,000+ employees

Industry: Leisure, Travel & Tourism

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2021

A great platform for customer data!

Overall, we are happy with the security and performance of Gigya's platform. The security of the customer data is our utmost priority and therefore it took us a few weeks longer than expected to take clearance from our security management teams to deploy the solution. We got the required support from Gigya in almost every implementation (except one particular instance which I have already mentioned that we had to pay for one day of their expensive professional services).

Pros

Being the Solutions Architect on the project for integrating our commerce platform, SAP Hybris (now known as SAP Commerce), I had to study every important aspect of the integration. Gigya is an excellent platform for customer data and probably the biggest repository of customer data. The documentation for the integration with Gigya is rich and Gigya's technical support team provided us with the required support. There are multiple options (e.g. ScreenSet, Web SDK, Server Side SDK etc.) for integration and we took a hybrid approach i.e. we used the three of them: ScreenSet, Web SDK, and Server Side SDK.

Cons

The biggest challenge that we faced was migrating the password. One of the promises from Gigya which made us choose Gigya to migrate the customer data to was that the customers would not be forced to change their password once their accounts were migrated to it. However, at the time of migration, it was not easy to do it. The support from the technical support team was not sufficient to resolve the issue. Ultimately, we had to pay for Gigya's expensive professional service for one day and it was resolved. Gigya should make their professional service free-of-cost. Also, the Gigya's professional service team should contribute to answering the questions posted by the developers on various Q/A sites e.g. Stack Overflow.

May 2019

Anonymous

Verified Reviewer

Company Size: 10,000+ employees

Time Used: Less than 6 months

Review Source: GetApp


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

May 2019

Good Product

Pros

1. It is easy to use 2. Provides the required access to the users and the administrators to have the overall view of the accounts associated with the application. 3. Most of the features are found built-it thus reducing customization.

Cons

Reporting and support of the application

August 2016

Maarten from Persgroep

Industry: Media Production

Time Used: Less than 12 months


Ease-of-use

3.0

Value for money

2.5

Customer support

1.0

Functionality

4.0

August 2016

A shit load of features but communication with support could improve

Pros

Gigya offers their users an enormous amount of features to work with. You can either use their very easy to use screensets or, if you need a bit more of an advanced user-flow, build the screens yourself and user their libraries to easily do the necessary calls. Gigya assigns a team of professionals to help you get started and to resolve any specific needs as you walk passed the requirements of your business teams.

Cons

When you're having a problem, either on Demo or Production it usually takes a lot of effort (emails, support tickets, calls, ...) to get it fixed. After complaining a few times we did get the promise of some improvements recently and so far it seems to get better. Another issue we had to deal with is the fact that their R&D team is NOT available on Friday and Saterday as most of them are located within Israel. If you take into account that for more complex issues, support needs the help of R&D to resolve these, you don't want any production problems on these days! :-S

October 2018

Yazir from Cochez

Company Size: 1,001-5,000 employees

Industry: Retail

Time Used: Less than 6 months

Review Source


Ease-of-use

4.0

Functionality

5.0

October 2018

I didn`t know I need it until I started using it

Love it. Love at first sight. Seriously made our life easier.

Pros

Connectors for almost everything make it easy to use As a SAAS, it always updated, powerful, accesible from anywhere

Cons

Good at putting content out but not at taking it in Mail functionality very good but not on par with dedicated software