About Agency Analytics


Agency Analytics is a reporting platform for marketing agencies that helps businesses generate reports and dashboards for search engine optimization (SEO) auditing, social analytics, third-party integrations, mobile apps and more.

Agency Analytics allows users to monitor multiple campaigns from various channels. Users can create reports with the pay-per-click reporting tool and configure dashboards according to needs of their clients with drag-and-drop widgets. Dashboards can be white labeled, which allows users to provide branded data and reports for clients.

With the SEO auditing tool, users can automatically monitor a variety of issues including 404 errors, missing images and duplicate content. The rank-tracker tool monitors website performance, and users can choose to view data for specific cities, countries or global data.

Monthly and yearly subscriptions are available. Support includes online user guides as well as email, phone and chat support.



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Supported Operating System(s):

Web browser (OS agnostic)

80 Reviews of Agency Analytics

Average User Ratings

Overall

4.84 / 5 stars

Ease-of-use

5.0

Value for money

4.5

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(67)

4 stars

(13)

3 stars

(0)

2 stars

(0)

1 stars

(0)

Likelihood to Recommend

Not likely

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Showing 1-20 of 80 reviews

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January 2019

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

3.0

Functionality

3.0

January 2019

AgencyAnalytics

Pros

I like the ease of use, dashboard, and the ability to pull in data from a different website for a holistic view. It made it easy to run reports for multiple clients and stay on top of managing digital marketing basics with a snapshot view.

Cons

I would say the features are pretty basic. The pull ins are from Google, social and overall keyword SERPs. I would have to use the keyword data in conjunction with other tools such as Moz because I needed a more holistic keyword view. It was great for getting that snapshot and running reports but I could just collect the data on the different websites separately alongside a different KWR tool and using Google backend for the same crawling insights.

Response from AgencyAnalytics

Replied January 2019

Hi - Just wanted to respond by clarifying that we actually don't compete with Moz and similar tools. Those tools primary function is to provide in-depth keyword analysis. But they don't offer client reporting or other agency focused tools that we provide! On the other hand, our core business is agency reporting. For that reason, our rankings and keyword data are meant to be an overview; just enough to provide in-depth client reports. Our keyword data isn't intended to be used for detailed SEO analysis by agency owners. As a result, many agencies subscribe to tools like Moz etc to do their in-depth, detailed keyword research... And then subscribe to AgencyAnalytics for their client reporting. The tools complement each other rather than being in competition. Cheers!

April 2019

Ricardo from ClickSprout Media

Verified Reviewer

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

April 2019

All In One Website Tool

My overall experience with Agency Analytics is great. I'm able to do everything I need in order to successfully run reports and track my clients rankings all in one place. This tool is very helpful and I highly recommend it.

Pros

What I liked most about this software is the fact that it is an all in one website tool. I'm able to easily run multiple site audits, track keyword rankings, check google analytics and facebook insights all in one place.

I also do like the that Agency Analytics is set up to be White-Label so I can download in depth reports with my logo in the header and I'm also able to create logins for clients so they can check their rankings as well without seeing the types of tools i'm using.

The ranking section in AA is powered by SEM Rush which is another great tool. I'm able to find keyword suggestions and KW Variations with search volume.

All in all there is alot of great features to this program.

Cons

The only thing I like least about this software is the backlinks section. It is able to show you your competitors Trust Flow, Citation Flow and number of backlinks they have but it would be nice if they were able to power their tool similar to Ahrefs where you can actually run a competitor analysis and see exactly where your competitors are getting those links.

December 2016

Paul from WiredContact

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2016

Valuable insight totally reliable

We have used the solution for around 8 months with 6 primary websites. The website analytics are extremely useful and result in near instantaneous ranking improvements. Especially useful to marketing and sales directors for monitoring of Backlinks, KW ranking and much more. Nontechnical Directors should also buy this as it will give you the insight to prevent you being fobbed off by suppliers who cannot be bothered to do a great job. Use it to keep track of your top 9 competition and know every day who is outranking you. We tried many other solutions before testing this. Every day the reports go to our SEO partners in the Philippines who know that we are seeing the results as soon as they see it. Yes, we have seen improvements which we put down to this solution. The free trial is generous and the support is honestly second to none.

Pros

Reliable and intuitive up and running within 5 minutes and discover something new about it each month which benefits a range of companies and different types of website including WordPress and plain HTML.

Cons

NONE - tried a few of their competition but none had such a simple interface and delivered such value so quickly.

April 2019

Josh from Post Modern Marketing

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2019

Agency Analytics is Exactly What We Needed

We started using Agency Analytics about three years ago as a solution to integrate our Google Search Console data and other SEO tools - at the time, there was no platform offering this. Since then, they've constantly improved their software, integrated more and more tools, and have been super responsive when we've needed support and have ideas. Nowadays, it serves as an all-in-one reporting dashboard, integrating all our digital marketing tools to make sure we have great data for our team and our clients.

Pros

The team has never stopped improving their product. It integrates all of the tools and reports we need as digital marketers to make sure our clients get comprehensive reports.

Cons

It has some limitations (integrating multiple accounts into one, some of the third party integrations are basic) but nothing that you won't find with all the other reporting platforms.

September 2017

Juanne from Artifact Advertising

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

September 2017

An affordable yet powerful SEO and Social Media tool with a frustrating reporting feature.

Agency Analytics easens the mundane tasks of checking and comaring competitor backlinks and has a comprehensive site SEO audit tool.

Pros

This is one of the few higher quality tools I've come accross that lets you integrate multiple search-heavy data connections. There are constant updates with new features being added on a regular basis. Agency Analytics also has one of the better pricing structures when compared to other tools of similiar nature.

Cons

The reporting feature can be a bit confusing and doesn't seem to be too well thought out. The ability to add insights to a live report is also non-existent. The only work around at this point in time is to add insights to a report template which doesn't show live data and of course then, entirely defeats the purpose of even drawing insights.

Response from Agency Analytics

Replied September 2017

We completely understand your issues when creating a report. We are working on a major update to make it easier and give you the ability to view live data. We hope to have this released this fall.

March 2017

Tim from The Factory

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

March 2017

Clean reporting, easy to set up and well supported.

We use Agency Analytics as a tool to monitor key analytics (costs, clicks, likes etc) for the core channels we utilise for both ourselves and our clients digital marketing activity. The dashboard gives a great overview and you can quickly drill down on most standard data metrics. Increasingly I find myself going to Agency Analytics before I go into Google Analytics for basic overviews of data. Customer Support is excellent and as a tool to give you a quick overview that 'all is well' with your digital activity then it can't be faulted. I personally would like to see some more Twitter Ads and LinkedIn reporting features but I understand LinkedIn's API is not very reliable and we've yet to find some software that does report well on LinkedIn activity.

Pros

Ease of use. Clean and simple 'top level' data view in the dashboard but you can quickly drill down to more detailed information.

Cons

The automated reports lack are a bit clunky but better than most others we have seen. It would benefit from a few more integrations (which are added on a fairly regular basis) but for the majority of digital activity (SEO, Adwords, Facebook, Twitter, LinkedIn) it does a great job.

August 2018

Glenn from Konnector

Verified Reviewer

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

August 2018

Best overall SMB Reporting tool hands down

Pros

We are a consulting business with many small to medium business clients. One of the biggest challenges they face is a lack of visibility of their online marketing.
The agency analytics platform beautifully and simply consolidates data from all the major platforms that our clients utilise.
This saves them (and us) from having to receive, find or generate multiple reports from multiple platforms. Let's face it most SMB's won't even bother!

The increased visility has massively increased the trust and value seen in our relationship and that is an integral part of our business.

Cons

ONly a single white-label option for logos etc.
Rather than constantly promoting ourselves with the images and logos etc we would much rather personalise it to each customer so they then get an even stronger sense of ownership of the data. if they saw it as THEIR reporting platform i strongly believe that the length of contract and LTV of each client would be much greater AND they could even keep the reporting platform on if they move agencies.

November 2016

Dwayne from The Rovin Network, Inc.

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Functionality

5.0

November 2016

Comprehensive feature set at a great price

Agency Analytics makes tracking of properties and social accounts easy. The interface is deceptively simple, with plenty of white space, but yet once the data stars coming in the elegant UI and depth of reporting puts you right where you need to be. The dashboard is widget-based so you can customize each client account dashboard (and give them limited access) using drag and drop. Data refreshes are very fast and the displays (particularly the SEO Audit section is excellent for sales meetings). The whole platform is ground-up designed for white label use by freelancers and agencies. Great white label reports to clients are beautiful and fully editable. Excellent value.

Pros

Good UI design, data is comprehensive, seo audits are good sales tool, white label, custom URL, social account tracking

Cons

You have to expend an account slot to create an SEO audit for a sales presentation. Since you have a limited number of slots... - Keyword suggestion and search volume could be better but that's what SEMRush is for I guess

August 2017

Shareef from Bonafide

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2017

Amazingly robust tool that keeps getting better year after year

Pros

Agency Analytics is a sophisticated marketing tool that we've been using loyally for years. Tons of configurations for keyword tracking - from local searches to mobile SERPs and more. It integrates with many of our other tool sets (paid search, email, social, call tracking...) and they keep adding to the list. Love it when a company continues to invest in product development and evolves with the industry and technology like Agency Analytics does.

Cons

We've had no issues with Agency Analytics that their support team hasn't resolved quickly and comprehensively.

February 2019

amine from Web Agency - Consultancy

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

February 2019

Essential for every serious web agency ...

Love it!

Pros

This online marketing progress monitoring software is great at all levels. Accurate organic and map monitoring for both mobile and desk top. Organize kw by category. Easy reporting. Tons of social media and tracking softwares integrations ... Enovative there's always a new feature ....

Cons

Needs improvement in the process of selecting kw to manage, in line kw editing, tagging new kw's when adding them ...

Response from AgencyAnalytics

Replied February 2019

Thanks for the review! We will be releasing a new keyword add process in the next week or two. This will allow you to tag keywords when you add them, amongst other things.

March 2017

Dean from F.ound Digital Limited

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2017

Hours & Days Saved

Agency Analytics and features offered saves me days in conversations, rank tracking, reporting and so much more I would now be stuck without it. My clients love it, my content writers love it. My link builders love it. We all love it. I have tried many many tools as an SEO since 2001 (many many). Agency Analytics is right up there and a daily fix is needed. If SERPstat & Agency Analytics got together and had software babies I would be made up. Pros: The Agency Analytics team certainly are. Cons: None, sign up. Now, you still here?

Pros

Easy to use feature packed and nearly everything I want to find in an all round SEO tool and tracker.

Cons

That they did not find their way into my life sooner

Response from Agency Analytics

Replied March 2017

Thank you so much for your glowing review Dean - we really appreciate it :)

November 2016

Harry from Elevate

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

November 2016

Great Analytics Dashboard for a Digital Agency

We needed to automate reports, give clients one login to view all their analytics, social, rankings, backlinks, site audit, adwords campaigns, social media advertising campaigns and anything else you could think of - Agency Analytics does all this and you can white label it! If you're an agency not using this software then you have probably developed your own platform or you're missing out.

Pros

Integrates nearly everything you could think of
Custom reporting
Automated reports to customers
Very easy to use and set up
Great support

Cons

Reporting tool could use a few features
Would love to be able to resell it
Natural language generator would make it undisputed king of reports
Would really like to have ability to install our own help software in it (intercom, zendesk chat e.t.c.)

August 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality