Opteo Software


 

Opteo is a cloud-based AdWords monitoring tool designed for small and midsize businesses that offers email alerts, account monitoring, diagnosis and reporting functionalities within a suite.

Opteo plugs into AdWords Manager Accounts, which enables users to manage different functions such as an improvement engine, budget tracking, performance monitoring and alerts.

Opteo provides users with suggestions on optimization of their AdWords account. The product offers more than 20 different suggestions such as pausing underperforming bids, search-query optimization and broken-link fixing. The product also features “Test Ad Creatives” which allows users to identify the best-performing campaigns based on analysis of click-through and conversion rates.

Opteo also offers search-query analytics, which allows users to identify negatives and keyword-expansion ideas. The solution also features performance tracking, which allows users to track key metrics of their campaigns such as conversion rate, click-through rate, quality scores and AdRank.

 

Opteo - Ad copy testing
 
  • Opteo - Ad copy testing
    Ad copy testing
  • Opteo - AdWords traffic report
    AdWords traffic report
  • Opteo - Analytics
    Analytics
  • Opteo - Audience builder
    Audience builder
  • Opteo - Dashboard
    Dashboard
  • Opteo - Task management
    Task management
Supported Operating System(s):
Web browser (OS agnostic)

52 Reviews of Opteo

 

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Software Advice Reviews (1)
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Showing 1-1 of 1

Neil from Kallidus
Specialty: Other
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2018

February 2018

Great PPC management software for a low cost

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

I'd looked at a number of PPC management systems and Opteo came out on top for functionality and value for money/

Pros

The user interface is really nice. It's easy to navigate and the cost is low. I particularity like the ad performance reccomendations

Cons

The reporting could be better, some things are a little difficult to find in the system. It would be great if it could assist you more in setting up re marketing campaigns

Review Source
 
 
 
Showing 1-20 of 51

Dominic from Visibilitii.com
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2018

October 2018

Simple and easy to use. Highly Recommend for Small or Large Teams.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

- Clean Interface
- Simple, easy to use
- Helps marketers manage many clients
- Accurate suggestions
- Optimizations and metrics are explained

Cons

- Would be great to be able to print to pdf the scorecard.
- Could be user error, but would like for it to be easier to add keywords to new SKAG (Single Keyword Ad Groups.

Review Source: GetApp
 

Mike from Vindy HQ
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2018

September 2018

Couldn't run ads without it anymore

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
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Support

Couldn't live without it.

Pros

It's so freaking smart. We have over 100 campaigns. I would've hire 5 new employees just to manage them. Luckily we have Opteo.

Cons

Nothing, really. It's really good and it's improving fast. They really listen to feedback, so that's a good thing.

Review Source: Capterra
 

David

September 2018

September 2018

Hire A Team of Elite PPC Pros or Opteo? OPTEO!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Opteo allows you to multiply your productivity with high-levels of insights for your PPC campaign that are given to you, clearly and easy to implement. It's an amazing tool for optimizing campaigns. Also, the dashboard allows you to export a report for potential new clients. This feature helps me land so many new leads!

Cons

It's not made for building campaigns, so if you want something to simplify the process of making a campaign, this isn't the tool. But, once it's built, you have Opteo to really improve your CTRs and Conversion rates.

Review Source: GetApp
 

Alan from HCL Technologies
Number of employees: 10,000+ employees Employees number: 10,000+ employees

August 2018

August 2018

Fine AdWords management tool that makes everything in one place

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It is basically an Adwords management tool, that provides suggestions by continuous extensive monitoring of your accounts with the backup of statistically relevant information and you get these suggestions many times a day about the several options available. They have a lot of features that enable users to create their ads by writing them themselves or even based on their rival’s ads.

Cons

The interface of the application isn't user-friendly and is not apt for the portable devices such as tabs and mobile phones. Absence of features to export a report. The application needs extension to Google display network. The reporting tool lacks advanced features.

Review Source: GetApp
 

Josh from SEOM Interactive
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2018

August 2018

Opteo Is a Must Have for Google Ads Users Looking to Make Management Less Time Consuming!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I've been using Opteo for about a year now and I can't imagine ever leaving. A lot of Google Ads tools out their aim to take away control of your campaigns with extensive automation. Opteo keeps the control in the hands of the Managers, allowing them to pick and and choose what optimizations they want to push live to the campaign. The majority of the adjustments are changes to the campaign that hours of analyzing data would only point to.

Cons

The interface can take some getting used to and will stutter and hang from time to time. They also do not currently support PLA campaign adjustments besides discovering negative keywords.

Review Source: GetApp
 

Alessio from Xpitality Srl

July 2018

July 2018

Helps keeping my accounts at bay

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

- Great UX
- Makes it easy to spot improvement areas
- Very good integration with Slack
- Easy to navigate

Cons

I wish it could be a bit more flexible when it comes to configuring different accounts (eg, being able to feed custom-built metrics to the algo).

Review Source: Capterra
 


March 2018

March 2018

one of the best adwords software that has excellent customer care and service.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
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Pros

Optimized for a specific interest. Very easy to set up and navigate. The recommendations are accurate and take the time-consuming aspect out of bidding,

Cons

I really don't have anything negative to say other than the overwhelming amount of features, playing and setting up can take a minute, but once it is up and running the service is phenomenal. Great job!

Review Source: Capterra
 

Thoma from daneau + truong
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2018

March 2018

Super useful tool for agency with multiple adwords account

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

This tool let you manage super easily multiple campaigns and see what is wrong with a glance. The tool always offer good recommandations for each account. It's really a good way to save time. We immediately fell in love with the app.

Review Source: GetApp
 

Yvonne from ColemanCDT

January 2018

January 2018

Superb & affordable. It has save me hours of work and provides real data for solid decision making.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Time savings and precise data analysis for better and quicker decision making.

Pros

The team is very responsive. Opteo seems to diagnose all facets of an ad campaign and you can choose which recommendations push through to live. The dashboard is easy to use and not overloaded with too much data to where you cannot focus. Great job on the design. It has saved me hours of work literally. The best subscription I have for my business!!

Cons

The lack of of exporting reports for clients - but I asked the team and guess what it's coming. Honestly I can't think of one yet.

Review Source: Capterra
 

Casper from Templafy
Number of employees: 11-50 employees Employees number: 11-50 employees

January 2018

January 2018

I love it. Great product. Saves me time every day. I can focus on the big picture more - great!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
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Quality
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Support

Better CPL, better quality score, better ads, more traffic etc.

Just good things.

Pros

The improvement areas are well composed, which means it's easy to get an overview of whether or not it's the right decision.

It's super user friendly, and keeps good track of my budget/spend.

I also love that the suggestions are based on improving YOUR performance. Google always tries to upsell; that's not the point here. We're trying to OPTIMIZE - and Opteo really helps you do that. I've seen a real increase in lead quality, and lower CPL overall after implementing and using it.

Great product; and nice support team as well.

Cons

Very little. I don't really have any bad things to say.

I guess it's a bit expensive for very small clients, but I can use it to monitor different clients/platforms at the same time, which is great.

Review Source: Capterra
 

Michael from SpotOn Consulting
Number of employees: 1 employee Employees number: 1 employee

October 2017

October 2017

Opteo feels like an extension of me as an AdWords Expert - it moves the way I move!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

- I can manage 10 clients in the time it used to take me to analyze one
- It finds some of the smallest issues that I missed, eg. forgetting to add an Ad Extension to 1 campaign out of a 100
- A lot of AdWords scripts & "automations" I used to use I don't have to anymore - it's a standard feature! (eg. N Gram analysis)
- The ability to edit and customise both negative and positive keywords from a Search Term "report" without having to open Google AdWords

Cons

My only con was the fact that I could not edit keywords from flagged Search Terms for the purposes of negative or positive keywords - but this was addressed in the last update so I'm over the moon!

Review Source: GetApp
 

Ryan from RUNNER Agency
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2017

September 2017

Time and Money Saver

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Easy to use interface with good recommendations. It helps keep client hours well within our retainers and allows us to do more special projects. Opteo is helping us be more efficient with our time and helps us grow our client

Cons

Getting some automation would be good. Budget and keyword optimizations would be nice to set to automatically change based on a situation.

Review Source: GetApp
 

Michele from Hells Bells Digital
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2017

September 2017

Excellent Adwords tool for those who want to remain in control of bidding

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

This is like the Wordstream 20 minute work week only much easier to use - and ideal for those of us who spend more than 20 minutes working on our Adwords accounts a week, as suggestions come up once or multiple times a day, depending on which plan you choose.
I found the bidding suggestions particularly useful, and it picks up ad misspellings and duplicates - even when you've got the same broad match keyword with a different word order in the account.
I also love the suggestions on which ads to pause based on conversions per impression OR click through.
It has a lot of great features actually.
Support is great and gave me higher level suggestions on structuring my account.
What I really love is that there is a forum where you can suggest new features and vote on them, and they have statuses on them so you can see what's coming next.
We tried automated bidding tools but didn't have the huge conversion volumes required to see good results from those.
We'd trialed Acquisio but I didn't like how the bidding strategy was taken out of your hands, and setup was a nightmare - and even worse was disassociating my thousands of campaigns from the shared budgets their system set up - and support wouldn't help.
For accounts that have sufficient conversion volumes I'd likely use a combo of Opteo and Adspert which was our favourite bid automation tool, but for all of our accounts, big and small, Opteo has delivered good results for us regardless of the number of historical conversions.

Cons

A few improvements could be made - campaigns and ad groups list doesn't show up in alphabetical order, there could be a few more features - but I can see new features are regularly being developed.
I'd love to see bid adjustment suggestions based on locations, and more frequent ad scheduling suggestions, but for the latter we likely don't have enough data in our accounts anyway to make meaningful adjustments, so perhaps that feature does come up more regularly for bigger accounts.

Review Source: GetApp
 

Angus from Marwick Marketing
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2017

September 2017

Never miss the smallest optimization ever again!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Easiest software to learn and use i have ever seen. Picks up on the smallest things from negative keywords to spelling mistakes. Best tool for AdWords.

Cons

Missing a few features such as a PDF report that you could send to clients. The reporting side of things could be shown a bit better.

Review Source: Capterra
 

Dora from Digital Operative
Number of employees: 2-10 employees Employees number: 2-10 employees

August 2017

August 2017

Great tool to monitor daily AdWords campaigns, it tells what needs to be improved, why it needs and gives the option to do the improvement. Easy to us

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Improvements field is great - in seconds you can see what improvements you can do to improve the campaign performance.
The scorecard and performance fields are very easy to analyse in a couple of minutes you can see the previous day performance. One of my favorite is the Search Impression share which tells you % of share lost to rank, budget and the % of impression won.

Cons

Though is a great tool to monitor and to support to overall performance improvements (campaign level), is not ideally to do more detailed improvements, i.e. ad group level, or keyword level.

Review Source: GetApp
 


August 2017

August 2017

One of the best AdWords tools around

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Opteo had changed the way we work in our agency. Optimizing accounts used to be sifting hour after hour through a lot of data on a daily basis. Thanks to Opteo we receive account recommendations that actually work. Since we started using Opteo almost all of our accounts showed major improvements like better quality scores, more traffic volume, better CPA's and more relevant traffic.

The Opteo team responds quickly to support questions. If you have suggestions they actually listen and add these features to their product. New features are added often, almost on a monthly basis.

I can't imagine a world without Opteo. 3 thumbs up!

Cons

The user interface isn't always clear on some points but that's minor. It also doesn't work ideally on mobile devices.

Review Source: GetApp
 


August 2017

August 2017

Feature Rich (and Growing) PPC Management Product

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

- Great account improvements section - manually push recommended improvements. I actually like that it's a manual process. Better understand the recommendations.
- Constantly growing feature list. The developers are adding new functionality nearly every week.
- Easily manage an entire MCC's worth of accounts.
- Huge value for the price.
- The support is stellar. Send a chat and usually answered within minutes.

Cons

- The appearance if the application, while super clean, could use a bit of work to help keep accounts and features separated. Occasionally I am hunting for a specific tool and it blends together.

Review Source: GetApp
 

Stuart from Retriever Digital
Number of employees: 2-10 employees Employees number: 2-10 employees

July 2017

July 2017

Best app ever for Adwords!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Absolutely a thrill to use, easy, simple and actually works, unlike others that offer trials that do not work!!
Much less cost and its really good.

Review Source: GetApp
 

Peter from WoduMedia
Number of employees: 11-50 employees Employees number: 11-50 employees

July 2017

July 2017

Exceptional Adwords Software That Puts The Client First

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

— Opteo optimizes for the client's best interest.

— Opteo encourages engagement between the marketer and the account.

— The Opteo recommendation engine has, on many occasions, provided extremely similar recommendations as our Google Partner Certified marketers. The difference is, our marketers spent hours reviewing the account while Opteo spends seconds. We continue these comparisons and they are ongoing and verifiable. Becuase of this, our trust level with Opteo is sky high; it can be relied on to provide solid, useful recommendations.

— Opteo is fun to use. We enjoy logging in and seeing what the engine has recommended for us.

— Opteo works. Across the board we have seen reduced CPAs, more conversions, and a higher Quality Scores.

— Opteo rarely fails. In our experience, we have never seen a timeout when the software is interacting with Google Adwords API to implement changes to the account.

— Opteo sales team are not pushy, and support is very helpful.

— Oboarding is easy, and there are multiple ways to add accounts, which is tremendously useful. e.g., you can add multiple MCCs, or single accounts, which means even though your clients might be a tangled web, it all gets standardized in Opteo.

Cons

Opteo takes Adwords info and displays the data in slightly different ways. I had a few questions about what this data meant, so contacted Opteo support. Opteo Support setup a screen share session with me and walked me through each of my questions. During this call, I learned much about Opteo and even a few things Adwords that I didn't know (yes, not everyone can know everything)!

Review Source: GetApp
 

Paul

July 2017

July 2017

Great Tool To Identify Campaign Performance Issues and Resolve Them Quickly

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The best feature for me is that it saves time. The tool uses analysis algorithms to identify issues and opportunities with keywords, ads, and bidding strategies. Having the tool do this greatly reduces the time I was taking to manage accounts with my own manual process. The tool provides a very good interface to fix issues by adjusting keywords, ads, bidding, or other settings.

Cons

The recent user interface update resolved most of the issues I had. I would like to use the tool to produce PDF reports that I could deliver to prospects to show the issues and the score card of the account performance. I think this would help me win new business.

Review Source: GetApp