CallRail Software


 

CallRail is cloud-based call tracking and marketing analytics software that lets advertisers track which advertising campaigns are generating calls and gives them the ability to dive into those calls for data on how to further refine their marketing. The solution features call routing, scheduling, round-robin queues for sales teams, keyword spotting, call transcriptions and more.

The product also uses machine learning to automatically score calls as good leads or bad leads so that advertisers can convey the value of their campaigns to clients. Advertisers can use CallRail to track any type of marketing campaign, from paid search to organic search to radio advertisements and print campaigns.

CallRail's analytics suite also offers call recording to monitor sales teams and customer interactions and cost-per-lead reporting that allows users to see cost per lead broken down by campaign and keyword across all their marketing channels.

 

CallRail - Adwords tracking
 
  • CallRail - Adwords tracking
    Adwords tracking
  • CallRail - Call analytics
    Call analytics
  • CallRail - Call tracking
    Call tracking
  • CallRail - Dashboard
    Dashboard
  • CallRail - Geo-routing
    Geo-routing
Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 10

89 Reviews of CallRail

 

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Software Advice Reviews (3)
More Reviews (86)

Showing 1-3 of 3

Tyler from EKR
Specialty: Advertising
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2018

August 2018

Great Call Tracking Software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I highly recommend this tool for any marketer or business owner looking to get more data about business phone calls.

Pros

We use this product to track calls from digital advertising ads. We can track call length, call source and call conversions plus so much more. This is a great tool for any company running digital ads.

Cons

The only con to this is that it Ads to your marketing costs but the results it produces are well worth the expense.

Review Source
 
 

Mike from James Publishing
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

March 2018

March 2018

Ultra-Powerful Call Tracking & Management

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

We really value CallRail for all that it has enabled us to do with our company numbers. It allows us to gain valuable insights every day and the options seem to keep expanding, which is great. Check it out if you need a high-level call and number management system. It's perfect for companies looking to understand their data and grow.

Pros

CallRail is an immensely powerful platform from which to manage tracking numbers, get analytics about call volume and type, and so much more. It's actually hard to know where to begin in describing the positive elements because there are so many. We use the system to manage internal lines, as well as those for our clients, and we've greatly enjoyed our experience over the last couple of years. It's very easy to set up individual silos and see statistics on calls, texts, unique callers, and so forth, but the options go pretty far beyond those basics. There's a really nice reporting area that breaks the calls down into acquisition and behavior (each of which contain multiple additional segmentation options), for starters. CallRail also integrates with Facebook, Google Analytics / AdWords, Wordpress, and a bunch of others. There are tools to set up call forwarding based on time of day and other metrics, too. The overall feature set is immense and we've had a lot of success both internally and externally from using the system.

Cons

We haven't experienced many negatives. The system works as it should without issue, for the most part. Sometimes the number of features and available options can be slightly overwhelming, but the layout is fairly intuitive.

Review Source
 
 

Lloyd from Shaking Cup
Specialty: Advertising
Number of employees: 2-10 employees Employees number: 2-10 employees

November 2017

November 2017

Zero Customer Support

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I was on the pro plan and spent a very large amount of money a month use the service you would think the customer support would be better but it’s not the staff when you finally do get someone are rude condescending and sarcastic on the phone.

I took my 30 phone numbers in my business and clients to a different company I would not recommend using this company if you feel you ever will need any support they don’t care about you or your company.

Pros

It’s cheap. That’s about it. Get what you pay for. They track your phone calls they track your numbers the plug-ins are easy they change their navigation so I that’s not easy anymore

Cons

Good luck getting any support. They literally don’t answer the phone, return calls and take days to reply to emails.

Review Source
 
 
 
Showing 1-20 of 86

Greg from Fox Dealer
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2018

December 2018

Callrail is our companies goto call tracker.

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

It's very easy to setup and track numbers & phone calls. The dashboard makes it very easy to see results. Setting up integrations are also a breeze.

Cons

Google Map calling could use some development attention.

Review Source: Capterra
 

Michael from SparkMixer Enterprises, LLC
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2018

December 2018

CallRail is Simple To Implement...With some Support

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Call Rail does a great job helping us track calls for our SEO clients. We are happy with the results that we see in our reports. We also like that one simple script added to our sites let us track phone calls and form fills.

Cons

There is a bit of a learning curve that requires the help of their support team. However, the support team is always eager to assist and very friendly.

Review Source: Capterra
 

Lukas from LDA Social
Number of employees: 1 employee Employees number: 1 employee

November 2018

November 2018

Incredibly simple yet powerful all in one call solution

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

The simplicity of use with the more than adequate capabilities.

Cons

That you are not able to send text message automation with your tracking numbers

Review Source: Capterra
 

Jean from C3 Creative Telemarketing Services
Number of employees: 2-10 employees Employees number: 2-10 employees

November 2018

November 2018

CallRail provides excellent communication and professional customer service

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Outbound outreach telephone calls to potential prospects for companies I represent.

Pros

The sound quality and ease of use. I appreciate the excellent customer service support and would recommend the tool to other outbound business developers.

Cons

I found nothing to be concerned about regarding this tool.

Review Source: Capterra
 

Mike from Implicit Success Marketing
Number of employees: 1 employee Employees number: 1 employee

November 2018

November 2018

Great Call Tracking Software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Great call and form submission tracking software. It has a lot of integrations and always adding new ones. Support is responsive to inquires, which is another plus.

Pros

It helps business owners figure out which advertising platform brings in the most business.

Cons

Although tracked by the software, form submissions cannot be used as conversions in Google Ads and Bing Ads. Yet. The software does get constant updates.

Review Source: Capterra
 

Mike from Firmidable
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2018

November 2018

My Favorite Call Tracking Service

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We use it to track the results of our marketing campaign both in-house and for clients.

Pros

Very easy to set up. Doesn't take a lot of time. Can track both calls and forms.

Cons

There are issues from time to time with bad numbers. However, for the most part their customer service is quick to fix.

Review Source: Capterra
 

Jen from Clearlink
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

November 2018

November 2018

An Easy Solution for Tracking Calls

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

Being able to track phone calls from different verticals is a huge analytical advantage you can add to your marketing efforts. CallRail makes it simple to see which users are converting via phone calls and which channels are converting. You can record calls and set up whisper messages to make sure that you're compliant too which is very convenient.

Cons

The reporting isn't always the easiest to understand, setting up numbers is pretty easy, but making heads or tails from the different channels can be difficult if you don't set everything else up correctly.

Review Source: Capterra
 


November 2018

November 2018

Easy Call Tracking

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Overall, great company. We are new users and have a lot to learn, however, their customer service is second to none so we know that we will be expert users in no time!

Pros

I like that we receive updates weekly that provide us with information regarding our website/call traffic.

Cons

I find that our inner office call tracking and Call Rail's call tracking numbers are always off by one or two each week.

Review Source: Capterra
 

Chris from Direction.com
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2018

November 2018

Great software, but more expensive than the other like it

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like a lot about this - it's simple to use once you get the hang of it, and from there - you can do so much.

Cons

I got a ton of numbers that had issues, I guess they were used before for other things but it's like they were all spammy. I even got calls from numbers I never called and they said I was calling them, when I definitely wasn't. It's also really expensive.

Review Source: Capterra
 

Steve from Clearlink
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

October 2018

October 2018

Call Tracking for a Modern Business

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

The UI is very nice, the tracking seems to do a very good job and is accurate. I love the ability to record calls and add numbers at will.

Cons

It can be hard to convey the information proved to clients at times.

Review Source: Capterra
 

Roy from WritersDomain.net
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

October 2018

October 2018

A Budget Friendly Way to Track Calls

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

This software does an excellent job of tracking phone calls and even recording calls. You can add a whisper message to make sure that you're compliant on recorded conversations and the tracking is very easy to use. Setting up new numbers takes only a few seconds and you're good to go.

Cons

The UI isn't super attractive. I also wish there were easier ways to track different channels, sometimes I feel like that gets muddied up a bit.

Review Source: Capterra
 


October 2018

October 2018

CallRail Review

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

We use CallRail with one of our HVAC clients, and they work perfectly. They're able to track the calls they receive wonderuflly.

Cons

The integration with Google Adwords isn't seamless.

Review Source: Capterra
 


October 2018

October 2018

Callrail - Call tracking and more

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Callrail is a great solution for generating tracking number to be use both in a online setting or offline marketing. They are very reasonable with their pricing structure. It is simple and fast to set-up.

Pros

Easy to set-up and create tracking numbers. The dashboard has some great features to see your call stats. The mobile app keeps you informed on the go. The price is reasonable.

Cons

Can not export visually appealing reports with graphs etc. Only export raw data in a spreadsheet.

Review Source: Capterra
 

Taylor from Fast Home Buyer AZ
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2018

October 2018

Great phone system

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

Callrail makes advertising and tracking different channels easy. We assign each campaign a different number, and Callrail's dashboard tracking make KPIs easy to see. All incoming calls are recorded so quality control can be performed. As long as outgoing calls are made through the system, and the agent checks the record box, you can also list to outgoing calls. Our Callrail is connected with our database, so we can see the call log and recordings within our CRM.

Cons

Not ideal for mass outbound calling. We use Mojo Sells dialer for high volume cold calling.

Review Source: Capterra
 

Jordan from Country Hills Media
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2018

September 2018

Best call tracking phone number provider

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value

Great service. Tracked incoming calls through the phone numbers and area codes I chose with reliable reported and great call quality. Perfect for wanting to track specific marketing efforts or even for agencies working with multiple clients. Plan on using well into the future.

Pros

It is designed for tracking campaigns and online advertising efforts. I struggled to find a simple call forward service and found this through a facebook suggestion. It ended up being perfect and worked seamlessly. Very happy I didn't try to use a side feature of other providers, it offers multiple numbers that can all be forwarded to different phone nubmers with simple reporting and analytics in every area code I needed. Very simple and straightforward

Cons

That I can't use it the same way I would other virtual phone providers. If I want an office phone system, I'd be better off with others. It does exactly what I want it to, but no more. I'd like one company to handle all company virtual phone needs. This one has proven to be the best value for tracking marketing campaigns though, it is less expensive than other providers for this function.

Review Source: Capterra
 


August 2018

August 2018

CallRail is very utilitarian and does what it needs.. but not always easily

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Overall a good software and definitely useful.

Pros

Useful due to being able to track flow of calls. Setting up call attribution with multiple channels and analytics are all fluid and easy to use.

Cons

Haven't heard much from others but sometimes the software wasn't very reliable and we had lots of problems for a short stint. In their defense, it was cleared up.

Review Source: Capterra
 

Nefer from Self-Employed
Number of employees: 2-10 employees Employees number: 2-10 employees

August 2018

August 2018

Excellent Call Tracking Software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Most of my client's business transactions take place over the phone and CallRail has helped us track these "offline conversions" from our marketing efforts.

Pros

Being able to see the source from where callers and form submissions are coming from makes it helpful to see which marketing channels are performing better than others.

Cons

We are not able to connect phone calls that turn into customers.

Review Source: Capterra
 

Kevin from Agile Internet Marketing

August 2018

August 2018

Easy to Set Up Call Tracking for your Website

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Allow sus to measure conversions for phone calls from our online marketing efforts. Without call tracking, we could not attribute where our phone calls were coming fro and measure ROI of our online spend.

Pros

Affordable and fairly simple to set up on your website. Make sit easy to establish an ROI for your paid or organic traffic.

Cons

Reporting is still pretty weak. Not very easy to set up custom data and filter through the data. Basic information is there bot not very customizable reporting.

Review Source: Capterra
 


July 2018

July 2018

We have no used Callrail for about 3 years and find it as an indespensible tool to provide ROI value

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Easy and everything you need to show ROI to clients

Pros

We love the ease of use for both the agency as well as for our clients. We also love the mobile app for us and clients

Cons

Form submissions are tracked but the reporting is less robust than call tracking. We would like for clients to be able to "thumbs up" and include tags

Review Source: Capterra
 


July 2018

July 2018

I used CallRail to track a number of SEO campaigns.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Using call tracking through CallRail was a great way to keep our clients informed as well as see the direct results of tests and changes we made on client websites.

Pros

CallRail is very easy to use and the dashboard is great for showing how many calls are coming in and what results look like at a glance. Sorting through campaigns is super easy, and it's very easy to see all the campaigns you are running with a client all in one view, which is great. Setup is fairly easy, there aren't a lot of extra steps in creating new campaigns or making adjustments. The dynamic number insertion was fantastic for SEO and PPC campaigns. Not having a contract was also a plus and the pricing was very reasonable. It has integration with both Google Analytics and Google Adwords which makes attribution super easy too.

Cons

Occasionally I would have issues with the IT team of a client if they were running through phone trees on their end, but that's not something that call tracking seems to be able to figure out anyway. I really didn't have a lot to complain about.

Review Source: Capterra