Brandfolder Software

4.71 / 5 (338) FrontRunners

Our advisors have recommended this product 3 times in the last 30 days

About Brandfolder

Brandfolder is a cloud-based asset management solution that provides various processes to organize, store and retrieve media assets and manage digital rights and permissions. The solution can be customized for businesses in industries such as sports, retail, technology, breweries and more.

Brandfolder features a centralized storage location which helps users to manage and update their media assets including logos, videos, audio, press releases and more. It auto-tags images, converts image copy to text, thumbnails videos and supports in-document search which help users to search for specific assets.

Users can also share and distribute assets with their colleagues by providing them access via embedded APIs on a website, single shared links, collections ...


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Supported Operating System(s):

Mac OS, Web browser (OS agnostic)

338 Reviews of Brandfolder

Average User Ratings

Overall

4.71 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(243)

243

4 stars

(92)

92

3 stars

(3)

3

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 338 results

August 2019

Chris from JetBlue

Verified Reviewer

Company Size: 10,000+ employees

Industry: Airlines/Aviation

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2019

An invaluable resource

Brandfolder has been invaluable resource for me. I always have the latest and greatest branded assets, without needing to resort to a desktop folder. No longer do i have to send emails to get a hex code for an official brand color, everything is in one consolidated space!

Pros

I like most the ability to bulk share and distribute creative assets using brandfolder's incredible share feature. I can share entire brandfolders, selections of creative assets or single assets, which has saved a ton of time. Instead of having monthly emails asking for the same file, I can provide a brandfolder link that updates as I upload to the folder. Great feature!

Cons

If the organization is large enough, you're often unsure who has what level of access. As a user on a team that has more broad access than other workgroups, often times I've found myself referring others to a brandfolder that they 'cannot see' because they don't have the right access. Not necessarily a software dislike.

June 2020

Robin from Rosatis Franchise & Development LLC.

Company Size: 11-50 employees

Industry: Food & Beverages

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

June 2020

Rosati's Pizza Loves Brand Folder!

Our experience with Brand Folder has been great for our Brand! Our office is very happy with it and most of all our vendors and franchisees love having it as tool! Brand Folder has saved me file space, time and overall frustration in the market department day to day.

Pros

Pros: What I like most about Brand Folder is its ease of use. Very user friendly for both our office, vendors and franchisees. Saves me time, I have cut down email management by have a great resource to reference before contacts email me for items now available via Brand Folder.

Cons

Cons: That I can not send email newsletters to all my users direct from Brand Folder.

Reasons for Choosing Brandfolder

Our digital agency we work with on a project bases loves it. Totally had me sold after the first demo. Owners wanted a nice looking design / marketing portal. Loved Brand Folder out of other tools we have seen.

August 2019

Cassie from Ibotta

Company Size: 501-1,000 employees

Industry: Consumer Services

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Functionality

3.0

August 2019

Good product

Pros

The product has good accessibility for many people in the organization. The platform has cool features such as extracting metadata from images, a good tagging function, and a function where you can disable files that are out of date so they can't be used.

Cons

As an "admin" level user, I need to approve other team members uploads before they can embed the image. I'd prefer this not be necessary and it can be a nuisance for the uploader and approver. I don't love the user interface and images can be difficult to locate at times.

July 2020

Loren from HumanGood

Company Size: 1,001-5,000 employees

Industry: Real Estate

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

July 2020

Intuitive Interface...Amazing Support!

Previously, we had assets spread across multiple platforms -- hard drives, Google Drive, Dropbox, etc. -- and could spend precious time hunting for the correct asset. With Brandfolder, everyone in the organization will know where to go to download approved, up-to-date assets (in our case logos and photography). The creative department can set up "macros" for asset export in custom sizes that accommodate specific departments' needs -- making the process of pulling assets in exactly the right size and format much easier.

Pros

Fast and intuitive. Easy for users to get up to speed, even if they aren't using the platform that often.

Cons

If there was one thing to dislike, it would be the process of envisioning how your assets could be organized -- because that will dictate a lot of the initial work. But once we were over the "architecture" hurdle, things went very well. Many of our initial dislikes have already been solved by subsequent updates to Brandfolder.

Reasons for Choosing Brandfolder

Support contact, speaking with current customers. Honestly, most of these products could have worked well for us, but we are still happy with our decision.

November 2019

Sarah from Dealer Inspire

Company Size: 501-1,000 employees

Industry: Automotive

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

Functionality

4.0

November 2019

Best DAM Tool Around

Brandfolder has fixed the communication gap between marketing and sales. We now no longer have outdated sales sheets floating around. We are able to push out new assets easily and have seen great company adoption. It has made our lives easier in the marketing department.

Pros

Brandfolder has changed the way our marketing department runs. We are now able to focus on putting out new materials and not have to spend half of day answering emails and slacks. We now have a single source of truth. It's easy to use and easy to find whatever assets you are looking for. The templating feature is also amazing.

Cons

Not as integrated with Google Slides as we'd like, but overall we've found workarounds. However, If we have ever had any issues or things to solve, their support team has been amazing to work with. They will even followup on new features I've requested that end up getting rolled out.

Reasons for Choosing Brandfolder

It had everything we needed. The product was super flexible and it was the perfect fit.