Falcon.io Software


Falcon.io is a cloud-based social media marketing and customer experience management solution that features tools for social media listening, engagement, publishing, measuring and customer data management.

Falcon.io helps marketers and companies deliver personalized brand experiences across touchpoints, based on customer profiles. The solution is complemented by round the clock customer support and consultancy services.

Falcon.io provides users with a content calendar that allows them to plan, create and schedule content in collaboration with marketing teams. It also facilitates the creation of pages using the campaign builder that consists of pre-designed templates.

Falcon.io provides APIs that deliver metrics on social data, audience and content, for integration with existing client CRM, CMS and analytics systems.

Falcon.io offers support through online guides, tutorials and via email and a ticket submission portal.



27 Reviews of Falcon.io

Overall rating

4.50 / 5 stars

Filters:

Showing 1 - 20 of 27 reviews

July 2015

Gabriella from Interhome AG (Switzerland)


Ease-of-use

5 of 5

Customer support

5 of 5

Functionality

5 of 5

July 2015

Very recommended social media management tool

Pros

Falcon Social has helped us to keep all the different social media channels in check. We are also using the BUILD tab a lot since it makes creating apps - such as Sweepstakes or Picture contests - a breeze. The MEASURE function lets you analyse and create reports for a miriad of topics such as page likes/unlikes, page views, total reach, engagement, all the way to your page fans by gender and age and much more.

Falcon let's you also use UTM strings for campaigns so you can trace them easily with Google Analytics which is another huge plus for us. There are several different user rights, e.g. Moderator, Editor or Admin. This can be essential if you work with apprentices like we do. This way they can create Posts independently which are then automatically sent for approval to a user with corresponding rights.

Another huge plus: If you ever have any questions which are not answered by their comprehensive support page called Knowledgebase, you can just start a chat session with the support staff. We have had quite a few chats in the past and the supporters are always helpful, fast and very friendly.

Cons

There is no telephone hotline. However their chat function works well and you get fast responses. I wish their 'Newsletter sign up' app came with a double opt in function or even the possibility to get the collected data into our database instead of a simple .csv file.

Among the many channels you can add (Facebook, Google+, Twitter etc.) there is only one missing: Pinterest.

October 2018

Michael from Blu Creative

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

October 2018

Solid tool for social monitoring for both startups and enterprise-level users

We've integrated Falcon.io into our portfolio of tools we use in house, and we now use it for some of our largest national monitoring campaigns, and it handles everything we throw at it easily. It's also pretty good at handling multi-lingual campaigns as well, which was a prerequisite for any monitoring tool we chose. I'd heavily recommend Falcon to anyone in the market.

Pros

Falcon's dashboard is insanely easy to navigate and set up your first monitoring campaign within minutes. The tool does everything from monitoring multiple channels, sentiments, hashtag monitoring, and social media scheduling (priced at a different tier).

Their support is also A1, with quick response times, and genuinely helpful support staff.

The feature set and price makes Falcon.io an easy choice over something like Social Studio, which has less capabilities, for a much higher price tag.

Cons

One major thing that's missing is the ability to schedule exported reports (either in PDF or Excel format would be good). There's no way to set up an automated report to be sent to your inbox at set times/triggers.

Also, sometimes the sentiment monitoring can be a bit off for different languages. We found the the French sentiments we often mislabeled as positive, when they were quite negative. Apparently the system gets better as your correctly label them.

November 2018

Ben from Bonnaroo Music and Arts Festival

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

A wonderful social media tool with solid capabilities

Pros

I LOVE that it can actually schedule instagram posts. that might not seem like a big deal, but it is. it truly works. The ability to copy/paste posts between networks (copy a FB post over to TW for example) and schedule them as well, is great too.

the ability to tag your posts with internal tagging is also very helpful

their "listen" feature is also quite useful for keeping track of what your target audience is up to and interested in.

Cons

like any social media management too, it can feel a bit bulky if you're just trying to get in and post ASAP. but the features are worth the price tag in general and there's a lot of value in their system.

June 2016

Caroline from Columbia University

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

June 2016

A Porsche for your social media team

What I like about Falcon is that it is well-rounded: there's a tab for listening, a very user-friendly scheduling tool for posting across channels, it implements campaign tracking, there are easy permission features. I'm looking forward to integrating Salesforce into the platform, so we have a solid idea of everyone we're interacting with across social media. Also, they have a very personable, fast customer support team.

Pros

Beautiful design, ease of use, fantastic listening tool, 1:1 customer support. The tool was a tremendous help to unify the various social media accounts, passwords, and people across our org.

Cons

Falcon is not as in-depth on social media analytics. I have to 'go native' to get half the metrics needed.

November 2018

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

November 2018

A Solid Platform for Managing Social Media

Good organization that has built their platform organically rather than acquired and merged their way to increased capabilities.

Pros

Platform is easy to learn and use with intuitive capabilities. Calendar feature works very well in centralizing all postings. Building content and approvals process super simple. Growing data capability. Adding new features at a regular clip and support is solid. Pricing is reasonable

Cons

Want the platform to go deeper in the listening capability. But they are making progress

February 2017

Anonymous

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

February 2017

Amazing App

I used to work for a Fortune 500 company and used a social media software called Spredfast. When I started my own business, I inquired Spredfast for a quote and it was way out of my budget. I asked them if they had any competitor suggestions that are less expensive and they referred me to Falcon.io. I'm so glad they did because I love Falcon.io so much more than Spredfast and it's a better deal. As a small business owner, I have a small budget and every dollar counts. I love using Falcon.io to manage my client's accounts because it's simple to use, sleek and they have great customer support.

Pros

The customer support/build feature/analytics

Cons

The build component is awesome but would be even better if you could create a specific URL to your brand

February 2019

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

3 of 5

Customer support

3 of 5

Functionality

3 of 5

February 2019

Great overall platform, missing a few key features

Pros

The collaboration and asset management tools are why we selected this platform. It is perfect for multiple users and permissions, assigning tasks and managing an extensive library of content.

Cons

There are a few features that other social scheduling platforms offer that Falcon doesn't, and they are missed. For example, setting up a feed list of Twitter users or a Twitter list so that you can engage and respond to those tweets directly in the platform. That's not possible with Falcon.

June 2017

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Review Source: GetApp


Ease-of-use

5 of 5

Customer support

5 of 5

Functionality

5 of 5

June 2017

Best social media management tool I've seen

Pros

It's super easy to use - we have a few people using the tool for different purposes and everyone reports that it's a delight to use and a real time-saver. It's really helped us deliver on our goals (including a launch in a new market) and the team are always adding new features based on user feedback that means it just gets better.

Cons

There are a few extra features I'd like to see - such as moderation of reviews. It's on the more expensive end of the spectrum, but worth it.

March 2017

Lisa Rose from Garden of Life

Company Size: 201-500 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

March 2017

Falcon.io has made my job so much easier!

Pros

From community management to reporting, the Falcon.io platform offers organizational tools for every aspect of social media. The layout of this platform is super user friendly and easy to navigate.
If myself or any member of my team ever has a question, our Falcon rep/Customer Support has been the prefect go-to resource. They offer assistance and even suggestions on how our company can make use of the platform. We love Falcon!

Cons

It did take a little bit of time to get used to the dashboard; this may be due to the sheer volume of options that Falcon provides. This will take some time to adjust, but if you have a Falcon Rep, the training they provide is very helpful here. I wish Falcon offered scheduled publishing to Instagram and Pinterest, but I don't think any social media management platforms offer that at this time.

March 2018

Chris from ZZYXX Shoes

Company Size: 2-10 employees

Review Source


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

3 of 5

March 2018

Decent product

Many of the features of this software can be done by a user more efficiently and productively in a more personable way.

Pros

Has improved significantly since being updated and upgraded when the name changed and is now very user friendly.

October 2018

bianca from valpak

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

October 2018

You get whatyou pay for.. in a great way!

Great customer service. It is one of the pricer choices, but you're paying for the overall experience, which is superb.

Pros

This is not your average social media management software. This is a cut above the rest. Customer service is superb! The representatives understand this platform inside and out, but also uderstand how it impacts your clients.

Cons

I think this software can be a bit intimidating for the small-medium size agency. There are many in-depth features, but some are more complex to utilize than helpful.

June 2018

Nasir from Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas

Company Size: 10,000+ employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

June 2018

one tool for your social

Pros

awesome customer support great fr management tool one of the best tools out there for managing social media account

Cons

integration is generally poainful need more analytics reporting and a config ui templating not all platforms are available

July 2015

Henry from Viewster


Ease-of-use

5 of 5

Customer support

5 of 5

Functionality

4.5 of 5

July 2015

Best Way to Stay Organised in Multiple Countries

Pros

Their communication team is amazing. Any issue or error we run into, they instantly help us fix and they actually care. The product itself drives like a dream. Despite the never ending changes on social platforms, Falcon manages to stay up to speed.

Cons

Nothing that is in their control. They are awesome

July 2016

Anonymous

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

July 2016

Most user-friendly social media management tool available

Our company has been using Falcon.io for a little more then a year. Overall, we're very satisfied. And are especially happy with Falcon.io's excellent Customer Support.

Pros

Very user friendly to use.
Excellent Customer Support. Really AAA+. Always willing to go the extra mile.

Cons

Limited Instagram support; there is not scheduler. This is seriously lacking, we currently have to use an additional tool for this purpose specifically.

June 2017

Gina from Sporting Goods

Company Size: 2-10 employees


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

3 of 5

Functionality

4 of 5

June 2017

Great Brand Management Software

Pros

This software is very easy to use and offers extremely flexible and efficient methods of use as well as a great interface.

Cons

This is a paid service, but as long as your brand has the ability to purchase it is worth the money.

July 2015

Joakim from WiMP Music


Ease-of-use

4.5 of 5

Customer support

5 of 5

Functionality

3.5 of 5

July 2015

Big tool for big businesses

Pros

The service of Falcon Social is very good - you will get a personal contact that you can get in touch with at any time if you have any requests, feedback or concerns. Their support is also very fast and likely to to resolve your problem quickly. They also shares a lot of great ideas and tips with their users.

Cons

They used to be quite quick implementing new functionalities, but has began to be more slow in their implementations. This will hopefully be improved as they recently announced big changes in terms of number of employees.

August 2017

Olafur Solvi from Falcon.io

Company Size: 201-500 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

August 2017

April 2018

Jennifer from Stetson

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

5 of 5

April 2018

Great way to get social media active

Pros

So much easier than working with each social media platform individually and really helpful to schedule

Cons

Doesn't have a way to show who completed what task when working with teams so I need to communicate with colleagues on this

July 2016

Anonymous

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

4 of 5

July 2016

A great social media mangamenet tool

I'm using Falcon.io for more than 6 months now and I'm very pleased. It saved so many tiùme for my daily social media management ! Particularly efficient for publishing, moderation and listening.

Pros

Great support, very reactive.

Cons

Not convinced by the landing page building tool.

March 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

March 2018

Very informative and customer focused

Pros

The information, activity and other data about posts that Falcon.io provides is very comprehensive and easy to understand. Their customer service is top notch and that shows even on their website with live chats.

Cons

My least favorite part about Falcon.io is that its the THE BEST social media management program out there. This is ofset by the price however, as its cheeper than its competitors