Falcon.io Software


 

Falcon.io is a cloud-based social media marketing and customer experience management solution that features tools for social media listening, engagement, publishing, measuring and customer data management.

Falcon.io helps marketers and companies deliver personalized brand experiences across touchpoints, based on customer profiles. The solution is complemented by round the clock customer support and consultancy services.

Falcon.io provides users with a content calendar that allows them to plan, create and schedule content in collaboration with marketing teams. It also facilitates the creation of pages using the campaign builder that consists of pre-designed templates.

Falcon.io provides APIs that deliver metrics on social data, audience and content, for integration with existing client CRM, CMS and analytics systems.

Falcon.io offers support through online guides, tutorials and via email and a ticket submission portal.

 

Falcon.io - Audience overview
 
  • Falcon.io - Audience overview
    Audience overview
  • Falcon.io - Build projects
    Build projects
  • Falcon.io - Campaign brief
    Campaign brief
  • Falcon.io - Audience
    Audience
  • Falcon.io - Calendar
    Calendar
  • Falcon.io - Activity overview
    Activity overview
Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 8

23 Reviews of Falcon.io

 

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Software Advice Reviews (5)
More Reviews (18)

Showing 1-5 of 5

Chris from ZZYXX Shoes
Specialty: Retail
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2018

March 2018

Decent product

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Many of the features of this software can be done by a user more efficiently and productively in a more personable way.

Pros

Has improved significantly since being updated and upgraded when the name changed and is now very user friendly.

Review Source
 
 

Gina from Sporting Goods
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

June 2017

June 2017

Great Brand Management Software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

This software is very easy to use and offers extremely flexible and efficient methods of use as well as a great interface.

Cons

This is a paid service, but as long as your brand has the ability to purchase it is worth the money.

 
 

Joakim from WiMP Music
Specialty: Other services

July 2015

July 2015

Big tool for big businesses

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

The service of Falcon Social is very good - you will get a personal contact that you can get in touch with at any time if you have any requests, feedback or concerns. Their support is also very fast and likely to to resolve your problem quickly. They also shares a lot of great ideas and tips with their users.

Likes Least

They used to be quite quick implementing new functionalities, but has began to be more slow in their implementations. This will hopefully be improved as they recently announced big changes in terms of number of employees.

Recommendations

Look at your own need. What is your biggest needs? Check out other tools and compare them for your needs. All products have their own speciality and way of showing the content from social media. Find the tool that meet your needs in terms of UX and functionality.

 
 

Henry from Viewster
Specialty: Media

July 2015

July 2015

Best Way to Stay Organised in Multiple Countries

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

Their communication team is amazing. Any issue or error we run into, they instantly help us fix and they actually care. The product itself drives like a dream. Despite the never ending changes on social platforms, Falcon manages to stay up to speed.

Likes Least

Nothing that is in their control. They are awesome

Recommendations

Shop around and see what other platforms have to offer. Weigh the pros and cons and you can see that you'll be stuck (often) using more than one platform.

 
 

Gabriella from Interhome AG (Switzerland)
Specialty: Hospitality / Travel

July 2015

July 2015

Very recommended social media management tool

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

Falcon Social has helped us to keep all the different social media channels in check. We are also using the BUILD tab a lot since it makes creating apps - such as Sweepstakes or Picture contests - a breeze. The MEASURE function lets you analyse and create reports for a miriad of topics such as page likes/unlikes, page views, total reach, engagement, all the way to your page fans by gender and age and much more.

Falcon let's you also use UTM strings for campaigns so you can trace them easily with Google Analytics which is another huge plus for us. There are several different user rights, e.g. Moderator, Editor or Admin. This can be essential if you work with apprentices like we do. This way they can create Posts independently which are then automatically sent for approval to a user with corresponding rights.

Another huge plus: If you ever have any questions which are not answered by their comprehensive support page called Knowledgebase, you can just start a chat session with the support staff. We have had quite a few chats in the past and the supporters are always helpful, fast and very friendly.

Likes Least

There is no telephone hotline. However their chat function works well and you get fast responses. I wish their 'Newsletter sign up' app came with a double opt in function or even the possibility to get the collected data into our database instead of a simple .csv file.

Among the many channels you can add (Facebook, Google+, Twitter etc.) there is only one missing: Pinterest.

Recommendations

If you have several channels and more than a handful users 'feeding' those channels, this will be the tool for you. The HOME tab gives you a comprehensive overlook over activities of all users, online status of users, recent publications and much more. The easy setup of apps is a huge advantage if you want to engage your users more and start a dialog.
Also: One of our channels went up from 40K likes to 50K likes in about 1 month, while the 40K took us years to build up.

 
 
 
Showing 1-18 of 18

bianca from valpak
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2018

October 2018

You get whatyou pay for.. in a great way!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Great customer service. It is one of the pricer choices, but you're paying for the overall experience, which is superb.

Pros

This is not your average social media management software. This is a cut above the rest. Customer service is superb! The representatives understand this platform inside and out, but also uderstand how it impacts your clients.

Cons

I think this software can be a bit intimidating for the small-medium size agency. There are many in-depth features, but some are more complex to utilize than helpful.

Review Source: Capterra
 

Michael from Blu Creative
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2018

October 2018

Solid tool for social monitoring for both startups and enterprise-level users

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We've integrated Falcon.io into our portfolio of tools we use in house, and we now use it for some of our largest national monitoring campaigns, and it handles everything we throw at it easily.

It's also pretty good at handling multi-lingual campaigns as well, which was a prerequisite for any monitoring tool we chose. I'd heavily recommend Falcon to anyone in the market.

Pros

Falcon's dashboard is insanely easy to navigate and set up your first monitoring campaign within minutes. The tool does everything from monitoring multiple channels, sentiments, hashtag monitoring, and social media scheduling (priced at a different tier).

Their support is also A1, with quick response times, and genuinely helpful support staff.

The feature set and price makes Falcon.io an easy choice over something like Social Studio, which has less capabilities, for a much higher price tag.

Cons

One major thing that's missing is the ability to schedule exported reports (either in PDF or Excel format would be good). There's no way to set up an automated report to be sent to your inbox at set times/triggers.

Also, sometimes the sentiment monitoring can be a bit off for different languages. We found the the French sentiments we often mislabeled as positive, when they were quite negative. Apparently the system gets better as your correctly label them.

Review Source: Capterra
 

Nasir from Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas
Number of employees: 10,000+ employees Employees number: 10,000+ employees

June 2018

June 2018

one tool for your social

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

awesome customer support great fr management tool one of the best tools out there for managing social media account

Cons

integration is generally poainful need more analytics reporting and a config ui templating not all platforms are available

Review Source: GetApp
 

Elroy from NewFizz
Number of employees: 51-200 employees Employees number: 51-200 employees

May 2018

May 2018

It has everything you need to manage a variety of social channels

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

Falcon gives us an excellent overview of the activities of our social networks, allowing us to manage the publication, customer service and listening in one place. We can also monitor the work and activities through the reporting section. We are saving a lot of time across our market teams, especially in terms of time spent publishing content across all our channels. Also, scheduling postings on every platform (except Instagram) is very comfortable.

Cons

I understand that Instagram is a fairly new tool for all services, but I want our content to be easier to post. I would like to be able to do everything on Falcon.io and should not enter Instagram for publication, because I feel that it adds an unnecessary step.

Review Source: GetApp
 

Jennifer from Stetson

April 2018

April 2018

Great way to get social media active

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

So much easier than working with each social media platform individually and really helpful to schedule

Cons

Doesn't have a way to show who completed what task when working with teams so I need to communicate with colleagues on this

Review Source: Capterra
 


March 2018

March 2018

Very informative and customer focused

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The information, activity and other data about posts that Falcon.io provides is very comprehensive and easy to understand. Their customer service is top notch and that shows even on their website with live chats.

Cons

My least favorite part about Falcon.io is that its the THE BEST social media management program out there. This is ofset by the price however, as its cheeper than its competitors

Review Source: Capterra
 


June 2017

June 2017

Best social media management tool I've seen

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Support
Pros

It's super easy to use - we have a few people using the tool for different purposes and everyone reports that it's a delight to use and a real time-saver. It's really helped us deliver on our goals (including a launch in a new market) and the team are always adding new features based on user feedback that means it just gets better.

Cons

There are a few extra features I'd like to see - such as moderation of reviews. It's on the more expensive end of the spectrum, but worth it.

Review Source: GetApp
 

Lisa Rose from Garden of Life
Number of employees: 201-500 employees Employees number: 201-500 employees

March 2017

March 2017

Falcon.io has made my job so much easier!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

From community management to reporting, the Falcon.io platform offers organizational tools for every aspect of social media. The layout of this platform is super user friendly and easy to navigate.
If myself or any member of my team ever has a question, our Falcon rep/Customer Support has been the prefect go-to resource. They offer assistance and even suggestions on how our company can make use of the platform. We love Falcon!

Cons

It did take a little bit of time to get used to the dashboard; this may be due to the sheer volume of options that Falcon provides. This will take some time to adjust, but if you have a Falcon Rep, the training they provide is very helpful here. I wish Falcon offered scheduled publishing to Instagram and Pinterest, but I don't think any social media management platforms offer that at this time.

Review Source: GetApp
 

Kelly Pace

February 2017

February 2017

Amazing App

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I used to work for a Fortune 500 company and used a social media software called Spredfast. When I started my own business, I inquired Spredfast for a quote and it was way out of my budget. I asked them if they had any competitor suggestions that are less expensive and they referred me to Falcon.io. I'm so glad they did because I love Falcon.io so much more than Spredfast and it's a better deal. As a small business owner, I have a small budget and every dollar counts. I love using Falcon.io to manage my client's accounts because it's simple to use, sleek and they have great customer support.

Pros

The customer support/build feature/analytics

Cons

The build component is awesome but would be even better if you could create a specific URL to your brand

Advice to Others

Worth the investment!

Review Source: GetApp
 

Natalie from LivePerson

November 2016

November 2016

Not the worst social media tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I think that it is a good tool but sometimes it feels overly complicated. I think it is great for working with large teams though!

Review Source: Capterra

  Response: Falcon.io, Falcon Social

Date: November 2016

November 2016

 

Hi Natalie, thank you for your feedback! We¿d love to show you how to get the most out of Falcon and the simple workflows for smaller teams. Jesse will reach out to you and in the meantime, I hope you can tune in to our next Live Session this week on Publish & Engage: https://www.falcon.io/resources/webinars/welcome-to-falcon-live/ /Maria

 

Sébastien

July 2016

July 2016

A great social media mangamenet tool

Ease-of-use

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Product Quality
Quality
Value for Money
Value
Support

I'm using Falcon.io for more than 6 months now and I'm very pleased. It saved so many tiùme for my daily social media management ! Particularly efficient for publishing, moderation and listening.

Pros

Great support, very reactive.

Cons

Not convinced by the landing page building tool.

Review Source: GetApp
 

Alex

July 2016

July 2016

Most user-friendly social media management tool available

Ease-of-use

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Product Quality
Quality
Value for Money
Value
Support

Our company has been using Falcon.io for a little more then a year. Overall, we're very satisfied. And are especially happy with Falcon.io's excellent Customer Support.

Pros

Very user friendly to use.
Excellent Customer Support. Really AAA+. Always willing to go the extra mile.

Cons

Limited Instagram support; there is not scheduler. This is seriously lacking, we currently have to use an additional tool for this purpose specifically.

Review Source: GetApp
 

Caroline from Columbia University
Number of employees: 51-200 employees Employees number: 51-200 employees

June 2016

June 2016

A Porsche for your social media team

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

What I like about Falcon is that it is well-rounded: there's a tab for listening, a very user-friendly scheduling tool for posting across channels, it implements campaign tracking, there are easy permission features. I'm looking forward to integrating Salesforce into the platform, so we have a solid idea of everyone we're interacting with across social media. Also, they have a very personable, fast customer support team.

Pros

Beautiful design, ease of use, fantastic listening tool, 1:1 customer support. The tool was a tremendous help to unify the various social media accounts, passwords, and people across our org.

Cons

Falcon is not as in-depth on social media analytics. I have to 'go native' to get half the metrics needed.

Review Source: Capterra
 

Stephanie

December 2013

December 2013

ideal for businesses that have multiple social media sites

Product Quality

Product Quality
Quality

Providing a much more robust social media dashboard than its competitors, Falcon Social is a great tool for organizing a business’s social media efforts. It’s ideal for businesses that have multiple social media sites managed by multiple team members.

Pros

Easy collaboration on social media campaigns

Cons

Non-standardized pricing

Review Source: GetApp
 

Mitul from SoftwareSuggest
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2017

September 2017

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Source: GetApp
 

Olafur Solvi from Falcon.io
Number of employees: 201-500 employees Employees number: 201-500 employees

August 2017

August 2017

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Support
Source: GetApp
 

Andrea from Golem Verlag GmbH
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2017

April 2017

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Support
Support
Source: GetApp
 

Karl from Produce Marketing Association
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2017

February 2017

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Support
Source: GetApp