Overall rating
4.68 / 5 stars
Firepoint is a cloud-based lead generation and business management solution that caters to small and midsize businesses in the real estate industry. It helps users manage leads, track team activities and report key metrics.
Firepoint offers built-in search engine marketing (SEM) capabilities to help real estate companies search quality leads in their proximity or in a selected area. It offers a customizable dashboard for managers that provides transparency into lead generation, agent performance, budgeting, lead conversions and more. Managers can adjust the lead-gen budget, add new team members into the system and set rules to control agent expenses.
With Firepoint, businesses can explore and capture leads from multiple online sources, such as property renting websites like Trulia and Realtor.com or social media platforms likes Facebook and Twitter. It also offers tools to run marketing campaigns, track client referrals, categorize leads and stay connected with existing clients through periodic emails.
Firepoint is available on a monthly subscription that includes support via phone and email.
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Overall rating
4.68 / 5 stars
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Showing 1 - 19 of 19 reviews
November 2017
Lainie from Homes By Lainie Real Estate Group
Review Source: Capterra
Ease-of-use
5 of 5
Value for money
5 of 5
Customer support
5 of 5
Functionality
5 of 5
November 2017
Comparable system to more expensive options with better customer service.
Pros
We have been using Firepoint for more than a year now. We came from a much more expensive system and have found Firepoint to be just as good, if not better. The customer service we receive from our Account Manager and all the other staff at Firepoint far exceeds any of the other companies we work with. We also like that they are continually improving our system to make it as robust as possible. We look forward to working hand in hand with Firepoint for many years to come!
Cons
We would like to see the system be more robust. Firepoint is still a startup, and we look forward to seeing how it grows in the future.
November 2017
Jennifer from Agent REbox
Review Source: Capterra
Ease-of-use
5 of 5
Value for money
5 of 5
Customer support
5 of 5
Functionality
5 of 5
November 2017
We work with over 200 agents and Firepoint by far is one of the easiest to use platforms available.
Pros
Very simple to get someone set up and working. Even those agents who don't like CRM's or technology in general can navigate the system relatively easily. For those that want more, Firepoint is able to be customized regardless of how many custom pages you want, how big your team is or how many clients you have.
Cons
The only negative I can think of would be to be able to implement their list of upcoming features now (since I am not patient).
November 2017
Thom from Core Group Realty
Review Source: Capterra
Ease-of-use
5 of 5
Value for money
5 of 5
Customer support
5 of 5
Functionality
5 of 5
November 2017
This product has been the best system for our business!
Pros
We switched over a few years back from another big platform and have been extremely happy! The cost savings and the usability of the system has made it totally worthwhile for the change. Our agents love using it and find it so user friendly. The reporting funtions help me keep agents accountable as well as track our marketing budgets.
July 2018
Jason from Jason Bramblett Real Estate
Review Source: Capterra
Ease-of-use
5 of 5
Value for money
5 of 5
Customer support
5 of 5
Functionality
5 of 5
July 2018
One of the best crm I have used in our 20 years in business..
Pros
Very professional team. The customer service is some of the best we have experienced in the past 20 years in real estate.
Cons
We have no complaints. My team would like features released faster, however every feature that is released works, from my perspective a proper working system is better than a fast product launch.
November 2017
Rick from RE/MAX Preferred Properties
Review Source: Capterra
Ease-of-use
5 of 5
Value for money
5 of 5
Customer support
5 of 5
Functionality
5 of 5
November 2017
I check out of Firepoint's competitors and decided to go with them. It was great decision for me.
It is helping me grow my business
Pros
It is a very affordable platform. They are constantly adding updates and improving the product. Their support staff is fantastic in helping you out when you need it. The PPC management team is very knowledgeable. The do a great job managing my campaign and get GREAT results.
You will find no better product to help grow you online business. Glad I'm joined them
May 2018
Lexi from Michelle Taylor Realty
Review Source: Capterra
Ease-of-use
5 of 5
Value for money
5 of 5
Customer support
5 of 5
Functionality
5 of 5
May 2018
THE BEST CRM! Our team and admin love it
Pros
So easy to use, many automated features, each agent has their own login. The customer support is incredible!
Cons
Can't think of anything, we love everything about it! If there ever was anything I'm sure customer support would be happy to help!
May 2018
Lacey from Realty One Group, Team Lehman AZ
Company Size: 2-10 employees
Review Source: Capterra
Ease-of-use
5 of 5
Value for money
4 of 5
Customer support
5 of 5
Functionality
5 of 5
May 2018
Fantastic experience, very user friendly!
Pros
The functionality, ease of use, and the fact that if any suggestions are made on how to improve usability or the client experience, there is a team who will take those suggestions to heart and implement changes.
Cons
This really is a tough one for me to answer because any challenges or frustrations I've had in the past, there have been changes made to implement so it is very user friendly.
May 2018
Mark from PorchLight
Company Size: 11-50 employees
Review Source: Capterra
Ease-of-use
5 of 5
Value for money
5 of 5
Customer support
5 of 5
Functionality
5 of 5
May 2018
Phenomenal CRM with IDX. Worth every penny.
Very easy to manage my teams leads.
Pros
I like that they are always adding features but on a calculated time frame. Other CRMs I have used were always adding new features but still had glitches they never fixed. I love using Firepoint.
Cons
The only feature I wish we had was a pond account. We have a large team and there are a lot of leads in our pond account. I would love a better way to manage it.
May 2018
Jennifer from century 21
Company Size: 201-500 employees
Review Source: Capterra
Ease-of-use
5 of 5
Value for money
5 of 5
Customer support
5 of 5
Functionality
5 of 5
May 2018
Love using this platform. We came from Boomtown and hated how we couldn't customize.
ability to customize how we track our clients.
Pros
Love the ability to fine tune it to how we prefer to use it. Customer support is top notch. I also like the ease of data entry.
Cons
Not a whole lot of opportunity here. I suppose I wish it had an auto save function and that you didn't have to respond to emails through the software but you could through gmail.
May 2018
Anonymous
Review Source: Capterra
Ease-of-use
4 of 5
Value for money
5 of 5
Customer support
5 of 5
Functionality
5 of 5
May 2018
As a CRM, this is a great tool
Amazing tracking ability as well as customizable options
Pros
It is easy to use and the support team is fantastic, very responsive. I like that there are plenty of options to customize the system for our use.
Cons
Having to bounce around the screen to click the item I need. And not having expense tracking capabilities.
November 2017
Paul from Stellar Realty NW
Review Source: Capterra
Ease-of-use
5 of 5
Value for money
5 of 5
Customer support
5 of 5
Functionality
5 of 5
November 2017
Easy interface, amazing support staff, and great ROI tracking
Pros
I love how firepoint can be used as a CRM as well as a lead gen system. It replaced 3 different providers for us at huge savings per month.
Cons
The front end could be a little better, but I hear that is coming very soon. Still generates leads and that is the bottom line for our team.
March 2018
stephen from Blindtex
Company Size: 51-200 employees
Review Source
Ease-of-use
5 of 5
Value for money
5 of 5
Customer support
5 of 5
Functionality
5 of 5
March 2018
Firepoint
Simple Brilliant
Pros
Outstand software as soon as we start to set the system up it was so easy and simple to use. very user-friendly and clear setup process. once set up it made our whole business Real Estate sales process better. With a 20% Improve close it paid for itself within the first month. Simply Brilliant.
May 2018
Curtis from The Murphy Lee Group
Company Size: 2-10 employees
Review Source: Capterra
Ease-of-use
2 of 5
Value for money
2 of 5
Customer support
4 of 5
Functionality
2 of 5
May 2018
I've used FP for a year now. Where's a nice product it is very limited and not progressing quickly.
Pros
Ability to record calls and texts.
Cons
Inability to search for homes and sent to client from backend.
Inability to properly integrate more than 1 MLS
Limited search functions on the front end.
No app (yea I've heard 1 was coming for a year now).
Slow to upgrade or improve system
Inability to send texts and/or emails as another user (Ie: my assistant can't send on my behalf).
The amount of spam we get.
July 2018
William from Paragon Realty
Company Size: 11-50 employees
Review Source
Ease-of-use
5 of 5
Value for money
5 of 5
Customer support
5 of 5
Functionality
4 of 5
July 2018
Absolutely the best CRM and Website for the Real Estate Industry for the money!
Customer support is fantastic. I have one person assigned to me "Mo" and he takes care of all of my needs!
Pros
CRM is top tier and has great functionality. They take feedback and improvement suggestions and implement them.
Cons
No app yet but they have one in the works. There are some cross checking and dashboard work that I would like to see improved but I have also suggested these points to them and they are working to make it happen.
May 2018
Frank from Keller Williams Realty
Company Size: 2-10 employees
Review Source: Capterra
Ease-of-use
3 of 5
Value for money
1 of 5
Customer support
3 of 5
Functionality
3 of 5
May 2018
It's been ok, but not great. Should be more powerful.
It got me started on CRM's and knowing what I need when I get a new one. It's good for now, but I don't see having a team and still using it.
Pros
The cost is the biggest pro, however I would pay alot more for a more robust system. The automatic lead distribution.
Cons
The functionality. Needs an app, even though it can be done from the mobile browser. An app helps with dialing and that kind of thing.
August 2018
Angela from Bay Attache Inc.
Company Size: 2-10 employees
Review Source
Ease-of-use
5 of 5
Value for money
4 of 5
Customer support
5 of 5
Functionality
4 of 5
August 2018
Firepoint review
Pros
Easy to use, great customer support, transparent, defined drip campaigns are already in there, a lot of work is getting provided by the vendor.
Cons
No "storage space" online so documents can't be saved.... Not everything can be customized. Besides that, great platform.
May 2018
Siddesh from Marimba Auto
Company Size: 201-500 employees
Review Source
Ease-of-use
5 of 5
Value for money
4 of 5
Customer support
4 of 5
Functionality
5 of 5
May 2018
Very appealing software.
Pros
This is a great accounting software suitable for medium and small business and its looks are very appealing with bright colors and stylish fonts.
Cons
This has some limitations and some times you have to do repetitive work again and again such as marking lists.
September 2018
Amanda from Real Estate
Company Size: 2-10 employees
Review Source: Capterra
Ease-of-use
4 of 5
Functionality
4 of 5
September 2018
Easy to Use and No Issues thus far
Pros
I have only been using Firepoint for a few months now but it was an easy enough software to self-teach. It's affordable for the features offered and the one experience I have with a customer service representative was pleasant.
Cons
I can't complain much with the price-point. Overall pleased.
May 2018
Supreeth from Comau Power train
Company Size: 201-500 employees
Review Source
Ease-of-use
5 of 5
Value for money
4 of 5
Customer support
4 of 5
Functionality
4 of 5
May 2018
Great software
Pros
Its is a Fantastic software with very user friendly experience and with awesome call recorder and texts with is good.
Cons
It offer free demo but after that the price is expensive. Also if I want my assistant to send email on my behalf, he cant.