Hearsay Social is a cloud-based social customer relationship management (CRM) solution that caters to financial services businesses and helps them to manage their interactions with existing and prospective customers.
Hearsay Social’s 'Predictive Social' module allows users to engage with their target audiences and manage their social presence from a central dashboard. The solution sifts out social signals and provides recommendations by deploying natural language processing (NLP) technology. Hearsay Social’s analytics feature tracks customer engagement with respect to specific social media campaigns.
Hearsay Social provides compliance functionalities and also caters to the needs of regulated financial companies with the help of pre-approval processes, real-time updates and infringement resolution. The solution's “rogue page finder” feature detects unauthorized use of an organization’s brand on the internet and selects a suitable course of action.
Support is offered via phone and email.
I can set the date/time for Hearsay to publish my posts automatically.
The article/video content could use more diversity.
The calander has been nice. It's been great being able to schedule my posts, and slide around the posts to different dates/times (though it's not always consistent)
The mobile app. When I make edits to scheduled posts, they don't save.
The desktop version has issues to regarding edits. I never can change images on posts without having to unscheduled/reschedule the post and reupload the image.
Dasha from Secord Insurance Agency
Employees number: 2-10 employees
I enjoy using Hearsay because it lets me manage my agency Facebook and Twitter at the same time. I chose what content I want to post, schedule what time I want it to post (it even suggests the best time of the day to post) and it does it all automatically. I can schedule everything on Monday and would be good to go for the rest of the week or as long as I chose to have content posted. It shows me all the stats and how much likes/shares etc I am getting. Hearsay makes it super easy to manage your social media accounts for your business.
It doesn't let you tag or hashtag anything. This is not a big deal, but it would be nice to tag a business you are mentioning in your post or a popular hashtag.
Ease of use for our field force is the most important benefit of the Hearsay Social software. They are able to navigate it efficiently and effectively which helps them use social media to promote their practices.
The application lacks the ability for significant customization and flexibility. Users are beholden to Hearsay's development roadmap.
Andrea from Farmers Insurance
Automation, post ideas, simplification, analytics, customer interactions, social media management, campaigns.
I like that corporate can upload posts for me to put on our social media page. It is so easy to find them and select when I want it to post.
Sometimes the website does not let me edit a time to post. The post will already be scheduled and I'll need to reschedule it for whatever reason. I will sometimes get a message saying it cannot be changed.
Christian from Hansen Insurance
Employees number: 2-10 employees
Easy multi-platform social media control.
The ease of use of this product is the best part. Everything is laid out for you to pick and choose what and where you want to post it!
I don't have a lot of bad things to say but, maybe have a search bar added so you can pick specific genres of posts?