Lead Rocket has allowed us to customize our messages to our audience and to garner helpful analytics

Analytics for email success, AB testing, integration with salesforce, responsive design, ability to purchase one-time email blocks for large volume times, saved templates, new design tools.

Pros

The ability to save templates among team members allows for cross-collaboration and enables us to keep a consistent look no matter who is sending out the email. The responsive design has been helpful since many of our audience members use mobile devices when viewing our emails. In addition, the analytics of open rates, click throughs, etc allows us to determine best send times and subject lines. Finally, the integration with salesforce is key as that is our customer relationship management tool.

Cons

Due to acquisitions of the company, etc. the name of the product has changed over the last five years we have used it so sometimes it gets confusing on how we refer to it. However that has not hindered our customer service nor the quality of the product.

Best price

Many companies we work with are interested in marketing automation, but are concerned with high initial costs. Callidus Cloud provides the majority of the features that the larger more expensive platforms offer, but at a fraction of the price.

Pros

in a comparison of cost and features this is the ideal platform for the majority of our clients. Too many platforms charge additional fees to use the advanced, such as A/B testing or CRM integration, but Callidus Cloud has everything included.

Cons

When setting up drip programs, the user interface is slightly less visually appealing than some of the platforms. This just takes some getting used to when first setting up the system, but after that it is easy to use.

Pathetic customer support

Pros

A useful cost effective tool to get started with for marketing automation

Cons

The customer service levels are extremely pathetic. The tool has not been working properly for us a while now and the customer service team has repeatedly failed to even keep up the promise of a follow up call to make a plan to help resolve the problem

A top-tier marketing automation tool

Pros

CallidusCloud touts the platform's ability to build customer relationships as opposed to just marketing to them. Overall, we found this to be a fairly accurate representation of what it can do. The three key modules are visitor identification and intelligence, email marketing and lead nurturing. I mostly used the first two areas, and I was impressed with how these two areas worked together. Understanding visitor intent and makeup helped us create landing pages and appropriate content that boosted conversion. We could then translate that same sort of intelligence into targeted e-mails. And, customer support is excellent. No waiting for days to hear back. Love those guys!

Cons

I felt like the social media areas were the weakest, but the e-mail editor is surprisingly klunky too. I guess something take a little time to polish, eh?

Love Leadformix (CallidusCloud)

Pros

Dashboard is user-friendly and the editor is easy to use.

Cons

Email reports need to be integrated together with the email/newsletter by hovering over like a heatmap, and having popups showing the click data for the links on the page.