We've helped hundreds of companies choose the right social customer relationship management software to better manage their social media marketing. How does it work?

Social CRM Software


Sort by:
 
Sort by:
 
 
AmoCRM is a cloud-based customer relationship management solution that helps users manage the sales pipeline. Users can receive feedback and reports about the performance of salespersons. The solution offers lead scoring and nurturing,... Read More
Rating:            (83)
Rating:
        (83)
Price:
Advisor Recommendations:
280
Platforms:
Deployment:
Business Size:
S
M
L
AmoCRM is a cloud-based customer relationship management solution that helps users manage the sales pipeline. Users can receive feedback and reports about the performance of salespersons. The solution offers lead scoring and nurturing,... Read More
 
 
Base CRM is the web and mobile-based customer relationship management (CRM) application that allows B2B and B2C sales professionals to manage sales, track leads and engage proactively with customers from anywhere. Base CRM features... Read More
Rating:            (109)
Rating:
        (109)
Price:
Advisor Recommendations:
89
Platforms:
Deployment:
Business Size:
S
M
L
Base CRM is the web and mobile-based customer relationship management (CRM) application that allows B2B and B2C sales professionals to manage sales, track leads and engage proactively with customers from anywhere. Base CRM features... Read More
 
 
Freshsales is a cloud-based customer relationship management (CRM) solution that helps businesses across different industry verticals to manage their interactions with existing and potential customers. Key features include one-click... Read More
Rating:            (125)
Rating:
        (125)
Price:
Advisor Recommendations:
29
Platforms:
Deployment:
Business Size:
S
M
L
Freshsales is a cloud-based customer relationship management (CRM) solution that helps businesses across different industry verticals to manage their interactions with existing and potential customers. Key features include one-click... Read More
 
 
Pipeliner CRM delivers dynamic visualization of the pipeline, sales process and sales activities. Its visual contact management allows users to gain a comprehensive view of their customers and prospects and even map out how they are... Read More
Rating:            (81)
Rating:
       (81)
Price:
Advisor Recommendations:
26
Platforms:
Deployment:
Business Size:
S
M
L
Pipeliner CRM delivers dynamic visualization of the pipeline, sales process and sales activities. Its visual contact management allows users to gain a comprehensive view of their customers and prospects and even map out how they are... Read More
 
 
Propertybase is a cloud-based global real estate platform suitable for real estate brokerages, enterprises and teams of all sizes. Core features include a configurable CRM, IDX websites and back office management. The Propertybase... Read More
Rating:            (25)
Rating:
        (25)
Price:
Advisor Recommendations:
13
Platforms:
Deployment:
Business Size:
S
M
L
Propertybase is a cloud-based global real estate platform suitable for real estate brokerages, enterprises and teams of all sizes. Core features include a configurable CRM, IDX websites and back office management. The Propertybase... Read More

Call us for a free FastStart Consultation: +1 512 213 0292


 
 
Service Cloud from SalesForce is a cloud-based customer service management solution that is designed to initiate customer service activities from anywhere. Built on the Salesforce1 Platform, Service Cloud works to centralize and optimize... Read More
Rating:            (256)
Rating:
        (256)
Price:
Advisor Recommendations:
7
Platforms:
Deployment:
Business Size:
S
M
L
Service Cloud from SalesForce is a cloud-based customer service management solution that is designed to initiate customer service activities from anywhere. Built on the Salesforce1 Platform, Service Cloud works to centralize and optimize... Read More
 
 
Oracle Sales Cloud is a sales management application under Oracle’s umbrella of hosted customer experience (CX) products. An emphasis on modern interface design, simplified cloud-based implementation and a highly functional native... Read More
Rating:            (6)
Rating:
        (6)
Price:
Advisor Recommendations:
4
Platforms:
Deployment:
Business Size:
S
M
L
Oracle Sales Cloud is a sales management application under Oracle’s umbrella of hosted customer experience (CX) products. An emphasis on modern interface design, simplified cloud-based implementation and a highly functional native... Read More
 
 
Thryv is a cloud-based customer relationship management (CRM) solution designed for small businesses across various industry verticals. Features include appointment scheduling, billing and invoicing, contact management, reputation... Read More
Rating:            (42)
Rating:
         (42)
Price:
Business Size:
S M L
Platforms:
Deployment:
Thryv is a cloud-based customer relationship management (CRM) solution designed for small businesses across various industry verticals. Features include appointment scheduling, billing and invoicing, contact management, reputation... Read More
 
 
Canary AMS by TechCanary is a cloud-based Agency Management System that delivers solutions for insurance agencies and agents. Insurance policy workflows help users improve the internal process of sending tasks, emails and reports.... Read More
Rating:            (11)
Rating:
        (11)
Price:
Business Size:
S M L
Platforms:
Deployment:
Canary AMS by TechCanary is a cloud-based Agency Management System that delivers solutions for insurance agencies and agents. Insurance policy workflows help users improve the internal process of sending tasks, emails and reports.... Read More
 
 
Oracle Service Cloud is a cloud-based omni-channel customer service solution that enables customer service organizations to provide intelligent and personalized support via web self-service, phone, email, chat and social channels. Service... Read More
Rating:            (6)
Rating:
        (6)
Price:
Business Size:
S M L
Platforms:
Deployment:
Oracle Service Cloud is a cloud-based omni-channel customer service solution that enables customer service organizations to provide intelligent and personalized support via web self-service, phone, email, chat and social channels. Service... Read More

Call us for a free FastStart Consultation: +1 512 213 0292


 
 
Reamaze is a cloud-based help desk and customer messaging solution that helps businesses support, engage and convert customers using a single app. It’s suitable for businesses across industries such as higher education, retail, food... Read More
Rating:            (5)
Rating:
       (5)
Price:
Business Size:
S M L
Platforms:
Deployment:
Reamaze is a cloud-based help desk and customer messaging solution that helps businesses support, engage and convert customers using a single app. It’s suitable for businesses across industries such as higher education, retail, food... Read More
 
 
Kareo Marketing is a cloud-based customer relationship management solution that is designed to help medical practices manage their electronic health records (EHR), medical billing and patient engagement. The online scheduling feature... Read More
Rating:            (3)
Rating:
        (3)
Price:
Business Size:
S M L
Platforms:
Deployment:
Kareo Marketing is a cloud-based customer relationship management solution that is designed to help medical practices manage their electronic health records (EHR), medical billing and patient engagement. The online scheduling feature... Read More
 
 
DigiMind Social is a cloud-based customer relationship management (CRM) solution suitable for businesses in any industry. Key features include social media monitoring, keyword monitoring, reputation management and reporting and analysis. DigiMind... Read More
Rating:            (1)
Rating:
       (1)
Price:
Business Size:
S M L
Platforms:
Deployment:
DigiMind Social is a cloud-based customer relationship management (CRM) solution suitable for businesses in any industry. Key features include social media monitoring, keyword monitoring, reputation management and reporting and analysis. DigiMind... Read More
 
 
Front is a cloud-based collaboration tool for small and midsize businesses. Front consolidates various communication channels such as email accounts, Facebook and Twitter, and helps users to automate communication workflows. When... Read More
Rating:            (83)
Rating:
        (83)
Price:
Advisor Recommendations:
2
Platforms:
Deployment:
Business Size:
S
M
L
Front is a cloud-based collaboration tool for small and midsize businesses. Front consolidates various communication channels such as email accounts, Facebook and Twitter, and helps users to automate communication workflows. When... Read More
 
 
Microsoft Dynamics 365 provides integrated solutions that allow businesses to track leads, automate field service, drive sales and improve operations using mobile, enterprise-ready business apps from the cloud. Microsoft Dynamics... Read More
Rating:            (2387)
Rating:
        (2387)
Price:
Business Size:
S M L
Platforms:
Deployment:
Microsoft Dynamics 365 provides integrated solutions that allow businesses to track leads, automate field service, drive sales and improve operations using mobile, enterprise-ready business apps from the cloud. Microsoft Dynamics... Read More

Call us for a free FastStart Consultation: +1 512 213 0292


 
 
Zoho offers a cloud-based customer relationship management (CRM) solution tailored to the needs of small and midsized businesses. Its interface includes CRM tools such as sales and marketing automation, customer support and a help... Read More
Rating:            (1699)
Rating:
        (1699)
Price:
Business Size:
S M L
Platforms:
Deployment:
Zoho offers a cloud-based customer relationship management (CRM) solution tailored to the needs of small and midsized businesses. Its interface includes CRM tools such as sales and marketing automation, customer support and a help... Read More
 
 
Nimble offers browser widget and mobile-based sales force automation and social CRM solution for small and midsize businesses. The solution automatically populates customer profiles and interaction histories from contact lists, email... Read More
Rating:            (916)
Rating:
        (916)
Price:
Business Size:
S M L
Platforms:
Deployment:
Nimble offers browser widget and mobile-based sales force automation and social CRM solution for small and midsize businesses. The solution automatically populates customer profiles and interaction histories from contact lists, email... Read More
 
 
Founded in 2006, Marketo has been the choice of leading B2B companies. We really like the fact that users can integrate social behavior into their existing customer database to provide more information on prospects.
Rating:            (454)
Rating:
        (454)
Price:
Business Size:
S M L
Platforms:
Deployment:
Founded in 2006, Marketo has been the choice of leading B2B companies. We really like the fact that users can integrate social behavior into their existing customer database to provide more information on prospects.
 
 
Designed for small businesses, Spark (Marketo’s social CRM software) focuses on three types of applications: social sharing, social engagement and social promotion. This powerful CRM system is available for web-based deployment.
Rating:            (454)
Rating:
        (454)
Price:
Business Size:
S M L
Platforms:
Deployment:
Designed for small businesses, Spark (Marketo’s social CRM software) focuses on three types of applications: social sharing, social engagement and social promotion. This powerful CRM system is available for web-based deployment.
 
 
LiveAgent is an online live chat platform for e-commerce businesses at the small and midsize level. The platform offers live chat application, ticket management, online self-service portals and change and license management, all... Read More
Rating:            (434)
Rating:
        (434)
Price:
Business Size:
S M L
Platforms:
Deployment:
LiveAgent is an online live chat platform for e-commerce businesses at the small and midsize level. The platform offers live chat application, ticket management, online self-service portals and change and license management, all... Read More
 

Buyer's Guide

by ,


Social media provides businesses with an unprecedented level of access to their customers. And with Facebook, Twitter, LinkedIn and others only growing in popularity, most businesses now recognize the value of engaging people through these platforms. This may involve prospecting (using paid ads or relevant content to attract new customers or business partners), recruiting new employees, announcing new products or sales or responding to customer satisfaction issues in a public forum.

But a trend that’s even more new is integration between these platforms and customer relationship management (CRM). As critical as CRM is to a company’s sales and customer service experience, businesses that fail to integrate this with their social media marketing will soon find themselves behind the curve.

This guide is designed to help buyers in the very new market of social CRM software identify the capabilities they’ll need and make the right decision. Here’s what we’ll cover:

What Is Social CRM Software?
What Type of Buyer Are You?
Market Trends to Understand

What Is Social CRM Software?

Social CRM involves the integration between customer relationship management software and social media tools like Facebook, Twitter, LinkedIn or others. At the heart of it is an ability to manage the large number and range of interactions for which a business might want to use social media. To that end, features often include:

Social media monitoring There are a number of programs that scour the Web or particular social media platforms to find instances of your brand name being mentioned or references to problems that your product solves. Depending on your strategy and the other capabilities of the social analytics software you choose, this could be delivered to you with custom analytics (that, for example, mine for customer sentiment rather than social interaction) or be distributed in a way that allows you to respond appropriately.
Social media platforms and communities There are a number of programs that scour the Web or particular social media platforms to find instances of your brand name being mentioned or references to problems that your product solves. Depending on your strategy and the other capabilities of the social analytics software you choose, this could be delivered to you with custom analytics (that, for example, mine for customer sentiment rather than social interaction) or be distributed in a way that allows you to respond appropriately.
Automated responses Some solutions provide a way to respond automatically to social media cues, allowing you to retweet messages or provide stock responses to commonly asked questions with a minimum of personnel time.
Internal collaboration For companies with multiple people responding to messages, the system needs to be able to route messages to the appropriate person within the organization, and/or to open and close customer service issues that come through this channel.
Marketing integration The ability to organize new followers into demographics allows for much more efficient sales and marketing tactics. This application category would also include the ability to monitor sharing/subscription statistics on emails and blogs.
Contact management If your strategy requires translating followers into contactable leads, integration with other contact management tools will be a vital part of your social solution.

The benefits of social media CRM should be obvious: it allows you to track and manage data at unprecedented levels of detail, giving you the opportunity to engage your customers in ways you never would have been able to before. It’s worth noting, however, that social CRM is about much more than the software solution itself. For most companies the benefits will only be realized with a well-conceived customer relationship management program already in place. Otherwise, you run the risk of coming across like a five-year-old driving a Ferrari—very flashy, but without the ability to drive your company where it needs to go.

What Type of Buyer Are You?

The entry cost for social CRM tools has never been lower. Many programs offer a free solution for smaller users, and in a field that’s leading the software industry in terms of Web-based solutions, up-front costs are often nil.

That being said, there are some differences in buyers. The two main types are:

Enterprise buyers. If you’ve invested in or are considering a company-wide CRM product with contact management, marketing automation and/or help desk management or if you’re looking for additional industry-specific software (e.g., field service management, contract management etc.), then seamless integration is likely more important than specific features. For this, you’ll want a CRM product with social capabilities, rather than something with a dedicated focus in the social media space.

Best-of-breed buyers. As a rule, smaller businesses tend to be less focused on enterprise-wide application and more focused on maximum effectiveness at particular activities. If this is the case, focus on the features as you make your purchasing decisions. Many social media management tools straddle the space between social media and CRM, so concentrating on the functions you need can yield you a product that delivers exceptional functionality for a very reasonable outlay.

Market Trends to Understand

As you do a comparison of the best social customer relationship management software for your needs, keep these trends in mind. How your vendor fits with these trends could have a big impact on their viability.

  • All CRM is social. Given how essential this functionality is going to be in the future, it’s possible that almost every CRM product is going to offer social capabilities within the next few years. The only question is the focus, how it fits in with your company and what its features are compared to the other tools on the market.
  • Free software. Social media as a category is really leading the way in terms of free ad-funded products, and social CRM is no exception. The more features you need, the more likely you’ll have to upgrade to a pro subscription, but for basic CRM tools there’s a chance you may be able to find a free solution.
  • Platform as a Service (PaaS). An outgrowth of Software as a Service, PaaS allows organizations to develop apps in the cloud. As social CRM continues to grow, expect PaaS-based apps to grow with it.

Free Download:
CRM Software Pricing Guide

Free Download:
Ten Steps Guide to Selecting the Right CRM Software

 

How it Works

We match organizations with software that meets their needs.

Our service is simple and 100% free to customers like you because software vendors pay us when we connect them with quality leads. You save time and get great advice. Vendors get great referrals. It's a win for everyone!

Call now for advice: +1 512 213 0292
Software Advice Advisors
×