About MailerLite

MailerLite is a cloud-based email marketing solution. Key features include campaign reporting, email automation, subscriber list management and result tracking.

The solution helps users to design email campaigns in the form of newsletters. A drag and drop editor enables users to design and create content by adding text, images, videos and social media links. Subscriber management features let users create and upload subscriber lists in CSV, TXT and Excel format. Users can store recipient contact information including email addresses, phone numbers, cities and countries.

Users can track recipient activity, including the number of emails viewed and clicked, the number of unsubscribed recipients, spam complaints and bounce rates. MailerLite also helps us...


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Supported Operating System(s):

Web browser (OS agnostic)

272 Reviews of MailerLite

Average User Ratings

Overall

4.45 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(188)

188

4 stars

(65)

65

3 stars

(12)

12

2 stars

(3)

3

1 stars

(14)

14

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 272 results

December 2018

Abigail from The Growth Metric

Company Size: 11-50 employees

Industry: Architecture & Planning

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2018

Great for creating email newsletters and shareable pdf brochures

Mailerlite is a Godsent, I think the export to PDF has a lot of potential. There are over 12 million WhatsApp users in Kenya, most of our clients and prospects, are more willing to connect us via WhatsApp than by email. The PDF brochures has become one of our biggest marketing assets as we can keep them updated about our projects in a more social way. The fact that the brochures are more shareable is a big bonus. However, It'll be good to be able to track clicks, which currently can't be done as it's stored as a draft in MailerLite. I know Mailerlite is an email marketing software but I'd love to be able to monitor the performance of newsletters turned into brochures the same way I can monitor sent campaigns. Even if it's something as simple as having a dashboard for draft campaigns and using Google Analytics to track clicks on it.

Pros

- I used Mailerlite to create email newsletters (Which any email marketing software can do) but most importantly I used Mialerlite to create sharable pdf brochures showcasing our past/current projects (My client was an Architecture company). These "brochures" are light size wise as the target platform was Whatsapp. The images are clickable linking to the projects on our websites, this way when sent to clients/potential clients on WhatsApp they can know more about us without having to go to our website. - Design Options: I've used MailChimp, Active Campaign, Moosend and pretty much any Email marketing software you can think off, but in terms of design flexibility and templates, Mailerlite has the best design options. My favorite is the "Featured Image" block - Great Customer Support: Mailerlite is meant for creating email newsletters and not pdf brochures so it was a bit tricky working around that especially since the share to social media button wouldn't work since the newsletter I converted into a brochure wasn't technically an email campaign (I.e it wasn't sent to anyone/mailing list) but remained in my dashboard as a draft. I had a chat with them on how to arrange the elements so my brochure was 3 pages max, and how to reduce the size.

Cons

- My emails kept going to the spam folder which was very bothersome, so I contacted support and I was told I'm not the only one having the same problem and that it's an issue they're working on as they were blacklisted (Or something like that) -As much as I love the featured image element, it renders differently on Outlook desktop app. Instead of appearing as one large image, the images appeared as a grid, with nine images of the same image taking the space instead of one large image. It was a bit disconcerting and there was no way around it.

November 2019

Anastasiya Ad Sach from Freelancer

Company Size: 1 employee

Industry: Design

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2019

Perfect launchpad for email marketing

I recommend it to every single business owner I work with who doesn't need complex automations and integrations - however Mailerlite is fully capable of handling a complete funnel with many automations and branches, from opt-in and landing page to ending sequences, adding them to other, delays, and much more. They just updated their landing page builder which has been a huge step up and I'll continue to recommend this to all of my clients, who haven't had a single complaint yet!

Pros

MailerLite has been the underdog and they're really listening to customer needs and developing things that people want and need without going overboard. The interface is clean and simple, landing pages, opt-ins, and automations do the job. The commerce connection has been flawless with Wordpress. What I really like about MailerLite is their deliverability rate and vetting process. They really do check accounts being signed up, which keeps their rates high and avoiding the promotion tab.

Cons

It's not popular among automation connections - I have to go through Zapier, and also there's no real tagging. But that's also why I like it - it's simple and straightforward, no fluff no fuss, no excuses to not get the job done.

January 2020

Daniel from Northwild Lit

Company Size: 1 employee

Industry: Writing and Editing

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2020

Great Email Marketing Software for a Competitive Price!

Overall experience with MailerLite has been positive with only minor hiccups over the past few years I've been a user. A year or so ago they had an issue with one of their servers causing spam traps to be tripped on major email providers, but they resolved the issue relatively quickly.

Pros

Mailerlite has helped me to build an email list with a bevy of features like autoresponders, pop-up forms, and trigger actions all for a monthly fee of $10! The MailerLite team is constantly adding new features and updates to help their users attain new subscribers. They are friendly and responsive whenever you have a problem or request a feature.

Cons

Honestly, I don't have any complaints about MailerLite. They suit my email marketing needs perfectly!

November 2019

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

November 2019

Mailchimp as it should be

I use it for all my small and medium sized clients and i feel comfortable in saying that the free plan can cover almost any need they have.

Pros

Mailerlite is my software of choice if you plan to step in the newsletter marketing arena. It has all the features you need (and some top-class feature) to get you up and running quickly with an easy learning curve. The Survey and Quizzes function is my favorite one, alongside it's simple automation workflow engine.

Cons

Mailerlite it's a pleasure to use, but it's not (yet?) capable as more structured tools like Active Campaign or Sendinblue as far as segmenting and tracking user for marketing purposes. If you need more "power" under the hood you'll have to switch. But you'll miss the ease of use and the marvelous template builder this tool has!

Reasons for Choosing MailerLite

Its free plan is fantastic! You can really put it to the test before you have to invest in it.

August 2016

Amir

Time Used: Less than 6 months

Review Source: GetApp


Ease-of-use

2.0

Value for money

1.0

Customer support

1.0

Functionality

2.0

August 2016

My Horrifying experience with MailerLite

My experience with MailerLite. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. I give them credit, when it is due : Easy to navigate interface and professionally pre-made templates seemed a perfect match for my needs. As a small business owner, my first goal was to find a bulk email software that is easy to use and has a friendly and responsive customer service. For years, I used one of the major bulk email software providers, but they have become really expensive compared to what you get in return for these email campaigns. Finally, I made my decision and enrolled in one of MailerLite plans that seemed very attractive; at least on the paper! 15000 subscribers and unlimited monthly emails for $30!! WOAH !!! what a great bargain. Right? Not that fast ! They were very quick to charge my business card for the $30. I spent few hours to create a perfect email and uploaded my mailing list of 15000. and start creating the first campaign on MailerLite. This is where the nightmare started. When I wanted to send out the email, I received an email from their support team that I am not allowed to use more than 2000. ( i paid for 15000 subscribers with unlimited monthly emails) . I told them that I won't have it that way and they should cancel my account. They reached out to me and assured me that everything would be fine, hey approved me for 5000 and promised to increase my quote after the first few emails to prevent spams. Fair enough! After sending out the emails, they told me that I have breached their spam policy since the hard bounce of my emails were more than a certain number that they allow. I was not very happy with their decision but again, its their policy and I have to follow it. So I accepted their decision and didn't argue with them. But this the same email list that I have used with the other major email provider. I knew this is a small company with few resources and I have made a mistake. Obviously, I didn't want to pay for a service that I am not allowed to use. quite simple. So, I ask them to cancel my subscription and refund me the $30 that they have charged me !!! They kept me waiting for almost 4 days and then they told me that they have decided to keep my money ?!!!!!, and obviously they have access to all the 15000 subscribers on mailing list !! Customer service is the forefront of a business and I am really sorry to say that theirs is NON-EXISTING. Since the goal of this review was to save others some time and un-wanted headache, I have not mentioned any of the other competitors that make a much better option. Since then, I have signed up to another provider for only $5 extra and I could not be happier. I learned my lesson , cheaper choice is not always a better one. It is wiser to pay a bit more and go with a company with a better customer service and more resources. If even you think that you won't have the same issue that I had with them, still think of your need of customer service at some point. I hope this has helped you in your search. Good luck!

Pros

You would get a Cheap service

Cons

You would loose your money. They blame you for their failure to just charge your credit card for no service. Their system can't deliver and then they blame you. read other reviews all over web. Many people have complained about their delivery rate. You would loose your mailing list to them.