Act-On Software


 

Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website.

Act-On offers tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement.

 

Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 8, Windows 10

197 Reviews of Act-On

 

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Software Advice Reviews (91)
More Reviews (106)

Showing 1-20 of 91

Tony from Lifetime Products
Specialty: Manufacturing
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

October 2018

October 2018

Nice Automated Workflows for Social Media and Marketing

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Pros

Act-On is a comprehensive platform for automating marketing across social media and marketing tools. It comes with eight automated customizable program templates. The best feature is a simple drag-and-drop workflow creator that simplifies automating processes. No coding knowledge required. Act-ON syncs perfectly back with whichever CRM tool you're using through every part of your marketing campaign to keep Sales and Marketing aware of how things are going.

Cons

Act-On is overpriced compared to the other tools on the market. Some features, such as the functionality for cross-channel intelligence, data visualization, having more than 2500 contacts, or more than 50 sales users, is only offered at the more expensive "Enterprise" tier.

Review Source
 
 

Jerssie from IBG group of Companies
Specialty: Utilities
Number of employees: 201-500 employees Employees number: 201-500 employees

October 2018

October 2018

Reviewing Act-On

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I love about how easy and reliable of this software!. it has strong and better functions whether you have a small business or large as well.

Cons

Need more some updates! it sometimes lags when it browsing different sites and options.

Review Source
 
 

Geraldine from Cience
Specialty: Other
Number of employees: 201-500 employees Employees number: 201-500 employees

August 2018

August 2018

Act-On: Makes Marketing Automation Simple and Easy!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

It is an efficient marketing automation software that works for medium-sized businesses like ours.

Pros

This tool is absolutely one of the bests because of its ease-of-use, simplicity and cost. One of the best feature it has is that it allows one to view the website traffic and track website visitors.

Cons

The interface is a challenge to understand and get used to. Also, the browser extension needs to be removed and then re-added to work.

Review Source
 
 

Tonya from She's Social
Specialty: Media
Number of employees: 2-10 employees Employees number: 2-10 employees

August 2018

August 2018

Act On

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

This software has great features! Act On is easy to use with the available instructions and other help information.

Cons

This price point isn't really that great for some price conscious businesses. I also think it's not ideal software for the novice.

Review Source
 
 

Michele from Fraser Imagineers
Specialty: Non-Profit
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2018

August 2018

Good Marketing Automation System for Associations

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Great way to track what members are accessing and viewing through analytics from email campaigns and landing pages.

Cons

When connecting landing pages to websites, the navigation from the landing page back to the website is tricky to manage. Sometimes lose users because they don't find an easy way to get back to original website pages.

Review Source
 
 

Ericka from Aflac
Specialty: Insurance
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

June 2018

June 2018

Good tool for small businesses and entry level entrepreneurs

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

It's user friendly, has a nice design, and serves the basic purpose of helping you stay in touch with your customers and build a marketing plan for your brand

Cons

There are just stronger programs out there that can make reaching a bigger audience easier, but if you're a beginner or a small business, this platform is great.

Review Source
 
 

Allison from Level Office
Specialty: Real Estate
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2018

May 2018

Great experience so far

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

My team recently started using Act-On as our marketing CRM, and I'm very pleased with how easy it is to use and excited about the in-depth capabilities for reporting and drip campaigns.

Cons

None so far, other than the fact that it isn't cheap (but for a quickly-growing marketing department, it's worth the expense to use a powerful marketing software).

Review Source
 
 

Alexa from Benitez Metal Mfg Corp.
Specialty: Manufacturing
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2018

April 2018

Great way to keep your clients!

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

We decided to invest in our Marketing Department and found Act-On Marketing Software to be a good one. We've only recently bought it but we're very happy with our results and the way the it operates.

Cons

I believe it was a llittle over priced due to what other ones are offering but so far we've no complaints at all with Act-On so it seems to be spot on!

Review Source
 
 

Hardik from Mediscribes, Inc.
Specialty: Healthcare / Medicine
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

April 2018

April 2018

Good fit for Marketing functions running multiple LOBs

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Can set-up same license to track Multiple websites or domains.
Integration with Salesforce.
Best fit for small marketing team and large sales team.
Cost effective.

Cons

Very Slow to use and few of the features are outdated - e.g. SEO Feature, Tweet Character limit, Need in-depth knowledge of custom css and html if needs to create custom and high functionality landing pages.

Review Source
 
 

Grace from SofTrek Corporation
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

March 2018

March 2018

Budget-friendly marketing automation that does what we need

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

We've worked with Act-on for more than three years and have appreciated what it accomplishes for us. Customer service has always been responsive, as well. If you can't necessarily affort one of the major players in the market, Act-on is a great alternative.

Pros

The automated programs make staying in touch with customers and prospects very easy. You can set up quite complicated programs that incorporate not only emails to the target audience but that also notify internal staff and other functions.

Cons

It's not as complete as some other systems. For instance, the website info you can get is not super detailed or useful. As well, connecting with a CRM that isn't already integrated is not a simple task.

Review Source
 
 

Emily from Direct Digital LLC
Specialty: Pharmaceuticals
Number of employees: 51-200 employees Employees number: 51-200 employees

March 2018

March 2018

Great for scaling business

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Helped us to scale our business, great for setting up marketing automation programs, doesn't require a lot of developer support

Cons

The product had an auto-renwal clause that our legal team wanted removed from the contract but they were not willing to budge on that.

Review Source
 
 

Chris from Kroc Center
Specialty: Other
Number of employees: 201-500 employees Employees number: 201-500 employees

February 2018

February 2018

Mixed bag for Marketing

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

I like the platform. Pricing is reasonable. For first timers it is very easy to start your email campaigns and marketing efforts and train others. But at the same time there will be a learning curve when you dive deeper into this software. Customer Service very helpful. They have helped my business grow.

Cons

The contract has an auto-renewal with no reminders. Notate when your renewal date is coming up to avoid any surprises.

Review Source
 
 

Melanie from The Beard Group
Specialty: Construction
Number of employees: 51-200 employees Employees number: 51-200 employees

January 2018

January 2018

A serious advancement in our company.

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

You need to be patient with this software, people arent going to start calling overnight. Invest your time into this product and you will begin to see a difference.

Pros

Due to the features Act- on offers we are able to attract more and higher quality leads to our business. The marketing is targeted, AND we don't have to deal with the pushy 3rd party advertising companies that are only trying to up-sell us and not HELP US.

Review Source
 
 

Tom from eSecurity Solutions
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2017

December 2017

Act-On is a great product, but they Failed to Deliver on a Commitment

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Good product as a reasonable price in general.

Pros

Great functionality, Great support. Does what it is supposed to except it does not work with ConnectWise PSA.

Cons

They made a commitment in writing to provide ConnectWise integration, and they have reneged on that commitment after promising it for nearly a year. Contractual obligation ignored and now they won't communicate with me on the topic at all.

Review Source
 
 

Prabhdeep from Capgemini
Specialty: Consulting
Number of employees: 10,000+ employees Employees number: 10,000+ employees

December 2017

December 2017

Great tool for marketing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

It is a very user-friendly software but it locates somewhere in the middle where it is neither too simple like constant contact nor too advanced like Hubspot. It is a good system for medium-sized organizations. I liked the customer service especially their technical support and dashboard design is also very modern and user-oriented.

Cons

They should review their pricing points for different levels of customers. They can improve the design of the overall website to make it more attractive to everyone.

Review Source
 
 

Justin from Riskalyze
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

November 2017

November 2017

A Decent Marketing Automation Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Pros

You can do a lot with Act-On, so long as you know how to use it. It integrates well with SalesForce and is really useful for tracking engagement and behavior via email and web pages.

Cons

Act-On gets the job done on marketing automation, but it's not pretty or easy to navigate. Its UI looks like it dates back to the early 2000's. It is very cluttered and disorganized. Although there are a lot of features, they are a pain to find and implement smoothly together. It is difficult to manage data inside of it.

Review Source
 
 

Abby from talentReef
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

October 2017

October 2017

Act-On Worth The Marketing Dollars

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Act-On is one of the best values for what you get in regards to marketing automation systems. It is worth the cost.

Pros

Act-On is an easy to use marketing automation platform. I've used Marketo in the past, and Act-On was much simpler and user friendly. Over the last 2 to 3 years they've enhanced the look and feel of the product only for the better. But perhaps the portion of Act-On that I like the most is the support. They offer top tier support. It actually might be some of the best support I've had for a SaaS offering.

Cons

I do wish they had a few more options around landing pages. Unfortunately, HubSpot blows them out of the water on this feature.

Review Source
 
 

Sam from LeagueApps
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2017

August 2017

Excellent Support and Customer Service

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I love the customer support and service we get from Act-On. The staff is always friendly with us and very helpful. If they don't have an answer or an issue resolved, they will take the time to email us later in the day to ensure we get the correct information.

Cons

I don't have too much experience in HTML or other coding, and this is a software that is very heavily relied upon for those skills.

Review Source
 
 

Amy from AKA Enterprise Solutions
Specialty: Telecommunications
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2017

August 2017

Invaluable Marketing Asset

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Act-On is a robust, yet easy-to-use solution that combines multiple marketing applications into one. It has been a workhorse for us. While it can serve more than a dozen vital functions, including social media management and ABM, I most appreciate its integration with our CRM system (Microsoft Dynamics 365) and how it can be used to automate nurture programs, score leads based on behavior/engagement, and monitor web site visitor activity. I’m also very impressed by members of the tech support team who are very patient and have bailed us out of an after hours pinch more than once.

Cons

Keeping up with the constant evolution of Act-On is a full-time job. I often feel like we’re 5 steps behind in understanding newly released features and everything it can do. Of course, that’s a good problem. My only true critique is that the organization seems to have gone through some growing pains and lost its personal touch along the way. When I first selected and implemented Act-On at my previous company 4 years ago, I felt like our sales rep and implementation team were truly invested in our success. I was so impressed by the product and Act-On’s customer success team that I implemented it again at my next company and recommended it to several peers. However, faces began to change quickly, and we had 3 different reps in the same year. Our new contacts were less interested in our success and more interested in what we could do for them. One became obsessed with recruiting our company as a reseller. Things have settled down, but I don’t feel like they value our business as much as they once did.

Review Source
 
 

James from Mortgage Builder
Specialty: Real Estate
Number of employees: 51-200 employees Employees number: 51-200 employees

July 2017

July 2017

Great software wtih great support group

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I enjoyed working with Act-On for its ease of use and their customer support. Whenever I ran into an issue which was very rare, I could pick up the phone and have an answer in minutes. It's service like that that makes me want to stay on the software.It's user experience and customer support were always top notch.

 
 
 
Showing 1-20 of 106

Abbie from SmartVault Corporation
Number of employees: 51-200 employees Employees number: 51-200 employees

October 2018

October 2018

Buyer Beware!! Not a sophisticated system in the least

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.

Pros

Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.

Cons

Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday.

Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now).

Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.

Review Source: Capterra
 

Kate from BlastOne
Number of employees: 51-200 employees Employees number: 51-200 employees

September 2018

September 2018

ActOn for email marketing!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We can easily email and manage our marketing campaigns to a large email database.

Pros

The ease of use and drag and drop features in the email templates.

Cons

The automatic role-based email address suppression.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: October 2018

October 2018

 

Thanks so much for posting your feedback, Kate! We're delighted that you're an Act-On enthusiast!

 


September 2018

September 2018

Not user friendly but useful for marketers

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

You can create landing pages, forms and personalized marketing processes, etc.

Cons

Usability is very bad, and support is not very helpful when things are malfunctioning.

Review Source: Capterra
 


September 2018

September 2018

Great!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like how easy it is to use this software. They have made things very simple from uploading lists to creating a drip campaign, to the actual design of the email.

Cons

The only thing that I can think of would be to have a couple more templates. But the selection they have is good.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: September 2018

September 2018

 

Thank you! We love hearing customer feedback and appreciate that you took the time to post a review. So glad you find Act-On easy to use.

Happy marketing!

 


September 2018

September 2018

Satisfied with product

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I think Act-On is a great tool for marketing. I've been using it for the past year and a half and finally feel confident with it. It does take time to understand everything, but customer service and the free webinars have been a huge help.

Pros

Once you figure it out, it's a very simple tool to use and can be easily accessed.

Cons

The form set-up. I think the set-up is complicated & could use some tweaking. I don't like that you have to create a new form (when pulling the data) if you add anything new into the original form.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: September 2018

September 2018

 

Thanks for posting your review. I hope you'll check out the Act-On User Community...it's a great resource for best practices, tips, tricks and sharing your product suggestions.
https://community.act-on.com/home

Cheers!

 

Kiki from National Self-Reliance Project
Number of employees: 1 employee Employees number: 1 employee

September 2018

September 2018

Act-On Review

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

It's pretty basic.

Cons

Not a very simple UI. Also lacks editing features.

Review Source: Capterra
 

Jessica from ABTS Convention Services
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2018

September 2018

Easy to use

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Everyone I have spoken to from account manger, tech support and engineers for trouble shooting any problem that we have have been really helpful. They have always figured out a way to fix the problem especially with our really complex list that we have.

Pros

Act-On is easy to use especially if you know a bit of html knowledge. When designing you can even go into the code and alter it a bit if you know any html. The designs come out nice and clean and you can always work around any issues that comes up.

Cons

When designing emails and your using tables and have the image set to the max pixel you have to alter the code for it to display on mobile devices.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: September 2018

September 2018

 

Thanks for your review, Jessica! So glad you're finding value in Act-On and that you've found our team has been friendly and helpful.

Happy marketing!

 

DK from LiftFund
Number of employees: 51-200 employees Employees number: 51-200 employees

September 2018

September 2018

Ease of use product

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Help marketing users to create professional emails to our clients

Pros

Ease of use and create professional works for the company.

Cons

Ability for the API Integrations with other software.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: September 2018

September 2018

 

Hi DK,
Great to hear you find Act-On easy to use! Thanks for posting your review.
Cheers!

 

Shawna from Heartland Financial Group
Number of employees: 51-200 employees Employees number: 51-200 employees

September 2018

September 2018

ActOn Review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Overall we have a good experience with Act-On.

Pros

Once I learned the ends and out, it is really easy to use. Although I just recently took over using the software from a former employee.

Cons

There are probably lots I still need to learn. But, I have not seen where an image could be edited once uploaded.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: September 2018

September 2018

 

Thanks for sharing your review, Shawna! Be sure to check out the Act-On User Community for great tips, tricks, best practices and training resources. We're here to help you achieve marketing automation success!

https://community.act-on.com/home

 

miguel from Miguel Alvares Ribeiro Unipessoal Lda
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2018

September 2018

great easy to use UI

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

easy to use user interface, very good friendly support staff

Cons

nothing, the best I have used to date, have a hard time finding something to criticize, but support did lag a few times

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: September 2018

September 2018

 

Hi Miguel.
Thank you for being an Act-On customer and enthusiast. We love hearing your feedback and appreciate you posting a review.

Happy Marketing from our team to yours!

 


September 2018

September 2018

Act-On Is An Excellent Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Act-On is the engine that my marketing success runs on.

Pros

It's functionality and diverse tools makes it the top-of-class when it comes to marketing automation platforms.

Cons

In recent months, the customer service has not been as strong as in the past. It seems like it takes more than 48 hours to get questions/concerns of mine answered.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: September 2018

September 2018

 

Love hearing that "Act-On is the engine that your marketing success runs on"...that's awesome!

The Support Team is working around the clock to help customers. Thanks so much for your patience.

Please check out the Act-On User Community for additional resources here: https://community.act-on.com/home

Cheers!

 


September 2018

September 2018

Great product

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Act-On is a mainstay of my marketing team. If I could keep only one product or service it would be Act-On. Great team behind it in my experience.

Pros

Good set of features and functions. Good product team and exciting roadmap. Easy to implement.

Cons

Onboarding could have been better (but that was some time ago now and I know they have improved it). Feature request facility feels like a black hole at times!

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: September 2018

September 2018

 

Great to hear your feedback, thank you!
Do check out the Act-On User Community for more great resources and training tools. You'll find it here: https://community.act-on.com/home

Cheers!

 

Krystal from FPA Australia
Number of employees: 51-200 employees Employees number: 51-200 employees

September 2018

September 2018

Great value package

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

A full feature digital marketing platform that's well integrated with other CRM platforms, but at a modest price.

Cons

Lacks ability to post to Instagram, and doesn't have the full functionality with Facebook.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: September 2018

September 2018

 

Hi Krystal. Thank you for posting your review and sharing your feedback. Love hearing that you get a lot of value from Act-On.
Cheers!

 


September 2018

September 2018

Excellent Segmentation and Automation Tools

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Support

Act-On is instrumental for meeting our company's revenue goals with email marketing campaigns.

Pros

Act-On gives me the ability to get extremely specific with my target prospects and customers. It's easy to build new segments and immediately see the size of those groups. It's very useful for data mining and determining where to focus your marketing efforts. For example, in just a couple of minutes (assuming you've done the work to collect the information from customers and store them properly in custom lists) you can create a segment of prospects who have downloaded or purchased x product from your website, meet criteria x,y,z for their attributes, have opened or clicked messages in a specific timeframe, and have visited a specific page of your website. You have the ability to get as granular as you want. You can then build automated programs that send targeted and timely messages depending on where these prospects are in your funnel and use conditional logic to define any future interactions.

Cons

The UI in some areas of the platform could use some design enhancements for aesthetics and for consistency throughout.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: September 2018

September 2018

 

So great to hear that you're a fan of Act-On. Sounds like you're using it exactly as intended and seeing great results. That's fantastic! Thanks for sharing your review.

 

Scott from HousingWire
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2018

September 2018

A Solid Marketing Automation Platform

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way.

I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending.

Pros

I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product.

Cons

Like all products this isn't perfect. I had the most problems with our sales rep kept changing. Also, once in a blue moon a feature would change without proper notification.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: September 2018

September 2018

 

Great to hear your feedback, Scott! Thanks for sharing. Please be sure to check out the Act-On User Community as another great resource for Act-On customers. https://community.act-on.com/home

 

Angie J from Infront Consulting Group
Number of employees: 51-200 employees Employees number: 51-200 employees

September 2018

September 2018

Love the Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

The product just keeps getting better and better.

Pros

The Customer Service Team goes above and beyond.

Cons

There is an expression, "you don't know what you don't know." Act-On has been a great service for my clients for different reasons, but there is nothing that Act-On hasn't been able to solve for my clients. So nothing comes to mind.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: September 2018

September 2018

 

Thanks for the great review, Angie! We love hearing that you're an Act-On enthusiast!

 

Kasey from RedVector
Number of employees: 51-200 employees Employees number: 51-200 employees

September 2018

September 2018

Act-On Review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The customer support, they are very quick to respond and follow-up.

Cons

The ease of use you could be improved. More tutorials on new features.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: September 2018

September 2018

 

Hi Kasey! Thanks for your review. I encourage you to check out Act-On's User Community for additional resources and best practice tips. You'll find it here: https://community.act-on.com/home

 


September 2018

September 2018

Act-On review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Act-On is a very good Marketing tool which has been very helpful in my emailing campaigns, creation of forms, polls, landing pages, lead generation, media library hosting, and integration with our CRM.

Cons

Sometimes the Customer support can be a bit slow. We have also found the tool stalls at times, though rarely.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: September 2018

September 2018

 

Thank you for your feedback. We love hearing from customers.

 


September 2018

September 2018

Very Solid Product for Very Little Money

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Our target markets have become much more complicated as we've grown, and ActOn allows us to segment our campaigns to send the right message to the right audience - by geography, vertical, etc.

Pros

Syncing with SFDC is awesome. Easy to use - novices can pick it up quickly. Reporting is quite good and easy to understand. Love the continuous product improvements that are made.

Cons

WYSIWYG can drive you crazy, especially with formatting and fonts and hyperlinks, making it tedious to get the look you want. Lately it has been very slow to load, especially photos/graphics.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: September 2018

September 2018

 

Thanks for posting your review. I agree that it's easy to pick up and hit the ground running especially if you take advantage of the University, the User Community and the awesome Boot Camp trainings. Learn more on the Community here: https://community.act-on.com/home

 


September 2018

September 2018

A repeat customer

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Act-On allows us to do some next level segmentation and marketing.

Pros

Act-On has been my go-to solution for the last 5 years. They may not be as well known as some, but they offer great value and a deep bench of functionality. Incredibly innovative too.

Cons

Customer service has gone through hiccups of late

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: September 2018

September 2018

 

Thank you for your feedback. We appreciate it and love hearing from customers. Please check out the Act-On User Community for more resources. It's a great place to exchange best practices. https://community.act-on.com/home