About ActiveCampaign

ActiveCampaign is an integrated marketing and customer relationship management (CRM) suite with a foundation in email marketing. Targeted towards small-to-midsize businesses, the software is designed to help organizations build their contact lists, create professional emails, manage campaigns, track customer behavior and measure their marketing campaign performance.

ActiveCampaign’s email marketing and marketing automation applications include drag-and-drop email design, lead capture forms, social integration and tracking, lead segmentation, website tracking and email campaign reporting. While ActiveCampaign integrates with several leading third-party CRM solutions, it also offers its own sales force automation (SFA) features, including contact manageme...


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Supported Operating System(s):

Windows 7, Windows Vista, Windows XP, Mac OS, Web browser (OS agnostic), Windows 2000, Windows 8

413 Reviews of ActiveCampaign

Average User Ratings

Overall

4.39 / 5 stars

Ease-of-use

4.0

Value for money

4.5

Customer support

4.0

Functionality

4.5

Ratings Snapshot

5 stars

(248)

248

4 stars

(114)

114

3 stars

(35)

35

2 stars

(10)

10

1 stars

(10)

10

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 413 results

September 2019

Nstor from Nstor Marqunez

Company Size: 1 employee

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2019

This guys know how to do things the right way

Let me say it clearly: A-W-E-S-O-M-E Trust me, they are the "real deal".

Pros

Instead of boring the hell out of you making a long list of all the things I like about AC, I would resume them in just 3 "little" things I care of: - Reputation: They REALLY care about sender reputation. And, you know... an email that doesnt get to my suscribers is like loosing money out of my pocket. So, Ime really happy the way theyre handling things on this department - Ease of use + functionalities: Most other services only offer one of them things. But I want them all. AC covers all my needs regarding this issues (and Im a choosy guy, you know). - Its scalable!: This is a biggy. As your businees grows, youll have a new set of needs when it comes to automation. AC scales as your business thrives so you dont have to switch companies never again.

Cons

Im a Spanish user and would love a full Spanish translation (at the moment we hace a partial translation) for Spanish users.

Reasons for Choosing ActiveCampaign

Ive already covered a lot of the reasons up earlier. But let me tell you about something that made the difference. Their customer support service. They dont have such a thing. They have somehting waaaay better: a customer success service that really helps and care about their users

January 2020

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: More than 2 years

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

January 2020

Best Marketing Automation platform for small and medium enterprises

I have used different marketing automation platforms and ActiveCampaign is now the best one I can recommend for begginers and SME.

Pros

ActiveCampaign has all the features that other "premium" platforms also have, but the price and the fast set up are totally a game changer. In a few steps you can provision a marketing automation platform with all the capabilities.

Cons

For high database and high sending volumes, maybe it's not the best option. Large campaigns could take time in sending.

Reasons for Choosing ActiveCampaign

More plans and options available. More flexibility and options in automations. Great community and integrations with most popular platforms.

October 2019

Carmelo from Jweb Modica

Company Size: 1 employee

Industry: Internet

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

October 2019

Complete and flexible with a great API

My expirience is overall good. In my case they even have an Italian interface and I contacted support a couple of times but as an avarege user you will probably not need assistence with this.

Pros

Active Campaign is a great software, it is very easy to use and having used Aweber and GetResponse I can tell you that the biggest difference is that everything in Active is organized in a logical way and it is easy to grasp. But what is their stronger point in my opinion is the API system, I was able to add, update and delete contacts from a PHP script in a very simple way. Their documentation is very well done and they have functional examples that you can use as a base fro your work.

Cons

The cost structure could be better, other software they can be cheeper but I'm willing to pay that extra money for the simplicity of usage.

Reasons for Choosing ActiveCampaign

API system is very flexible and simple for use. We where able to connect with wordpress Gravity forms, with a Vanilla PHP script and with Opencart.

September 2017

Anonymous

Verified Reviewer

Company Size: 1 employee

Time Used: More than 2 years

Review Source: GetApp


Ease-of-use

2.0

Value for money

3.0

Customer support

1.0

Functionality

4.0

September 2017

Strong Automation System & Ecomm DataLayer, Weak Support and Long Standing Bugs

Pros

Activecampaign sets the bar for building automations, with great sorting and filtering features including customer records, tags, lists, conditional rules/routing, e-commerce data such as purchases, crm pipelines and even a custom event layer. We have created very complex integrations for dozens of businesses ranging from E-Commerce stores, to Gyms to local businesses. It's really simple to learn and use, and powerful enough to tackle even the most complex business processes. This includes in-store purchases on a POS to sending out emails or automation's based on purchases or LTV. It also supports multiple E-Commerce platforms natively, but be aware those features are nearly 4x the price to unlock after the trial.

Cons

After months of issues that resulted in one of our clients losing an excess of $40,000 in revenue, we can no longer recommend activecampaign. Poor support was to blame for this issue, with it being impossible to get someone on a call even though we pay 6 figures a year for service. Activecampaign is growing really really fast. Because of this, They have pretty terrible support and there are also long-standing bugs that they seem to have no intention to fix. For instance, the system is supposed to generate previews for each automation's email steps and in various other places, but instance shows a broken image. We have inquired about this to the support to be told they are aware it's been broken for over a year and have no ETA or intention on repairing it. We have this problem on all our client's accounts(dozens), and it's a serious issue with UI/UX but they don't seem to care. There are also some major logic issues, such as if you filter an automation to show anyone with 0 purchases, it doesn't work. We also inquired about this but got another non-response... So basically, where it works, it works well but there are a few major issues and they don't seem intent on repairing them, even though they are steady releasing more features to add to their pricing tiers. Overall, it's hard to find another system that provides the ease of use, features, and value of activecampaign but the support and existing bugs are a nasty/necessary compromise.

October 2019

Mylvio from NUACOM

Company Size: 11-50 employees

Industry: Telecommunications

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2019

Very Flexible Product

A very powerful software that helps us save time, automate processes, scale the business.

Pros

The automation system is really powerful. We can do almost everything within it to achieve our primary goals.

Cons

The UI is a bit old, but you get used to it. The filters for the fields in searching functionality can be improved so we can search for terms in a particular column.

Reasons for Choosing ActiveCampaign

The best for value.