Adobe Marketing Cloud Software

4.33 / 5 (147)

About Adobe Marketing Cloud


Adobe Marketing Cloud is an integrated digital marketing suite that enables businesses of all sizes to organize, access and personalize their marketing content. The suite features a wide set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer and Adobe Campaign. It also offers real-time dashboards and a drop down interface that allows users to combine content and analyze data.

Adobe Marketing Cloud can pull and combine data from various solutions including third-party sources to create a single, centralized view of the entire campaign. Adobe Marketing Cloud also provides predictive analytics to understand the needs of customers. Users can access all applications of the system from a single centralized platform and can use the interface to collaborate, socialize and visualize across teams.

Adobe Marketing Cloud caters to customers across various industries including financial services, government, manufacturing, entertainment, retail and more.



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Supported Operating System(s):

Windows 7, Windows Vista, Windows XP, Mac OS, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

147 Reviews of Adobe Marketing Cloud

Average User Ratings

Overall

4.33 / 5 stars

Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.5

Ratings Snapshot

5 stars

(74)

4 stars

(53)

3 stars

(16)

2 stars

(3)

1 stars

(1)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 147 reviews

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June 2019

Jennifer from DataBasics

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Customer support

4.0

Functionality

3.0

June 2019

Great marketing automation tool

Pros

We love that Adobe Campaign and how we are able to tracking multiple CRM activities, like real-time campaigns, targeted campaigns, and handle our email marketing. Being able to track campaign behavior in a snap shot helps us understand our users and we are able to segment them by persona for future targeted campaigns. Automating our campaigns has increased our sales and has given us a better understanding of our clientele.

Cons

To be able to use it's features to the fullest it requires experienced developers and can be difficult for new users to learn.

July 2019

Marc from Noradane

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Functionality

4.0

July 2019

Marketing campaigns on enterprise level

Adobe Campaign is a powerful tool for digital agencies and companies that appreciate effective planning and management of email marketing campaigns.

Pros

Adobe Campaign is a capable tool that is a part of the Adobe Marketing Cloud suite of apps. That makes it familiar for our designers and developers with the unified interface and workflows.

The most valuable aspect of Adobe Campaign for us is its robustness; we are able to effectively plan and execute email campaigns regardless of the number of contacts involved.

The tool has excellent deliverability of the emails. Combined with the highly personalized messages for each audience ensures consistently high open and click rates that result in great ROI.

Cons

Adobe Campaign is fairly complex with higher costs involved. It would be not suitable for smaller enterprises with limited resources.
The onboarding process was quite slower than we anticipated.

January 2019

Imelda from Transportation

Company Size: 11-50 employees

Review Source


Ease-of-use

4.0

Customer support

4.0

Functionality

5.0

January 2019

Attract more B2B clients with great brochures and Ads

Pros

It's a great application for sending agreement documents online. The PDF and Esignature help me accomplish my admin tasks easily and effectively. It simplifies the process which allows me to serve more clients. I often use Adobe Marketing Cloud for my Marketing campaign because the features allow you to create marketing brochures and newsletters that fit your target thus more customer engagement. In one tool, you can easily manage your email, ads, and campaign brochures. Its templates and content have designs suitable for businesses and professionals.

Cons

The pricing can be costly but it is a good investment because of quality of its digital content. There are tools for marketing that can be at no cost but what you if you would compare, this software would attract more clients for your business.

July 2018

Fraser from Ideagen PLC

Company Size: 51-200 employees

Review Source


Ease-of-use

5.0

Functionality

5.0

July 2018

An incredibly high functioning tool for all your marketing needs

Pros

- has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn
- vast array of essential marketing tools, from analytics to campaign management. Also includes some very nice to have features, such as a mobile app, customisation and personalisation options
- integrations with other products is invaluable

Cons

- the price is steep, but considering the brand name and the fantastic functionality, it is not a surprise. Definitely not a solution for small marketing depts
- the sheer amount of functions in this product may be intimidating to some and put them off

August 2018

Harsh from Nlb Services

Company Size: 1,001-5,000 employees

Review Source


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

August 2018

Nice Product by Adobe

Overall nice product

Pros

Adobe Marketing Cloud offers excellent analytics and reports. It offers strong email and social media marketing. It is very useful in search engine optimization, website development and optimizing the landing page of website . It is one of the best marketing tool.

Cons

Adobe Marketing Cloud is not a free tool, it require payment. It is a complicated tool to work on. I find Google Analytics little user friendly

February 2018

Mike from SMTD

Company Size: 51-200 employees

Review Source


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

February 2018

All the tools you need under 1 program

Pros

Easy to access apps and tools. The different help screes along the way are great when you are trying to figure out what option to use. The layout os the apps and menus are very user friendly. There seems like there is too many tools but I am sure I do not use as many as others.

Cons

Besides the subscription structure no cons. It would be great if you can flat out purchase the product and pay for upgarde when you need them.

November 2017

Alicia from Flow Control Industries

Company Size: 11-50 employees

Review Source


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

November 2017

Intuitive program

Pros

I really like how there is so much possibility with this project. Whether for work or for personal use, there are a variety of features for every need. The program is also quite easy to use, and there are so many resources out there to help research something if I don't know how to do it.

Cons

The program is quite complicated and it can be hard to figure out simple tasks without looking up how to do it.

December 2018

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

3.0

Functionality

4.0

December 2018

Adobe Campaign is a Top-Notch CRM

Really, really great product. We moved from a legacy CRM tool that provided us with almost no analytics, and their team wouldn't truly support the legacy CRM that we we're using (somewhat understandable). Adobe has really great campaign building tools, a solid wiziwig feature that allowed us to outsource some work. I also really enjoy the interface and email sending features. Solid product and I would recommend. However, make sure your contract is very detailed and your document of work is itemized and specific.

Pros

Easy of use and training. Also really enjoy the analytics features.

Cons

The Customer Support can be somewhat suspect at times, but their implementation team was helpful. Also, everything will cost money (although this should go without saying for any mainstay company of Adobe's size)

January 2018

Ahmed from Dallas Daily Inc

Verified Reviewer

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

3.0

Functionality

4.0

January 2018

Great tool, slow customer service.

Pros

Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers.
I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.

Cons

Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service.
Takes them hours to respond to our emails, and days to resolve bugs.

November 2018

Meredith from High Threat Concealment

Company Size: 11-50 employees

Review Source


Ease-of-use

5.0

Value for money

3.0

Functionality

5.0

November 2018

Excellent Full-suite Cloud Platform

For any real marketing department, this is a comprehensive suite and a must have. The capabilities are amazing and worth learning.

Pros

This software was extremely easy to learn. There are multiple free templates available in the App Store as well. There are also numerous tutorials on YouTube and from Adobe. But easy to load and go.

Cons

The price can be a hindrance for small businesses so depends on what you really need. If you’re not going to learn how to use all the features than might be better off with a cheaper option.

April 2018

Neha from Deloitte India (Offices of the US)

Verified Reviewer

Company Size: 10,000+ employees

Review Source: GetApp


Ease-of-use

3.0

Value for money

4.0

Customer support

3.0

Functionality

4.0

April 2018

Robust solution for business by turning customer interactions into actionable insights!

Pros

Adobe Site Catalyst Solution is a web analytic solution created for businesses, large enterprises, non-profits. freelancers & many more. It is highly recommendable solution available in market for collection, analysis, evaluation & reporting of internet data.

It has a nice interface and presents the data in an easy to understand way. In addition, the possibility of downloading any type of graphic in different formats makes the task of reporting much simpler. The filter tabs are another high point of the tool, with the possibility to filter between many metrics, create segments and quickly access the sections that we use the most.

Cons

One challenge I see is the speed of the platform. At times when you are working with real time data or big data sets the platform seems to lag a bit. Sometimes it is difficult to work with if this problem occurs frequently.
Secondly, though it is supported all over the word, however available in no language other than English.

October 2018

Divya from Samsung

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

4.0

Functionality

5.0

October 2018

Adobe E-sign

Pros

I use adobe e-sign to send new hire documents to all new employees and this software is very convenient and easy to use. You can attach multiple documents at the same time and still send heavy sized files in fraction of seconds. You can store multiple templates to the library and can send documents to multiple people at the same time thru mega sign feature.

Cons

A little complicated dashboard since they highlight all the features of the product on a single page.

February 2018

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Review Source: GetApp


Ease-of-use

5.0

Value for money