Adobe Marketing Cloud Software

Pros

It works great for our marketing as it allows to send advanced email campaigns with excellent tracking capabilities.

Cons

It works very slow when I upload high-quality images, hate this. But everything else works perfectly​.

Pros

I use adobe e-sign to send new hire documents to all new employees and this software is very convenient and easy to use. You can attach multiple documents at the same time and still send heavy sized files in fraction of seconds. You can store multiple templates to the library and can send documents to multiple people at the same time thru mega sign feature.

Cons

A little complicated dashboard since they highlight all the features of the product on a single page.

Pros

The features took a while to figure out, but worked well

Cons

tutorial seemed a bit choppy, wish there were better youtube videos.

Pros

Adobe Marketing Cloud is the undeniable leader in this space. The company is very innovative and gets you the features you need.

Cons

There honestly isn't a clear and major downside. There are some minor qualms about the user interface, but details, really.

Pros

I like thst Adobe thought of a program for mkt campaigns as part of their suite.

Cons

I wish their customer service and specially documentation were a little more helpful.

Easy reporting for all our marketing campaigns

Pros

Able to see real time analytics and check what marketing strategy is working the most and pin point were you need more help!

Cons

I'm still new to the software so their is a bit of a learning curve but being a loyal adobe user I know I will master it with their help and tutorials.

Is the best tool to have control of advertising campaigns helps detect users or customers and allows direct contact with them.

Pros

This platform allows me to create, execute and follow advertising campaigns on channels, you can send messages and send private messages with new profile options, your preferences and needs. Put the ability to safely select the right audience to send the expected message. At the same time it allows you to create operational reports to track the impact of the campaign and pilot your solution.

Cons

I really do not see cons in the program I have been using it for a while and each version outperforms the other, excellent tool for marketing management.

Pros

I don't know where we'd be as a company without AMC. The analytics were drastically more reliable than Google Analytics and other tools we tried.

Cons

It's a lot of work to set up, maintain, and learn from a reporting and analytics perspective. Once our team was comfortable, we never looked back

The product meets most of my needs when it comes to creating PDF documents. It is not always intuitive in using but I do get it done.

Pros

The ease of being able to combine files into PDFs and the create a form feature. In the academic setting, there are needs for countless forms. This tool allows me to create forms quickly.

Cons

The tools needed to create different documents are not always easily found. I had to do a lot of google searches to help me figure out what I needed.

Pros

I love that it is a very complete software, it allows you to use functions that previously had to use several applications. In addition, we can link different Adobe Creative Cloud software with this one. It is extremely useful!

Cons

Like most Adobe programs, it does not have a low price. In addition, customizing some reports can be tedious because of the number of steps to be taken.

Pros

The level of granularity that can be achieved in our workflows has been a huge improvement for us. We now have much more flexibility in how we choose to run and trigger our automated campaigns.

Cons

Much steeper learning curve coming from a more user-friendly interface. Pretty buggy from time to time.

Pros

The interface is great. I can make the workflow as simple or complex as I would like. Along with this, pairing this software with other tools in the adobe cloud(such as analytics) is quite helpful for various projects.

Cons

The reporting engine needs some work. It's difficult trying to customize the reports. Also, I don't use it on a daily basis due to it requiring some technical knowledge that I don't yet have.

Pros

I was on the way to fully understanding this program but there was some much I became overwhelmed very quickly.

Cons

I cannot believe how expensive these programs are. It seems that they have a way of making these programs more and difficult to track.

Pros

Adobe Campaign is a true development platform. For extremely custom solutions, it can be very powerful (provided the right hardware is chosen for on-premise solutions). The data model provides a lot of flexibility, which gives it a leg up on some of Campaign's direct competitors.

Cons

Lots of bugs, lack of proper documentation and tutorials makes it difficult for users to achieve the results we ultimately need to.

Pros

Adobe Site Catalyst Solution is a web analytic solution created for businesses, large enterprises, non-profits. freelancers & many more. It is highly recommendable solution available in market for collection, analysis, evaluation & reporting of internet data.

It has a nice interface and presents the data in an easy to understand way. In addition, the possibility of downloading any type of graphic in different formats makes the task of reporting much simpler. The filter tabs are another high point of the tool, with the possibility to filter between many metrics, create segments and quickly access the sections that we use the most.

Cons

One challenge I see is the speed of the platform. At times when you are working with real time data or big data sets the platform seems to lag a bit. Sometimes it is difficult to work with if this problem occurs frequently.
Secondly, though it is supported all over the word, however available in no language other than English.

We are able to create campaigns for our clients that we otherwise would have never been able to create, especially given the multiple platforms that are available to us. Combined with great analytics Campaign makes this a one stop shop for us.

Pros

I like the fact that i can hit multiple channels without using multiple platforms. We are able to create complex campaigns for our clients easily making us heroes in the eyes of our cilents!

Cons

I can't think of much of anything that i don't like about Campaign, the price is a little high but you get what you pay for!

Pros

Great using personal info to make a personal experience. Very easy to use. Creating campaigns is great to make our services friendly to clients.

Cons

Some things have to be done in another software in conjunction rather than this software having all available.

I like the features that this program offers for emailing and marketing to our audience. As you add more and more contacts to your database, it becomes hard to keep them all straight. This software does a great job of keeping things organized, sharing data, and providing all of a companies marketing needs.

Pros

I like the features that this program offers for emailing and marketing to our audience. As you add more and more contacts to your database, it becomes hard to keep them all straight. This software does a great job of keeping things organized, sharing data, and providing all of a companies marketing needs.

Cons

Adobe programs can sometimes feel overwhelming at first glance because of all of the things that it offers.

Pros

Adobe Marketing Cloud is great for creating, customizing, and keeping track of all of your content across different marketing channels. You can make each piece of content customized and personal, and because it is all on Adobe, everything talks to each other and connects well.

Cons

I don't think this is an issue with my computer since it is new, but opening up Adobe programs always takes a good 10-20 seconds. I know this is minor, but sometimes when you need to create or check something QUICK, Adobe lags a bit.

Pros

This software is initially focused on professionals. I strictly do not recommend it to a beginner. Although, if desired, anyone can understand. The question is is it worth the effort? It is difficult to answer unequivocally. Personally, I quite like the program.

Cons

It is necessary to understand the special terminology, to have an idea of the goals and witches when using such software. Working with the program, it is critically important to understand the very mechanism of an action.