Once you take the dive into Adobe, it is so worth it!

Pros

Adobe Marketing Cloud is great for creating, customizing, and keeping track of all of your content across different marketing channels. You can make each piece of content customized and personal, and because it is all on Adobe, everything talks to each other and connects well.

Cons

I don't think this is an issue with my computer since it is new, but opening up Adobe programs always takes a good 10-20 seconds. I know this is minor, but sometimes when you need to create or check something QUICK, Adobe lags a bit.

An incredibly high functioning tool for all your marketing needs

Pros

- has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn - vast array of essential marketing tools, from analytics to campaign management. Also includes some very nice to have features, such as a mobile app, customisation and personalisation options - integrations with other products is invaluable

Cons

- the price is steep, but considering the brand name and the fantastic functionality, it is not a surprise. Definitely not a solution for small marketing depts - the sheer amount of functions in this product may be intimidating to some and put them off

Run Away -- Fast. Adobe Campaign is one headache after another!

Go with another tool!

Pros

After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros.

Cons

Too many to count: 1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience. 2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync. 3. Support is basically non-existent.

All the tools you need under 1 program

Pros

Easy to access apps and tools. The different help screes along the way are great when you are trying to figure out what option to use. The layout os the apps and menus are very user friendly. There seems like there is too many tools but I am sure I do not use as many as others.

Cons

Besides the subscription structure no cons. It would be great if you can flat out purchase the product and pay for upgarde when you need them.

Intuitive program

Pros

I really like how there is so much possibility with this project. Whether for work or for personal use, there are a variety of features for every need. The program is also quite easy to use, and there are so many resources out there to help research something if I don't know how to do it.

Cons

The program is quite complicated and it can be hard to figure out simple tasks without looking up how to do it.