Adobe Marketing Cloud Software

For any real marketing department, this is a comprehensive suite and a must have. The capabilities are amazing and worth learning.

Pros

This software was extremely easy to learn. There are multiple free templates available in the App Store as well. There are also numerous tutorials on YouTube and from Adobe. But easy to load and go.

Cons

The price can be a hindrance for small businesses so depends on what you really need. If you’re not going to learn how to use all the features than might be better off with a cheaper option.

Pros

Great one stop shop to be able to set up digital marketing campaigns. It makes it easy to have everything in one place.

Cons

There is a steep learning curve when you begin using this software. It takes some time to get used to but once you are able to learn how to use it, it's effective.

Pros

Great for marketing a business online, very user friendly and it has a large scale performance. It's a great software.

Cons

The dashboard is a bit complicated to understand but other than that is great, once you get to know how to use it.

While powerful, I found it hard to work with.

Pros

It was easy to use and send documents and messages
Customization of features is very helpful in adapting the software to us
Good integration with CRM software

Cons

Complex interface. Several users complained about this
Cant Understand error messages
Buggy
Steep learing curve

Pros

Adobe Marketing cloud is a full marketing suite highly customizable for Adobe company fans. The solution they propose is available on multiple devices and OS (Linux, MAC, PC and web) and easily integrates with other tools from Adobe Suite.

Cons

It can be expensive for small businesses. Reporting and analytics are not too flexible for everyone.

Pros

Marketing analytics and data management is an extremely smooth and easy process when working with Adobe Marketing Cloud! We have been extremely happy with the data we are able to realize when working with this platform!

Cons

We haven't had a lot of issues so far working with Adobe on this, we've got their full suite of services including Photo Shop!

Pros

This product is the best for analytics, its easy to use and even if you have a hard time figuring it out they have a team ready to help and google is always a great resource.

Cons

There's a lot to learn when it comes to this product, but otherwise its pretty great and has many uses.

Best software for a business looking to understand and monitor their analytics.
And to helps automate their marketing systems.

Pros

This is the best analytics software on the market, in my opinion.
The dashboard allows you to easily manage & automate company email, adverts, and implementation campaigns.
You can also easily access to your followers/audience profiles.
Gives you analytics in a user friendly and understandable format.

Cons

If you are used to free analytics then you may not be as willing to pay for this software.
In the beginning you need to take the time familiarize yourself with the new software, in order to use all the added benefits.

Pros

Adobe Marketing Cloud softwares are pretty easy to use even for a first timer. If you can't figure out how to do something, just Google it. I've been able to do it every single time.

Cons

Nothing really. Able to do everything I want to and can usually figure it out on my own pretty quickly.

Pros

Single, unified platform to create and manage your content. Campaign execution will allow you to manage and automate all emails, ads, and campaigns in one place giving you simplicity and peace of mind. You are provided unlimited service and support 24/7 in multiple languages. There are many ways Adobe Marketing Cloud can work for your organization and exceed all of your expectations in a product.

Cons

Adobe products are a little costly, but every organization should have the peace of mind necessary to reach your customer base. Adobe is a great product!

If you can afford it and if it makes sense for your business I recommend using Adobe Marketing Suite.

Pros

Adobe products provide you will all the tools you need to monitor analytics from all your marketing channels. The data is able to be easily extracted and interpreted.

Cons

You can get much of the same data by using Google Analytics for free however Adobe is meant for businesses with large data which is why you pay the higher prices.

Overall nice product

Pros

Adobe Marketing Cloud offers excellent analytics and reports. It offers strong email and social media marketing. It is very useful in search engine optimization, website development and optimizing the landing page of website . It is one of the best marketing tool.

Cons

Adobe Marketing Cloud is not a free tool, it require payment. It is a complicated tool to work on. I find Google Analytics little user friendly

Pros

I love Adobe softwares! And this one does not disappoint. The multiple features and capabilities with this product are endless! I can't say enough great things about Adobe Marketing Cloud, perfect for email tracking and marketing efforts.

Cons

The only downfall with this software, as well as all Adobe softwares is that it is really hard to get ahold of customer service compared to some smaller software companies.

Pros

- has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn
- vast array of essential marketing tools, from analytics to campaign management. Also includes some very nice to have features, such as a mobile app, customisation and personalisation options
- integrations with other products is invaluable

Cons

- the price is steep, but considering the brand name and the fantastic functionality, it is not a surprise. Definitely not a solution for small marketing depts
- the sheer amount of functions in this product may be intimidating to some and put them off

Pros

My favorite thing about this product is the variety of things it offers. It definitely is a great tool to use for companies.

Cons

Some of it requires a lot of time and practice. But if you take the time to learn, it can be really beneficial.

Pros

I can access my files everywhere no matter what computer I'm using which is essential when you're a business person on the go constantly.

Cons

The price of it is a bit more expensive than it should be and sometimes it can act slow, but overall, the ability to use this everywhere outweighs the bad.

Pros

As to be expexted from any adobe product, this product consisently and reliably delivers great quality.

Cons

Same wity many adobe products , the price is relaticely high so may be up to the user to determine value for cost

Pros

Having the Adobe name associated with a software speaks to the credibility of the organization. Nonetheless, the robust set of tools within this Marketing solution is incredible. If you have complex marketing needs, Adobe Marketing Cloud will have everything you need.

Cons

This solution is not for those who are just looking for help with small marketing projects. It is for experienced marketers to enhance their workflow and small businesses should look elsewhere for a solution.

I will be the first one in line in 3-4 years once they've gone through a few more cycles with this product. I can see the potential coming and it's going to be amazing!

Pros

I am one of the marketers who is waiting with bated breath for Adobe to get this platform right! I tried so hard to fall in love with the Adobe suite of CMS and marketing automation during a recent RFP process, and couldn't quite get there. While the possibilities are truly endless for this platform it really needs a bit more refinement to ensure that all the parts work together flawlessly.

Cons

So much great functionality, but there are some definite growing pains integrating with other Adobe products and external systems. So disappointing!

Pros

I took the time and downloaded the software since I heard from a friend it was a great tool to have. Once I did I saw how complex the dashboard and features were and honestly I couldn't keep up with it.

Cons

I never really got to use the software per se. I honestly left it there until many months passed and i erased it and switched back the one I had before. I like simple go-to things and this one was out of my reach, personally.