Adobe Marketing Cloud Software


Adobe Marketing Cloud is an integrated digital marketing suite that enables businesses of all sizes to organize, access and personalize their marketing content. The suite features a wide set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer and Adobe Campaign. It also offers real-time dashboards and a drop down interface that allows users to combine content and analyze data.

Adobe Marketing Cloud can pull and combine data from various solutions including third-party sources to create a single, centralized view of the entire campaign. Adobe Marketing Cloud also provides predictive analytics to understand the needs of customers. Users can access all applications of the system from a single centralized platform and can use the interface to collaborate, socialize and visualize across teams.

Adobe Marketing Cloud caters to customers across various industries including financial services, government, manufacturing, entertainment, retail and more.



128 Reviews of Adobe Marketing Cloud

Overall rating

4.32 / 5 stars

Filters:

Showing 1 - 20 of 128 reviews

January 2019

Imelda from Transportation

Company Size: 11-50 employees

Review Source


Ease-of-use

4 of 5

Customer support

4 of 5

Functionality

5 of 5

January 2019

Attract more B2B clients with great brochures and Ads

Pros

It's a great application for sending agreement documents online. The PDF and Esignature help me accomplish my admin tasks easily and effectively. It simplifies the process which allows me to serve more clients. I often use Adobe Marketing Cloud for my Marketing campaign because the features allow you to create marketing brochures and newsletters that fit your target thus more customer engagement. In one tool, you can easily manage your email, ads, and campaign brochures. Its templates and content have designs suitable for businesses and professionals.

Cons

The pricing can be costly but it is a good investment because of quality of its digital content. There are tools for marketing that can be at no cost but what you if you would compare, this software would attract more clients for your business.

July 2018

Fraser from Ideagen PLC

Company Size: 51-200 employees

Review Source


Ease-of-use

5 of 5

Functionality

5 of 5

July 2018

An incredibly high functioning tool for all your marketing needs

Pros

- has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn
- vast array of essential marketing tools, from analytics to campaign management. Also includes some very nice to have features, such as a mobile app, customisation and personalisation options
- integrations with other products is invaluable

Cons

- the price is steep, but considering the brand name and the fantastic functionality, it is not a surprise. Definitely not a solution for small marketing depts
- the sheer amount of functions in this product may be intimidating to some and put them off

August 2018

Harsh from Nlb Services

Company Size: 1,001-5,000 employees

Review Source


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

August 2018

Nice Product by Adobe

Overall nice product

Pros

Adobe Marketing Cloud offers excellent analytics and reports. It offers strong email and social media marketing. It is very useful in search engine optimization, website development and optimizing the landing page of website . It is one of the best marketing tool.

Cons

Adobe Marketing Cloud is not a free tool, it require payment. It is a complicated tool to work on. I find Google Analytics little user friendly

February 2018

Mike from SMTD

Company Size: 51-200 employees

Review Source


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

February 2018

All the tools you need under 1 program

Pros

Easy to access apps and tools. The different help screes along the way are great when you are trying to figure out what option to use. The layout os the apps and menus are very user friendly. There seems like there is too many tools but I am sure I do not use as many as others.

Cons

Besides the subscription structure no cons. It would be great if you can flat out purchase the product and pay for upgarde when you need them.

November 2017

Alicia from Flow Control Industries

Company Size: 11-50 employees

Review Source


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

4 of 5

November 2017

Intuitive program

Pros

I really like how there is so much possibility with this project. Whether for work or for personal use, there are a variety of features for every need. The program is also quite easy to use, and there are so many resources out there to help research something if I don't know how to do it.

Cons

The program is quite complicated and it can be hard to figure out simple tasks without looking up how to do it.

December 2018

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

3 of 5

Customer support

3 of 5

Functionality

4 of 5

December 2018

Adobe Campaign is a Top-Notch CRM

Really, really great product. We moved from a legacy CRM tool that provided us with almost no analytics, and their team wouldn't truly support the legacy CRM that we we're using (somewhat understandable). Adobe has really great campaign building tools, a solid wiziwig feature that allowed us to outsource some work. I also really enjoy the interface and email sending features. Solid product and I would recommend. However, make sure your contract is very detailed and your document of work is itemized and specific.

Pros

Easy of use and training. Also really enjoy the analytics features.

Cons

The Customer Support can be somewhat suspect at times, but their implementation team was helpful. Also, everything will cost money (although this should go without saying for any mainstay company of Adobe's size)

January 2018

Ahmed from Dallas Daily Inc

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

4 of 5

January 2018

Great tool, slow customer service.

Pros

Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers.
I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.

Cons

Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service.
Takes them hours to respond to our emails, and days to resolve bugs.

November 2018

Meredith from High Threat Concealment

Company Size: 11-50 employees

Review Source


Ease-of-use

5 of 5

Value for money

3 of 5

Functionality

5 of 5

November 2018

Excellent Full-suite Cloud Platform

For any real marketing department, this is a comprehensive suite and a must have. The capabilities are amazing and worth learning.

Pros

This software was extremely easy to learn. There are multiple free templates available in the App Store as well. There are also numerous tutorials on YouTube and from Adobe. But easy to load and go.

Cons

The price can be a hindrance for small businesses so depends on what you really need. If you’re not going to learn how to use all the features than might be better off with a cheaper option.

April 2018

Neha from Deloitte India (Offices of the US)

Company Size: 10,000+ employees

Review Source: GetApp


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

4 of 5

April 2018

Robust solution for business by turning customer interactions into actionable insights!

Pros

Adobe Site Catalyst Solution is a web analytic solution created for businesses, large enterprises, non-profits. freelancers & many more. It is highly recommendable solution available in market for collection, analysis, evaluation & reporting of internet data.

It has a nice interface and presents the data in an easy to understand way. In addition, the possibility of downloading any type of graphic in different formats makes the task of reporting much simpler. The filter tabs are another high point of the tool, with the possibility to filter between many metrics, create segments and quickly access the sections that we use the most.

Cons

One challenge I see is the speed of the platform. At times when you are working with real time data or big data sets the platform seems to lag a bit. Sometimes it is difficult to work with if this problem occurs frequently.
Secondly, though it is supported all over the word, however available in no language other than English.

October 2018

Divya from Samsung

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

5 of 5

October 2018

Adobe E-sign

Pros

I use adobe e-sign to send new hire documents to all new employees and this software is very convenient and easy to use. You can attach multiple documents at the same time and still send heavy sized files in fraction of seconds. You can store multiple templates to the library and can send documents to multiple people at the same time thru mega sign feature.

Cons

A little complicated dashboard since they highlight all the features of the product on a single page.

February 2018

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

3 of 5

Functionality

5 of 5

February 2018

You get what you pay for

Pros

Usually one says this in a negative light, but this is definitely worth the price. It is one of the most well encompassing platforms out there and can target extremely fine markets.

Cons

Much like all other Adobe products, the price can be a hindrance for some companies. It also lags on older or less powerful machines.

March 2018

Cameron from Construction contractor

Company Size: 2-10 employees

Review Source


Ease-of-use

5 of 5

Value for money

5 of 5

Functionality

5 of 5

March 2018

The best and easiest and safest even above focusing and very close b

No it should be offers on all the sights

Pros

That the security cription and the lease of use .all the others in had problem with under standing how to use it and know I did it right

Cons

None really it will run my crimped messages in my office very well set up .no hidden clauses

November 2017

Daryl from UniBiz

Company Size: 2-10 employees

Review Source


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

5 of 5

November 2017

Adobe equals a Must Have for Digital / Design agencies

using Adobe Cloud gives us as a agency more room to create and deliver while on the road or from any place. With some extra tools our team is able to deliver work at their own convenience.

Pros

- Best Content creation / editing tools to give your business a professional look.
- Pricing is fair. you always have the latest versions when subscribing for the monthly fee.
- Brand creation, across all platforms. Social, Corporate etc.
- Integration with other systems

Cons

- You will have to maintain payments in order to use the platform.
- expensive hardware requirements to run the apps smoothly.

July 2016

Anonymous

Verified Reviewer

Review Source: GetApp


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

2 of 5

Functionality

5 of 5

July 2016

Adobe Continues to Innovate & Confuse

Adobe Marketing Cloud includes Adobe Analytics, Target, Social, Experience Manager, Media Optimizer and Campaign. Even though Adobe's constant re-branding of their marketing tools confuses me, I am always pleasantly surprised with their new "version" or "platform" or "suite" of offerings.

Pros

Adobe Analytics (formerly Omniture SiteCatalyst) now includes all the features of what was formerly known as Adobe Insight.

Cons

Adobe Analytics is a fantastic tool for people who know what they are doing. It is not easy to learn and for larger organizations, Adobe Analytics "truncates" results. This means if a report is pulled with 950,000 results, Adobe truncates all results after 750,000 into one result.

July 2017

Patrick from Charlie's Chalk Dust

Company Size: 11-50 employees


Ease-of-use

5 of 5

Value for money

5 of 5

Functionality

5 of 5

July 2017

Adobe Marketing Cloud is powerful

Pros

We have used Adobe Marketing Cloud to make our marketing content uniformly on-brand across different channels.
It has greatly improved our workflows and helped our teams deliver exception content on time and beyond expectation.

Cons

We found that the onboarding process was slow at first. Some of our designers wanted to work exclusively within the Creative Cloud initially. However, once we cleared these initial hurdles, we have been very pleased with the results.

February 2018

Alex from http://www.heal10.com/

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

February 2018

A tool that you must be able to use

Pros

We bought the products from Adobe for a long time. In combination with other tools, Adobe Campaign allows you to target and optimize advertising, manage multi-channel companies, use mobile and online applications. We are very satisfied with the results. At the same time, it is an instrument to be able to use.

Cons

There is no support for the Russian language, rather complicated interface. Understand the program from scratch is not easy.

June 2018

Emily Yohanna from Comercializadora Magoo c.a.

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

June 2018

It is a program that allows you to manage marketing or advertising campaigns controlling every step.

Is the best tool to have control of advertising campaigns helps detect users or customers and allows direct contact with them.

Pros

This platform allows me to create, execute and follow advertising campaigns on channels, you can send messages and send private messages with new profile options, your preferences and needs. Put the ability to safely select the right audience to send the expected message. At the same time it allows you to create operational reports to track the impact of the campaign and pilot your solution.

Cons

I really do not see cons in the program I have been using it for a while and each version outperforms the other, excellent tool for marketing management.

January 2017

Linda from Centurion Medical Products

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

5 of 5

January 2017

Best email automation software available

We implemented Adobe Campaign Manager six months ago and we are very happy with it. We are now able to run multiple campaigns simultaneously without much effort.

Pros

Ability to send personalized emails to each audience. Simultaneously.

Cons

Takes time to set up. More than originally thought.

April 2018

PIyush from LiquidHub

Company Size: 1,001-5,000 employees

Review Source


Ease-of-use

3 of 5

Value for money

3 of 5

Customer support

4 of 5

Functionality

4 of 5

April 2018

Steller platform for complex multinational firms

Recommended for clients with high degree of engagement needs for customer experience to attract prospects. Not recommended for intranet or more application functionality based sites.

Pros

Large-scale performance, huge ecosystems of implementation partners and integration technology allowing for very complex needs to be met.

Cons

Expensive and complex to implement (if not done right, it could really hamper author productivity but it's more the implementor vs the platform that could lead to issues)

February 2018

Alisa from https://mth.com.ua

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

February 2018

Newbie is unlikely to understand independently

Pros

It's just an instrument, and the result depends on how skillfully it is to use it. I am helped by many years of experience in the IT field. I would not recommend this program to a newcomer. Still, 100% it will not work for him.

Cons

The main disadvantage is that you need to know English for a full-time job. The program does not have a very friendly interface, and to use it, you need to be really professional.