Oracle Marketing Cloud Software

4.16 / 5 (51)

About Oracle Marketing Cloud


Oracle Marketing Cloud is a software-as-a-service solution that meets the needs of both the B2B and B2C marketer. Oracle Marketing Cloud (previously Oracle, Responsys, BlueKai, Compendium, and DataLogix) is an email marketing automation solution that can be used by companies of all sizes, but is best suited for midsized to large organizations.

Users can build targeted segments and execute email campaigns through a single platform. This solution also features lead scoring and advanced reporting and analytics features.

Oracle Marketing Cloud can integrate with various sales automation systems, including Salesforce.com and Microsoft Dynamics CRM, which enables marketing and sales teams to communicate about the pipeline status. The solution also offers a drag and drop interface which helps in data normalization and transformation.

Oracle Marketing Cloud also offers Twitter and Facebook integration for added insight into the success of social media campaigns.



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Supported Operating System(s):

Mac OS, Web browser (OS agnostic)

51 Reviews of Oracle Marketing Cloud

Average User Ratings

Overall

4.16 / 5 stars

Ease-of-use

3.5

Value for money

3.5

Customer support

4.0

Functionality

4.0

Ratings Snapshot

5 stars

(11)

4 stars

(35)

3 stars

(4)

2 stars

(0)

1 stars

(1)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 51 reviews

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September 2016

Amy from Drees Homes

Company Size: 501-1,000 employees

Review Source: GetApp


Ease-of-use

3 of 5

Value for money

5 of 5

Customer support

3 of 5

Functionality

5 of 5

September 2016

Marketing Campaign Workhorse

Eloqua is on the one side being used as a database tool for our big pool of suspects. On the other hand, we use Eloqua as a full fledge automation tool for email, print and telemarketing campaigns. We are using the full package: emails, landing pages, forms, program builder, data tools and reporting function. Eloqua is the hub of our entire marketing program. Our marketing team is small, but every person we add is added as a user and trained to think about our customer's journey through the buying process. The sales team relies on our outbound programs driven by Eloqua. The integration with Oracle Sales Cloud creates automatic data enrichment. Even though we are fairly simple in our use of the platform, we've created efficiencies and value that we wouldn't have without Eloqua.

Pros

The campaign management in Eloqua is a very easy and intuitive tool to send out simple, as well as sophisticated email campaigns. All assets (emails, forms, landing pages, etc.) can be integrated into the campaign, which makes the reporting easy and thorough.
It has all necessary tools for a proper database management, including a good tool for scoring.
The tools available within Eloqua allow us to target our messages to right market segments, and ensures that we can suppress email addresses that have already received a marketing message from us on a given day and unsubscribed through subscription management. We use Eloqua as a full fledge automation tool for all email campaigns and event RSVPs.
Additionally, we have it synced with our CRM so that new contacts are added into the system automatically.
I also think Eloqua University is a great resource.

Cons

Sometimes take a while until you can solve together with support your problem. They usually do not go the extra mile.We contracted a 3rd party to help implement some features and support training to maintain since Oracle does not provide those offerings.
I also think lead scoring still needs work. I think they need to increase the amount of documents they allow you to store in their progressive profiling component. Sometimes it takes a while until you can solve a problem with support. They usually do not go the extra mile. We contracted a 3rd party to help implement some features and training documentation to maintain since Oracle does very little in those areas.

November 2018

John from IT

Company Size: 1 employee

Review Source


Ease-of-use

4 of 5

Value for money

3 of 5

Customer support

3 of 5

Functionality

5 of 5

November 2018

My Favorite Marketing Automation Platform

I have used Marketo, Hubspot, Pardot, etc. This is by far, my favorite of all of them. In the others, I have had many situations where I had a business problem that I couldn't solve in it. Not with Oracle Marketing.

Pros

Very, very powerful. I am very rarely limited by what it can do. I make up for shortfalls in other platforms (ETL, lead routing, data cleansing and standardization) along with all of the good things that a marketing automation platform can and should do. Their WYSIWYG improvements continue to get better as well.

Cons

Some of the back end is still the old E-9 platfrom, which is clunky. There isn't much thought in how to keep it clean and maintained - it is difficult or impossible to archive objects like landing pages, emails, forms, programs and campaigns. This leads to a cluttered UI after you have used it for a while.

June 2017

Olivia from Net Health

Company Size: 201-500 employees


Ease-of-use

4 of 5

Customer support

4 of 5

Functionality

5 of 5

June 2017

Great marketing automation software once you figure out its quirks

Switching from Eloqua to Hubspot, there are definitely things I miss about Eloqua and in my role Eloqua seemed to fit my needs better. A benefit our company liked about Hubspot over Eloqua was the ability to track social media and get a full picture of campaign performance (versus just reporting on individual emails or landing pages in Eloqua).

Pros

Tons of flexibility with segmenting and contacts, easy to create emails and landing pages, visual layouts of campaign workflows, a lot of email statistic reports.

Cons

A few things seemed more cumbersome than they should be (like not being able to create a picklist on the fly within a form, or needed to create a separate header each time if you wanted to use it for preview text). Once in a while it seemed to glitch and I'd need to "Save As" and try again to get it to work. However, we've now switched to Hubspot and I've had to do the same thing.

June 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

2 of 5

Functionality

4 of 5

June 2018

A robust marketing automation tool for streamlining digital marketing and contact management

Streamlines email marketing, contact management and our Marketing to Sales processes. We have been able to clean up our database, create new processes that provide Sales with the information they need about our new leads, and report on the metrics that help us making ongoing decisions.

Pros

OMC (Or Eloqua as I still call it), it extremely deep in its functionality, features and integrations. If what you want to do isn't out of the box, or a plugin available, you can create just about any program or process within the system.

Cons

The reporting is horrible. It is not intuitive, even the customizable reports are clunky to build and take forever to load. There are even instances where there is "too much" data to load a report! How is that possible for an enterprise-level software?

March 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

3 of 5

Customer support

3 of 5

Functionality

4 of 5

March 2018

Great for complex and unique campaigns and programs.

Pros

We use Oracle Marketing Cloud/Eloqua for all of our marketing automation and email marketing communication needs throughout the company, both internally and externally. There's a lot of features and functionalities here and so many choices when building out segments, emails, and landing pages.

Cons

The reports sometimes can be a little off and not match with other reports in the same system. When we have large canvases and campaigns, it can be slow to run our segments and thus, can delay our launches.

November 2014

Matthew from ObservePoint


Ease-of-use

4 of 5

Customer support

4.5 of 5

Functionality

4.5 of 5

November 2014

Deliver the right message at the right time.

Pros

Eloqua empowers us to deliver marketing to our prospects as if we're having real conversations with them. Using a combination of assets, such as landing pages, forms, and emails, it's easy to create integrated marketing experiences that have a clear, unified voice, to progressively gather information about those you're marketing to, and to provide value exchange. And Eloqua (now a part of the Oracle Marketing Cloud) offers first-class training and ongoing support to help you and your team along your way. So, no matter if you're a shop of one or a large team, Eloqua can scale to fit your business needs.

Cons

Since the acquisition by Oracle, access to support has changed. It used to be that you could call in and talk to a rep, who would talk you through any problem on the spot. Now it's necessary to submit a ticket through the ticketing system, and most of the interaction is done over the web. They have been able to resolve all problems still, so the process is different, but it's not necessarily better or worse.

September 2017

David from Goebel Group

Review Source: Capterra


Ease-of-use

2 of 5

Value for money

3 of 5

Customer support

1 of 5

Functionality

2 of 5

September 2017

Best if used by HTML developers.

Pros

Not great for casual users. UI is getting better but needs work. Data can be exported easily to xml or xcel formats. Lead scoring is ok but needs more intergration with CMS to be useful.

Cons

UI, support ...top liners has old info. Program builder is difficult. It is not intergrated into Compendium very well. Eloqua was purchased by Oracle not all of integration works.

December 2018

Mark from Stretchline Holdings Ltd.

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

5 of 5

December 2018

Oracle Marketing Cloud

Oracle Marketing has eased our Departments working conventions due to the many functionalities it offers such as data tracking, automated report generation, reminder, hierarchy etc..

Pros

My company had purchased a 2 year contract with Oracle package which includes the Marketing Cloud of which was used by me. Changing from an old system to Oracle was done with ease and the functionality Oracle offers along with its UI and troubleshoot is great for its users. Overall i am pleased with this software.

Cons

The price for the package was quite high in its 2 year contract, also the customer support was not easy to get a hold of, at least for me.

March 2019

Raghu from Trelleborg Sealing Solutions

Company Size: 10,000+ employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

4 of 5

March 2019

Oracle Marketing Cloud: A Full fledge marketing automation solution

We use it for our marketing automation needs, mainly lead scoring and email marketing.

Pros

Seamless integration with third party tools like Dynamics, sales force.
Social integration such as twitter and Facebook give you insight of social media campaigns, this has helped us a lot.
Also, hyper cloud feature is cool which is used to create personalized micro sites using dynamic user content.

Cons

Reporting feature can be improvised.
Customer support can be improved.

February 2013

Francesca from Code Mitte


Ease-of-use

4 of 5

Customer support

5 of 5

Functionality

4 of 5

February 2013

I worked with Eloqua in 2 different companies, and in the first one, I used both 2 versions E9 and E10. My current company Code Mitte, combines experience and expertise in CRM, marketing automation and knowledge management. We are specialized on technical customization of CRM systems like Salesforce and integration with Eloqua based on company's individual business needs and processes. In 2011 we decided to adopt Eloqua 10 to implement sales and marketing processes and to achieve and sustain organizational growth. Eloqua is a complete tool, something more than sending emails or automating emails. I can easily get the ROI in the Eloqua reports and dashboards, and I can see the entire lead cycle, from the marketing source to the revenue, and the performance of each single assets in each step of our sales cycle. Thanks to the Eloqua sales enablement tools our sales team is now aware of all leads, online activities, and can prioritize them. Eloqua has many functionalities (marketing automation, analysis, sales tools, lead nurturing, tracking, integrations, app & widgets, ......) so it is important to take advantage of them, especially if you want to see the return of the investment! At the beginning of the integration, Eloqua provided us with a Success Plan tailored to our company and assist us in the strategy. I have been able to apply the strategy and get excellent results thanks to the Topliners Community, the online trainings and the support team, which are still giving us an extremely important help.

October 2016

K from Commonwealth FX

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

October 2016

Staying on top with Oracle Marketing Cloud

I have worked with Eloqua and Oracle Marketing Cloud for over 5 years. After assessing multiple competitors, we always come back to Oracle. Their ability to understand our business needs and provide solutions that fit is impeccable. In addition, their support and community groups provide expertise and insight that cannot be matched.

July 2012

Lauren from Ariba


Ease-of-use

5 of 5

Customer support

5 of 5

Functionality

4 of 5

July 2012

I am reviewing Eloqua from the perspective of Marketing Data. My position opened up in Ariba Inc. post Eloqua implementation. Therefore I had to jump into training to get caught up with the rest of my team's Eloqua building skills. The first thing I have to say about Eloqua training is that it's second to none. I have never worked in a system that had such a thorough training university in place as well as an amazing user support community like Topliners. These two areas alone have made a world of difference in how I can use this amazing tool to better our data health. A particular highlight, as a data analyst, is utilizing the dashboards for normalizing data cleanliness. Without this easy interface so much useful data could fall through the cracks and in turn sales would not be receiving honest MQL's. The dashboards also allow for proper data monitoring for all scoring purposes and to help troubleshoot data sources if data is entering the system with the wrong values. The last area in which Eloqua really stepped up was assisting in mapping out a data governance for utilizing Eloqua for our company. With guidance from several Eloqua Reps. we were able to compile a hefty governance policy for our uses and users of Eloqua as well as documenting the data flow process to our CRM. I am a true Eloqua fan and encourage everyone to check out their Topliners community to see all the capabilities of this system.

March 2017

John from Kareo

Company Size: 201-500 employees


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

March 2017

Most powerful MAP on the market

Have used many different marketing automation platforms, and Eloqua is still king of them all

Pros

Can be used for simple applications through complex ones.

Cons

Pricing can be high if not negotiated down.

January 2018

Alister from eureQa, LLC

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

2 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2018

full features marketing automation

Full of features needs more new age team to rejig the product to beat the competition. A good option for enterprises planning to use market automation.

Pros

Campaign manager is great. it allows for custom workflows.
Allows us to manage campaigns across multiple channels within the single system supports close to 7 channels
Extensive integrations with 3rd party apps for data enrichment. Used data.com for contact syndication and maroon.ai for predictive applications layer.

Cons

Expensive in comparison with the competition
Lots of features but the support is bad and also the layout and UI looks dated. Needs an upgrade. Makes the product look unnecessarily complicated.

October 2018

Fraser from Ideagen PLC

Company Size: 201-500 employees

Review Source


Ease-of-use

3 of 5

Functionality

5 of 5

October 2018

Extremely fully functional marketing application

Pros

- it is scalable and integrates fully with several key areas of our business
- very few problems in terms of application performance

Cons

- the sheer amount of functionality is overwhelming; if you could customise to limit what you see that would help
- the UI is not the best

July 2012

Arpine from Multiple


Ease-of-use

5 of 5

Customer support

4 of 5

Functionality

5 of 5

July 2012

I have been following Eloqua since 2007, so when 3 years ago there was time for my company to switch to a marketing automation solution, Eloqua was the first company on the list of potential vendors. After thorough evaluation, we moved forward with Eloqua not only because of the great features, but also because of their ability to customize the product to our multi-brand, multi-website environment. Since then, Eloqua developed greatly, among its greatest new features are the cloud connectors, connecting Eloqua with multiple third party tools we use, and allowing all data be stored in one place. I've used Eloqua at two companies now, one install with Microsoft Dynamics CRM, and the other one - with salesforce.com. The Microsoft Dynamics integration was a custom one built using Eloqua API - it took a while to implement, but once complete, worked well. The salesforce.com integration I am working with has custom elements to it, and also works well. Multiple security groups allow to control user permissions, only giving users access to what they need, eliminating risks of data corruption and minimizing human error. The capabilities of Program Builder automation are nearly endless, programs and emails can be customized to target prospects and impact the bottom line.

September 2018

Deb from Bluffton university

Company Size: 201-500 employees

Review Source


Ease-of-use

3 of 5

Value for money

3 of 5

Customer support

4 of 5

Functionality

4 of 5

September 2018

Data all in one place

Pros

This product is very popular. Its latest version really tries to bring data from several sources into one giant piece of information. It includes social information which is more and more important.

Cons

The set up of a software like this is obviously challenging, but in order to get the results you want you have to put in the work up front. This is also a higher priced marketing solution.

July 2012

Krista from SurePayroll


Ease-of-use

5 of 5

Customer support

5 of 5

Functionality

5 of 5

July 2012

I have been using Eloqua for over a year now to manage my B2B email marketing and nurture campaigns. I can't imagine a more useful or easy-to-use tool. From the day we implemented Eloqua, we had full support from their team of experts who walked us through everything from implementation to best practices. Eloqua has their own University and certifications that help you advance your knowledge of both the product and marketing. We have integrated Eloqua with our Salesforce install, which helps us to seamlessly pass information back and forth about leads. I am able to segment out leads based on their stage in the sales cycle and target marketing messages based on their stage. The lead's activity then passes back into Salesforce to give the sales rep more insight into the lead's digital body language. The support of the Eloqua community is tremendous! Their Topliners community is full of Eloqua employees and users who are there to give you advice and share success stories. You are never on your own when you are part of the Eloqua community.

April 2018

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Functionality

3 of 5

April 2018

Use it to create emails and to launch email drip campaigns

Pros

I am very easily able to set up a canvas with html emails to create email drip campaigns to send out to prospects, clients, and partners alike. Also easy to create a short form for events. It does a good job of pushing reports to our emails whenever somebody fills out the form, so we have all the contact data on hand.

Cons

With the html emails that are created using this software, the code itself is unnecessarily complex. The CSS is inline with the HTML and it would be more clear/easier to edit if there was a CSS style sheet instead.

January 2019

Chris from Sage

Company Size: 10,000+ employees

Review Source: GetApp


Ease-of-use

4 of 5

Value for money

3 of 5

Customer support

3 of 5

Functionality

4 of 5

January 2019

Best of breed marketing automation solution

Pros

Versatile set of functionality which enables you to provide co-ordinated targeting marketing across multiple channels

Cons

Cost of the solution is quite high, as a best of breed solution - but worth every penny in terms of providing effective targeted marketing