Mad Mimi Software

4.38 / 5 (29)

About Mad Mimi


Mad Mimi is a cloud-based email marketing solution designed for small, midsize and large enterprises. It offers email design, list management, tracking and analytics within a suite.

Mad Mimi allows users to design email content using default HTML email templates. The list management functionality of the product helps users create or upload mailing lists in CSV files. Users can categorize contacts for email campaigns. The campaign analytics tool allows users to accurately track key metrics such as email bounce rate, deliveries, unsubscribers, open rate, click rate and forwarding rate.

Reporting and dashboards module tracks and measures email campaign metrics that provides, users visibility into email campaign activities. It offers integration with Acuity Scheduling, AgilOne, Bigcommerce, Capsule CRM, Drupal, GroSocial and others.

It is offered in a monthly subscription pricing. Support is offered via email, videos, online chat and a help website.



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Supported Operating System(s):

Windows 7, Windows Vista, Windows XP, Mac OS, Linux, HP-UX, AIX, Solaris, Unix, IBM OS/400, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

29 Reviews of Mad Mimi

Average User Ratings

Overall

4.38 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(14)

4 stars

(12)

3 stars

(3)

2 stars

(0)

1 stars

(0)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 29 reviews

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November 2016

Eric from Ozark Arts Council

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Functionality

5 of 5

November 2016

Easy, but with more than meets the eye

I "inherited" MadMimi when I took over communications for the Ozark Arts Council and, having managed email lists for over 20 years now, I wasn't originally all that thrilled. Getting information that had to get sent out 1) quickly AND 2) attractively, however, made me start to appreciate MM, though. To be able to have a slick little newsletter with photos from an upcoming play or concert in just a few minutes is massively important when most of the people putting things together are volunteers with full time jobs and families unrelated to the Arts Council (as do I). The software is entirely web-based, which means that sometimes when a new feature is introduced it may not quite look right in Safari, but probably will in Chrome but even then, since there are not a lot of standard layout options (TOC, Section Title, Text, Image + Text, Text + Image, and Image), you can still compose well enough. Usually, anything I've seen that way is cleared up in a day or so. I have composed in Safari, Firefox, and Chrome on a Mac, Chrome on a Chromebook, Firefox and Chrome while running Ubuntu, Firefox and IE under Windows, and it's a consistent experience as web-based software should be. One thing: since it IS web-based, you have to remember to save often. Text styling options can be keyboard-invoked (bold, italic), and there are both a variety of themes that can be used and some basic formatting (centered text, ordered and unordered lists, two levels of headings), as well as a link tool (setext links, rather than HTML). For the most part, that will take care of what you need for e-newsletters that don't need to be PDFs or fully functioning web pages. Yet, that's not all it can do, if you have basic HTML knowledge. Before they provided a TOC (self-created whenever you click on the TOC tool in a Title section), you could make your own (still can) by setting an anchor and then calling it from a text section at the beginning of the document. Similarly, if you need "columns," you can fake it by creating a table in a text section, etc. Not all HTML is likely to be supported, but then again, what you're creating is supposed to be read easily within an email app, not a web browser. Beyond composition, you are paying for a list server that sends quickly, provides good statistical information (who clicked which links, etc.), and keeps you from having to deal with maintaining an email server's "reputation." Facebook allows boosting linked MMs, even when mostly text.

Pros

Ease of use; able to customize with HTML; acceptability to Facebook for advertising even when mainly text.

Cons

Lack of automatic save.

March 2018

Sharilee from Self-Employed

Company Size: 1 employee

Review Source


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

3 of 5

March 2018

Absolutely Amazing Customer Service

Highly recommended if you are new to the internet or your needs are simple. Hands-down, they make it the easiest! If you are trying to expand, you may find it hard to stick with them, depending on your needs.

Pros

This is one of the friendliest companies I have ever had the pleasure of dealing with. The customer service agents are always available, any time of the day or night and they really try to help you. It is extremely easy to use: when I started, I knew absolutely nothing and I learned so much from them. The service is always reliable and the interface is so fun, which I love! They also a big list of integrations and add-on's which make the service even more appealing.

Cons

I find it is limited in some areas. For example, you can only use one set of social media icons, even for different lists. Also, there is no way you can use segmented lists, based on what someone clicks on, which is a good feature.

June 2018

Anonymous

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

3 of 5

June 2018

Perfect for small bloggers or business with fun personalites

Pros

Mad Mimi has the most friendly interface in all email marketing niche. It's easy to set up in minutes. It has a personal touch feel to the emails that customers seem to like very much. The price is another interesting feature,

It's perfect for people who are starting or don't have the need for custom segmentation or advanced analytics.

Cons

It does not escalate well. There is no way to have a decent or automatic user segmentation without having to contact support.

You can't have two or more list with different user without setting information for the whole account. You'd need more than one account to keep them entirely separate.

Also, and this is ridiculous, if you start an automation you need to ask the support to not send it to the active users. This should be an option in the dashboard.

May 2017

Anonymous

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

May 2017

BEST Email Marketing Campaign Tool - For Actionable Results!

Pros

Super EZ to design a campaign & rapidly A/B test for results in small batches, then a full-on campaign. Let's face it - no one wants to receive NOR send spam, so you want a tool that's fast & easy to do a lot of testing. Campaign results show you exactly which links INSIDE you campaign were engaged with vs no one cared about. This is s-o-o much better than smarter than "opens" and "received".

I test everyday for two weeks, tweak as needed until I get what I get now: 100% recieved, 70% engaged/forwards and of those fowards 60+% viewed too! PLUS ZERO "Report Spam"s.

Pricing on serious volume can't be beat. Suggest you check out their Paid Plans too as they are clearly designed for email campaign success.

Support is exceptional EX: They go far beyond "getting things to work technically" These guys really are experienced technical marketers and listen to what you are trying to achieve - as they make suggestions on How To...etc..

Cons

Honestly, I can't find one........ I even gave them a couple of roadmap ideas,becuase I'm pretty creative too, but those aren't cons.

March 2018

KRISTI from Later Gator Kids Consignment Sales

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

March 2018

Mad Mimi has been a lifesaver!! We don't know how we functioned without Mad Mimi, such a huge help!

We love Mad Mimi!! We are able to create emails to our customers & clients that go out as a "drip". Mad Mimi gives us a professional look to our emails that go out to our customers & clients. We are able to use Mad Mimi to collect email addresses through our website. We have been able to target certain groups within our email list...it is very easy to customize for your own use!! Their customer service folks are top notch!! Quick to answer our questions!!

Pros

Mad Mimi is incredibly easy to use. You do not have to be a computer geek to understand how it works!! Mad Mimi has provided another level of professionalism for our business!! We look like savvy pros (when we really aren't!!)) The pricing is VERY reasonable as well. When there is an issue with something we are not sure about, their customer service is great about getting back to us!

Cons

Our emails sometimes end up in people's junk mail....not sure that Mad Mimi can fix that or not, though!!

December 2017

Abigail from Continue to Give: Online Donation Software for Churches and Nonprofits

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2017

Great Email Service

Easy Emailing and newsletter service to my customers

Pros

I love the drip campaigns, I can set up emails to be sent in an order a few days apart or how I need it. I like how easy the email templates are to setup and email out. Very user friendly.

Cons

I'm not a fan of how I can't organize my pictures. Very small pictures and it only shows a few at a time. There is no logic emailing yet. I can't send a single email from one of my drips as a one time email. I have to re-create it in my promotions.

November 2017

Shannon from Plus One Virtual Solutions

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

3 of 5

November 2017

Madmimi offers a solid email marketing product at a great price.

Mad Mimi is a great basic email service provider. There aren't many bells or whistles, but the quality is great. The customer service is amazing and navigating the site is a breeze.

Pros

If you are looking for a good quality email service without a lot of fancy bells and whistles to slow you down, then Mad Mimi fits the bill. The site is easy to navigate, accounts are super simple to set up, and creating a newsletter is as simple as 1-2-3-SEND. Customer service has always responded quickly and gone the extra mile to resolve issues. offer tips or point you in the right direction.

Cons

In comparison to other email service providers, email templates are limited as well as sign-up form options.


March 2019

Angelica from Consulting

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

March 2019

Excellent for beginners

I really recommend it if you have a specific type of audience or like to send long text letters.

Pros

Mad Mimi's interface is really intuitive and friendly. The price range is just on point for beginners, considering the value you're getting.

Cons

There are some features missing. Things that are already standard in other providers, you have to ask the support to do it for you.

June 2017

Jonathan from 60 Minutes of Art Cares

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

2 of 5

Functionality

4 of 5

June 2017

Great marketing tool , with potential.

Pros

Mad Mimi, is one of the mailing softwares that we use for our media and it's not too shabby. The system allows the intergration of outside materials which is great and also allows us to give clear consise and clean emails.

Cons

One of the thigs I am not a fan of when it comes to Mad Mimi is that the system at times can be a bit glitchy which can cause work to be deleted , also customer service could be a bit better.

August 2017

Declan from Simply Responsive

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

2 of 5

Value for money

3 of 5

Customer support

4 of 5

Functionality

3 of 5

August 2017

Mad Mimi is typical of old email software designed for the desktop age, functional but not updated.

Email blasts were easy and delivered well. If you manage emails the old way, just blasting lists and setting up a few autoresponders, it works. Yet today myself and clients need more than that, we need ways to segment and to tag, to optimize by people's actions. There's a little of that here, but not much.

Pros

It's an easy tool to set up email blasts and autoresponders, The interface is pretty easy to use and organizes by email lists, like the old days. Deliverability has been excellent, which is a key part of any email service.

Cons

It's dated - things like tagging, responding to visitors behaviors (aka visiting a page and sending an email) are non existent. The design is centered on email lists, which limits functionality. I've also done a few clones of marketing followups that got a bit wonky, because while you can set them up, you have to go in individually to different data fields to update them. Old email software was designed this way, and while not a flaw, it's definitely behind the times. If you need something simple, it's great.

May 2018

Jordan from Sunland Home Care

Company Size: 11-50 employees

Review Source


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

May 2018

Good Email Marketing Platform

Pros

I started using Mad Mimi when I was first setting up my personal blog and was looking for a way to keep in contact with my followers. Luckily a friend told me about Mad Mimi, and I've been hooked ever since!

Cons

Some of the integration features don't always work as smoothly as I wish but I think that could be just because wordpress has its moments at times.

March 2018

Anonymous

Review Source: GetApp


Ease-of-use

4 of 5

Value for money

5 of 5

Functionality

4 of 5

March 2018

Mad Mimi works wonders

Pros

I really enjoy that with Mad Mimi’s pre assembled templates , it’s easy to create marketing emails quickly and easily without the hassle of learning software and such. Additionally the platform is also very file compatible which makes adding features a breeze

Cons

The only co I had with mad Mimi was that the software didn’t do a very good job with distinguishing its free and paid features which made navigation a bit of a hassle at first but other than that I like what can be accomplished with mad Mimi.

February 2018

Jacqueline from Lifestyle Medicine Foundation

Company Size: 2-10 employees

Review Source


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

February 2018

Very good, basic email marketing service

Overall, a very good product if you are just looking for a simple elegant email marketing service.

Pros

Simple to use, elegant design, good user interface. Great customer support. Was exactly what we needed at the time. Also, affordable!

Cons

Pretty simple service, nothing too fancy. Can't sort constituent lists and not many features for upgrading or managing groups.

November 2017

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

November 2017

Very user friendly and easy to customize

Very user friendly, helped us save so much time on emailing clients

Pros

Extremely user friendly, many customizable templates to choose from, helpful customer service, seriously the easiest email service to use!

Cons

Really not much to add here because we love using this product. Would be nice to have some more templates to choose from.

November 2017

Angela from YogaSport Dallas

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

November 2017

Very Easy To Use And Awesome Customer Service

Pros

My favorite thing about Mad Mimi is how easy it is to use. They make it so simple that you can't even mess up templates (even if you want to). Unlike many other email marketing companies, they also make it fun and have very quick, friendly, and helpful customer service reps.

Cons

I don't like that you can't embed a video into an email. And while I enjoy the simplicity of the format, I do wish there were a few more options for styles and layout.

March 2018

Michelle from Ex-Consultants Agency

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

March 2018

Mad Mimi: Email Marketing

Because the emphasis of Mad Mimi is deliberately on 'simplicity', it's very easy to use, and shouldn't put off newcomers to email marketing. A good range of integrations with other apps and a free trial is available.

Pros

MadMimi has simple but stylish email newsletter template. Their feature makes it easier for clients to create, send, track and share their newsletters.

Cons

Unlike other email marketing software, MadMimi does not provide the user with a range of templates to choose from.

July 2018

ANTONIS from www.antonisdelta.com

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

July 2018

A great tool for creating newsletters! Love it.

To design and customize newsletters for my clients.

Pros

Easy to use, fun and friendly environment. You can adjust the size of the Images and text, and import digital files to your layout.

Cons

There should be more templates and themes available. Also there should be an option to add a GIF file and video files for a better client experience.

March 2013

Anonymous

Review Source: GetApp


March 2013

Email Marketing Made Beautiful

Mad Mimi is known for how easy the graphics tools are. Creating an email with your own artwork and templates, or theirs, is fast and produces eye-catching results quickly. They will store all of your images for free indefinitely. Everything you need to put an opt-in box on your website so people can sign up for your emails is provided.

Pros

- List management is uncomplicated.
- All the features are on one page, easy to find.
- All the features are on one page, easy to find
- Scheduling follow-up emails is done with a few clicks.
- You can put together segmented campaigns easily.

August 2018

Beth from NewFoundry

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

4 of 5

August 2018

Set up your own drip campaign

Pros

Mad Mimi does an excellent job of teaching users about the nuts and bolts of email marketing. I set up my first drop campaign quickly using Mad Mimi.

Cons

Mad Mimi offers few design choices for interactive elements such as clickable buttons.

March 2018

Derek from Self Employed

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

March 2018

Mad Mimi is an awesome email marketing tool

Pros

Great design templates, very easy to work with right out of the gate. Software makes sending an email a breeze.

Cons

I would have preferred a larger contact list for the free version, but I'm cheap. For what you get for free, it's pretty sweet.