About MailChimp

MailChimp is a web-based email marketing service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate followups and monitor campaign progress, among others.

With MailChimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. MailChimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to...


Read More

Supported Operating System(s):

Windows 7, Windows Vista, Windows XP, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

13,251 Reviews of MailChimp

Average User Ratings

Overall

4.48 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.0

Functionality

4.5

Ratings Snapshot

5 stars

(7,773)

7,773

4 stars

(4,360)

4,360

3 stars

(914)

914

2 stars

(141)

141

1 stars

(63)

63

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 13251 results

January 2020

Jeremiah from Colorado Glasses

Verified Reviewer

Company Size: 2-10 employees

Industry: Apparel & Fashion

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

January 2020

My Go-to for email marketing

Mailchimp has been my go-to for 5+ years and I see no reason to change that now. It's simple, easy-to-use, and affordable. I also care about who I work with. From what I can see as an outsider looking in, they have a great company culture. I once found a mistake in their API documentation and they sent me a free t-shirt! Most companies aren't willing to spend money just to say thanks, and I think that says something about the culture and character of the company.

Pros

Easy to setup: I've used Mailchimp in the launch of dozens of brands and digital products. Mailchimp is so easy to setup; I can literally have an account up and running, collecting email addresses within 20 minutes. Great free option: One of my favorite things about Mailchimp is the fact that you get up to 2,000 contacts for free. Having that as an option (particularly for new businesses) is absolutely critical in making sure you can measure ROI from the platform before you start investing a lot of money. Easy to use: Mailchimp's forms, email templates, list management, etc. is all so simple. In the rare case you can't do something you want via the Mailchimp admin, it can probably be done via the API. Mailchimp has also done an exceptional job of integrating with 3rd party platforms to make sure you can easily maximize your email collection. More than just email marketing: In the last few years Mailchimp has started offering additional features outside of email campaigns, like Facebook ads and card mailing services. I personally don't think they're as good as Mailchimp's email service, but I am sure they'll improve over time.

Cons

In the last couple of years Mailchimp has made some changes to their pricing structure that I don't particularly love: 1) Pay as you go features have become more limited compared to their monthly plans. 2) Monthly rates have increased (although that's bound to happen at some point). 3) They now include some social platform contacts in your allotted contacts (i.e. you pay for them like they're email contacts). As well, Mailchimp automatically increases your bill when you cross over your plan subscriber threshold. I'm not a huge fan of that, but I suppose I prefer it to them just disabling collection of new contacts.

Reasons for Choosing MailChimp

Ultimately it was the free plan that made me choose Mailchimp. None of the other platforms gave me lifetime free usage for a smaller number of subscribers.

July 2020

Eranga from Personal

Company Size: 1 employee

Industry: Information Technology and Services

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2020

Mailchimp Review

According to my opinion, the overall experience with Mailchimp is great. If they can resolve above issue I think this application will more great.

Pros

In Mailchimp, they offer 2000 free mail sending capacity for beginners. It helps a lot who newly entire to the marketing carrier. Because of those, more people attracting to the Mailchimp and they continue with payments afterwards. And Mailchimp has the amazing inbuilt facility to design our customized email campaign template manually which other Softwares may not offer. That also attract people to use this application.

Cons

Mailchimp disables the import facility once they detected the high bounce rate from the audience. In that case, people cannot import more emails to the current audience without using manual email adding. Because of that, there is a trend that people show less continuing. So as a solution, if Mailchimp can add a mail verifier part first and add the good once to the audience I think it will help to the users and user may lead to continue without left.

Reasons for Choosing MailChimp

Mailchimp can send 2000 mails at a time plus awsome templates and easy to customized and saves the valuable time that making designs for emails.

November 2019

Kenyon from N1 Solutions

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

3.0

Functionality

2.0

November 2019

Don't Sleep on the Monkey, its Bananas!!!

We are able to reach more customers with less legwork We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.

Pros

Mail Chimp is very flexible and gives you a wide variety of easily customizable options. I use it for everything from Turkey Drives and fundraiser registrations to Album release contests. I hired 2 new people that have almost no graphic design experience and they were both able to learn the platform in a short time and implement what they knew in a real-world environment. Furthermore. The templates aren't cookie-cutter and are easily customizable. They update someone signs up for your product or offer. Its a low key way to get alot more customers and sell alot more products without texting 100 people1 at a time. in the end its definitely worth trying out

Cons

I wish Mail chimp had a desktop app that was downloadable and cloud-connected. I also wish that you could integrate it with other software like Google Drive or other Cloud-based services.

July 2020

Feyisayo from Fabeny Consulting

Company Size: 2-10 employees

Industry: Information Technology and Services

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2020

Mailchimp Makes Email Marketing Easy

My experience has been generally great. I have not regrets using mailchimp

Pros

1. I have been using Mailchimp for more than 3 years and I got glued to it the first time because of the free and cheap essential plan they offer. 2. Mailchimp is easy to us even for a newbies. I never needed to read up before I started using mailchimp 3. Trying to get the right template for every campaign can be tasking but that doesnt have to be so with mailchimp. There are more than enough templates to choose from for every campaign I sent. 4. I enjoyed the multiple integration feature in mailchimp. I can integrate it with almost any app online today.

Cons

The customer support should be improved on. A quick response to customer support ticket will make using mailchip easier. It is frustrating to wait in a long ticket queue to get response to an urgent client need.

Reasons for Choosing MailChimp

Moonsend is new in market and does not have the robust features that I needed.

August 2020

Jonathan from JRWDevelopment

Verified Reviewer

Company Size: 2-10 employees

Industry: Information Technology and Services

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Customer support

4.0

Functionality

5.0

August 2020

Robust feature set, but overly expensive for startups and developers

Overall, Mailchimp is still one of the best mailing list providers out there. Its broad feature set and ease of use are an amazing help to a new company just getting started. If you're not looking for custom integration or transactional emails, this product is one of the best.

Pros

This is probably the easiest mailing list platform out there. It takes minutes to set up your account and get started sending emails to a list. For developers, the Mailchimp API is a dream. It's incredibly well documented and there are dozens of integrations already built in almost every platform and language to make integration into your software even easier. Contact management is simple with access to things like custom fields in a user's profile. Groups and segments are also easy to manage, though it can be confusing at first since there are multiple ways to segment an audience. There's also an option to do transactional emails through mandrill...but this actually turns out to be an issue when you look at the cost.

Cons

The cost of the product is its main issue. For starters, Mailchimp recently changed its cost structure to include unsubscribed customers as part of the total customers you pay for. That means for a small company with a low customer adoption rate, you either end up spending way more than you want for a small list, or you have to spend way too much time pruning your list constantly to save money. It's a huge waste of time and/or money. The second main issue, and actually the larger issue to me as a developer, is the cost of sending transactional emails. If you want to send your customers a password reset email or a account verification email (both very common in almost all applications) you have to have a paid account AND you have to pay for a chunk of transactional emails. It ends up costing a small company over $30/mth just to send password reset emails through Mailchimp. The cost makes more sense at scale, but this software seems built to get the small guys started. It's really a deal breaker for me.

Reasons for Choosing MailChimp

Ease of use and a great developer API are the primary reasons I choose this product.